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1919 Uppsatser om Party Strategy - Sida 50 av 128

Pluralism eller propaganda? En ideologianalys av franska Front nationals folkbibliotekspolitik och debatten kring denna

The focus of this master thesis is the library politics of the French Right wing party the National Front and the debate that followed the application of this politics. This qualitative study is divided into two parts where the critics to this politics represents one side and the adherents the other. The critics are composed by representatives from the French, Swedish and ? to some extent ? international library sector, while the adherent side is made up of politicians from the National Front and their adherents. The empiric material mostly consists of articles published in library, Right wing and daily press.

En bransch i förändring: Den nya teknikens påverkan på musikbranschen

Innehåll: Uppsatsen tittar på hur de senaste årens tekniska utveckling har påverkat musikbranschen och hur musikbolagen bör utforma sin affärsstrategi för att klara av dessa förändringar. En litteraturstudie har genomförts för att diskutera begreppet affärsstrategi på ett teoretiskt plan, och två fallstudier tittar närmare på musikindustrin. Fallstudierna behandlar MP3.com och Napster, två företag som såg de nya möjligheterna som Internet förde med sig, medan de traditionella musikbolagen fortfarande var fast i gamla mönster. Slutsatsen är att de traditionella musikbolagen fortfarande är alltför rädda för riskerna med piratkopiering för att våga satsa fullt ut på kundorienterade lösningar..

E-BUSINESS, WHAT IS IT GOOD FOR: AN EXPLANATORY STUDY OF FIVE COMPANIES? E-BUSINESS SOLUTIONS

The notion of firms interacting with technology is not new; these types of systems were already in place in the mid eighties. E-business users worked with connections between their inbound logistics and procurement systems, and suppliers? order-entry systems. When these connections were described for the first time the vertical links between two, or more, value chains in a value system received more attention in firm strategy. The design of the linkages in the value system was said to be a product of the need for coordination and relative bargaining power.

Att göra politiken personlig : En studie kring hur svenska partier arbetar med personifiering i sin strategiska kommunikation.

The purpose of this study is to highlight the existence ofpersonalization within Swedish political parties along withhow the parties work with this phenomena in order to achievemore voters.The method used is personal interviews with politiciansfrom four different government parties. As a complement, interviews with a political expert was also made. All parties use personalization in different ways as a strategy tocreate dialogues and relationships with both media and voters. We distinguished two sorts of personalization: individualization and privatization, and discovered that not all parties use both..

Intäktsredovisning - när i tiden och till vilket värde? : -En kvalitativ studie av fyra företags intäktredovisning.

Revenue is the largest post in the financial statements but is often least described. They are an important element when different companies are compared with each other. Revenue is often associated with assessment which Enron and Prosolvia is two examples of. Enron reported their incomes and assets while their costs and debts were not reported. Thus were a positive image maintained of the company when the financial position in reality were otherwise.

Celebritet i marknadsföringen : Hur påverkas företaget?

The aim of this thesis is that through a case study, analyze and evaluate whether the customer is high - or low involved and connect with the choice of marketing strategy using a celebrity.This thesis is about how a celebrity can be used in marketing to affect a company's customers. The essay is facing the fashion retail industry, where three companies, Lindex, H&M and MQ, has been studied and compared. Lindex is using celebritiy Emma Wiklund by an internal collaboration within the enterprise. MQ is using various celebrities in various campaigns throughout the year and use them in external advertising campaigns. H&M is using interactive marketing with different celebrities in the form of, for example, guest collections for the company.

Hur har EU-utvidgningen den 1 Maj 2004 påverkat logistikföretagens strategi i Sydöstra Sverige?

Syftet med denna uppsats är att beskriva hur företag i logistikkedjan, rederi ? hamn ? åkeri, förberett sig inför de nya länderna, Lettland, Litauen och Polens inträde i den Europeiska Unionen den 1 maj 2004. Vi har även valt att undersöka vilka omvärldsanalysmetoder företagen använder sig utav, hur de i så fall tillämpar dessa och ge eventuella förslag på omvärldsanalysmetoder..

"Då tycker jag mer att det kanske har med kulturella skillnader å göra" : En kvalitativ studie om uppfattningar kring kvinnligt och manligt i förskolan

This study aims to seek knowledge about what preschool teachers think about gender issues, and if it affects their work. The study has been performed in a multicultural district in Stockholm. A working party of three teachers, one male and two females, has been interviewed and observed. The empirical material from the interviews and observations has then been analyzed based on theories about gender, femaleness, maleness and cultural behaviour. The result proves that one of the three teachers considers that there are general typical female and male behaviour.

