- ABSTRACT ?Title: Winners of the Web ( Webbens vinnare)Number of pages: 35 (including enclosures)Author: Lydia KellamTutor: Else NygrenCourse: Media and Communication Studies CPeriod: Fall Semester 2006University: Division of Media and Communication, Department of Information SciencePurpose: The aim of the research paper was to see Internet and the digital techniques impact on marketing communication and consuming behavior on the Web. By understanding the relationship between marketing communication and consumer behavior my intentions were to comprehend how consumer behavior on the web could be understand. The purpose of this paper is to understand how different marketing activities on the Internet are followed by consumption.Material/Method: By using focus group interviews I wanted to study how individuals act on the Internet. How different activities such as communication and participation on the web could lead to consumption on the Internet.

Purpose of the essay: The purpose of the essay is to, from the view of the nurses working at the x-ray infirmary; see how the internal e-mail communication is working as the main digital communication method at the x-ray infirmary.Material/Method: The material has been collected using qualitative interviews with eight nurses working at the x-ray infirmary. The material has then been analyzed through a theoretical perspective based on The Media Richness theory.Main results: The results of the investigation have shown that the nurses see the internal e-mail communication as relatively poor. The information that is sent out by their superiors is often too extensive, this making the screening work an extra work burden. These e-mails are also supplied to the whole infirmary instead of being addressed to specific individuals. Seen through a media richness perspective, the e-mail is a mediumrich communication medium that well could be used in the everyday communication at the infirmary as the main communication agent.

AimThe purpose of this study has been to help Åtvidabergs FF to find development opportunities by reviewing the internal communication and decision making process within the organization. In this study we have used two models, Johari window and Administrative man.Our study has two main questions. The questions at issues are:? Can Åtvidabergs FF with help of the communication model Johari window identify how the internal communication can improve?? Can Åtvidabergs FF use the Administrative man as a decision model?o Will the use of the model Administrative man lead to better decisions will be made?MethodWe have made a qualitative case study in a positivistic spirit. Data has been collected through half structured interviews.

The purpose of the study was to look into bilingual parents?perspectives on their own and their children?s communication andcommunication disabilities. Furthermore the study aimed to examine theseparents? needs regarding education in augmentative and alternativecommunication (AAC) and whether ComYoung communication course hadmet the needs. ComYoung address parents of school-aged children withextensive communicative disabilities and intend to give them increasedknowledge in communication and AAC.

Humor är en viktig beståndsdel i människans liv och uppstår ofta spontant utan närmare eftertanke i möten med andra. Syftet med denna litteraturstudie var att beskriva humorns betydelse i omvårdnadsrelationen mellan sjuksköterska och patient. Studien baserades på internationella vetenskapliga artiklar från år 1996 till år 2003. Kvalitativ innehållsanalys användes för att analysera de 13 utvalda artiklarna. Analysen resulterade i tre kategorier som visade att humor har stor betydelse som copingstrategi vid försämrad hälsa, underlättar kommunikation och skapandet av relationer.

Syftet: Ur ett patientperspektiv beskriva faktorer som påverkar kommunikationen mellan sjuksköterska och patient från olika kulturer.Metod: Litteraturstudie där fjorton artiklar från olika länder har analyserats.  I studierna har patienter och tolkar intervjuats om sina upplevelser och erfarenheter av vården. Resultat: Studien visade hur patienter med olika kulturell bakgrund i olika länder upplevde olika problem vid vårdvistelse på grund av att inte tala samma språk som vårdgivaren. Språkbarriärer bidrar till en ofullständig kommunikation. Användande av tolk, både professionell och icke-professionell, det vill säga vän eller familjmedlem som tolk, kan skapa problem. Andra faktorer som bidrog till att försvåra kommunikationen var olikheter i kultur och kulturella begrepp om hälsa och sjukdom.

The thesis work focuses on marketing and its point of departure centers on mapping the utilization of social media as a form of marketing. The choice of this thesis subject has been deemed by the authors as one of particular interest due to the current popularity of social media in the Internet connected society and their use as marketing tools. Specifically, this thesis sets out to explore how companies exploit social media tools in marketing and how their use affects retail operations and customer relations in an effective and creative way.The report concentrates on qualitative data collection, the interview answers of four respondents, of which, two are considered experts within the field of social media. The choice of suitable respondents was strategic with the goal of covering as large a portion of the social media field as possible; one social media educator that works with companies and one who assists companies with social media applications. The remaining two respondents work in marketing and communications and employ, as part of their job, social media tools such as Facebook and Twitter.

