In 2010 Swedish political Parties used commercials broadcasted on TV for the first time in order to gain votes in a general election. In connection with the election the Parties were criticized for not succeeding to formulate a story to the voters that conveyed how they wanted to change Sweden. In this paper I use central concepts from rhetoric, storytelling, postmodernism and psychology to formulate three demands each on the narrator, the story and its reception. Using the resulting image of what distinguishes a good narrator, a good story and a good reception as a starting point, I investigate to what extent the critique was justified. My findings indicate that the degree to which the commercials fulfill these demands vary greatly.

This thesis is a study of Parties as an outflow of societal changes where the aim has been to find out how Parties are affected by societal changes and how they justify to new party formation. This is done by using a theory called Parties as an outflow of societal changes which is a theory developed by Swedish researchers in Political Science. To confirm the theory it is necessary to do an argumentation analysis of one external developed party?s electoral program. In this case the party selected is Feminist Initiative which brings a different view on how the society of Sweden should look like.Selected parts of the argumentative analysis will be examined with the purpose to give a perspective on how Feminist Initiative values the changes in society and how they describe their role as a new party.The main question of this study is; Are new Parties an outflow of societal changes? The basic arguments includes that along with societal changes in Western Europe also changes the view of a representative democracy in which political Parties play a central role.

This paper examines if European integration has had an impact on national political Parties by looking at the stances of the Swedish Green Party and the Left Party on the issue of the European Community and the European Union over time. With the development of the European Community and the European Union, national political Parties face the challenge of an emerging political arena. European integration research has recently become more involved with what is called europeanization and political integration within the member states them self, this paper aims to provide further leverage to the thesis that national political actors undergo some degree of europeanization and are politically integrated in the EU, by examining manifestos of two historically eurosceptic Swedish political Parties. The theoretical framework provided by neo-functional integration theory as well as europeanization is used to examine the empirical material in order to see if the political Parties at the focal point of this study can be said to have undergone a change in political policy regarding the EC and EU, both in quantity and content. The analysis show that indeed both Parties has undergone a change and what might be considered a europeanization, considering that the presence of the EU as a political issue seem to have risen in prominence and importance in the examined manifestos.

The purpose of this thesis is, through both a quantitative and qualitative study, to map out how the interaction appears between the established Parties and the radical right-wing party, the Sweden Democrat?s (SD) and their core issue ? immigration in the Swedish parliament. By applying analytical dimensions on the parliamentary protocols regarding the immigration issue between the years of 2010-2012 this study will get an insight on how the argumentation concerning immigration has developed since their entrance into the Swedish parliament in 2010. The result shows that SD, through the rejection treatment of the established Parties, fulfilled the three conditions which accordingly to the study's theoretical framework are crucial for the party's future success. In the established Parties? reception of SD regarding immigration, SD is, to a large extent, left unchallenged as the established Parties rather focus on integration instead of challenge SD in the immigration issue.

The purpose of this thesis is, through both a quantitative and qualitative study, to map out how the interaction appears between the established Parties and the radical right-wing party, the Sweden Democrat?s (SD) and their core issue ? immigration in the Swedish parliament. By applying analytical dimensions on the parliamentary protocols regarding the immigration issue between the years of 2010-2012 this study will get an insight on how the argumentation concerning immigration has developed since their entrance into the Swedish parliament in 2010. The result shows that SD, through the rejection treatment of the established Parties, fulfilled the three conditions which accordingly to the study's theoretical framework are crucial for the party's future success. In the established Parties? reception of SD regarding immigration, SD is, to a large extent, left unchallenged as the established Parties rather focus on integration instead of challenge SD in the immigration issue.

AbstractWhy do Political Parties emerge? ? A Study of "Sjukvårdspartiet i Värmland"Political Science, Johan UtterThe political Parties have important roles to play in contemporary society. They act as bearers of power and presents the voters with finished packages of ideas on how society should grow, develop and change. Political Parties are essential to the survival and wellbeing of representative democracy. Many theories have been developed over the years concerning matters related to political Parties, but one area of research remains largely unexplored, namely the topic on why political Parties do emerge in the first place.

Political marketing has changed the way political Parties internationally behave in relation to the voters. The purpose of this study was to investigate how political marketing is conducted on a local level in Swedish political Parties, and how the local and national level of the political Parties coordinate the message they send out to the voters. An explorative study was performed by interviewing experts in the field in the form of politicians on both a local and a national level. Initially the local Parties' methods were investigated, followed by a second stage where we researched the link between Parties on the local and the national level. Marketing of Parties on a local level turned out to a large extent to follow traditional methods.

The purpose of this thesis is, through both a quantitative and qualitative study, to map out how the interaction appears between the established Parties and the radical right-wing party, the Sweden Democrat?s (SD) and their core issue ? immigration in the Swedish parliament. By applying analytical dimensions on the parliamentary protocols regarding the immigration issue between the years of 2010-2012 this study will get an insight on how the argumentation concerning immigration has developed since their entrance into the Swedish parliament in 2010. The result shows that SD, through the rejection treatment of the established Parties, fulfilled the three conditions which accordingly to the study's theoretical framework are crucial for the party's future success. In the established Parties? reception of SD regarding immigration, SD is, to a large extent, left unchallenged as the established Parties rather focus on integration instead of challenge SD in the immigration issue.