Moderaternas, Sverigedemokraternas och Socialdemokraternas integrationspolitik : -med fokus på arbetsmarknadsintegration, bostadssegregation och språkkunskap

Abstract The purpose of this essay is to compare the integration policy between Socialdemokraterna, Moderaterna and Sverigedemokraterna with focus on labor-market integration, housing segregation and language knowledge. The international immigration has in recent years increased significantly and this has also enriched the receiving countries and still the numbers of extreme right parties have increased. In Sweden a racist populist party, Sverigedemokraterna, are only a few steps away from entering the parliament. The question in focus is: What differences or similarities are there between the integration politics between Moderaterna, Socialdemokraterna and Sverigedemokraterna with focus on the areas housing, work and language?  By applying the theoretical framework to the data, I have been able to present answers and build up an analysis. The study concludes that there are more similarities than differences in the integration policy between Moderaterna and Socialdemokraterna.

Logistik i byggbranschen : Fo?r fo?rba?ttrad arbetsmiljo? och effektivitet

Logistics and supply chain management in the construction sector is an area with great potential for improvements. Today, a lot of the workers time is spent on non-value adding activities. Research has shown that waste is a large proportion of the total production cost in building projects today.The purpose of this report is to analyze problems concerning logistics in the construction sector. Two of Skanska?s construction projects in Uppsala have been analyzed to identify problems.

Samspelet mellan kund och konsult i förändringsprojekt - en studie av kommunikationens utmaningar i implementationsprocessen av en ny webblösning

The increasing competition is making increasing demands of today's businesses to be changeable. Change projects have therefore become increasingly common in order to satisfy market expectations. These projects have often proved difficult to implement and fail rather than succeed. There are many people who reflect on why this is and theorists are increasingly reasoning about the importance of communication in the change process. This is something that has given rise to a new area of expertise called change management.

Korsförlamning : etiologier, diagnostik och terapi.

This report is a literature review that aims to describe marketing contexts for mango production in Kenya. The institutional conditions in the country are not well developed for marketing purposes, which causes many difficulties and problems for the society. In Kenya most mango producers are poor small-scale farmers with limited resources. Mango is a perishable commodity and to keep its value and quality it is essential to have the opportunity to sell the mangos in the right time. Inefficient and undeveloped infrastructure and marketing systems hinders the mangos to reach the market in time though, which causes large losses of produce.The Kenyan mango production has increased during the last decade but due to market losses for the producer, the small-scale farmers? profits have not improved.

E-handel : Vilka faktorer styr konsumentens köp över Internet och då med fokus på hälsokostbranschen?

In today?s IT-community, consumers use the internet in a increasing rate to find information or to purchase products and services. This has led to a growth in the market, but also a greater competition between e-stores and web shops. To separate yourself from the masses has become more important, the question is; what strategy should the IT-salesman use? The meaning of this scientific study is to find and focus on witch the primary factors/aspects are, that controls and is the very foundation for the consumer making a purchase, by using the internet.

Balanserat Styrkort Ett verktyg för att belysa icke finansiella mått

Det traditionella styrmedlet, budgeten, har under de senaste åren blivit starkt ifrågasatt. Den största anledningen till detta är att företag har svårt att konkretisera sina långsiktiga mål via budgeten. Företaget som författarna kommit i kontakt med fokuserar starkt på tre finansiella mål, och risken finns då att de förbiser de icke finansiella måtten, som är lika viktiga för att bibehålla de goda resultat de haft de senaste åren..

EU:s inflytande vid gränskonflikter: Fallet Cypern- En fallstudie av EU:s maktutövning i Cypernkonflikten

This study discusses the European Union´s influence regarding the Cyprus Conflict since 1998, when the EU began the official membership negotioations with Cyprus. The first aim of the study is to investigate in what way the EU has tried to practice influence concerning the Greek- and Turk Cypriots, but also Turkey, since Turkey is seen as a relevant party in the conflict. The second aim of the study is to examine what effects the EU´s influence has led to for the parties involved. The theoretical approach in the study is the theory Normative power, the theory stresses that Europe and the EU practices non-military power, and is able to do so because of the fact that the EU is based on internationally acknowledged desirable norms, as democracy and human rights and liberties. The result of the study shows that the EU has been an active participant concerning the Cyprus Conflict by successfully influencing the Greek- Cypriot government and Turkey e.g.

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