The aim with the study is to find key factors relating to internal marketing and to improve the process between the operating organization and its customers. A qualitative study is carried out within an organization active in the Swedish healthcare. The qualitative approach is carried out by collecting empirical data through observations, personal interviews and group interviews.The Physiotherapy Clinic at the Karolinska University Hospital is in the focus of the empirical study. The study locates existing differences in perceptions and comes up with recommendations for actions to improve the process of organisations within the Swedish healthcare and their customers. The study's results are that internal marketing can bring a lot to service-selling organizations and that the organizations internal conditions are as important as the external ones.Communication appears to be a key factor for an organization that has applied internal marketing.

Bemötandet av patienter i livets slutskede ställer stora krav på vårdaren. Egenskaper som kan hjälpa oss som vårdare i vårt möte med döende patienter är en god självkännedom, självreflektion, empatisk förmåga samt såväl fackkunskap men även kunskap om patientens psykologiska och sociala förhållanden. Syftet med studien vara att beskriva vilka faktorer som är av betydelse mellan vårdare och patient i bemötandet med patienter i livets slutskede. Metoden var en litteraturstudie där sökningen i databasen utfördes för att få fram vetenskapliga artiklar som stämde överens med studiens syfte. Även en manuell söknings utfördes på biblioteket.

SAMMANFATTNING I Sverige räknas diabetes som en av de allra största folksjukdomarna och idag finns det 300 000 individer som drabbats av sjukdomen. Av de människor som drabbats av sjukdomen lider 90 % av diabetes typ 2. Sjukdomen beräknas öka kraftigt i framtiden. Syftet med denna litteraturstudie var att beskriva hur patienter med diabetes typ 2 upplever sin vårdkvalitet. Att vårdkvaliteten håller hög nivå och att patienter med diabetes typ 2 får den vård de behöver är av största vikt för sjukvården.

Patienter vars hälsotillstånd försämras på sjukhusen ska känna sig trygga i att det upptäcks i tid och att åtgärder vidtas för att förebygga och behandla försämringen.Syfte:Att undersöka undersköterskors, sjuksköterskors och läkares behov av utbildning i att tidigt upptäcka patienter med sviktande vitala funktioner på fyra vårdavdelningar på Akademiska sjukhuset.Metod:Författarna valde att göra en deskriptiv, kvantitativ tvärsnittstudie. Studien pågick under vecka 9 och 10 år 2011. Det delades ut 202 enkäter, varav 69 blev besvarade, vilket innebär att svarsfrekvensen uppgick till 34 %.Resultat: Fyrtioåtta procent av respondenterna upplevde stress då en patient sviktade i sina vitala funktioner. Tjugotvå procent saknade kunskaper i bedömningen av medvetandegrad och neurologi. Sextioen procent svarade att de ibland kunde få hjälp av en läkare/läkarkollega med att göra en bedömning av patientens tillstånd.

In the nurse's profession ulcer care is a common nursing intervention. Being inserted in methods of treatment and updated with evidence-based knowledge is therefore an important part of the nurse's work. Chronic ulcers are expensive for health care and occupy a lot of time. Knowledge is therefore important for ulcer healing, for the patient comfort and to reduce costs. The aim of the study was to illustrate the nurse's knowledge of nursing interventions of chronic ulcer.

The proponents for conscience wants to get a clause that will allow the health professionals to due. scruples waive certain duties. Swedens decision makers has despite pressure from the Christian De-mocrats and the Sweden Democrats decided not to implement freedom of conscience in health care. The purpose of this paper is to investigate whether Sweden has the obligation to provide for freedom of conscience in health care. Furthermore, it must be examined, whose rights according to the law will go first, health professionals right to freedom of conscience or the patient right to equal treat-ment.

This study investigates how consumer attitudes toward a company are affected by the company?s Corporate Social Responsibility work and their marketing efforts thereof. The Swedish fast food chain ?Max? provides the empirical setting. The theoretical framework for the study is based on Vanhamme and Grobben?s (2009) model regarding CSR?s effect on a company?s reputation, which is connected to perceptions? effect on attitude based on Fishbein and Ajzen?s (1975) theory.

