Personal branding is a common phenomenon within the Swedish business world, although less applied on the competitive and fast paced music industry. In order to strengthen Swedish artists' personal brands and to ensure congruence between the artists' presented identities and the target audiences' perceived images, we have developed a model, containing of seven essential factors. The seven dimensions authenticity, credibility, certainty, openness, availability, awareness and timeliness help improve strength when communicating brand identity, as well as minimizing potential discrepancy between identity and image. This report examines the brand strategies within the Swedish music industry through a case study of Sweden's largest pop star, Eric Saade, where Team Saade's communicated identity is compared to the targets audience's perceived image of Saade. Overall, Saade's personal brand has a high level of congruence, except from the clarity dimension, where his words are considered differing from his actions.

This final thesis aim to create a support that can decrease the uncertainty when planning the cable drum flanges lines that produces cable drums in the interval 100 to 320cm in diameter at Vida Packaging in Hestra. The purpose attains through finding an optimal batch size that minimizes the total storage cost and order prime cost, without degenerate delivery capacity to the customer. Through survey the sale and stock balance development during 2005 and 2006 for cable drums in Hestra and give alternative suggestions how to plan the production after installing a new cable drum flanges line. The study also explores different ways of working during product change in existing nailing line, to minimize the order prime cost. Vida Packaging in Hestra is a part of the Vida group, which is Sweden?s largest privately owned sawmill group with seven sawmills placed all around southern Sweden.

Syftet med uppsatsen är att utvidga kunskapen om generella resmotiv hos äldre turister på besök i Stockholm. Detta för att bidra med kunskap som kan förbättra produkterna för och marknadsföringen mot denna målgrupp.Äldre turister är en intressant grupp att undersöka då de ofta behandlas utifrån stereotypa uppfattningar och antaganden om likhet. Gruppen är dock på inget sätt homogen. För att förstå gruppen bättre är det nödvändigt att använda sig av undersegment. Undersökningen intresserar sig för om det är fruktbart att göra undersegmenteringar med hjälp av variablerna resvana och livssituation.

Bakgrund Forskningen om lärares arbetssituation har mestadels utgått från det patogena synsättet och identifierat problem och riskfaktorer. Därför behövs det mer salutogen forskning som lyfter fram hälsoskapande faktorer och uppmärksammar samt ger underlag för att utveckla goda arbetssätt och arbetsformer. Dessa kan sedan underlätta arbetet och därigenom förbättra hälsan och välbefinnandet i arbetslivet för lärare. Syfte Syftet med studien var att utifrån teorin om känsla av sammanhang (KASAM) identifiera arbetsrelaterade faktorer och processer som lärare uppfattar som stärkande och hälsofrämjande. Metod Tre fokusgruppsintervjuer, varav en i en gymnasieskola och två i en grundskola i södra Sverige, genomfördes med sammanlagt tio lärare. Materialet analyserades med deduktiv innehållsanalys med teorin om känsla av sammanhang som analysmatris. Resultat Arbetsrelaterade specifikt stärkande resurser för lärare har identifierats och analyserats in i KASAM-teorins tre komponenter begriplighet, hanterbarhet och meningsfullhet. Meningsfullhet finns inbyggd i lärarnas uppdrag.

The survey Distanshandeln idag 2005, made by the Swedish postal service, tells us that web shops started to pop up in the 1990´s and began competing with the catalogue sells in the end of the decade. Ten years ago, it was said that the web shops would take over the distance trade market. Today we know that did not happen. Internet shopping accounted for 4, 2 % of all distance shopping in Sweden last year. Our inquiry is guided by the observation that the catalogue is still in use and moreover, it seems to have changed very little from when we were kids.

District heating covers around 80 % of the heating demand in apartment buildings and 10 % in single-family homes in Sweden. In the year 2010 the total input of energy to the Swedish district heating grids was about 70 TWh, which corresponds to 11 % of the total energy input to the whole energy system in the country. Through the combined production of heat and power the CHP-plants often reaches an efficiency of 90 % from energy in the fuel to produced heat and power. In order to keep the efficiency high it is important for the owners of the plant to have good knowledge about the plants performance at different operation points. Strängnäs Energi AB initiated this diploma work together with FVB Sverige ab in order to come up with a program for short term planning of the production of heat and power at the company´s CHP-plant.The work consists of three main parts.

The purpose of this Master?s thesis is to examine how the gender system is described in chick lit. The analysis is based upon seven chick lit novels. The primary theoretical point of departure is Yvonne Hirdman?s theory about the gender system, the hierarchical order and the separation of the sexes.

Arbetet behandlar kärnämnet svenska som andraspråk, dess styrdokument och tilldelade resurser vilka styr lärarnas möjligheter att bedriva adekvat undervisning. Genom litteraturstudier och en empirisk studie bland lärare i ämnet ges en bredare insyn i ämnet svenska som andraspråk, hur det fungerar i teorin och hur väl teori överenskommer med den praktiska verkligheten..

