In relation to the paradigm shift that took place between the marketing mix and relationship marketing, and the emergence of information technology in the 90:s, the Customer Relationship Management (CRM) has become a frequently used concept in marketing. Most definitions and approaches have been generated from previous studies, but the concept is still criticized for the number of failed implementation attempts. Along a discussion of the area has an elaborate theoretical foundation remained as the foundation for the study development and utilized in all the sections of the study. The study, with help from Gartner's eight building blocks of CRM, focus on how Swedish medium and large companies work with CRM, and if this is an indicator of the number of failed implementation attempts. The survey consists of two approaches, qualitative and quantitative, to provide both depth and generalizability of the study.

This Master Thesis discusses the development of bids for regulation power with consideration of change of discharge. The study was initiated by Vattenfall PD and is a limited part of a substantial development project at the same division. The background of the project is the new demands from SvK, which among other things includes more detailed regulation bids. As from the 1st of November 2008, the regulation bids are supposed to be calculated regarding each specific regulation object, something that is defined by SvK. These new demands changes Vattenfall?s conditions and will increase the need for detailed knowledge about available regulation power and costs for regulation.In this study a strategy for regulation bids was developed.

ABSTRACTThe aim for this study is to examine how relatives to children who participated/participate in Youth and family team Sputnik-group, oriented towards support groups for children of substance abusing parents, perceive the work done by the organization. On the basis of this aim three questions were formulated: do the relatives perceive a change in the communication with the child as an effect of the child?s participation in Sputnik?s activities, do the relatives perceive a change in their relationship with the child as an effect of the child?s participation in Sputnik?s activities, do the relatives think that their awareness of substance abuse have changed following the child?s participation in Sputnik?s activities. Previous research, Mead?s perspective, the concept of ?groups? and support groups for children, were used to interpret the results.

Studies have found that the applicability of commercial marketing strategies within politics have increased in recent years as a result of a rising number of swing voters. The purpose of this paper was to investigate the effects of the commercial theory of incongruent information in political marketing in Sweden. Subsequently, an experiment with 742 participants was conducted, testing the effects of congruent and incongruent ad messages for two established Swedish parties. The effect of ad message choice on several well-established measures of ad effectiveness such as awareness, credibility, attitude, conviction and voting intentions was analyzed. The results showed that incongruent information effectively increases attitude, conviction and voting intention for voters who decide on the election day what party to vote for.

Soil properties affect the chemical composition of soil water. When studying transport of chemical substances through a basin, it is therefore important to know from which soil layer the main part of the runoff is generated. The aim of this study is to develop an HBV/PULSE model with merged soil moisture and response routines, which generates good approximations of groundwater levels. It should be possible to extend the model to simulate transport of substances and take into account which soil layer the groundwater level is currently in. The hydrological version of HBV/PULSE is used since there is no need to account for pH or alcalinity at this stage.

The aim of this thesis is to study discursive change in the Swedish environmental political discourse between 1987-2005. The text of three Swedish budget propositions are analysed for this purpose.The results from the analysis are related to a few relevant theoretical perspectives that hold partly different views on what constitutes ?sustainable development? and ?ecological modernization?. Through these theories the thesis continues the discussion around the two central but somewhat blurry terms sustainable development and ecological modernization. The aim of this discussion is to conclude whether the discursive change in Swedish environmental politics can be said to go more in the direction of sustainable development or ecological modernization, or if elements of both perspectives can be found.The analysis shows that the Swedish environmental discourse has come to include more and more political fields such as general welfare politics, during the period.

The purpose of this master thesis is to describe and analyse Gerda Meyerson's educational project for young working-class women in Stockholm between 1898 and 1923. In 1898 Meyerson founded a home for young working-class women where her project could be implemented. It is the educational practises at this home and Meyerson's own words about working womens way of life thats in focus of this investigation. From a class and gender perspective the thesis examines the problems, the solutions and finally the goals of Meyerson's intentions for the young women. The problems were mainly the womens lack of self-esteem and bad moral reputation in society.

Syfte: Syftet har varit att finna ett verktyg för att lyfta fram egenskaper som bör reflekteras och beaktas vid förändringsarbete för att optimera och anpassa uppgradering av t.ex. ett dokumenthanteringssystem. Metod: En ny metod (COMBO-metoden) har utvecklats i syftet att finna ett nytt verktyg som kan lyfta fram egenskaper som bör identifieras och beaktas för att säkerställa arbetssätt samt optimera och anpassa uppgradering av t.ex. ett dokumenthanteringssystem. Metoden bygger på teori, en empirisk fallstudie och befintliga metoder. Insamling av data baseras på både sekundärdata och primärdata.

