Background.Telephone advice increases the accessibility to health care and the streamlined work at primary health care centres. The goal of telephone advice nursing is to give the caller a correct advice, adapted to the caller?s situation, in order to reach correct care level. However, registered nurse?s telephone advice includes risks for misjudgement.

Examensarbetet har gått ut på att genom kvalitativa undersökningar ta reda på hur grafisk form ochinformationsstruktur samverkar för att skapa användarcentrerade webbplatser. Målet var att ta fram en grund för huranvändarcentrerade webbplatser bör byggas. Denna grund är tänkt att fungera som riktlinjer för formgivare som villskapa användarcentrerad webbdesign.Studien visar att det viktigaste för att skapa användarcentrerad webbdesign är att involvera användarna kontinuerligti utvecklingsprocessen. Detta sker genom användartester och intervjuer med representanter för målgruppen. Vi harkommit fram till att graden av användbarhet spelar stor roll för hur målgruppen uppfattar webbplatsen som sådan,men också vilken uppfattning de får om företaget bakom..

Syftet med min forskning var att undersöka den rådande informationsproblematiken som Sepab Fordonsprodukter hade med sina informationsmaterial och den underliggande orsaken till detta. Utifrån min empiri och mina resultat av intervjuerna har jag sedan utvecklat ett nytt förslag på informationsmaterial. Jag har under hela arbetets gång fokuserat på målgruppsanpassning tillsammans med ämnet informationsdesign, vilket enligt mig går hand i hand.Jag har arbetat utifrån kvalitativa metoder med hermeneutiken som inspirationskälla och informationsdesignsmässiga principer för att åstadkomma detta. Mina resultat visade att det fanns ett flertal faktorer i det utgivna informationsmaterialet som var i behov av förbättring. Den slutgiltiga produkten blev ett nytt informationsmaterial till Sepabs nya produkt där jag har tillämpat dessa teorier..

THE ROLE OF TARGET GROUPS IN FEEDBACK EFFECTSBrand extension is one of the most commonly used brand strategies since it reduces some of the risks involved in introducing a completely new brand. There are, however, several challenges associated with brand extensions. One of these challenges is the impact of a new brand extension on the parent brand image, which is known as feedback effect. Feedback effects are the changes in parent brand associations that are caused by a new brand extension, these effects can be both negative and positive. Several previous studies have investigated feedback effects and the antecedents of these effects.

Problem: The authors have, during the process of development of this thesis, tried to create an understanding of how a number of organizations, all working with different approaches around the ?brand Sweden?, perceive the efficiency and benefits of using extended concept around embassies as a tool in their strategic work. The embassies in question have an evolved concept in the sense that they don not only hold a traditional political and legal role. The problem facing us authors was the issue whether theses embassies are efficient arenas to coordinate the forces and resources of the organizations concerned, in the mission to enhance the visibility and awareness of Sweden abroad.Purpose: The purpose is to describe the strategic work with marketing Sweden to be able to look in to whether the evolved concept behind the embassies in question are used as a tool in within the work of the organizations. We wish to research this to be able to evaluate if this arena is perceived as efficient for the organizations concerned.Method: In order to get a background to which one establish and communicate a nations brand the authors have studied literature within the subject.

AbstractTitle: To Market a Company with the Help of Nationality ? A study in how marketing and branding works and is being perceived when it focuses on nationalityAuthor: Frida HanssonSubject: Media and Communication Studies CPeriod: Fall semester 2010Length: 38 pagesTutor: Else NygrenAim: Companies and various corporations are always on the hunt for the next big thing in marketing. One idea to market themselves and give them a chance to separate themselves from the cluster of companies aspiring to take your costumers away could be to market themselves with nationality. To investigate why and how some company?s chose to market themselves with nationality, and also study how this kind of marketing is being perceived by customers and non ?costumers.

Quality assurance of construction projects and create effective ways of working, is intoday's pressed position, major objectives for building contractor companies. This thesis is an attempt to see if it is possible to achieve these goals with the new modern tool iPad.The author of this thesis has during the latter half of his one year practice work in Uppsala for the Swedish building construction company NCC Construction Sverige AB, conducted a study on the possibility of using the iPad on an construction site. This has been done with active field studies in which applications have been tested and also the supervisors receptive. The usability of the iPad has always been in focus since it is important that the applications are easy to use and easy to learn.The results of the work, as presented in this report, points at opportunities in efficiency if the iPad is introduced and used on construction site. There are many useful applications for the iPad, and with a system that can handle the synchronization between the iPad and the computer, the workflow will be streamlined significantly..

