The globalization of today?s society has enabled consumers to acquire products and services from all over the world. Global organizations have the entire world as a playfield and offer products and services across markets. Regardless perception and transparency of the global market, consumers are still individuals. Consumers may have different perceptions and ideas about products, their functions and usage.

My main purpose with this paper of John Steinbecks Of mice and men is to both analyze the long-lived structures and the unique individual destinies of the novel. I employ the method of the historical Annales-movement and use three divided levels in my analysis to try to capture these high structures and low moments of humanity in Structure, Konjuncture and the Individuality. The first level, Structure, is used to see how long-lived almost invisible geographic structures set the human act of condition. The second level, Konjuncture, is easier to grasp in understanding of time and embraces for example economic structures as the industrialism. The last level of Individuality is the fastest in time and easiest to understand but in the long run also the least important.

The topic of this essay is core value issues, how they are mediated in school and how they are practiced. I am investigating a problem concerning the existential worth of the core values-content for children, or in other words, the difficulty of reconciling the theory of the core values and their practice. This problem is portrayed by two stories. The aim of this work is to investigate how to combine the core values theory with its practice, in other words, make it meaningful. In my essay, I turn to recent research in the field to provide a background to my issue, and hereby further point to my problem.

Although gang violence has gained much attention in Swedish media in recent years, women in gang environments remain unexplored. Recently the Swedish Gender Equality Agency (J?mst?lldhetsmyndigheten) published a report in March 2024 showing that women are being sexually exploited in gang environments, and the report has brought attention to women in gangs. This study examines gender-based violence in gang environments in Sweden. The aim of this study is to examine how intimate relationships with men in gang environments affect womens? agency to enter and leave gangs.

As artificial intelligence (AI) has gained more influence in recruitment, both recruitment processes and the role of the recruiter are changing. This study aims to describe and analyze how recruiters translate, use, and relate to AI in their work. Through a qualitative method based on semi-structured interviews and document analysis, the study explores recruiters? experiences, attitudes, as well as perceived obstacles and opportunities regarding the use of AI in recruitment. With a theoretical foundation in translation theory, fashion, and imitation, the study examines how AI is not only followed as a trend, but also shaped and adapted locally through translation, depending on organizational identity and needs.

The essay concerns "the knowledge society", IT and the possibilities of school being changedto meet the future. The purpose was to reflect the ideas of researchers and authorities concerningwork and education in "the knowledge society" and to illuminate/shed light on theimportance of information technology in this connection, to map organizational and pedagogicalshortcomings in the current school system and the changes that can be needed, and to investigatehow these changes can affect teachers, pupils and librarians.The investigation, which was a text analysis of normative and futurist sources, was especiallydirected towards how modem information technology can influence education/teaching.The differences between researchers and authorities were most obvious in the view of theimportance of knowledge of facts and central control mechanisms for standards or grading.For the authorities, who were devoid of a thought out/carefully prepared and consequent viewof knowledge and by that also of pedagogics, the information technique was the foremostcause of a change in pedagogy. The researchers also perceived the possibilities of IT, butemphasized the importance of pedagogical innovations irrespective of the technology.

Even though provocative marketing is a widely used tool among companies to distin-guish themselves from the crowd and catch the attention of consumers, there are several variables that remain relatively unexplored. This paper aims to investigate what impact the brand has on how provocative advertising is perceived and how it affects attitudes and behavior. An experiment was conducted where several well-established measures of ad effectiveness such as brand attitude, buying intentions and word-of-mouth intentions were used to analyze the effects of brand knowledge. The results show that a provocative advert lowers attitude and buying inten-tions for the established brand while it remains unchanged for the unestablished brand. This implicates bigger freedom for unestablished brands to elaborate with provocative elements in their marketing.

Abortion remains a contentious issue, which greatly raises ethical problems. This thesis examines the leading arguments in the Swedish abortion debate around the ? in terms of legislation ? critical years of 1938 and 1974. With Foucault's genealogical method, Butler's theories of gender as a social construction in relation to power and doxa, the study examines what the development of the argumentation says about the views on morality, the woman's body, life, individual and state? How has the arguments pro and against abortion changed over time and what does this say about the norms that guide and orientate the arguments? The most obvious change in argumentation is seen in the shift from an absolute moral and conservative position into an increasingly relativistic and liberal position, and this study will argue that this shift has its prerequisites in the changing status of the citizen and state.