Aggression is a normal part of a dog?s behaviour repertoire and has always been an evolutionary relevant behaviour. Even if aggression in some contexts is relevant, it is one of the most common problem behaviour reported by dog owners. It has been discussed if some breeds are more likely to show aggression and therefore should be banned. On the 1st of January 2008 a new act was enforced by the Swedish government giving the police force greater authority in decisions to apprehend and euthanize dogs if they after an appropriate evaluation of the dog?s temperament think it is necessary.

The means to political participation at the local level in Sweden are changing and this change is analyzed through a case study. The first aim is to explore the forms of public political participation in Swedish municipal Älvkarleby, namely public question time in local government, citizen motions and open meetings. A part of this is also to analyze he every day contact between citizens and representatives. The second aim concerns the reasons why politicians decide to support these means to participationThe empirical material consists mainly of semi structured interviews with local politicians, civil servants, participating citizens and local press. Official documents such as public minutes are also used in the process of creating an image of local participation.Local political participation is found to be limited but yet having the potential to strengthen democracy, provided that public decision-makers are open to a dialogue with the participants.Using Kjell Arne Røvik's theories of organisational change, the changes in local democracy can be explained as being partly rational, partly symbolic and partly identity shaping political decisions..

Most of my 16 students show a negative attitude towards mathematics and have difficulty understanding why they need mathematics to work as cooks. Their lack of knowledge has a negative effect on their work in the kitchen because they cannot master relatively simple mathematical solutions. The purpose of this study is to examine if an integrated working method of the subjects mathematics and cooking can change students? attitude towards mathematics and increase their understanding of the value of it in restaurant work. An integrated working method means to integrate the core subjects with programme specific subjects and that teaching is directed towards the main features of the vocational programme in order to create a holistic view.A theory of action research has been applied in this study, aiming to change something perceived as problematic through combining theory and practice in the cooking subject.

Development of morphs within European whitefish (Coregonus lavaretus), might be considered as a beginning of a sympatric speciation process. Unpublished data suggests that presence of the keystone piscivore northern pike (Esox lucius) is the main driver of sympatric divergence in European whitefish (Coregonus lavaretus). Using introduced whitefish populations as controlled experiments, it is possible to determine when different characters diverge in the speciation process. In this study, I analysed age and growth within European whitefish populations of different age to assess if these characters change over time in absence of pike. With using otoliths from whitefish populations of different age, I was possible to determine individual age, and by measuring the length of the fish, growth was calculated.

The bank market for farmers in Sweden is dominated by Swedbank and Landshypotek. One of the most aggressive challengers is Länsförsäkringar Bank, which in 2009 had seven per cent of the Swedish bank market for farmers, but 57 per cent of all new lending. This paper deals with the problem of new banks to break into the bank market where farmers are slow in terms of change in their attitudes and loyal to their banks. The study has been carried out in cooperation with Länsförsäkringar Gävleborg which is a new actor in the banking market and thus eager to take part in the outcome of the study. This essay thus seeks to examine the attitudes farmers have against bank switching and the factors that influence their choice of bank.

The aim of this study is to describe ideas put forward by Sweden Democrats (Swedish: Sverigedemokraterna) about Christianity in Sweden and the Church of Sweden as a Folk Church, a church for a whole people, and how the political party uses Christianity as a part of constructing a Swedish identity. The investigation is based on official documents, newspaper articles, statements and political motions which are analysed using a form of text analysis called idea analysis. The theoretical frame of the investigation is founded on Claire Mitchell?s theory about religious content in ethnic identities and Einar Billing?s and Johan Alfred Eklund?s thoughts about what makes the Church of Sweden a Folk Church.The investigation shows, among other things, that the Sweden Democrats? view of the Church of Sweden is similar to the thoughts of Eklund but they differ in their lack of references to theology. The investigation also shows that Christianity serves as an important marker for the Sweden Democrats in creating a Swedish identity. .

Människor påverkas dagligen av olika påverkansfaktorer utan att veta om det. Vi ska i denna analys ta reda på om det påverkar olika beroende på vilken miljö man befinner sig i. Är konsumenterna mer påverkningsbara när det befinner sig i en butik eller är det när de befinner sig på ett Home Party som man påverkas mer?Den mest kända påverkansfaktorn är reciprocitetsregeln. Regeln innebär att butiker försöker med en gåva locka till sig konsumenternas förtroende och få dem att känna att de vill ge butiken någonting tillbaka.