This paper sets out to investigate how companies can create advertisement that focus not only on selling but also on entertainment. The research is based on seven TV-commercials produced by the Swedish food chain ICA. The commercials were analyzed according to the methods of discourse analysis, semiotic analysis and rhetorical analysis. Furthermore, the research compares the analysis made with the thoughts and ideas of Tobias Karlsson, Head of marketing and communications development at ICA to find out how the comprehension of the commercials correlate with the original intentions made by the company.The study shows that ICA creates a commercial that contains the perfect mix of rhetorical approaches, communication strategies and entertainment mixed with gravity. The study also shows that ICA fails with its primary goal which is to sell selected products; however, by producing the entertaining commercials, they manage to strengthen their brand.

SammanfattningMålet med det här arbetet är att analysera två pedagogiska metoder för barn med utvecklingsstörning, närmare bestämt TEACCH-metoden och Lilli Nielsens pedagogik, när det gäller kunskapssyn och då framförallt aspekterna hur barnet med utvecklingsstörning tillägnar sig kunskap och vilka former denna kunskap tar. Avslutningsvis undersöks vilka kategorier som kan identifieras ur de analyserade texterna (citaten).För att samla in data har jag använt mig av litteraturstudie men för att tolka och bearbeta data har jag valt att använda mig av kvalitativ innehållsanalys. Litteraturstudie innebär att jag söker efter specifika svar i litteraturen som jag sedan jämför.När det gäller frågeställningen hur barnet med utvecklingsstörning tillägnar sig kunskap enligt TEACCH-metoden har jag funnit följande kategorier: Strukturerad miljö, strukturerade aktiviteter och? hand på hand-metod?. När det gäller frågeställningen vilka former denna kunskap tar enligt TEACCH-metoden har jag funnit följande kategorier: Faktakunskap och Färdighetskunskap.

Our main objective with this essay was to study VisitSweden?s effort to sell Sweden to foreign markets.This has been studied in relation to VisitScotland work and approach. We collected empirical data consisting of document studies and interviews with representatives of VisitSweden and VisitScotland. In addition, we have supplemented with an interview with a representative of Svensk Destinationsutveckling AB. We based our analysis of our empirical data on previous research in destination marketing.

The aim of this study was to gain a better understanding of resource schools 1 as a human services organization and institution, based on teachers and principals? perspectives. The purpose of resource schools is to provide the students tools and resources to enable them to return to the regular school within two years. The study also aims to examine more closely how this objective applies to the studied resource schools in the studied municipality, as well as highlighting the success factors and barriers that exist to achieve the goal. Previous studies show that this kind of differential practice tends to become a permanent solution.

This essay is derived from a case study about the SIRA school in Betlehem. SIRA is classified as a special education school with financial support from the Swedish International Relief Association. SIRA acts to provide support for children with reading and writing difficulties in their daily school work.The study's aim to describe the context for SIRA's specialized educational activity. The formulated questions should provide answers to which factors that influence SIRA's work, its goals, development, and the distinguished pedagogical approach.During the research comprehensive interviews were conducted with parties which can influence the way schools operate and provide the necessary support for students. Factors that influence the school's operation are analyzed from a ecological development perspective created by Urie Bronfenbrenner. The theory advocates that a student's development and interaction mainly comes from participating in activities, social roles and relations.This constant process of mutual adaptation between the developing individual and its surrounding environment is to be defined as its own entity. The result shows that SIRA's practice a special educational operation with focus on an approach which strengthens the student's identity and communicational skills..

Due to lack of knowledge about motivation in Swedish for adult immigrants (SFI ), I have chosen to write about motivation. Motivation is a complex concept to understand. It has different meanings depending on what context the term is put in. In this study , you will read about the external and internal motivation . But also about integrative and instrumental motivation.

It might seem obvious that public opinions should be included in the planning process. However, it is not clear to what extent. Statutory forms of public participation attract little interest since many people feel that it is hard to make a difference. The purpose of this study was to engage those that normally do not get to speak their mind in the planning process. In this study, two methods for conducting ?on-street surveys? were investigated.