The study´s purpose is to identify how their communication affects their brand. The study will be made trough the perspective image, the values and associations which the target audience have about the County Council. The study has two question formulations: Which parts in the County Council's communication affect their brand? How does the residents in Värmland's image about County Council's look like? The study is based in Balmers 6C's of Corporate Marketing. There´s also some organizational communication added  to the study.The two methods has been used in the study, qantitative survey's and qualitative interviews.

Title: Time to renovate ? The effect of communication on the relationship between company and customer in a change situationCourse/subject:Busniess administration, Leadership, 15hpAuthors:Fredrik Elghag, Ossian OlssonTutors:Ingemar WictorKeywords:The Million Programme, Communication, Relationship Marketing, Tentant, Landlord.Problem formulation:How does communication affect the relationship between company and customer in a change situation?Purpose:Examining how different parts of a communication process affects customers trust, commitment and loyalty to their company.Theoretical framework:The starting point for the study?s theoretical perspectives have been Morgan and Hunt?s (1994) previous studies on relationship marketing and Laswell?s (1948) communication model.Methodology:The paper is performed with a qualitative research approach and a deductive approach to answer the research question. Personal interviews were conducted with four employees in real estate companies and two tenants in each company stock.Conclusion:We have found that communication affects the relationship between company and customer. Tentants have experinced credibility of businesses is important for them to have a confidence and loyalty in the relationship. .

The manufacturing industry is currently in a short-term downturn while the competition is increasing. The result of this is that companies must find new ways to bring out their products. Traditional competitive strategies, such as low pricing, is not sufficient today as the customer is inquiring something more than just a good product. Higher demands are presented on an accurate, well functional, communication between customer and companies, as this has become an important strategic factor in achieving long-term profitability.The aim of this independent project was to analyze and evaluate the communication process between a company and its sales companies.In order to illustrate this process, a case study was carried out at Alfa Laval, their sales companies and employees at their distribution center in Tumba. In order to see the differences in attitudes between the management, the sales companies and the employees regarding communication and involvement a gap analysis were used.The theoretical part of the study considers theories about business mission, communication, involvement, quality and creating value.The result showed that a smaller gap exists between the sales companies and the management while a slightly larger one exists between the employees and the management.

The value of a good reputation for organizations is increasing today as consumers and citizens become more aware of brands. If a crisis hits an organization, there is now more to lose than before concerning reputation. Therefore the organization?s communication strategies must be developed to sustain the organization?s reputation during and after a crisis.In the field of crisis communication there are two distinguished theories which concern what an organization with help from crisis communication should do to undergo a crisis without losing its reputation. These theories are image repair theory and situational crisis communication theory (SCCT).

This Bachelor thesis is a case study that explores the possibilities and complications to use social media in marketing purposes. The case involves a company that sells garments for men. The company, named Mouli, has decided to use social media as their marketing platform. The company makes an interesting case, since they are still quite new on the market and have all the possibilities to succeed.The purpose for the thesis is to examine Mouli?s use of marketing in social media and to evaluate what could be done to amend the communication.

The purpose of the study was to examine what possibilities and obstacles, according to the personnel and patients in a methadone treatment, exist in the patient's social rehabilitation. How does the methadone treatment encourage the patient's social rehabilitation, what possibilities/obstacles are there according to personnel and patients? What does the patient see as important aspects of his/her social rehabilitation and what importance does the methadone have on the treatment? The results show that there are difficulties for patients to rebuild their life, find employment, start new social networks and get by with everyday tasks. The support from friends and family will simplify the patient's social rehabilitation, otherwise they get isolated and alone. Patients feel that they are fighting for a successful treatment so that they can have a relationship with friends and families again.

In this report we examine the NFC (Near Field Communication) technology as far as the development has come until today. We adress different use areas and explain the technical funcionality. By using data collection methods as a specialist interview and also a survery we want to detect potential risks and safety-issues in implementation of the new technology. Our main-focus in this report is to examine how NFC can play an important role in the developement of social interaction and social media. By compiling our data and research materials we will analyze and present a report conslusion.

AbstractTitle: Manipulation or relation ? the language as an instrument for influence (relation eller manipulation ? om språket som medel för påverkan)Number of pages: 42Author: Matilde JohanssonTutor: Peder Hård af SegerstadCourse: Media and Communication Studies CPeriod: Autumn term 2007University: Division of Media and communication, Department of information science, Uppsala universityPurpose/Aim: The aim of this essay is to gain a deeper understanding of how communication consultants work with communication. The purpose is to sort out whether or not the consultants have the same view in their strategic work with influence as they have when they build relations to customers. In the end the essay will answer if the perspective is the same between their strategic work, their relations and the research definition of how to obtain a genuine dialogue and a good relationship.Material/Method: This is a qualitative research. I have interviewed five communication consultants from three different corporations.