The technological development and increasing popularity for integrated multichannel solutions constitutes both severe opportunities and challenges for todays' and tomorrows' retailers. On the account of consumers leaving traces when using digital channels and the technological development enabling retailers to use this information to create relevant offers, goal-congruity is relevant to apply in the multichannel shopping context. Based upon previous research on goal congruity and channel integration, our main purpose in this study is to increase the understanding for how congruity in an offer increases the intention to redeem the offer. Several studies focus on and contrast the product characteristics hedonic and utilitarian. However, it has been stated that it is crucial that research also examines the difference in target audience, buying situation and as examined in this study: buying decision process.

Event marketing's ability to create strong communication effects is a well-known fact and a contributing factor to its popularity in the world of marketing today. But while we know that it is the interaction between consumers and the brand within the scope of live marketing that gives rise to loyalty and purchase intention, we have no knowledge in how the company's efforts affect the outcome. As the investments in event marketing are growing at a comparatively high pace, it is urgent to obtain a deeper understanding and a sense of direction of the elements infuencing its success.In this study we investigate in what way and to what extent the amount of effort that a company puts into the making of an event is used as a signal of manufactor credibility, ability (i.e., expertise) and consumer care. And in what way and to what extent the perceived effort influence purchase intent, attitude and word-of-mouth. We also analyze marketing events in terms of the theory of equitable exchange and "desperation", a subject matter thus far only touched upon.As we identify two different types of events on the market today, we include both in our study: the in-store promotion related event and the party event, which is held in an external venue.

This essay will discuss the Roman God Janus, as a figure of speech, in four different texts written by Publius Ovidius Naso, Michel de Montaigne, Francis Bacon and Elijah Fenton. The Janus figure could also illustrate the relationship between the past, the present and the future, because of the attributes of looking back and forward, in both space and time, that Janus was said to possess. Reinhard Koselleck's ideas of space of experience and horizon of expectation will be used as an analytical approach, thus creating a dual purpose for this essay. On one hand to understand texts about Janus, which implies an understanding of the changes over time associated with the history of ideas of Janus, and on the other the past's importance in relation to the future, which includes an understanding of Janus via Koselleck's thesis about the change in relationship between experience and expectation.The question formulations are as follows: How has the Janus motive changed over time in the researched texts? How can the literary use of Janus show the changed relationship between the space of experience and the horizon of expectation, and in a wider context between the past and the future? Janus has gone from being a physical presence, as the arcs of the Forum Romanum in ancient Rome, to becoming a tool for authors, one that spans many literary rooms.

Ungdomarna idag tillhör en generation som kallas för Generation Y och de särskiljer sig från tidigare generationer med ett antal karaktäristiska drag. Dock, är det inte endast dessa drag som kan urskiljas utan även ett annorlunda riskbeteende gentemot tidigare generationer. Experter är eniga om att det finns ett flertal faktorer som påverkar individers riskbenägenhet och att faktorerna varierar beroende på individens ålder. Detta leder oftast till att när ämnet undersöks, riktar forskarna in sig på en viss åldersgrupp eller generation. Det begränsat med forskning som specifikt tar upp Generation Y och riskbenägenhet. Därav är syftet med denna forskning att undersöka hur utvalda demografiska faktorer påverkar riskbenägenheten hos studenter ur Generation Y. Uppsatsen antog en positivistisk forskningsfilosofi med ett beskrivande syfte.

The definition of procrastination can be described as a behavior with deliberate postponement of tasks or commitments despite expected negative consequences for the individual and his or her environment. This study examined how widespread this behavior is among students in higher education in Sweden. Using a web-based survey, data was collected for analysis. A statistical program, SPSS, was used for evaluation of the collected data. The purpose of this study was to examine whether there are differences in the degree of procrastination between students located on campus versus students who do their education at distance.

Unaccompanied children that arrives in Sweden are usually placed in homes for care and residence, called HVB. It is the municipality's responsibility to provide adequate care and protection for the children. The aim of the study is to examine how a workgroup on a HVB home for unaccompanied children is working to meet the needs of the children, and how the workgroup improves the children?s integration process. The study also aims to examine the emotional labour of the workgroup, which illustrates how they can manage their own emotional behavior when working with the unaccompanied children.The study is based on a qualitative approach with detailed descriptions of five semi-structured interviews with the workgroup and assistant managers.

This report was written as a final thesis within the Department of forest economics at the Swedish University of Agricultural Sciences as a completion of the M.SC Forestry programme. The aim of this study was to create a model that, with respect to given stock levels, temperature, fuel usage and fuel price, would identify the optimal levels for purchase of bio fuels, optimal levels of incineration of bio fuels and the sum of the present values of all costs. The model would be applicable for a larger district heating plant. Data regarding temperature were received from SMHI. Information considering fuel prices was taken from the Swedish Forest Agency and the facts about fuel usage were collected from a large district heating plant, located in the southwest of Sweden. For the temperature, a sinus curve was adapted to describe the temperature over a year.

