The aim of this qualitative study was to examine bereaved individuals? experiences of support from their social networks and participation in support groups. The theoretical framework is based on theories about social support and parts of the attachment theory. Data were collected from four interviews and analysed by the study?s theoretical framework.

Aim: The purpose of this study is to examine and analyze how insurance companies work to create value and confidence in their brands and then compare whether consumers perceive brands as companies seek.Method: The study is a gap analysis of both qualitative and quantitative in nature containing both interviews with insurance companies and a survey carried out on consumers. The study has been developed by analytical induction.Data: Consists of interviews with representatives from the insurance companies and survey responses from 99 consumers.Conclusion: From the study it can be concluded that the insurance industry is unique in its kind as a difficulty and complexity is obviously applicable to convey an overall impression to the consumer, which in turn will produce a brand value to the company. Creating a high brand value through good marketing where it maintained a good congruence between firms striving and consumer perception, is according to the scientists complicated because the lack of perceived quality affects the the big picture..

Previous research within the field of advertising creativity has been based on the point of view of professional advertisers, deciding the norms of creativity without wondering how consumers define creativity. Thus, the main purpose of our thesis has been to investigate which dimensions advertising creativity consists of and the driving forces behind them. All based on a consumers? point of view. The secondary purpose has been to show how creativity affects efficiency through purchase intentions and Word- of-Mouth.

The aim of this thesis was to examine the ways in which librarianswork to stimulate the joy of reading in boys. Four children- andschool librarians were chosen for interviews in which they wereasked questions about boys' reading and the approaches they usedto help boys. The librarians were asked if they perceived boys'reading as problematic, what methods they used to stimulate thejoy of reading and if they thought it would be helpful to work withboys and girls in different ways. They were asked what theythought was the biggest challenges in changing the boys? attitudestowards reading and what they would do if they could choosefreely without any constraints in time or money.Aidan Chambers' "The circle of reading" was used to compare atheory about reading to the ways in wich the librarians worked andtheir thoughts about how to initiate reading.

This essay examines masculinity in the Swedish military paper Värnpliktsnytt during 1971-1991. The purpose is to study the masculine norms and the hegemonic masculinity that Värnpliktsnytt conveys during these years. Värnpliktsnytt was handed out for free to all soldiers during 1971-2010.During the 1970?s the women were only allowed on non-combat posts and in the 1980?s they more and more were included and accepted as soldiers and staff in the military. In 1989 women were allowed to apply for active and non-combat duty in all military sectors.

The education sector can be seen as a cornerstone of today's society, an organization that is under constant change and evolve as society. The compulsory school system is of significant role in society that places high demands on its management. The following study investigates the requirements for documentation in primary school organization and operations, and how these requirements are perceived and affect the school's organization and activities of the study carried out at different levels of the organization so as to get an overall picture of its impact. In order to analyze and create understanding of the results, the study applies the theory of New Public Management and various reforms that can be linked to the increased documentation requirements and its influence in the public administration. Study results show that there is a mixed picture of the documentation impact on the school system. Shown are both positive and negative effects of the documentation requirements.

The aim of this study is to examine social workers? experiences of how the ADHD-diagnosis affects their work with children and youths living in foster care and how it affects the individuals and families themselves. The study is built upon five qualitative interviews and the results are analyzed through a theoretical framework that constitutes ADHD as not only the symptoms and the medical disorder but also as a social phenomenon where the disorder is socially constructed by the current society, norms, and knowledge. The study shows that the social workers? do not rely on the sole ADHD-diagnosis in the understanding and guidance of the children and their foster parents, but rather see the individual needs of each children.

This study investigates how the host community of Tenerife perceives the socio-cultural effects of tourism on the island. The method chosen for the study was qualitative interviews which were performed with six respondents, each born in Spain, living permanently in Tenerife and employed within service-related occupations. The interview material was interpreted and handled according to a hermeneutic approach. The results of the study showed that the respondents had an over-all positive perception of tourism. Perceived positive socio-cultural effects were related to cultural and linguistic influences.

This paper studies how the ?Swedish model? has influenced the Swedish community during the first half of the twentieth century and how living with this model was like in the 1960s. During the ?60s the laws and reforms created by the ruling socialistic party, SAP, dominated the Swedish society. Their goal was to build Per Albin Hansson?s vision of a welfare state.

Open source software has recently been discussed, not least in media as a revolution in IT. A number of advantages have been listed in changing proprietary software into open source software. Examples of such pros are no expenses for license fees and improved efficiency. In spite of this, few users have made this change. One of the reasons is a distrust of the quality in open source software.

Denna uppsats handlar om stress och dess upplevda orsaker hos den svenska polisen. Uppsatsen utgår från en enkätundersökning som behandlar olika bakgrundsfaktorer till upplevd stress bland anställda vid de svenska polismyndigheterna. Både poliser och civilanställda deltog i undersökningen. Bland annat undersöks organisatoriska och individuella orsaksfaktorer. I undersökningen deltog 107 personer som genomfördes med en internetbaserad enkät.

The management at the City of Stockholm?s Sports Department have problems. During recent years several IT-projects have been launched but results are worse than could have been hoped for. The projects are generally perceived as being too expensive, too time consuming and not to have delivered the expected results. This thesis aims at giving the City of Stockholm?s Sports Department theoretically based advice on how to improve their management of IT-projects.

Media has power and impact. It is therefore important for managers to be able to handle media storms when they arise. If not, the brand can be affected negatively. It is managers who should learn to handle media storms because the managers constitute an important part of the external face of the company. Because it is managers who should learn to handle media storms it is interesting to study how media storms should be handled from a theoretical management-perspective.

Previous studies have shown that there exists a gap between purchase intention and behavior in consumption situations. This gap is especially prevalent for sustainable or green products and even more so in terms of sustainable apparel consumption. Therefore, the adoption of sustainable fashion remains low as fast fashion dominates the industry. A counter-movement for mass consumption - access-based consumption - has reached the apparel industry and in Sweden we see it in the form of clothing libraries. This qualitative thesis uses in-depth interviews to uncover the feelings of seven consumers towards the idea of accessing rather than owning their clothing as a more sustainable consumption form, factoring in the strong identity connection that we have to our clothes and how this affects their perceptions.

By doing a study of Stapelbäddsparken from a gender perspective I have been investigating and analysing physical planning and landscape architectural design. My intention with this thesis is to reflect on what a gender perspective in physical planning means and what kind of consequences and effects it could have on physical planning and outdoor design. Gender is something that is created, moulded and transformed by social and cultural processes. And it also includes a dimension of power concerning the knowledge of the relationships between women and men where the standard in today?s society is still men?s interests. To implement gender in my analysis of the park I have been observing how the park is used and who is using it. I have also been investigating who?s needs and wishes that has been provided for in planning and design.