The topic of this essay is information seeking for children and young people in municipal libraries. This is based in the growing need for information seeking skills in the Information Society. Policy documents on the topic are scrutinized and related to a concrete praxis. Data has been collected through two case studies; one carried out in Ronneby and one in Trandared, Borås. These cases where chosen because of the existence of a local policy for library skills and information search for 6 to 12-year-olds.

The purpose of this paper is to analyze the ongoing changes in German family policy. It explores the issue of whether the German welfare state, in this policy field, can still be regarded as a conservative welfare model or rather approaches a more liberal or social democratic model. A qualitative method is used to analyze the material, especially from the German government, including press releases, other public documents and also articles from the political weekly magazines Der Spiegel and Die Zeit. The changes analyzed are the new parental benefit, the expansion of child care, the concept of whole-day schools and the system of joint taxation. The point of departure is Gösta Esping-Andersen?s categorization of three types of welfare states: the social democratic, the conservative and the liberal.

AbstractTeenagegirls with Asperger syndrome ? copingstrategiesThe aim of the study has been to describe how teenagegirls with Asperger syndrome (an inside-out perspective) experience their possibilities to social interaction in the society.The specific questions for this study are:? How do the participants apply copingstrategies?? Experiencies of getting the diagnose Asperger.? Experiencies from living with the dissorder Asperger.? The Participants life situationIn this study I use a qualitative attempt where I interview five teenagegirls. Then the interviews were analysed with a phenomenological attempt with the intention to create at picture of the girls? world. The result of the interviews presents from the interviwguides area and interpret towards the background of earlier research that present in this study.

Syftet med studien är att belysa lärares och rektorers tankar kring diagnostisering av elever i de tidiga skolåren vid användande av Skolverkets diagnosmaterialDiamant, som riktar in sig på den förberedande aritmetiken.Studien har en kvalitativ ansats med semistrukturerad intevju som metod. Deltagarna i undersökningen är fyra lärare samt två rektorer med erfarenhet och utbildningen inom området.Resultatet visar att informanterna anser att de får betydelsefull information om var barnen befinner sig i den grundläggande taluppfattningen via diagnosen och därmed kan barn med behov av hjälp och stöd uppmärksammas. Informanterna har en formativ syn på diagnostisering. De fokuserar på hur resultatet följs upp, hur de finner pedagogiska och organisatoriska lösningar. Rutiner för detta är olika på de enheter där informanterna är verksamma.

Due to lack of knowledge about motivation in Swedish for adult immigrants (SFI ), I have chosen to write about motivation. Motivation is a complex concept to understand. It has different meanings depending on what context the term is put in. In this study , you will read about the external and internal motivation . But also about integrative and instrumental motivation.

This essay is investigating what type of sources we trust, depending on how the information in these sources is created and provided. To exemplify, the sources Wikipedia and Nationalencyklopedin (the Swedish National Encyclopedia) were used, each one representing different approaches. The first is a representation of the collective intelligence, where anyone can contribute with their knowledge to the public ? freedom under responsibility. The latter represents peer-reviewed knowledge, desirable enough to have people paying for it? true and unaffected.Based on theories of source criticism, collective intelligence, expertise and the different generations of digital natives and digital immigrants, two focus groups were conducted and analysed.

The aim of this paper is to describe which view the Chinese government in connection with the Olympics wants to display for the natural world and analyze if this view coincide with China?s foreign-policy goals. A qualitative content analysis is used. By using the theory of rational choice and a model with three different political approaches I want to examine whether or not the foreign-policy goals of the Chinese regime comport with the view that displays in two major newspapers in China. Since the runoff voting in Moscow in 2001 for the 2008 Olympics the Chinese government has been able to act rational and to compose different strategies to use the Games in Beijing for political propaganda.

The aim with this essay is to investigate the attitude that employers have towards conflicts at the workplace and how this affects their way to prevent and deal with conflicts among employees. Another part of the essay is to discuss pedagogical issues related to learning through conflicts. With this aim and these questions of issues, we have found out which attitude employers have towards conflicts at the workplace as well as how they prevent and deal with them. We have also investigated which opportunities for further development employers sees in situations of conflict. This study is based on qualitative interviews with six women who are head of units within the communal area.