The purpose of this thesis is to describe the marketing channels Gen Y is exposed to, uses and is influenced by. The thesis also seeks to comment on whether there are other factors, in addition to the marketing channels described, which influence Gen Y in their consumption choices. In addition, we intend to develop knowledge about whether the generalizations of Gen Y have any bearing, or if they are only assumptions with no support. From the empirical results, we have seen a consensus among the respondents concerning which properties they want commercials to hold, but they differ in their opinions regarding which marketing channels the commercials should be distributed through. Overall, the respondents want the commercials to be entertaining, relevant to their interests, and they want to be able to choose themselves whet­her to take part of them or not..

Resultatet av vår undersökning visar att föräldrar med en högre utbildning i större utsträckning deltog mer aktivt i valet samt i högre grad påverkade sina barn i deras val än föräldrar med en lägre utbildning. En tendens som vi kan se är att en majoritet av barnen själva letade upp den skola som de ville gå på. Det som var viktigast i valet till gymnasieskola var att skolan hade det önskade programmet och en speciell profil som bidrog till barnets utveckling. Att gymnasiet var centralt beläget och att det var en mindre skola med god skolmiljö upplevdes även det som viktigt..

Huvudsyftet med denna studie är att belysa utvalda lärares och föräldrars perspektiv på hur föräldrasamverkan implementeras i deras aktuella grundskolor. Varierade aspekter till varför detta samarbete är väsentligt beskrivs i relation till den aktuella forskningsfronten. Grunden till examensarbetet är en kvalitativ intervjustudie med sex föräldrar och fem verksamma lärare i en kommun i mellersta Sverige. Lärarna är verksamma på skilda skolor i kommunen med omnejd, med elever i olika grundsko-lestadier, varav en är högstadielärare. Föräldrarna har ett till fyra barn, där de som är i grundskoleålder är mellan sju och sexton år, även här på varierande skolor.I den tidigare forskningen har det bland annat framkommit att föräldrasamverkan eller ett samar-bete mellan hem och skola gynnar barns skolgång.

Abstract"Citizen Influence, Forms and Effects - A study of the Resistance Concerning the Establishment of a Juvenile Detention Center in Kristinehamn 2005-2007"Political Science, Johan Utter This essay circles around the concepts of citizenship and the questions if and how citizens in the modern democracy can influence and effect the political decisions made by the governing body on the local level. This is done by the means of a case-study concerning the establishment of an institutional facility for convicted youths in Kristinehamn. The planning of this facility and especially its planned location in Sunneberg aroused a significant negative response from the citizens, demanding a better alternative for the location.The proposition resulted in heavy protests from the citizens as the planned location was viewed as an important recreation area, where the citizens could experience nature first hand, close to the centre of town. As a result, some citizens living close to the planned location, formed a network called "Bevara Sunneberg", whose purpose was to influence the decision-makers and make the citizen?s voices heard.

The purpose of this study has been to examine how customers, by interacting with each other, can communicate and create the image of a brand. We find this topic to be relevant since there are no previous studies conducted concerning the customers influence on the brand image. Our ambition has been to describe in what ways and to what extent the customer can affect and influence the brand image by communicating with other customers. To fulfill our purposed we have targeted three important questions which are:? In which ways can the customer affect the communicated image of a brand?? To what extent can the customer influence the brand image and the perceived value?? Who has control over the brand, the customer or the company?For this study we have used a qualitative approach in which we have conducted eight personal interviews with brand consultants and the editor of the magazine Dagens Media which has given us the foundation for our analysis.

AbstractThe purpose of this study has been to find out what attitude fifth graders have towards mathematics. This is done to get a better understanding of student?s feelings regarding about mathematics and what it is that makes mathematics fun or boring. My questions have been: What do the students think is fun, boring and difficult about mathematics? How do students think that a good mathematics teacher should be? Do the students see a difference in the mathematics teaching in easy compulsory school years?To find answers to my questions I have looked into prior research on students attitudes towards mathematics.

Influences from military theory are a part of the development of military doctrines. This thesis has, by using a method with three different dichotomies, traced and classified influences from William S Lind?s theories regarding manoeuvre warfare in the Swedish military doctrine, for land operations. The purpose has been to discuss the connection between military theory and how the Swedish doctrine for land operations (DMarkO) has been formulated. It has also been to show what this influence depends on and what consequences it will present.The examination has shown that William S.

