Cause-Related Marketing (CRM) is a marketing activity that has grown popular in the USA and studies have been carried out that explore how American consumers perceive and react to CRM. In Sweden, however, CRM has not yet found ground to any greater extent, and therefore there is limited research on how Swedish consumers react to CRM and how they perceive it. In this study, eight Swedish consumers are interviewed regarding their perception of CRM. The main findings of the investigation are that Swedish consumers fit well into a model that is based on American consumers? responses to CRM.

AbstractThe dynamic environment means that organizations always faces new challenges. There are various factors which could affect the process of change thus the purpose of this investigation is to research into the key values of organizational changes. We have done an in-depth research about a planned and ongoing process of change in the organization HEM. The aim is to investigate how knowledge and learning are spread among the staff in the company before and during changes. Also further investigation has been made to study the communication between management and employees through the changes. This report includes seven individuals with different working positions within the organization.

The purpose of this study is to describe and analyze how companies offering tailor made products on the internet, can work with their marketing and their customer relationships. The study will answer the purpose from a service management perspective and there will also be presented theories from an Electronic Commerce perspective.The starting point for this study was the qualitative method. The essay builds its empirical material from interviews with knowledgeable persons in the subject and the owner of the company whose products are tailor made and sold on the internet. It was conducted seven interviews, four of which were face-to-face, two conducted by mail and finally there was made a telephone interview.Conclusions have been drawn based on the empirical material and theory. The study has been able to identify three concepts that are central to this type of product: Site-building, customer involvement and promotion & relationship management..

In this study I have explored five parents reasoning about toys, from a gender perspective. During the interviews, we have reasoned about toys that are made for girls and for boys, what the differences are, and what advantages and disadvantages there might be for children to play with a variation of toys, made for both genders. The results of the study show that most of the participants are more accepting for girls playing with toys made for boys than the other way around, which indicates that boys? experience of the world might be somewhat limited, while girls have easier access to toys made for both genders..

Language impairment affects the ability to communicate. Children with languageimpairment have difficulties in using language in interaction to various degrees, and the contributions of the conversational partner are of great importance. The use of languagein interaction can be analysed by means of conversation analysis. The purpose of thepresent study was to study interaction of a group of pre-school children with language impairment with four different conversational partners. These were a peer with languag eimpairment, a peer with typical language development, a pre-school teacher and a parent.

The purpose of this essay was to examine six high school welfare officers' experiences and work with students suffering from social phobia and discuss the welfare officers' view on social phobia from a psychiatric, cognitive and a knowledge theory. The study consists of qualitative interviews with welfare officers from several different high schools and attempts to answer the following questions: What previous experiences do welfare officers have of students with social phobia? How do welfare officers become aware of students with symptoms of social phobia and bring forth their problems? How do welfare officers describe their social work with students suffering from social phobia?The welfare officers' experiences of students with social phobia varied but turned out to be less salient than the amount of research in the area would suggest. The theoretical knowledge also varied, as did the acquiring and use of theory. These findings were then analysed on the basis of Rosmari Eliassons thoughts on knowledge, leading to the conclusion that the interviewed welfare officers do not construct their work on praxis-knowledge.

This essay investigates the results of participation by teenage girls in feminist groups, the so called girl groups. These groups are descendants of the awareness-raising groups of the 1970?s feminist movement. The essay assumes the relevance of theories of heteronormativity and performativity, as well as theories surrounding two different ways to organize girl groups. It is done either through the Pippi-feminism, named after strong independent book character Pippi Longstocking, or through the collective empowerment feminism.

At the beginning of the 21st century, youth unemployment is paid attention to by the Swedish government and media. A grand part of the unemployed youth live at their parents´ house because of economic reasons contrary to their primary goal to be able to make their own living. It can be argued that the young unemployed´ s social citizenship is inferior to working citizens´ social citizenship. The thesis will not deal with suggestions on practical solutions, but rather seek for theoretical answers to whether the responsibility for the young people referred to should be a responsibility of the State or of the family. Communitarianism is a relatively young theory which is interesting for this thesis because it sheds light on the dichotomy individual - community.