The essay explores nationalism in the curriculum of the swedish school from 1878 to 1994. The text has been undertaken an analysis in three levels of discourse based on Norman Faircloughs critical language analysis. The first level is the text, the second is types of discourses and the third is order of discourse.The nationalism in the curriculum has been related to three nationalistic types of discourses, derived from earlier studies on Swedish nationalism. They are conservative nationalism, ?folkhemsnationalism? and contemporary nationalism.

Syftet med uppsatsen är att studera sambandet mellan länders utdelningsmönster och corporate governance system samt förklara varför denna koppling ser ut som den gör med hjälp av den teoribildning som finns på området.Till undersökningen har tre EU länder valts. För att kartlägga ländernas utdelningsmönster har finansiell data insamlats för respektive lands samtliga noterade företag. Dessa data har sammanställts till tre nyckeltal gällande utdelningsnivå för varje land och år mellan år 1989 till år 2007.Det finns skillnader mellan länderna både beträffande corporate governance system och beträffande utdelningsmönster. De viktigaste faktorerna inom corporate governance som i uppsatsen visat sig haft störst betydelse för utdelningsmönstrets utseende är ägarstrukturen samt kapitalmarknadens struktur. Störst andel spritt ägande och starkast inflytande från aktiemarknaden återfinns i Storbritannien, följt av Sverige och sist Tyskland som tvärtom kännetecknas av ett mycket koncentrerat ägande och lägre påverkan från aktiemarknaden.

The purpose of the essay was to examine the way the SwedishCounty Administrative Board works with crises communicationbefore, during and after a disaster. A qualitative comparisonbetween the County Administrative Board in the Swedish regionsHalland, Jönköping and Kronoberg has been made in order to seeinequalities and simmulariteies in their strategies and policies forcommunication. In order to fulfill the purpose two main questionswere asked:? How does the County Administrative Board in Halland,Kronoberg and Jönköping work with crises communicationbefore, during and after a disaster?? In what way does the three County Administrative Boardsco-operate with other organizations before, during and aftera disaster regarding crises communication?The theoretical base of the essay was classical and postmodernstrategic communication. I interviewed communicators at theboards and took part of their communication plans and strategies toseek answers to my questions.

The aim of this study has been to examine, describe and analyze how masculinities can be represented and understood among boys in a Swedish primary school context. The study was conducted within a school located in a small community on the country side. Through the use of a qualitative research design we interviewed 13 boys from the fifth grade of this school, who all got to express and reason their perspectives of what it meant to them to be a boy in primary school and how that could impact their social life. For a wider understanding of the different dimensions of masculinity we used R.W. Connell's (2008) theoretical framework, hegemonic masculinity, which implies that there are multiple definitions of masculinities that are constructed in relation to each other in a hierarchical order.

SammanfattningBakgrund: Tjeders är ett anrikt företag i Malmköping som tillverkar larm och signalutrustning. I dagsläge känner Tjeders att deras varor och tjänster befinner sig i en slutfas i produktionscykeln, där vinsterna tas hem. Detta leder till att nya produkter och tjänster bör utvecklas.Metoden: Examensarbete har präglats av ett hermeneutiskt synsätt och en kvalitativ metodik. Teorin grundar sig i litteraturstudier och empirin på öppenriktade intervjuer samt omvärldsanalys i form av mediascanning. Den praktiska metoden har följt TAIDA, vilket är en övergripande modell för hur scenarioplanering sker.Diskussionen: I diskussionen sammanställs teorin med empirin där behandlas resonemangen om hur Tjeders ska gå vidare med de framkomna scenariona samt förslag kring handlade utifrån dessa.Resultatet: Examensarbete har resulterat i två scenariokors som behandlar teknik och marknad, scenariokorsen konstruerades genom en kreativ process där det insamlade materialet bearbetades.

This thesis is based on a study conducted at the City Library Dynamo in Gothenburg where data have been collected through qualitative interviews with young people aged 15 - 25 years. Our intention was to examine what young people think about the City Library Dynamo as a venue, and how they perceive its activities and functions.In order to compare two different cultural venues for young people, where Dynamo is one, interviews were also conducted at a location other than the library, at Arena 29, a cultural activity house for young people in Gothenburg. Twelve qualitative and semi-structured interviews were conducted in order to collect data which was then transcribed and structured. As a theoretical framework we have used the new model for the public library, developed by Hvenegaard, Jochumsen and Skot-Hansen 2010.Our result shows a thoroughly positive image of the City Library Dynamo, particularly as a meeting and study place. Young people stated that they felt welcome and that the City Library Dynamo was designed and tailored to match their needs.

An organisation in Skåne, Miljösamverkan Skåne, presented a project in 2011 concerning food labeling. All municipalities in Skåne, audited certain products in several stores, in order to determine if they were labeled correctly according to law. Stores who produced their own food where also audited. As Swedes generally have an interest in buying and cooking food from different countries, the demand is increasing, which makes stores provide the customers with a large range of different products to accommodate the demand. This essay will discuss the results of the project and how incorrect food labeling can affect human health.