The current field of research concerning the impact of railroads in Sweden beside from the State main-line network is relatively narrow. Including cultural impact to the area narrows the results even further. The purpose of this study is to open the field even more into the local societies and to what extent the impact of the introduction of railroad might have had on smaller county villages. Sweden holds a unique position concerning ?station towns? or ?railways towns? in terms of railway policy and the industrial development in towns that were affected by the railway, as the affected towns continued development were based on a hybrid between direct democracy and adaptations of city-law policies.This study takes place in Kisa, a small town in southern Östergötland that during the beginning of the 20th century turned into a municipal community due to the building of Östra centralbanan (roughly translated Eastern central-line).

This is a study that will focus on the possibility to learn information about a town and its inhabitants of the 18th century by analyzing individual titles in the church records. The records that are used in this study are marriage registration administrated by the local church of the town of Uddevalla. The records are very detailed and each individual registered have a title, such as ?tradesman? or ?maiden?. Since the source are a registration of all the weddings that took place during the period of 1700 to 1749, the source gives very broad and valid information about the inhabitants of the town.

Shopping malls have been growing in numbers during the last few decades. As an effect, consumers are increasingly placing a greater amount of their purchases under one roof. The problem is that stores within these malls have to fight for the consumers' attention in competition with all the other stores. Thus, making consumers noticing their store is critical for success. Creating attention through floor advertising could be a potential way of doing so.

Examensarbetet har innefattat att utforma ett inredningsförslag till restaurangen Down Town i Eskilstuna. Förslaget har anpassats till den primära målgruppen studenter i åldersgruppen 18 ? 35, på Mälardalens högskola i Eskilstuna. Vår uppdragsgivare har en vision om att restaurangen i framtiden ska bli en naturlig mötesplats, där studenter till förmånliga priser kan äta lunch och umgås. Utifrån en enkätundersökning, intervju med uppdragsgivaren, resultatet av rums analysen, inspirationsresan och litteraturstudier har vi arbetat fram ett helhetskoncept anpassat till målgruppen..

Hedemora is the oldest town in Dalarna; traditionally acting as an important junction for trade. Nowadays, the town is suffering from a declining population and a poor economy. Therefore, it is important to explore how to best spend the money needed for Hedemora to become an attractive city once again. "Sociotops" are public spaces that have been evaluated by their users and by city planners, both working together. The result in the sociotop investigation will be used as a basis for city planning and as a foundation for discussing how to make the town a nicer environment. The sociotop investigation attempts to answer the questions: What places are popular and why? And What places are disliked? I approached the questions by using questionnaires, by arranging public walks in the city and by holding group interviews with children, along with my own observations. The information I have gathered is most detailed for children and youth between the ages of seven and twenty years old.

Companies within the e-commerce industry currently try to overcome the disadvantages of not being able to provide a physical inspection of products, and this is especially an issue for the apparel industry. One way of trying to overcome this issue is by presenting apparel with a short video of a model wearing the garment. The aim in this thesis is to investigate how these video presentations affect consumers' emotions, cognitions and intentions. Since previous studies have found that different shopping scenarios can moderate the effect of stimuli in the atmosphere on the consumers' emotions, we also aim to see if a video presentation, depending on the shopping scenario, could have a negative impact on site visitors. Moreover this thesis investigates the moderating effects of involvement on consumers' cognitions.

Vobbla Racing is a racing team who has an online sales department that is in need of an upgrade to be more efficient and easier to use. Before this study their present homepage was anything but structured. The products were sorted in an illogical order which made it difficult for the customer to find a wanted product. The customer had to summarize the products, transport sums and other costs. The order had to be e-mailed or phoned in to Vobbla Racing Produkter.

The increased competition in e-commerce puts pressure on e-businesses which makes it even more important to influence the visitors on their e-commerce sites. An often overlooked marketing tool is atmospherics. With the increased focus on e-commerce from both traditional and new e-businesses this marketing tool becomes even more relevant. The aim of this thesis is to investigate how the atmosphere on an e-commerce site influences the customers' thoughts, emotions and behaviors. We examine the effects the level of stimulus on a website has on the customer's emotions, attitudes, intentions, behaviors as well as the relationship between these variables.

