We have conducted a quantitative study investigating whether an Ingredient Branding collaboration between private label and national brands could be executed with success in the Swedish market. The objective was to measure the consumers? response to two products from different product categories, representing hedonic and utilitarian products. We have been able to establish that by adding a branded ingredient to a private label product, one obtains a more positive product attitude as well as a higher perceived product quality and taste. The study also shows that attitudes towards the ingredient brands were improved by the collaboration whereas the brand attitude towards the private label did not change significantly.

This qualitative study examines if an interest in soccer can give the same meaningfulexperiences in a person's life as a religion would. Five soccer fans were interviewedregarding the meanings and impact of soccer in their lives. Two theories in the fields ofsport and religion were used to analyze the data: Antonovsky's sense of coherence (SOC)with its components meaningfulness, manageability and comprehensibility and Heelasand Woodheads "life-as" and "the subjective-life? derived from the concept "thesubjective turn". It was concluded that the interest in soccer affected the respondents?views of life.The respondents? personal identities were strongly associated with groupmembership, meaning that their interest in common with others was perceived to makeeveryday life meaningful and manageable.

How do probation inspectors describe their female clients and female offenders? Are there any discrepancies in treatment between male and female clients? In what way is the social interaction between female clients and inspectors constructed and described?  These are the issues we have explored in this study. Qualitative semi-structured interviews with a total of nine probation inspectors; six women and three men, were used in order to examine the probation inspectors? constructions of clients and the construction of interaction between them. By applying Foucault?s theory of power relations, Hirdman?s gender theory and Olsson?s theory of preconceptions when analyzing the results five themes were identified; descriptions of the work of the female client, descriptions of the interaction with the female client, descriptions of the female offender, descriptions of backgrounds why women commit crimes and descriptions of society's view on the female offender.

ABSTRACTTitle: Annoying television advertising - What is it about television (TV) commercials that are perceived as annoying and how does it affect the viewer?s purchasing behavior?Level: Final assignment for Bachelor Degree in Business AdministrationAuthors: Benny Berggren and Sofie ErenlöfSupervisor: Jonas KågströmDate: 2012 ? May Aim:Advertising can be found in many shapes and forms such as on: billboards, radio stations, public transport and of course on television. The last form of advertising is possibly one of the most effective and widely used methods of advertising due to the wide percentage of households with a TV in this technological age. One of the problems TV viewers have to face is the wide variety of TV advertisements which are repetitive and can be seen on numerous occasions throughout the day. This is only one of many factors that may cause irritation to the viewer if being executed wrong.

This study focuses on how the idea of sustainability is dealt with by companies, how the idea changes when moving through a company structure and how the different individuals interpret the idea. To date, many different studies have been written on the subject of sustainability, but few share the perspective addressed in this particular study. This case study was formed at a paper mill in the central part of Sweden. Semi-structured interviews with employees working on different hierarchical levels, within the same company, were chosen in order to get an insight into how the idea of sustainability is implemented throughout an entire company. The interviews have been transcribed to help identify contrasting patterns.This study has shown that the idea of sustainability, and its context within society, differs from how the idea is perceived in the organization.

ABSTRACTThe privatization of pharmacies in Sweden took place in 2009, in part with higher availability of medicines as justification. For a good adherence, the patients needs a good availability of medicines from pharmacies. The aim of the study was that two years after the pharmacy reform study older people?s opinions on drug supply and pharmacy services, and which pharmacy chains they know about and use. The method used was a quantitative cross-sectional study and was conducted using questionnaires.

Detta är en uppsats där normer och värderingar om vårdbiträdet i hemtjänst undersöks genom kritisk diskursanalys. Datamaterial omfattar SOU-rapporten I den äldres tjänst. Äldreassistenten ? ett framtidsyrke samt två fokusgruppsintervjuer med omsorgspersonal från en hemtjänstenhet. Diskursanalysen utförs i förhållande till och i samspel med sekundärlitteraturen.

In this essay we aimed to find how economic scarcity among children and youth presents itself in school, according to how school staff experience it. We have conducted interviews with student welfare staff to hear their experiences of this subject and how the schools try to help these pupils. We have used interpretative phenomenology as a base for our work. We have also used some of this traditions most important notions along with notions of Erving Goffman and Sara Ahmed during our processing off the material.  With help from these, we report our most interesting results. We have seen that a lack of resources exists among youth today and that everyone not has easy access to things many of us might take for granted.