In healthcare there is a rapid development towards introducing and implementing a wide range of information technology (IT) to aim for higher quality and more effective care. A common health information system (Cambio Cosmic) has been implemented in Landstinget Kronoberg. Clinical microsystems are the frontline units where staff and pa-tient meet. When the conditions in the microsystems are changed, it is interesting to de-scribe and analyse the consequences.The purpose of this study is to describe how health care staff uses a health information sys-tem and how they experience its functionality in their patient work. Initially, a literature re-view about the use of health information system was undertaken, followed by a qualitative case study based on interviews about how healthcare staff describes their reality.

Nilsson, A & Svensson, T. Omvårdnad i livets slutskede i ett kulturellt perspektiv. En litteraturstudie om vårdpersonalens omhändertagande av döende patient från islamsk och judisk religion/kultur. Examensarbete i omvårdnad 10 poäng. Malmö högskola: Hälsa och samhälle, Utbildningsområde omvårdnad, 2005. Genom världens globalisering och de öppna gränser det har medfört, har arbetet som sjukvårdspersonal fått ytterligare en inriktning, nämligen den kulturkongru-enta vården.

The absence of female directors on Swedish corporate boards is currently a hot topic for both politicians and business leaders all over the world. This thesis aims to discuss reasons for the scarcity of women on boards in Swedish publicly listed companies as well as what actions are taken to alter the composition of these boards. A rigorous selection of gender theories have been used together with data collected from in-depth interviews with mainly board members and nomination committees. Extensive analysis has led to findings that historical perceptions of differences between men and women linger as of today, which prevents women to reach top executive levels as well as board positions. The increasing use of headhunters has encouraged companies to look beyond male-dominated networks in an attempt to widen the range of potential board nominees.

The main purpose of a logotype is to harmonize with a company?s business concept and culture. This study is based on the receiver?s attitudes about three different logotypes - Volvo, Telia and Mcdonald's. It informs the reader about the importance of a logotype as a mean of communication and if the perceptions of the logotype harmonize with the profile of the company.

We have done a qualitative and quantitative study about math problems on second­ary school students. The study is based on the diagnosis, treatment and training of teachers, about students who have math difficulties. The aim of this work is to obtain teachers ?perceptions about students? diagnosis, treatment / improvement and continuing education for students who have math difficulties. By having interviewed various teachers through surveys we have received answers to their concerns about the diagnosis, treatment and the importance of continuous training of teachers on students? mathematics difficulties.

According to the statistics, the number of older inmates in prison is increasing, and the care needs for this group are relatively unexplored. The purpose was to study prison officer?s perceptions of older inmates and their care needs. The study was based on a qualitative approach in which prison officers at one prison were interviewed. The interviews were analyzed based on earlier research and from a social constructionist perspective.

Aim: The purpose of this study was to highlight in what forms and manifestations spirituality emerges in medical patients whether they consider themselves believers or not. The other aim was to analyse spiritual ideas of nursing scientists ? authors of the patients? oriented studies to come to the better understanding of the situation with spirituality in caring. Method: Descriptive meta-synthesis was chosen, in which 12 nursing studies were analyzed and compiled in a new integrity. Results: The analysis shows that caregivers must be ready to meet and confirm the spiritual dimension consisting of Faith, Meaning, Relationship and Questions without answers in the various forms and expressions they emerge in patient?s experience.

Bakgrund: Lagen om psykiatrisk tvångsvård och Lagen om rättspsykiatrisk vård ger rätt att vårda patienter mot deras vilja. I psykiatrisk vård förekommer specifika omvårdnadsåtgärder som bältesläggning, tvångsmedicinering och avskiljning. Dessa väcker många känslor och kräver att sjuksköterskan arbetar med hänsyn och respekt. Relationen är en central del inom psykiatrisk omvårdnad och ska baseras på tillit och empati. Syfte: Att belysa sjuksköterskors uppfattning om tvångsåtgärders inverkan på omvårdnadsrelationen.