Den 7 oktober 2001 anföll en koalition ledd av USA, Afghanistan för att döda eller tillfångata ledare och medlemmar av terrornätverket Al-Qaeda som skyddades av talibanregimen som styrde i landet. Sedan 2006 har Sverige lett återuppbygnadsprojektet vid PRT Mazar-e Sharif. En av de mest inflytelserika teoretikerna inom upprorsbekämpning (COIN) är den franske officeren David Galula som i mitten av 1900-talet formulerade sin teori om upprorsbekämpning och vikten av att skaffa sig civilbefolkningens stöd för att genomföra en lyckad COIN-operation. Studien använder sig av Galulas teori om COIN och hans åtta punkter som analysverktyg vid studien om den svenska insatsen i Afghanistan. Av studien framgår att den svenska insatsen skiljer sig mot Galulas teori på flera punkter.

Stroke is a widespread disease in Sweden. Nurses play a central part for those who suffer from a stroke irrespective of where in the care chain they meet. To be able to meet the patients? need of care the nurse must understand his/her lifeworld. Each and every patient is unique and the experience of being struck by a stroke depends on personality and life situation.

This paper deals with challenges associated with handling scrubber waste in the port of Karlshamn and what various industry partners are doing to meet this growing demand. The main challenges have been the proportion of ships with scrubber, the amount of generated waste and waste characterisation. An understanding of these factors has been crucial in order to ascertain the aim of this study, which has been made with calculations based on leading manufacturer?s scrubber analyses and with an estimation of the quantity of ships with scrubber by examining AIS data from the Port of Karlshamn. In order to calculate the quantity of scrubber waste two different scenarios were established, which in turn produced two different outcomes.

In this study, religiosity in prison is investigated. What opportunities are there for those detained to practice their religion and how did their religiosity change after they were detained? Six interviews were conducted to gain a better perspective of religiosity in prison. The focus is on Correctional Institution in Kalmar, where surveys have been conducted over a longer period but also the monastery at the Correctional facility in Kumla is discussed. Most interviews were conducted in the prison of Kalmar, in a room where religious conversations are conducted.

Aim Developmental Coordination Disorder Questionnaire 2007 (DCDQ'07) is an international survey tool based on parents' estimation of their child's motor coordination skills. The purpose of this study was to investigate the validity of a Swedish version of DCDQ'07 by finding out how the classification of Developmental Coordination Disorder (DCD) via DCDQ'07 is consistent with the classification of DCD via the motor impairment test, Movement ABC.MethodIn the context of a larger study, a Swedish translated version of the parent survey DCDQ'07 were sent to 4000 randomly selected families with children aged 8 - 10 years in Stockholm County. The classifications "DCD" or "NOT DCD" with cut-off values ??of 56 (9 years) and 57 (10 years) were applied. Forty families were selected from 410 registered responses.

The main purpose of this study was to examine the knowledge in biology by immigrant pupils. My investigation is based on the pupil and I have focused on positive and negative factors that affect their performance in biology.The study is based on marks in year 2006/2007, a survey and interviews made with four immigrant pupils at a compulsory school in Västra Götaland.The study indicates that the result in biology of immigrant pupils is lower compared to Swedish.Difficulties in language, the commitments by their parents and their surroundings are the main factors that affect their results negative..

The outdoor environment is the first thing you notices when you come to a pre-school and it also plays an important part in the development of children, their play and meeting their large motor needs. It is important that the outdoor playground is stimulating and inviting.My goal is to examine if the outdoor environment plays any role in the development of children and their interest in nature. What kind of thoughts do teachers and parents have about outdoor play, and is there a developmental goal for the children as well as what role do the teachers play in reaching these goals. In my work I want to show how an outdoor environment should be formed to help educationally as well as be safe and not least of all fun to be in..