The purpose of this essay is to investigate how the crisis communication was perceived between SAS, massmedia and citizens during the volcano crisis in 2010. The questions posed are: - How did the communication between SAS, media and citizens function during the crisis? - How did senders, intermediaries and beneficiaries experience the information and communication during the crisis? - How important was the internet communication for SAS, media and citizens during the crisis?The collected material consists of interviews and desktop research of material from Internet.The study shows that the communication between SAS, the media and citizens worked well on the social medias but was weaker in all other mediachannels. SAS was also weak in following up information received by media and travelers, and they therefore they had a different picture of the situation during the crisis. SAS thought that the communication worked fine between the parties involved.

Islamic masculinity which quite often associates with oppression of women has remained an underexaminated category despite its constant presence in the debate on honour related oppression. Honour has primarily been studied from a feminine point of view and theories of masculinity have taken insignificant interest in the issue of honour. The aim of this study is to understand what attitudes boys/young men from the Muslim world have toward native Swedish men and what these attitudes do imply for their own conceptions of masculinity and honour. The ambition of this study is also to make explicit the similarities, differences and connections between honour and masculinity.The empirical basis of this study consists of twelve interviews with boys/young men from the Muslim world about their notions of honour and masculinity. The theoretical platform arises from theories of masculinities and honour.Some prominent ?patterns? that I have found:- That religious norms and rules appear to be significant in how the masculine manners of conduct should be adjusted.- That honour and women as carriers of men?s honour, play a crucial role for the constitution of proper masculinity.- That the Swedish context and its policy of equality seem to threaten the obviousness of the islamic masculinity.

I ett internationellt perspektiv har Sverige hög amningsfrekvens, men under 2000-talet har amningsfrekvensen sjunkit och stora regionala skillnader ses. Kvinnorna rekommenderas att helamma sex månader. Mödravårdcentralen (MVC) informerar om bröstmjölkens hälsoeffekter som till exempel att bröstmjölken skyddar barn mot allergier. Forskning visar att överviktiga och feta kvinnor har kortare amningsduration, men få studier behandlar svenska förhållanden. Syfte: Syfte med fördjupningsarbetet är att studera samband mellan mammans BMI relaterat till amningsduration och mammans skattning av barnets hälsa de tre första levnadsåren.

The aim of this study was to describe and analyse the perceptions that ten 12-15 yearold pupils with special educational need, who had been assigned a personal computer, have about Information and Communication Technology (ICT) in the learning process. Data was collected by personal interviews and observations. Sociocultural perspective and phenomenographic research approach were used as theoretical and methodological frameworks in analyzing and understanding the result. The major conclusions were that most respondents perceived the computer as beneficial assistive technology for learning, but some felt singled out by having a computer to assist in learning. Students had various opportunities to succeed in using their tool depending on e.g.

The purpose of this essay is to examine Marjane Satrapi?s comic novel Persepolis from a gender and postcolonial perspective. To reach this I have used several theories from mainly three different fields of theory: gender studies, postcolonial theories and theoretical texts which focus on the form of comics.My analysis has shown that idols, heroes and other cultural symbols are important for the creation of the main character Marji?s identity, but that she at the same time has many Marxistic influences. These casts of mind do not stand in opposition, but become an expression for her hybridity.

This essay takes a closer look at femininity/masculinity, sexuality and queer time and place in Charlaine Harris? novel Dead Until Dark (2001). The essay?s theoretical framework consists of queer theory and skev theory. Skev is a Swedish word that translates loosely into strange or twisted.

The aim of this qualitative study is to gain a deeper understanding of how young people whoare unemployed or have experienced unemployment, experience the situation and how theyapprehend themselves in relation to unemployment. I performed semi-structured interviewswith five young women and men. Three theoretical perspectives have been used for myanalysis, Marie Jahoda?s deprivation theory, Mikael Nordenmark´s PEN-model and HansBerglund?s action theory.The results show that the majority of the respondents perceive the situation as unemployed asdifficult and stressful. Four out of five have more or less felt depressed or sad.