Title: Point of Purchase TV-screens - An analysis of Gender and Generations in the In-store-Retail-EnvironmentDate of Seminar: May 29th 2007 Course: BUS 809, Master Thesis in International Marketing and Brand Management.Authors: Søren Berg Jørgensen, Daniel McCartney and Ben Wallenborn.Supervisors: Karin Alm and Ulf Johansson Keywords: In-store Marketing, Point-of-Purchase, In-store TV, Gender, Generations. Thesis Purpose: The purpose of the thesis is to contribute to a greater understanding as to how consumers react to and perceive PoP TV-screens within the in-store retail environment. More specific, the aim of the study is to investigate if gender and generations react and feel differently towards the use of PoP TV-screens. From a practical standpoint, the study will aid marketers in how they can communicate more effectively with their target-market inside the store. In addition to this, the study will provide retailers with an insight into the overall atmospheric effect that the placement of TV screens has on stores.

In this essay I trace the historical theme in Djuna Barnes?s Nightwood, stressing the importance of the concept of forgetfulness in the text. Read alongside Nietzsche?s On the Use and Abuse of History for Life as well as his later thoughts on genealogy, the novel can be seen to concern itself with that same dilemma of history that he articulates in his philosophy. That is: how not to be overburdened by historical knowledge to the point where it petrifies life and prevents any real and novel action, and how at the same time, to make oneself conscious of ones own historicity, so as not to be governed to much by the past.I argue that Robin inhabits what Nietzsche would call the unhistorical state, whereas the other characters, in contrast, struggle with their relation to the past.

The purpose of this bachelor thesis is to accomplish an understanding for how librarians purchase fiction literature in public libraries. To answer these questions, we have performed four qualitative interviews with librarians in three Swedish municipalities. We have also performed a smaller document study to give us an overview of the used guidelines at the selected libraries. The results of our survey have been analyzed on the basis of our revised version of Sanna Talja?s model The Interpretative Repertoires of the Music Library.

The aim of this study was to develop a load prognosis model for Uppsala district heating system to be used as a tool for heat production optimization. The methodwas to build three models for the different customer types; housing, industry andoffices and then scale them for the total system using data from Uppsala districtheating system. The heat load consists of two parts, one that is temperaturedependent and one that is dependent of the social behavior of the customers. Thetemperature part was modelled with an ARX model using an outdoor temperatureprognosis as input signal. The social behavior part was modelled using the mean ofthe social behavior from some days before and additionally by distinguishing betweenweekdays and weekends.

En konsult vid företagshälsovården i Norrland använder sig av Organizational Behavior Management (OBM) för att hantera konflikter. Konsulten beskriver metoden som ?att det är inte problemet som är problemet, utan det är lösningen som är problemet?. I OBM fokuseras inte på vad som har hänt eller vad anställda känner, utan på beteendet, d.v.s. det som de anställda gör och säger i en given situation.

This master thesis focuses mainly on the concept of quality and how the librarians responsible for phonogram purchase use it. The main object is to investigate how the librarians responsible for the purchasing of phonogram works when in the process of selecting the phonograms and how they speak about the concept of quality. Based on this main object four problems has been addressed. The empirical material is interviews made with the seven librarians responsible for phonogram purchase at seven Swedish libraries. The result of this investigation is analyzed based on a theoretical framework created by Sanna Talja, which focuses on what a phonogram collection should contain.

In 2012, about 1.3 million boars were surgically castrated, most of them without anaesthesia. Castration is performed to avoid the occurrence of boar taint and aggressive and sexual behaviour. There is a growing concern about the welfare of the piglets and the Swedish Board of Agriculture is working to find efficient and functional alternatives to castration without anaesthesia. The aim of this study was to obtain an overall picture of the latest research about the alternatives to castration without anaesthesia, with focus on vaccination against boar taint, and how they affect the welfare of the pigs. The alternative methods that are available today are surgical castration with anaesthesia and/or analgesia, rearing entire males and vaccination against boar taint.

Objectives. The aim of the present study was to examine the relationship between the personality variables Multidimensional Health Locus of Control (MHLC), Negativ affect and Social inhibition (the D-personality), and health behavior and attitudes toward keep-fit measures.Methods. The participants in this study were 170 embloyees at a regional social insurance office in a midsize town in the south of Sweden. Scales concerning health behavior and attitudes toward keep-fit measures were constructed and the participants completed these scales as well as those of MHLC and D-personality.Results. Participants with strong beliefs that other people, such as doctors or family-members, are responsible for their health, showed a more positive attitude as to keep-fit measures than those with a belief that health is controlled by themselves.