This thesis examines effects that occur when consumers are placed in a negative category by the sender in an internet marketing context. The effects studied are attitude towards the ad, attitude towards the media, sense of being monitored and sense of being categorized. The authors argue that consumers will become increasingly aware of the fundamentals of internet marketing and how advertisements online are being directed towards them. Consumers will thus, to a larger extent than today, analyze advertisements and how they have been individually categorized by the sender. This will affect the way advertisements are perceived.

The aim of our study is to explore the thoughts and beliefs held by the professionals who work with the sentence youth service for young offenders, and how they feel about the same.How is the sentence youth service perceived from a professional perspective? How does the concurrence look like between the police, the social services and the prosecutor, when it comes to young offenders? What kind of difficulties/challenges do the professionals see in the possibility to effect the sentence youth service?The study is based on a qualitative method. The data consists of seven semi-structured interviews with two police officers, four social workers and one prosecutor.The results of our study indicate that youth service is a good sentence for young first-time offenders; the study also indicates that concurrence between the different professions is a success factor; furthermore the study revealed that it was very difficult finding adequate working places..

The purpose with this review is to investigate evidence-based practice (EBP), and which arguments are used to justify EBP. The year of 2006 Bergmark and Lundström published an article regarding the problems concerning EBP. They are discussing that several different definitions of EBP are existing, which they mean can lead to difficulties using the EBP-methods in real life. In this study six articles, from the years 2007-2011, have been analyzed using Mertons structure-functional theory and Lipskys theory of street-level bureaucracy. Different definitions of EBP are discussed in the articles and there seem to be a need to clarify the concept.

This empirical study aims to determine whether Linnaeus University's formation in 2010 and subsequent reorganization has affected the employees' perceived motivation and job satisfaction.A combined approach was used in which both quantitative and qualitative questions were asked in the survey form. 101 survey responses is the basis for the analysis and these have been associated with SDT-theory in order to draw further conclusions.The study shows that among the respondents, there is a frustration that is possibly related to the two organizational changes. They feel that they have lost confidence in management as a result of not being part of decision making. The study also conveys a very fragmented picture, members of the organization perceive that they have very different possibilities to peform well, participate and have clear goals to work towards..

The thesis is based on a case study of a Swedish discussion forum where survivalism and prepping is the main focus. The awareness of an abrupt and immanent breakdown together with a full and thorough preparation for any conceivable threat posed by that breakdown is what legitimizes survivalism and prepping. This preparation, or risk-proofing is 1) grounded in an isolation of the body and its predispositions from perceived risks, and 2) actualized through artefacts, theoretical and practical knowledge and awareness. Stories of the embodied survivalist are also stories of masculine and heterosexual subjects and ?the others?.

Banks find themselves at a highly competitive market where it is important to achieve high customer satisfaction if they want to attract customers and stay competitive. Some studies suggest that the gap between customer expectations and perception within the five quality dimensions influences the customer satisfaction. With SERVQUAL the authors of this thesis have investigated the suggested relationship and have discovered no indications of a relationship between the gap and customer satisfaction. Instead the results indicate that there is a relationship between perceived service and customer satisfaction. The thesis also indicates that the most important quality dimension for the bank customer is reliability.

Our purpose with this research has been to obtain a deeper insight and understanding for the phenomenon and term ?weekday-luxury.?Through our research, we have found a link between value, service, brands and consumer behaviour into a relationship that we termed ?weekday-luxury.? This link of values is particularly interesting to us and we are curious about the underlying motivation to ?weekday-luxury? and the driving forces underlying the phenomenon. We have noticed in society that people need something extra in their daily lives and we attempt to speculate where their perceived value lies through the concept of ?weekday-luxury." Our goal is to determine a deeper understanding and insight into this phenomenon and how it meets our needs through an identifiable pattern. We also analyze the nature of ?weekday-luxury? and its meaning.

