The purpose of this thesis was to examine if there where fallacies in the design solutions for the business system IFS Applications from a user perspective, and if so, correct these from a cognitive science approach.Data collection consisted of three main portions. These where; workshop, individual interviews and observations. The collected data was analyzed and resulted in identification of two main areas in the application that where found lacking.The result of the study showed that the usability for processing large amounts of data and the lack of customization where the main flaws in the application. Two low fidelity prototypes where created with the purpose of rectifying the underlying flawed design solutions that where identified from the collected data..

Podcast is a new audio media in Sweden and has become larger and increasingly more popular in the past few years. In line with this, companies have seen the opportunity to use this type of marketing in the new coveted media and have created a new marketing tool in the form of sponsorship. Previous studies in this field indicate that this is a very effective method to reach a broad audience, but it still is a relatively new area with very little research in existence today. This study is an analysis of how receptive listeners are to marketing through podcasts and the ability companies have to create a sustainable and effective strategy for successful marketing through this type of medium. The collection of data for this study consists of two different qualitative interviews, the first one with listeners that were chosen, and the second with the sponsor company for two of the largest podcasts in Sweden. The essay´s empirical evidence shows how receptive listeners are to marketing via podcasts, what their podcast habits look like, what form of approach in marketing they prefer, and how often they take part in different offers. From the interviews with listeners and sponsoring companies in the study, it is concluded that the best and most effective strategy for marketing through podcasts is to weave advertising in the conversation and therefore increase the credibility and disturb the listener as little as possible.

The aim of this bachelor?s thesis is to gain deeper knowledge about how librarians in public libraries in Sweden view theirprofessional role with regard to the last decades of change in the library field. Especially concerning the technical evolution and towards a higher user orientation and market mindset, and in which ways this has influenced the librarians everyday working tasks. A particular focus has been placed towards the reference transaction, the use of computers and e-media, and the stock development. We believe that there currently is a changeover, from the libraries traditional line of function, towards them as more of service institutions.The method used in this study for answering the research questions and to gather empirical information is semi-structuredinterviews.

This master's thesis studies Utländska biblioteket, a 19th century foreign literature subscription library in Karlskrona, Sweden. The aim of the thesis is to investigate Utländska biblioteket between 1835?1864.The material consists primarily of primary sources from the archive of Utländska biblioteket. The main primary sources are the library's accounts book, its minutes, and two book catalogs. Using analytical tools from Jürgen Habermas, feminist criticism of his ideas and from Pierre Bourdieu, as well as results from previous research on older library forms and female organization in the 19th century, the thesis answers questions relating to the library as a society, its members and its book collection.The investigation shows that Utländska biblioteket was a subscription library as well as a book circle.

The rise of social media has put a focus on the division of owned, paid and earned media, where earned media has recently been hyped at the expense of owned and paid media. Due to a novel area we examine the differences and effects of using owned and paid media, specifically for packaging versus newspapers. Owned and paid media showed no significant differences regarding credibility, persuasion and perceived commerciality, which restored owned media?s status, especially since owned media is more cost efficient. The effects of allowing ads for external brands on the owned medium were also studied.

Purpose: The purpose of this essay is to apply "Discount Dividend model" and "Discounted Cash Flow model" in reality during periods of economic boom alternatively recession.Method: A quantitative research method as well as secondary data and data collection method is used. This data consists of the company?s annual reports. Totally, 20 companies of different sizes under diverse economic conditions are involved in this data.Conclusion: After reviewing the companies? calculations, it is noted that the both models that are used reflect better stock-exchange rate during an economic recession..

Over the last 25 year IT development has greatly influenced the waycompanies are managed, the tremendous growth in the information society has made a huge amount of information extremely accessible. This has resulted in the problem of information overload where the large amount of information can affect the quality of a decision basis collected by a controller.The purpose of the study is to examine how a controller is affected by information overload and how this influences the decision basis. We intend to highlight the important elements to represent a high quality of information.A survey was conducted through a case study within a global affiliated company in the packaging industry. An adductive approach has been applied with a qualitative research method. Collected empirical material from interviews has been put into relation with existing theories.The case study indicates that there is no relationship between the problem of information overload and flawed decision basis.

This study is predominantly qualitative. It is also descriptive to a large extent and notoriented towards hypothesis-testing. The study aims at studying what has influenceddigitization of old Swedish dramatical works through the Dramawebben projekt, whilefocusing on the technical solutions. Four different data collection methods have been applied.Interviews and a questionaire with open-ended questions were the two primary tools. Adocument analysis and observations were applied as well.Examples from earlier research to relate to questions about digitization as an institutional andsocietal practice are presented.

