The purpose of this study is to investigate the effect of using more promotion material to enhance the in-store communication of sales promotion. In the retail industry today the research regarding the benefits from using various in-store promotion materials is limited, thus this study was carried out to bring clarity to this subject. The study is carried out in two pharmacies and the design of the study was to add more promotion materials to one store, while keeping the other store in its normal condition and then let the stores change conditions after one week e.g. latin-square design. The data collection of this study consists of four different methods: sales data, a questionnaire with 182 customers, an observation study of 300 consumers and an eye-tracking experiment with 41 participants.

Background/Literature: Workplace environment has a significant influence on the livelihood of many in today?s world. In Sweden one million employees feel the effects of ill-health due to a dissatisfactory workplace environment. Consequently there has been a recent focus on the promotion of health in the workplace with an emphasis on physical activities. However scientific research has shown that psychological and social aspects need to be addressed in addition to the physical aspects.

This composition is an qualitative study about unemployment and working life. The point of the study has been to make a larger understanding how unemployment can perceive by the individual and how this person can see and plan for future working life. This has been study with help from 8 intervirws. The paticipants has been umeployed between  6 months and 5 years, and they have workt arleast 5 year before the unemployment.The study has show that it is many different components who contribute to how the individual perceive the time in unemployment and how the planning for the future looks like. The persons who has been intervirws perceive their psycal health as god,, even but unemployment.  The study has even show that all the persons in the study want to come out from the unemployment.

Background: The district nurses profession has traditionally been health promotion. In order to find patients with excessive alcohol intake, district nurses use AUDIT. Research shows that health professionals find it difficult to face alcohol abusers in primary care. AIM: The aim is to describe how district nurses work with AUDIT. Method: Semi-structured interviews with six informants were carried out.

The problem presented in this masters thesis is: How can pedagogical theory be used to illuminate and analyse attitudes of librarians in reading promotion activities for children and young people? The aim is to investigate librarians pedagogical role and attitudes in reading promotion activities for children and young people. The following questions are asked: · How can the pedagogical role of librarians be understood on the basis of different pedagogical perspectives? · How do librarians describe their pedagogical role in reading promotion activities for children and young people? · Is there a relation between pedagogical perspectives and the ways in which reading promotion methods are developed by librarians? Reading promotion methods investigated are booktalk, discussions on reading and summer reading challenges for children and young people. The methods used in the study are literature studies, qualitative interviews and observations.

The author?s common interest for healthy employees, brought reasonto study how line managers can manage and develop this withsupport from HR. Previous research highlights that knowledge ofhow health is promoted is missing. Line managers have a key role inworking with contributors´ health. The aim of the study is toinvestigate how managers are working for the well-being ofemployees and which aid dedicated to line managers from the HRfunction, and how support and the work with employees? health canbe developed.

The aim of this study was to investigate how school personnel work with preventive and health promoting efforts to motivate young people to achieve interest in physical activity and nutrition awareness. Further the aim was to describe the possibilities and difficulties that school personnel experience in their work.  The research questions were: How do school personnel describe their health promoting work at school? In a health promotion perspective, what efforts do school personnel think is important when it comes to nutrition and physical activity? What possibilities do school personnel experience with health promoting efforts? What difficulties do school personnel experience with health promoting efforts?The study has a qualitative approach in which seven individual interviews were conducted with personnel at a secondary school. The respondents worked with different aspects which broadened the perspective.

Introduction: In Skaraborg, a standardized dialogue is being held since 2005 about dietand physical activity, during the 1,5- and 3-years health control at the Child Health Carecentre (CHCC). The aim of the dialogue is to prevent overweight and obesity amongchildren. Aim: The aim of this study is to examine the parents? experience of thisdialogue, and what they perceive that the dialogue has contributed with after sixmonths. Methods: Qualitative collection of data through 11 interviews heldimmediately after the dialogue, in addition to five telephone interviews conducted six toeight months after the dialogue.

Folkhälsovetenskapligt program.

Abstract P. Hed. (2011) What is health for men? Bachelor thesis. Gävle: University of Gävle, Faculty of health and occupational studies; 2011.

People spend much of their timeat work and health is affected by how we experience our everyday work situation. Health in the workplace is important for public health and seems to improve the occupational health of theemployees. The pace of work and requirements have hasincreased at work and it's not equal accepted to have an obstacle that makesyour work capacity decreases. Despite this, there are health factors that enable us meet therequirements and can maintaingood health in the workplace. Theaim of the studywas to see if there has beena change in healthcare workers work-related health over time.

The relatively new phenomenon of daily deals has had an amazing explosion of growth during recent years. The concept relies on offering deeply discounted products and services that a number of customers must buy in order to acquire this discounted service. Companies spend valuable resources on marketing to get customers but the effects of daily deals on the brand do not have empirical evidence. What is the customers' attitude towards companies that communicate through daily deals How is their intention to buy from that company affected This is what is the main purpose of this study. To examine how customers perceive a company, in terms of attitude toward the brand and buying intentions, when the company markets through daily deals compared to more traditional promotion.

Abstract P. Hed. (2011) What is health for men? Bachelor thesis. Gävle: University of Gävle, Faculty of health and occupational studies; 2011.

The work related illness has increased and instead of focusing on what?s causing it more and more efforts are put on trying to find the health factors within and outside the work environment. During the past years the term ?long-term health? has arisen; instead of focusing on the number of employees on the sick-list, the focus should be put on the number of employees that has a record of long-term health within an organization, i.e. health-presence.

The overall aim with this study was to explore the understanding of how nursing staff - at a service flat in the county of Gävleborg, is related to the residents with intellectual disabilities, with regard to the residents' health. Five personal research interviews were conducted with nursing staff in a sheltered housing. The survey was based on a qualitative method with semi-structured interviews. Five nursing staff aged 27-57 were participated in this investigation. The analysis was conducted, by using a thematic approach.My overall findings show that Nursing staff have different roles to play depending on the situation in their relationship with the residents.