The aim of this study was to examine if biological early maturing girls and girls that percieved that boys treated them as older than they actually where drank more alcohol, were more delinquent, had more romantic relationships and sexual intercourse. Our data was collected from seven schools in Sweden. Significant relationships where found between early maturation and all four dependent variables. Significant relationships could also bee seen between how girls perceived that boys treated them and alcohol use, romantic relationships and sexual intercourse. For two of our dependent measures we found week interaction effects, for girls biological maturation and there perception of how boys treated them according to there age.

Nobel Prize Laureate Joseph Brodsky is a key figure in Soviet Russian literature. Expelled from the USSR in 1972, he became a US citizen in 1977 and Poet Laureate of the United States in 1991. In this essay, I have sought to examine the state of exile perceived in Brodsky?s poems. Using Russian literary critic Viktor Shklovsky?s concept of defamiliarization, I have strived to illuminate the formal composition of this state ? its technique.

This study highlights the stereotypical depictions of journalists in film using a narrative analysis of four major Hollywood productions, starting with All the President?s Men from 1976 through The Girl with the Dragon Tattoo from 2011. Its purpose is to highlight traits given to journalists in the movies and re-occuring themes in the portrayal of the media and the journalistic occupation. Differences and commonalities between the films are concluded in a discussion of ethics, personalities and the media?s self image.

The Sweden democrats are a political party that has had a time of success duringthe last year. However many people believe them to be a racist party, in contrastto how they view themselves and their political message. How is it possible thatthe views of the same party differ to this extent, it seems to be a large ambiguityin their message. Rhetoric is a tool that everybody uses in some way or anotherand can be crucial to how a political party is perceived by people. Can thereforethe use of rhetoric be a factor that has contributed to the different perception of theparty and if so, in which way?With the help of theories such as semiotics, classical rhetoric and antiestablishmentstrategy, different texts, such as motions, and pictures published bythe Sweden democrats can be analyzed to find ways they use rhetoric.In the analysis it was obvious that they used rhetoric, even though therhetorical quality differed between the leading persons in the party and the peoplewho represented the Sweden democrats in the local government.

The purpose of this thesis is to investigate how students who study with Problem-based learning PBL in a distance learning course perceive the support from the university library. I first went into adult education, PBL and distance studies, one at a time, and then took a look at the combination of problem-based learning in distance studies. During the investigation, I conducted five interviews using a phenomenographic method to understand how the students perceived the support they received from the university library. The university library gives a lot of support but what I noticed while I was writing was that it is difficult to reach the students with the information regarding the help that is available to them. I give some example on how to develop the support and find that the students have a wide range of different needs for support from the library depending on their individual situation, social context, academic ability, location and course of study.

There are numerous questions to be asked when your task is to plan a small community?s future development. Is it possible to suggest something new and modern? What considerations should be taken concerning the existing situation? What is an appropriate size for the new development? Where is it possible to build and what is the most appropriate method to use?In this master´s thesis I have tried to develop and describe a working-process where I execute a complete landscape character analysis for the whole community in question to get the answers to where and how it would be most appropriate to develop a village like Flädie without destroying its current character.Flädie is a typical small village in the countryside of Skåne, Sweden. It is strongly effected by the expansive and urban region it?s located in but is still rural in character.

The paper will clear out the student perspective in order to examine students' attitude towards what would be important to touch on a matter of life. The essay will explore what is important for students to discuss and respond to their environment in schools and perceived to be relevant to talk about in life skills. There is an object which deals with gender and masculinity in the study. The study would examine whether a student perspective on life can affect the current knowledge of gender structures in the school. Qualitative research interviews were carried out in seven students in grade 9 at a school located in inner suburbs of Stockholm.

The token economy program, which is a method for behaviour modification, has been used worldwide for different groups within different settings in order to vhange behaviour.Research has found the token economy program to be effective. However, research is limited to quantitative and experimental studies, and Swedish research in this field is brief. Nevertheless, the program is used in several institutions n Sweden. A qualitative study in Swedish settings could therefore be useful. The purpose of this paper is to examine the experiences of a token economy program using qualitative interviews.