This study explores employees subjective experience of their employment relation before and during an outsourcing process and has its starting point in the concept of the psychological contract. Eight employees, in the process of being outsourced, were interviewed. The focus was on ?the employees? individual experiences and stories about the subjective and perceived employment relationship. Data were analyzed using basic qualitative analysis.

This study aimed to explore the perceived role and mandate of civil servants employed in municipalities in Kronoberg county. The study aimed to answer the question whether civil servants engaged in municipal economics have different perspectives on their mandate and role based on how said civil servants implement and manage policy tools available in Swedish municipalities. The study aimed to through policy tools theory explain how civil servants through four categories view the policy tools employed in the municipality. The study is based on the reasoning that policy tools influences exercise of authority that in turn influences view on policy tools. In order to study civil servants perspective on perceived mandate and role interviews were conducted with a sample of civil servants from each of the eight municipalities in Kronoberg county.

The purpose of this thesis is to find out how young girls reason about norms and attitudes towards female sexuality. Through a qualitative research approach ten girls in grade 9 has discussed in two focus-groups on what is typically female, the ideal images of the ultimate woman as well as what is considered to be characteristic of female sexuality. The results were analyzed using Tina Mattson's theory of intersectionality, Beverly Skeggs theory of respectability and Göran Burenhults thoughts about biology and sexuality. Some of the main findings are that the girls in the study associate femininity primarily with external attributes and beauty and the ideal image of the woman is beautiful, yet independent. Further they describe different conditions for boys and girls to explore their own sexuality, and also that for girls the risk of being branded a "whore" is ever present.

I have with this thesis sought to understand how chick lit could be useful in the classroom in the teaching of Swedish B-course in high school. Based on the model of critical literacy I am arguing that this genre would help to meet the objectives of the policy documents which, among other things, are to critically examine and analyze various types of texts.I have found that some of these texts could be used for analyzing and critically examine the ideological dimensions of texts and cultural heritage by the model of critical literacy, and also as a counterweight to the more traditional teaching of the canonical literature as a literary historical stuff that students should learn. I have also wanted to create a basis for discussions about literature in the classroom based on the chick lit genre. To do this I have, based on three themes and questions from the model of critical literacy, tried to focus on issues that might emerge from the ideological analysis and critical review. The model aims to deconstruct norms of society, and in the work of chick lit, I wanted to show how you could deconstruct norms around gender..

The rise of social media has put a focus on the division of owned, paid and earned media, where earned media has recently been hyped at the expense of owned and paid media. Due to a novel area we examine the differences and effects of using owned and paid media, specifically for packaging versus newspapers. Owned and paid media showed no significant differences regarding credibility, persuasion and perceived commerciality, which restored owned media?s status, especially since owned media is more cost efficient. The effects of allowing ads for external brands on the owned medium were also studied.

Event marketing's ability to create strong communication effects is a well-known fact and a contributing factor to its popularity in the world of marketing today. But while we know that it is the interaction between consumers and the brand within the scope of live marketing that gives rise to loyalty and purchase intention, we have no knowledge in how the company's efforts affect the outcome. As the investments in event marketing are growing at a comparatively high pace, it is urgent to obtain a deeper understanding and a sense of direction of the elements infuencing its success.In this study we investigate in what way and to what extent the amount of effort that a company puts into the making of an event is used as a signal of manufactor credibility, ability (i.e., expertise) and consumer care. And in what way and to what extent the perceived effort influence purchase intent, attitude and word-of-mouth. We also analyze marketing events in terms of the theory of equitable exchange and "desperation", a subject matter thus far only touched upon.As we identify two different types of events on the market today, we include both in our study: the in-store promotion related event and the party event, which is held in an external venue.

The aim of this essay is to investigate how the author JT LeRoy (a. i. Laura Albert) questions and broadens the concept of authenticity in literature and authorship. My study is based on LeRoy?s novel Sarah [2000] and the collection of short stories The heart is deceitful above all things [2001], as well as articles written about the construction of Laura Albert?s alter ego JT LeRoy.

The purpose of this essay is to investigate the subject field of male vegans and masculinities through empirical method interviews and narrative analysis. The starting-point for this essay is animal ethics, feminist ethic vegetarianism and theories that suggest that eating meat is one part of the social construction of masculinities. The problem formulation is such as follows:How do male vegans construct masculinity? In an attempt to answer such a question there are three problem formulations:What do male vegans think about the connection between manhood and eating meat?How do male vegans relate to the norms in society?What do male vegans think of stereotype conceptions about vegans?I will come to the conclusion that male vegans think that eating meat, as well as drinking beer, is one part of the social construction of masculinities. Male vegans are aware of norms in the surroundings and the strong attachment of meat normativity in the western culture.

