Thesis purposeThe study aims to examine the effects vertical and horizontal line extensions might have on the total parent brand equity in terms of strength and its baseline product regarding of market share, loyalty and penetration under an elapsed period of time. The study aims to investigate a number of actual conducted line extensions effect on the above mentioned aspects of Kellers (1993) definition of brand strength as a part of the total brand equity. MethodologyThe effect of a number of line extensions of the parent brands and the baseline products is being examined in terms of market share, loyalty rate, cannibalization and market penetration. The thesis is focused on the correlations between these different parameters during a certain elapsed time ratio in order to test our theoretically routed hypothesizes in a deductive manner. Occasional correlations are derived from an indexation of data collected from the Gfk database.

Introduction When a child comes into a family changing conditions for the older sibling, who may feel left out. This can be a problem for parents who face new challenges towards the older sibling, which can lead to parents looking for advice and support. Parenting is an activity that strengthens the role of parents and provides information about children's health and social development. Purpose The purpose is to describe the parents' experiences of support in their parental role by participating in the sibling circle. Method Semi-structured focus group interview was conducted and qualitative content analysis was performed.

The purpose of this study is to examine how teachers and parents are communicating with each other in a foreign area. In case of obstacles in the communication, this study will examine how the preschools create opportunities to solve the problem. This study will also look closely at this relationship from an intercultural communication.This study is based on interviews. My informants are four teachers and four parents, one of the parents is Swedish and the other three have different ethnic and culture backgrounds.This study has reached to several results. The interviews with the teachers have shown that they are unsatisfied with their relationship with the parents because there are two factors that result to their communication difficulties.

The purpose of this study was to examine parenthood of young mothers from a professional point of view. The professionals work in a medium-sized city in Sweden and they represent different professions to give a broad perspective of the subject. The questions in the study were: What were the advantages of being a young mother of today and were there any problems with being a young mother, from the professionals perspective? What role did young mothers network and family play, from a professional point of view? From a professional point of view, how well did society handle young parenthood? How do the professionals handle the young mothers they met? Studies with reference to professionals' thoughts and expectations of young mothers were few, therefore the professionals were given a central position in this study. A qualitative method was chosen, for this study.

The essay is about the concept of text in a wider perspective, what can be included in that, how it can be used and above all, why one might want to use it. The essay will also include what the term popular culture implies, and school?s attitude towards it, since some of the medias that are a part of the text in a wider perspective, many times fits the description ?popular culture?. Most of the earlier research show that the positive aspects of the use of text in a wider perspective as the same time as it attacks school because school is opposing the popular culture.       The essay consists of two parts and it begins with a theoretical part where I present existing research about the concept of text in a wider perspective and the research about popular culture.

Author: Martina Holgersson och Pranvera VishajSupervisor: Matts MosessonTitle: ?A study about how Social Services understand and put child perspective into practice?The purpose of this study is to describe and understand how the child perspective is perceived and put into practice by the Social Services. Our questions were: ?How is the child perspective perceived by the Social Services?? and ?In what way is the child perspective put into practice in the Social Services? work?? Our approach to knowledge is based on the hermeneutic tradition of knowledge. The essay rests upon semi-structured interviews with ten Social Services? workers.

This study is about the child?s perspective when it comes to work with financial assistance. The purpose of the study was partly to describe how social workers regard the child?s perspective in their work with financial assistance and partly to look into whether they impose a child?s perspective in their practical work. To fulfill this purpose the authors used a quantitative method and sent out a web based survey to all the social workers actively working with financial assistance in Stockholm town.

Abstract: Elite soccer in combination with education is a unique and demanding task. The path towards a glory career in sports takes hard mental and physical training. The objectives in this study are 6 elite focused high school students studying high school education programs in combination with football profile. They are 3 of each gender. The purpose of the study was to find out more about their perspective of motivation and what makes them keep going towards a career in football in beside their education.The study is of empiric hermeneutic survey used qualitative method and interviewing to collect data.

The aim of this essay was to study children?s experiences of their participation in a programme for children who have a parent with a mental illness. The study was written at the request of the Psychosis care in Örebro and was accomplished by qualitative interviews with five children at the ages of 11 to 16 years old. Previous research concerning children who have a parent with a mental illness and programmes for these children is accounted for. Antonovsky´s conception KASAM together with the conceptions of guilt and shame were used as the theoretical frame, from which the results of the interviews were analysed.

The purpose of this paper is to investigate what consequences the discussed Balken-case have had with regards to freeze-out prices decisions for cash bids. In order to evaluate this, a comparison with a previous study is made. Last but not least, the aim is also to see what kind of arguments the minority successfully can make use of in order to reach a higher freeze-out price nowadays. Underlying the results is basically an empirical survey based on arbitrations disclosing the tendencies after the Balken-case compared to before. The empirical investigation shows that practice has become more clear and uniform after the settlement of the Balken-case where a movement from theoretical values towards market prices is recommended.

Purpose: The aim of the study is to analyse why the socialworker at the socialservices havn?t implemented the perspective of woman as subordinate and men as superior.Questions: Is the perspective of woman as subordinate and men as superior significant for the socialworker? Is the organisation, colleagues or de individuals thought structure of importance when it comes to implement the perspective? Does the socialworkers view of the clients as victims have an impact on the fact that the perspective has been given interest? Method: Critical case study. Flexible design; The study is based on interviews with socialworkers and study of documents and statisticsConclusion: One of the central findings of the field study was that the implementation of the perspective of woman as subordinate and men as superior was of no use for the socialworkers as they saw it. The findings showed that the definition of a victim was not used or that they were unconscious that the definition of a victim did affect them in their work. The possibilities for the organisation to learn is of  importance for the implementation of the perspective of woman as subordinate and men as superior.

The purpose of the study isto,based on network theory, systems theory and development ecological systems theory,understand parent?sexperiences of having children with autismspectrum, as well as understand the importance of social networksfor the parents. All of the intervieweeswere mothers. The results showed that it is important to parentsto have contact with other parents who are in the same situation as them. Many of the interviewees had a small social network.

The essay is about the concept of text in a wider perspective, what can be included in that, how it can be used and above all, why one might want to use it. The essay will also include what the term popular culture implies, and school?s attitude towards it, since some of the medias that are a part of the text in a wider perspective, many times fits the description ?popular culture?. Most of the earlier research show that the positive aspects of the use of text in a wider perspective as the same time as it attacks school because school is opposing the popular culture.       The essay consists of two parts and it begins with a theoretical part where I present existing research about the concept of text in a wider perspective and the research about popular culture.

The purpose of this paper was to study how the death is described in some books for children and how the books may affect the readers. I chose five books where the leading character was a child who lost a close relative like a parent or a sibling. I asked the book questions like you would do at an interwiew.The main questions were:· What do the children think about the death?· How does the child react when it finds out that a parent or a sibling is dead?· What does the child think about seeing the dead person and how does it react at the funeral?· From what or whom do they find the strength to move on?· What support does the child have from people in the surroundings?· How may the books affect the readers?The results showed that the books give you an image close to the reality. The children had different ways to mourn.

Background: When a parent loses its child life will change drastically and assume other conditions. The loss of a child affects the whole human existence, the grief can be very intense as well as in-depth and find expression both on an emotional, physical, mental and spiritual level. Aim: The aim is to describe parents? experiences of losing a child to illness. Method: Graneheim and Lundmans manifest content analysis method was used to the method based on qualitative raw material in forms of three Swedish autobiographies.