Denna studie handlar om fritidsvanor och huvudsysselsättningar hos två olika grupper i samhället, nämligen ungdomar i stadsdelen Rosengård och ungdomar i stadsdelen Limhamn vilka båda ligger i Malmö. Det finns klara skillnader när man jämför dessa två grupper och därför ville vi titta närmare på detta och analysera utifrån informanternas berättelser faktorer som påverkar valet av fritidsvanor och valet av huvudsysselsättning av utbildning och jobb samt varför de ser olika ut. Vi har utfört intervjuer i båda stadsdelarna och samtalat med ungdomar samt gjort deltagande observation för att se hur dessa ungdomar uppför sig i gruppen de tillhör.Ungdomar på båda sidor eller i båda stadsdelar anser att fritid är en viktig faktor i deras liv och att olika fritidsaktiviteter har olika status. Fritidsaktiviteter på Rosengård har inte samma status bland ungdomar i Limhamn och fritidsaktiviteter från Limhamn har inte samma status bland ungdomar i Rosengård. Valet av utbildning och jobb är inte heller lika när man jämför de olika stadsdelarna.

Personal branding is a common phenomenon within the Swedish business world, although less applied on the competitive and fast paced music industry. In order to strengthen Swedish artists' personal brands and to ensure congruence between the artists' presented identities and the target audiences' perceived images, we have developed a model, containing of seven essential factors. The seven dimensions authenticity, credibility, certainty, openness, availability, awareness and timeliness help improve strength when communicating brand identity, as well as minimizing potential discrepancy between identity and image. This report examines the brand strategies within the Swedish music industry through a case study of Sweden's largest pop star, Eric Saade, where Team Saade's communicated identity is compared to the targets audience's perceived image of Saade. Overall, Saade's personal brand has a high level of congruence, except from the clarity dimension, where his words are considered differing from his actions.

Syftet med uppsatsen var att undersöka pedagogers inställning till lärarlegitimation samt huruvida legitimationen på olika sätt kan beröra både verksamma och nyutexaminerade pedagoger. Syftet med studien var även att skaffa oss en djupare förståelse kring lärarlegitimationen och dess innebörd. Av intresse var också att undersöka vad informanterna anser om sin egen utbildning samt om de ser på lärarlegitimation som ett svar på att höja läraryrkets status. För att få svar på våra frågor har vi använt oss av både kvalitativ och kvantitativ metod där vi genom semistrukturerade intervjuer, enkäter, litteratur och tidigare forskning analyserat vårt material. Resultatet visade att inställningen till lärarlegitimation förhållandevis är positiv men att det enligt informanterna krävs mer för att legitimationen ska vara värdig sitt namn och inte bara vara ?ett utskrivet papper?..

Advertisements have become a regular part of our everyday lives. We walk past them on the street; we admire them on the subway and even invite them into our living room in between prime time showings. The reality is that in today's modern times there is no escaping the daily bombardment of advertisement. To distinguish themselves from the continuous noise of the industry, advertisers battle to find unique ways to capture the attention of consumers. But is it possible that some advertisers take their techniques to an extreme in the struggle to be remembered This thesis aims at investigating whether it is possible to offend a consumer through an advertisement due to its extreme simplicity.

The aim of this study was to examine the students' perspectives on formative assessment, partly about how students perceived the assessment in general, partly about what students' opinions were on formative assessment, and partly about students' view of how assessment could be organized to stimulate learning process.  The study consisted of qualitative interviews with six students in grades one in an upper secondary school.The survey showed that students primarily perceived assessment with summative purpose: tests and scores.  Majority of the students experienced that there were too many tests occasions.  Those high-performing students were positive to tests.  However, those lower-performing students felt more negative and became more stressful with the exams.Results showed that they were lack of experience of formative assessment.  All the six students thought that they had not got any chance to involve in the assessments process.  They realized that they had not got adequate feedback about their learning-situations.  With regard to students' wishes about how assessment could be developed in order to improve their learning, it was mainly about more and concrete feedback on tests and assignments.Two models were developed in the final discussion, which showed the author's own perception of formative and summative assessments..

The aim with this thesis was to acquire an understanding for how individuals handle the feeling of shame in connection with cultural consumption. In order to capture the feeling of shame we developed an interview method called the Backstabber interview technique. We found that the Backstabber interview technique successfully triggered feelings of shame in connection to cultural consumption, which made it possible for us to study the handling of shame. We found that our respondents tended to use different forms of accounts in order to handle the feeling of shame. We categorized them into five accounts with relating sub-accounts.

Uppsatsen syftar till att underso?ka kulturtidskrifternas roll och status i det svenska samha?llet idag, bland annat genom intervjuer med verksamma redakto?rer pa? olika kulturtidskrifter. Som problembakgrund presenteras den paradoxala situation som kulturtidskrifterna sta?lls emot: de anses som viktiga fo?r yttrandefrihet, demokrati och ma?ngfald men blir a?nda? fo?rsummade och underprioriterade inom politik och forskning. Utifra?n detta formuleras tre fra?gesta?llningar:Hur ser redakto?rerna pa? den politik som drivs kring kulturtidskriften?Vad anser redakto?rerna att kulturtidskriften har fo?r roll och status i samha?llet?Hur kan kulturtidskriftens roll och status tolkas utifra?n de intervjuaderedakto?rernas svar, den ra?dande kulturpolitiska diskussionen, kulturteorier ochtidigare forskning?Dessa fra?gor analyseras utifra?n intervjusvaren, tidigare forskning, Horkheimer ochAdornos teoretisering av kulturindustrin, Habermas teorier om det offentliga rummet samt Bourdieus fa?ltteori och teori om ekonomiskt och kulturellt kapital.