The aim of this investigation work " What was it called...Equality...? is to study a clinics current gender equailty plan from a gender approach and by a field survey see if, and in that case, how it can be improved. A connection between existing gender norms and gender power strukctures is applied in the results of this survey in order to illustrate their significance from an individual as well as a structural perspektive.The survey has been carried through by a field survey as well as a discourse analysis as method. Yvonne Hirdmans gender power system is on of the main theoretical points of departure.The results that I have achieved in this essay is that gender can be looked at in different ways within the labour market where women have the main responsibility over the family and are considered more nursing then men. Men on the other hand are thinking of their carriers and have higher salary requirements.

This study investigates how tagging is being used in a new way when members of a Swedish dating site get to tag themselves in an act of self-presentation with the aim of meeting new people. In the study seven members of the dating site Mazily were interviewed about their self-presentation, tagging and identity formation there. The questions concerned how they formed their own tags, but also how they interpret and use other members' tags in their search for a potential partner.I have been using queer theories for this study, in order to find out what kind of norms and structures that lie behind and affect the members' behaviour on the website. My study finds that the interviewed members to a high degree reflect about both their own and other members tagging and self-presentations. Although they spend quite some time trying to analyse other people on the website they have a great sense of understanding that a person may give two very different impressions on the site and offline.

Abstract The overall aim of this paper is to examine the impact of ideologies and norms on a legal system. Against a background of a description of the hierarchy of norms in Swedish labour law and in European Union law, respectively, the paper aims to specifically demonstrate the problems caused by the different hierarchies of norms when implementing EU directives in Swedish labor law. The research question examines how the trade unions? right to industrial action towards an undertaker providing transnational services by posting of workers, is affected by the implementation of the Directive 96/71/EC of the European Parliament and of the Council of 16 December 1996 concerning the posting of workers in the framework of the provision of services. The paper answers the question under what conditions the Swedish trade unions have the right to take industrial action in situations of posting of workers. Through the study of sources of law and adhering to traditional jurisprudence, this paper investigates the legislation regarding trade unions? rights to take industrial action in situations of posting of workers. In addition to the jurisprudential research, a glance at the history of ideologies is provided.

Title: "In the verdict, reality is reconstructed" - a documentary study of how sex is reproduced in verdicts of LVU-cases.The aim in our study is to see how existing circumstances revolving power between the gender, are contained in court, through language and differences in the sentences and expressions that are used in the verdicts. In this study we have reviewed verdicts about young people who are taken in to custody care by Lag (1990:52) med särskilda bestämmelser om vård av unga.We have reviewed verdicts from the county administrative court in Kalmar, from January in 2007 to October in 2008. Through the analysis we have taken into considerations and worked with earlier research and litterateur containing different theoretical approaches to feminism.The result of the study shows, that despite of a neutral law, girls and boys, women and men are judged and treated different, because of their sex. Depending on your sex, you are expected to behave according to norms and values. These norms and values are not the same for girls and boys.

Purpose: The purpose of this study is to highlight what is perceived as- and what is not perceived as- supportive and comforting, by the sick child in palliative care, and by its family. Method: Systematic literature review in which only scientific articles from the years 2001-2010 have been included. Analysis: A method inspired by qualitative content analysis was used. Results: The analysis revealed five categories of what the sick child and its family experienced as supportive and comforting - and what was perceived negatively - in the context of palliative care for children. The results showed that it was very important to have competent, dedicated and compassionate staff that not only care for the child but also see to the whole family.

This work has treated the subject of gender, with demarcation against the norms regarding appearance and beauty, conveyed by the media and how it affects society. This is expressed through social satire cartoons. This work has also led to an exploration of the importance of a personal drawing style and how it manifests itself..

The thesis is aiming to investigate what happens in the customer-service worker interaction when the service worker is wearing religious attributes. In order to operationalize this the Muslim head scarf, hijab, is chosen as stimuli. Reviewing previous research and theory in this field, it is clear that people have a preference for people that they perceive to be like themselves, this is referred to as homophily. Further on, the study investigates the ethnicity dimension of the service worker customer interaction. Theoretical areas of attractiveness and color are also investigated.