The tradition of a strong church ruling in the Swedish society ages back to the very first start of Christianity reaching the country.  Due to the separation between the church and state in 2000 in Sweden, there have been a lot of changes. No longer would the church be able to influence the politics as it had been able to do before. Since Sweden is a democratic country, the decision had to be made in a voting amongst the Parties. The purpose with this paper is to understand the argumentation made by the Swedish Parties Socialdemokraterna, Kristdemokraterna and Centerpartiet. This has been made using a text analysis, which studies the argumentations made by the Parties in their motions.

The current election is causing a debate in the Swedish media. The Parties are trying to convince voters by spreading interesting and informative messages through different kind of media. Social media has emerged as a new way of reaching voters. All the current parliamentary Parties have implemented this communication channel into their marketing strategy. People have both admired and judged the channel´s applicability in election campaigns.

The purpose of this thesis is, through both a quantitative and qualitative study, to map out how the interaction appears between the established Parties and the radical right-wing party, the Sweden Democrat?s (SD) and their core issue ? immigration in the Swedish parliament. By applying analytical dimensions on the parliamentary protocols regarding the immigration issue between the years of 2010-2012 this study will get an insight on how the argumentation concerning immigration has developed since their entrance into the Swedish parliament in 2010. The result shows that SD, through the rejection treatment of the established Parties, fulfilled the three conditions which accordingly to the study's theoretical framework are crucial for the party's future success. In the established Parties? reception of SD regarding immigration, SD is, to a large extent, left unchallenged as the established Parties rather focus on integration instead of challenge SD in the immigration issue.

This thesis studies the indirect effects of Europeanization on national political Parties. I argue that Europeanization has affected the way national Parties operate, and communicate with the voters, by restricting the national policy space through increased economic and political integration. Furthermore, I argue that the impact of Europeanization is likely to be reflected in electoral manifestos and changed patterns of party competition. Accordingly, Europeanization is hypothesized to change party rhetoric in a cartel-like manner by diminishing voters? expectations, and also by avoiding EU-affairs in electoral manifestos. The hypothesis suggests, moreover, that Europeanization is reflected in convergence among Parties regarding the rhetoric concerning EU-affairs. The purpose of the thesis is to examine to what extent the rhetoric concerning EU-affairs has changed in electoral manifestos sinceSwedenjoined the European Union in 1995.

The focus of this study is the ways in which the discourses of the three largest right-wing populist Parties in Scandinavia ? Danish Dansk Folkeparti, Norwegian Fremskrittspartiet and Swedish Sverigedemokraterna ? are articulated and on defining which individuals they include and exclude. The discourses of the three Parties are compared and analyzed to determine whether they constitute specific nationalist and culturally racist discourses. The problem is addressed by applying a social constructivist theory of nationalism and cultural racism, and specifically the binary opposition ?we? and ?them?, on a material consisting of the respective Parties? member magazines from 2007.

This essay examines two communist Parties in Sweden; The Communist Party (Kommunistiska partiet [KP]) and Sweden's Communist party (Sveriges kommunistiska parti [SKP]). Furthermore, this essay is a comparative study where the two Parties' political agendas are compared. The method with which the study was conducted is a quantitative content analysis, where the frequencies of usage pertaining to certain words and expressions have been measured. The Communist Manifesto by Karl Marx has also been compared to these two Parties' political agendas concerning words and expressions. This was done in order to determine which of the examined Parties stands closer to the aforementioned original document from an ideological perspective.

Based on widespread public debate prior to Swedish EMU-referendum 2003, the main purpose of this thesis is to examine and analyze the standpoint of the Swedish parliamentary Parties in the EMU-issue, from perspektive of the following questions;1) What is the official standpoint of the parliamentary Parties in the EMU-issue?2) What claimed effects of a Swedish EMU-membership or non-membership have the Parties presented?3) What rifts can be found within the Parties, in relation to their official standpoint in the EMU-issue?The Sweidish parliamentary Parties´ standpoint in the EMU-issue will be analyze from the point of view of a number of current theories. These theories are basically democrazy theories that all have transnationalization and Europeanization as a common ground.The conclusions are, among others, that the parliamentary Parties` standpoints in the EMU-issue are based on ideological values about whether or not a Swedish EMU-membership is good for Sweden. The Liberal Party, the Christian Democrats, the Moderate Party and the Social Party have a positive view on EMU and a deeper European integration, and basically value the economic efficency of the EMU higher than democratic decision making and a national currency and monetary policy. As for the EMU-critical Parties such as the Centre Party, the Green Party and the Left Party, their view in the EMU-issue can be regarded as more nationalistic, since they say no to an exapanded financial cooperation.