White- and blue collar workers traditionally belong to different unions and, therefore, are covered by different collective agreements. Collective agreements for different employee categories create internal divisions, which mean that white collar workers are not obliged to do work that falls under a blue collar agreement and reversed. Historically the difference between white- and blue collar work has been fairly sharp and so has the difference between collective agreements. Due to the continuous development of technology white- and blue collar work within production has become less clear. This has resulted in an increasing amount of disagreements regarding what collective agreement should apply and whether the employee is obliged to perform different work tasks.

The purpose of this study is to investigate how the legal protection against sexual harassment at work functions, and where to draw the line. The study is limited to focus on the sexual harassment directed at women from men, because it usually occurs that way even though only a few report the incidents. The results are discussed from a gender perspective on how the distribution of power is between men and women as a way to explain sexual harassment.Sexual harassment is currently protected by the discrimination law and the EU principle of equal treatment for men and women. For a behavior to be considered as sexual harassment it has to be unwanted by the receiving party and the person practicing the harassments must be aware that the behavior is perceived as offensive. The behavior shall be of a sexual nature and contribute to a disadvantage for the victim in the form of a violation of that persons integrity.It is the victim that determines whether the behavior is perceived as sexual harassment or not, what one person believes is a friendly behavior may be perceived as offensive by another.

Purpose: To contribute to the understanding of the relationship between private labels and the retailer brand in grocery retailing. Methodology: We use structured interviews as a cross-sectional method for quantitative data collection. The existence of the relationship is tested through correlation analysis and regression analysis. Theoretical perspective: Perceived quality of private labels and of retailers are the main theoretical concepts for this thesis. Additionally, we introduce the concept of loyalty to show the benefits of a positive consumer image.

Ullberg, Örjan (2009). Fackprovets vara eller icke vara. Fackprovets betydelse för eleven, näringslivet och skolan inom gymnasieskolans hotell- och restaurangprogram. (The occupational tests to be or not to be. The occupational tests significance for the student, the trade and school within the hotel and catering upper secondary school).

As a result of today`s competitive situation, the demand on the rapid development of research has increased. Both universities and companies are realizing the importance of a functioning and well-developed cooperation. A close collaboration and communication between universities and the business community has in many studies been shown to be very important for business development and knowledge transfer. The purose was to examine how communication and collaboration between universities and industry can be developed and strenghthen on the basis of innovative thinking. In order to initially identify the perceived problems the authors studied how communication and cooperation manifests itslelf today between the two parties, what does not work and how the existing tools for communication and collaboration look like today.

The purpose of this study was to investigate the association between physical activity and perceived stress, energy and musculoskeletal disorders among office-workers and warehouse-workers and also to see if there were any differences depending on work-place and gender. The method that was used to collect data was three different validated questionnaires that measured stress and energy (the Stress-Energy questionnaire), musculoskeletal disorders (intensity and localization of pain, a Pain Drawing questionnaire with a VAS-scale) and physical activity (IPAQ ? the short version). Eighty-eight workers participated in the study. Forty-seven of them were office-workers and forty-one were warehouse-workers.

Syftet med detta arbete är att få en inblick i vad fritidspedagogens uppdrag i klassrummet är. Genom att studera yrkesroll och status vill vi få reda på hur några verksamma fritidspedagoger upplever detta uppdrag och sin yrkesroll. Vi vill även studera utbildningens form och innehåll ur ett historiskt och ett nutida perspektiv för att ta reda på om och hur yrkesrollen har förändrats. Genom litteratur och empiri i form av intervjuer har vi kommit fram till att avsaknaden av riktlinjer för vad fritidspedagogens roll i klassrummet är gör att fritidspedagogen, i samverkan med klassläraren, själv får tolka sin roll och göra den till sin egen. Utifrån intervjuer med informanter har vi också kommit fram till att vissa grundläggande kompetenser som de tycker ska ingå i en fritidspedagogsutbildning idag saknas..

Syftet med studien var att sammanställa vetenskaplig litteratur angående patienternas livskvalitet samt sjuksköterskans omvårdnadsåtgärder med avseende på orala komplikationer som är ett vanligt förekommande problem hos patienter inom palliativ vård. Våra frågeställningar var: Hur påverkar orala komplikationer livskvalitet hos patienter inom palliativ vård? Vilka omvårdnadsåtgärder kan sjuksköterskan utföra dels för att patienter ska bibehålla god oral status och dels för att patienternas resurser stärks och balansen mellan dagliga livets krav och inre respektive yttre resurser upprätthålls? Metod: En litteraturstudie baserad på elva vetenskapliga artiklar. Som teoretisk referensram valdes Carnevalis balansmodell, Dagligt liv - Funktionellt hälsotillstånd. Resultatet visar att fysiska besvär och psykosocialt lidande till följd av orala komplikationer påverkade patienternas livskvalitet i stor utsträckning.