Gränsland is a poetry collection by the poet Eva Sjödin. One distinct theme among others in Gränsland is repulsion and attraction, disgust and fascination in interaction. There is also a direction inwards and towards something. This essay is an attempt to analyse this theme. I will apply Julia Kristevas theory on abjection, a theory that explains these contradictory feelings and movements of the subject.

My master?s thesis is a study of acquisition of photographies during 1958-2008. The questions I proceed from is what patterns lies behind the Royal library's acquisition of photography and how the process of acquisition looks like. The theoretical base which I lean on consists partly of a problematization of the process of cultural heritage and partly of organizational theory. The problematization of the process of cultural heritage is my foundation of this essay.

Deicing fluids based on Propylene glycol are used at Stockholm Arlanda airport to remove or prevent ice on aircrafts. The high oxygen demand of propylene glycol can cause oxygen depletion in rivers downstream from the airport if not collected. Mass balance calculations made by Swedavia indicate that the actual amount of gathered propylene glycol is underestimated. Suspicions that propylene glycol is degraded in the stormwatersystem designed to collect deicingfluids, called the B-glycolsystem, have to be investigated in order to establish with certainty that no propylene glycol in other ways leaves the B-glycol system.The purpose of this study was to determine if degradation of propylene glycol is present in the B-glycol system and also to estimate the extent of the degradation. Propylene glycols high biological oxygen demand can cause oxygen depletion in waters downstream from Stockholm Arlanda airport if not collected.

The purpose with this thesis is to clarify how estate agents working with their marketing and marketing strategies. Our study has occured in Kalmar and we have used five different estate agents for our collection of empiric?s data. We have worked with a qualitative methodology to achieve deeper knowledge about these five company?s which have been chosen for the study.We have selected theories that suit our subject and together with the empiric data these two parts will be compared which concludes in an analysis.

Ambulatory surgery is common and develops alongside surgery and anesthetic methods. Time admitted is short and aftercare takes place in the home environment.Objective: The aim of the study was to investigate which symptoms patients experience after ambulatory surgery related to anesthesia. Furthermore how strongly symptoms affect the patient. Symptoms appear as a result of anesthesia and surgery and can therefore be interpreted as nursing induced suffering.Method: Participants were recruited at ambulatory clinics at a Swedish university hospital spring, 2015.  Prior to the study permission was granted from the clinic managers. The study is a quantitative descriptive longitudinal study.  Data collection forms were administered and data collection was performed by phone.

Chemicals in preschools - a study of endocrine disrupting chemicals and awareness among preschool teachers The purpose of this study was to investigate endocrine disrupting chemicals that have been shown in preschools and also the preschool teachers? awareness of these chemicals. There were two methods used for completing this study; a literature study and a practical study. The literature study was made by researching on the internet and in books. The practical study was performed by sending questionnaires to all preschools in Kiruna municipality to study awareness among staff.

Titel: Att förpacka ett prisExamination: 2012-04-21Ämne/kurs: Kandidatuppsats, Medie- och Kommunikationsvetenskap, 15 hpFörfattare: Johan Ahlstrand & Patrik OlssonHandledare: Mikael GullikssonNyckelord: Förpackningsdesign, prispositioneringSyfte: Syftet är att undersöka tre specifika förpackningar och hur detre visuella elementen typografi, bild/illustration och formpåverkar konsumenternas prisuppfattning av produkten. Uppsatsen undersöker också om konsumenter som oftahandlar I ett specifikt produktsegment är bättre på att avgöraprispositioneringen på våra utvalda förpackningar änkonsumenter som sällan eller aldrig handlar frånproduktsegmentet.Metod: Detta är en kvantitativ undersökning, utförd med endatorstödd enkät.Teoretiska perspektiv: Studien använder sig av teorier från Marknadskommunikation med vikt på Strategisk Positionering samt Konsumentbeteende och Förpackningsdesign.Slutsats: Våra resultat visar att form i vår studie har varit det mestinflytelserika elementet när det gäller att påverkakonsumentens prisuppfattning. De visar också att konsumentersom sällan eller aldrig handlar från vårt valda produktsegment är praktiskt taget lika duktiga på att avgöra en produktsprispositionering baserat på förpackningsdesignen som dekonsumenter som handlar ofta..