Syftet med uppsatsen är att få en djupare förståelse för kvalitetmätningsverktyg Mystery Shopping, belysa möjligheten att tillämpa verktyget inom delar av den svenska turismnäringen samt genom att presentera ett nytt begrepp, skapa underlag för ett nytt forskningsfält som avser Mystery Tourism.En mystery tourist kan undersöka och utvärdera en eller flera av turismproduktens moment vid samma besök/resa. Mystery Tourism kan vidare betraktas som ett verktyg för att undersöka helhetsupplevelsen i relation till servicekvalitet och därigenom kundnöjdhet..

The object of the thesis is to propose a new design for the neighbourhood of Veiberg that is situated in the small Norwegian town Jessheim. My approach was to first make an analysis of the whole community and the structure of the town, and then gradually focus on the actual neighbourhood to continue the research there. On the basis of my research the block will be redesigned. The research will lead to a well-planned design of the neighbourhood, which will adapt it to its surroundings in a sustainable and constructive way. The project will lead you through the history of the town and the intentions and aims of the municipality. The project also examines the structure of the town and the function of the neighbourhood in the town today as well as investigation of the history, the structure and the qualities in the area.

Purpose: The purpose with this study is to clarify what importance a co-occurrence event can have on a smaller town, and also what positive and negative consequences it can have on the town seen from a social, economic and political aspect. I will also look at what magnitude the festival have on the local commercial and industrial life and how it affects those who live there. I will also determent how the moving of the festival might come and affect the local businesses, the local population and the community it-self.Method: I will thorough-out this study work with qualitative research methodology. I will there-for process the empirical data that will be collected and used for this study from a qualitative research methodology point of view. I will likewise go through with two deep-going interviews with people well familiar with the subject to increase and strengthen the validity of my study.

Title: How does the buying decision process really function within e-commerce? - A qualitative study of consumer behavior when they consume on Internet.Institution: School of Economics, Linnaeus University, Va?xjo?.Course code: 2FE16E.Authors: Sara Hja?rne, Mathilda Perem, Ewelina Wallin.Tutor: Dan Halvarsson.Examiner: A?sa Devine.Key words: Buying decision process, purchase decision process need recognition, information search, evaluation, purchase decision, postpurchase behavior, consumer decision making, E-commerce, E- commerce channels, online shopping, online purchase, e-retail, internet shopping, electronic shopping, consumer behavior, online appereal shopping, social media, decision making, online retailing, website design, customer satisfaction, webshopping, perceived risk, convinience, price, online consumption behavior.Background: Buying decision process is a model that marketers use to get a better understanding of their customers and their behavior when purchasing a product. This process consists of five different steps; need recognition, information search, evaluation of alternatives, purchase decision and evaluation. Buying decision process has for a long time been an accepted model but scientists argue that the introduction of Internet as a channel for consumption has changed this process. The Internet has also led to a change of power in which customers today have greater influence, which greatly affects the buying decision process in e-commercePurpose: The purpose is to explore how consumers perceive their behavior when they consume through e-commerce.Research questions:How do consumers perceive the buying decision process they experience when they consume through e-commerce?How do consumers perceive different factors that are important to them when they consume through e-commerce?Methodology: Qualitative study, cross-sectional design, semi-structured interviews.Conclusion: This thesis shows that the traditional model of the buying decision process is not consistent with consumers' perception of how they are undergoing the process when applied to an e-commerce context.

This essay is about needs assessors within public elder care. The method is a quantitative vignette study. The aim of the study is to find out whether there is an existing consensus among the needs assessors when a relative to a client with reduced cognitive functions wants to make an application even though the client does not want to. We also wanted to find out whether there are any underlying circumstances which have influence on the needs assessors? reactions to this specific situation.

The purpose of this master?s thesis is to examine whether the role of a public library in a rural community is different from that of a town library. To answer this, a case studie of two public libraries has been made. Interviews, collection of documents and observations were carried out on location in one public library located in a rural area, and one public library, situated in a town. A modified version of an analysis model, originally developed by Andersson and Skot-Hansen, was used to analyse the data.

Background: Recently, the Swedish food culture has expanded by leaps and bounds. Interest in food and cooking has taken more space in the Swedish welfare state. Products and icons, such as organic free range chicken or Per Moberg have had greater impact on the way we consume food. Consumers have become increasingly aware of what they should and should not be eating. With an increased interest in food, supply and distribution channels have become increasingly important for the major grocery retailers (Board of Agriculture 2011).