Entrepreneurship is considered essential for the Swedish economy, as well as globally. Accordingly,massive efforts are put into creating environments that successfully can support new ventures. The business incubator is a prominent part of these efforts and is important especially for the knowledge shared within its internal network. The aim of this study is to further explore how different activitieswithin the incubator can influence the interaction, and thereby the construction of social capital,among the incubatees. Using a qualitative case study of three incubators, and the framework of theincubator model, it is concluded that three distinguishing components within the framework influence the interaction, namely infrastructure, mediation and business support.

As EU?s authority increased the number of lobbies in Brussels grew. Today there are approximately 15 000 lobbyists in Brussels. EU decisions and EU directives can have a huge impact on companies and organizations. They can however influence these decisions and directives through lobbying.

Syftet med den här uppsatsen är att belysa hur konflikten mellan separerade föräldrar påverkar den enskilda förälderns föräldraskap och vilka följderna blir för barnen. Vi har också velat ta del av separerade föräldrars erfarenheter av den hjälp som erbjudits dem och barnen i samband med föräldrakonflikten, för att få idéer till utveckling i arbetet med att stödja föräldrar och barn då föräldrarna är i konflikt.Vi har valt att göra en kvalitativ studie där vi intervjuat nio föräldrar. Urvalskriterierna var att de deltagit i samarbetssamtal eller medverkat i vårdnads, boende, och/eller umgängesutredning. För att få svar på hur konflikten påverkat det vardagliga föräldraskapet var kriteriet även att barnen skulle bo till minst hälften av tiden hos den förälder vi intervjuade.Den familjerättsliga lagstiftningen och dess förarbeten kan ses som en ram som styr barns och föräldrars rättigheter och som styr föräldrars skyldigheter i förhållande till sina barn. Det är också inom den ramen vi befunnit oss då vi analyserat den hjälp föräldrar och barn fått i samband med konflikten.

A large problem in our society is the diseases that inactivity brings to the population. The lifestyle you have in adolescence is often the same that you have in adulthood. Because of this, prevention should start in youth. The aim of this study was to investigate the experience that youths have of physical education and it?s influence in their spare-time activities.

This thesis is dealing with how students living in a student corridor experience the circumstances in their corridor. The aim is through interviews with students living in the corridors get a inside look at their situations. I want to examine how changed conditions of life, new meetings and new experiences will influence their personalities. How are the students living in the corridors affected by conflicts and how do they protect themselves from the influence of the rest of the group living there? In addition to that I want to know what they think is important prioritises throughout their student time, like if there are anything important that a student should take time to do beside the studies.

The objective of this thesis was to get more knowledge before an alternation of generations. In theses I have chose to make two drawings, one for dairy cows and one for cattle rearing. The drawings are made for a future alternation of generations at my parental home in the province Dalarna. The results are made out of educational visits at different farms and literature investigations. Those dairy farms who I visited had different milking system at each farm and the cattle farm I visited had beef production. The farms are placed in the middle and south of Sweden. At 1998 the Swedish Board of Agriculture decided to change the stall breadth and stall length and the result of this is that many farmers had to rebuild their cattle- and dairy buildings or end farming..

The purpose of this study is to examine how adolescents can participate and have influence in the society, by making obstacles and opportunities that are considered central for their possibilities to power visible. National and international research indicates that adolescents opportunities to participation and influence are limited by the structures of society. A qualitative method was chosen, in which group interviews were made with 14 youths in development areas in Örebro. Theories are presented which constitute tools for analysis of the obtained results and has been chosen based on power- and participation perspective. An analytical model has been used to illuminate what kind of participation adolescents have in different parts of the society, where the concepts from the theoretical perspectives, power and participation are inserted.

This essay examines what some of the Swedish authorities? argument are for vegetation, what their grounds are for the arguments and why vegetation is important for the human health and experience. I have examined publications and reports from 6 different authorities on state- , regional and communal level. The authorities which publications I have studied are Boverket, Naturvårdsverket, Folkhälsoinstitutet, Miljödepartementet, Länsstyrelsen Skåne och Malmö Kommun. The publications has been analyzed by different themes; Children and young peoples influence of vegetation, Elderly and sick?s influence of vegetation, Human health, wellbeing and experience of vegetation, Vegetation at work, The influence of vegetation on stress and The effect of vegetation in the city.