Our aim in this work has been to redesign ModernFamilies and make a user-friendly interface for people with aphasia. The focus has been to identify general issues they might face while using different technology and applications, in order to find better alternative design for ModernFamilies, with a focus on usability. To approach this issue, we used a qualitative method. Our study includes several interviews and observations preformed in conjunction with the AGNES project (AGeing in a NEtworked Society) and speech therapists. Aphasia requires simple design that in the same time gives them support to understand and use technology and different applications.

Inledning: Allt flera anställda inom myndigheter blir beroende av informationssystem för att utföra sina arbetsuppgifter. Flera fall har uppmärksammats i media där anställda inom myndigheter haft problem med dessa system. Därför vill vi utvärdera användarvänligheten av informationssystemen hos myndigheter utifrån anställdas perspektiv. Metod: Genom en enkätundersökning har vi samlat in svar från 149 anställda inom olika myndigheter. Slutsats: Användarvänligheten i myndigheters informationssystem är generellt verken bra eller dålig, utan medioker.

Background:The value a consumer connect with a certain brand and its design differ from person to person. This value ought to be investigated. Why does people buy expensive things when there are cheaper alternatives? Is it brand equity and/or the perception of a brand?s value that make a difference? People strive to show themselves and to perform through products, which makes it interesting to see to the perceived value of design.Tweens is a group of consumers that are easily influenced to consume products by their surrounding. To choose clothes, shoes and other products after what your surrounding?s demand, is a way of adapting yourself to society.

Through the birth and arise of the Internet people has been given great opportunities to make selective selfpresentations online, which in the long run has resulted in an easier retaining of the self- esteem than in the offline world. Simultaneously, the self- esteem has been viewed as a cause for both success and failure since it plays a vital role regarding our attitudes, emotional reactions and behavior. On this basis I wanted to study the relation between self- esteem and self-presentations closer. The purpose of the study is to describe and analyze how some users who publish training photos of themselves on Instagram experience how they present themselves within this forum and how these presentations affect/ are affected by their perceived self-esteem in their everyday life. The study is based on theories regarding self- esteem through Maslows? hierarchy of needs, the inner and outer self-esteem, and social comparisons.

I denna rapport har vi undersökt hur utvecklarna tagit hänsyn till användbarheten för slutanvändarna vid utvecklingen av ett säkerhetskritiskt system. Resultatet erhölls genom en empirisk fallstudie på två företag som utvecklar säkerhetskritiska system. Datainsamlingen bestod av intervjuer med personer som varit delaktiga i och har kunskap om utvecklingen av systemen som ingick i vår fallstudie. Sedan analyserades insamlad data mot teori inom Människa ? Dator ? Interaktion (MDI) samt teori om säkerhetskritiska system.

In this project an iPhone application for storing food and drink experiences was developed with focus on an easy interaction design. The already existing market of similar applications were studied and evaluated to extract their positive and negative features. Interviews with experts within the food and drink business where made in the pre study to get a good perception of how to divide and categorize the sections in the application. To optimize the usability, workshops with potential users with different technical experiences where continuously held during the development of the design.During the development two variants of development environments where evaluated. The final result of the application was developed in the environment that made the best impression and seemed to be the best alternative.The resulting product has a thought out design meant to be easy to understand, even for the first time users.

In this paper we explore the relations between context and feedback generated in three user-centered evaluations of a flash-based game. Whether it?s the social context, the physical context or the degree of intrusion from the evaluator, they all contribute to the quality of the feedback received. The selection of test subjects is a narrow process, which gives the above mentioned factors different meaning. Contextual factors have shown to influence the feedback given within both usability and user-experience.

Denna kandidatuppsats undersöker hur user experience kan främjas i ett adaptivt talbaserat system i en fordonskontext. Att undersöka och involvera user experiencei adaptiva talbaserade system är i synnerhet viktigt i denna kontext då den primära sysslan, att köra, bör störas så lite som möjligt. Ett adaptivt system ger möjlighet att effektivisera interaktion och ett talbaserat system låter föraren fokusera på trafiken.Genom att undersöka existerande teori och utföra empiriska undersökningar i form av användartester genom Wizard of Oz-tekniken och intervjuer har vi skapat designoch dialogexempel. Dessa förslag kan främja user experience och på så vis bidra till att den interaktion som sker är effektiv och behaglig. .