This article discusses desirable political representation within the framework of representative democracy. In the desirable representation it is the responsibility of the politician to balance authoritative decision making with responsiveness towards the voters. The article intends to make visible the ethical complexity within representative democracy. Ethically the commission to represent is further complicated because the political parties constitute a central role in the political life and request loyalty of the politician. At the same time the politician is elected by the voters and thus the representative has to balance the dual representation.The politician can meet supplementary but also contradictory norms of action in decision taking.

Following study is about motivation from a student perspective. Based on the prescribed literature and published research, the concept and field of motivation have been illuminated. The purpose of the study was to examine how students in ninth grade perceived their educational motivation and what kind importance they considered it had for their performance in school. The study is also supposed to base upon the result; clarify the differences if any between schools. In an attempt to get a clear image of this a quantitative method in the form of surveys was made on two schools in the Stockholm region. One of the schools had a really good merit value, and the other had a rather poor merit- value. By choosing a quantitative method a relatively large number of students where able to participate and equally large quantity of statistics have been presented. The result point at motivation in the participating students in both schools can increase and decrease through different factors.

In this thesis, the results of a survey regarding grade progression between secondary and upper secondary school in a municipality in the north of Sweden serve as the starting point for a study of the experiences and expectations of a number of 16 year old girls who are in the first year of upper secondary school. The study is performed by means of focus group interviews with female pupils from the three largest upper secondary schools in said municipality in an attempt to gauge their experiences of grades, grade assessment, teacher practices and perceived differences in how boys and girls are treated. The results show that most of the girls are disappointed with upper secondary school so far. Many of them feel that secondary school was both more fun and more rewarding in a sense of learning. Their appreciation of how this more rewarding atmosphere affected their grades differed between the various groups.

The purpose of this essay is to highlight the conceptions that exist in school towards homosexuality. My overall essay questions are: What rules does the school have to apply concerning homosexuality? What approach do the professors have towards young lesbian women and kind of support is offered to the group? In order to answer these questions I interviewed a professor and a young lesbian female. One of the surveys that has been made, as a normative order, about heterosexuality in the last decade is known as queer theory.One of the theories that in surveys investigates homosexuality as a normative order is known as ?queer theory? and it is the one I decided to use in this essay.Inspired by feminist research, gay and lesbian studies and the poststructuralist theory, the queertheory focuses on some peoples way of organizing sexuality is privileged, sanctioned and is perceived as normal, while others are seen as deviant, abnormal and therefore unwelcome.

The purpose of this essay is to investigate how the crisis communication was perceived between SAS, massmedia and citizens during the volcano crisis in 2010. The questions posed are: - How did the communication between SAS, media and citizens function during the crisis? - How did senders, intermediaries and beneficiaries experience the information and communication during the crisis? - How important was the internet communication for SAS, media and citizens during the crisis?The collected material consists of interviews and desktop research of material from Internet.The study shows that the communication between SAS, the media and citizens worked well on the social medias but was weaker in all other mediachannels. SAS was also weak in following up information received by media and travelers, and they therefore they had a different picture of the situation during the crisis. SAS thought that the communication worked fine between the parties involved.

Using stimuli with identical information in both PR and advertising, this study seeks to explain how content class together with the level of involvement affects the communication effects of marketing messages. There is currently no established way of measuring the value of PR, and contemporary PR metrics do not take into account what effects PR actually generates. PR is often said to have an advantage over advertising due to the effects of third party endorsement, but previous empirical assessments show inconsistent results regarding what effects each content class generates. The result of this study is that PR is stronger at building recall, interest and credibility, and that it has less perceived selling intent than advertising. Results differ somewhat between different levels of involvement, but the conclusion is that this might not be attributable to the level of involvement per se but rather to the type of products being used in stimuli - a conclusion that seems valid for previous research as well.

The consumer of today is bombarded by an increasing number of commercial messages, which makes it harder and harder for brands to cut through the clutter. Because of this, new methods are developed and introduced to the market every day. One of the most widely discussed of these methods is guerrilla advertising. Even though the method has received numerous praises there are not any academic proofs supporting these arguments. The authors, of this thesis, have examined if guerrilla advertising is more or less effective compared to traditional advertising and what the reasons for the result are.