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7824 Uppsatser om Organizational support and communication - Sida 51 av 522
Upplevelse av stöd och hjälp : Föräldrar till barn & ungdomar med Aspergers syndrom
AbstractIn this survey the authors studied how having a child with Aspergers syndrome affects theparents. The purpose of this survey was getting a glimpse of the parent?s experiences ofsupport from governmental instances as well as from their own network. This survey has beenexecuted from a qualitative point of view. The authors have completed interviews with sixparents of children with Aspergers syndrome.
Säg något intressant! : En kvalitativ studie av marknadskommunikation på Facebook
ABSTRACTElin Johansson, Hanna Johansson, Camilla Nilsson Say something interesting! A qualitative study of marketing communication on Facebook Pages: 36With the emergence of social media, new ways has been created for companies to reach out to its audience. From being dependent on journalists to provide information, companies today have the ability to self-publish information in the open media channels. The use of social media should not replace traditional marketing communication though, but works best as a complement. It is a new environment that requires the company to adapt its working methods. Although the work is different, it is important that companies see social media as part of the overall marketing communication and not as a separate project. The purpose of this paper is to study recipient?s experience of company?s communications in social media. We have chosen to relate this to the instructions on methods of marketing communication and social media marketing as found in literature on the subject. This is to examine whether firms achieve the desired effect of the methods that are considered most appropriate. Does the message reach out? The focus of this study is marketing communication in the social media Facebook. The study consists of qualitative interviews to illuminate the recipients' views and experiences, as well as a literature study from the theoretical perspective of the sender of marketing communication in social media. The results showed that business as well as audience must interact in a functional relationship in social media. Companies should be more like the customer they are trying to reach. If companies choose to expose themselves in social media, time must be given to this, which is what the audience expects. Key words: Marketing communication, social media, social media marketing, Facebook, recipients, sender.
Mainstream eller alternativ? : Mediesyn och medieanvändning hos grupper inom sociala rörelser
ABSTRACTPurpose/aim: Are there any differences between how ?old? and ?young? groups within social movements in Sweden view (value) and use alternative and mainstream media?Material/method: The answer to the research problem is sought by conducting qualitative research interviews with representatives of four different groups: Alternativ Stad, Folkkampanjen mot Kärnkraft-Kärnvapen, Attac Sverige and Ingen Människa är Illegal. The theoretical framework consists of research on social movements, especially on their relation to media, and on alternative media.Main results: There exist some, but not great, differences between how ?old? and ?young? groups view and use mainstream and alternative media. The differences are relatively small when it comes to views on media and somewhat larger concerning media use.
Kan omvårdnadsprocessen användas för att öka petientens fysiska aktivitet och därmed minska risken för hjärt-/kärlsjukdom
ABSTRACT The persons whom the authorized nurse encounters in hospital wards and nursing homes are in great extent elderly persons. According to Wasserman (2000), about 30 to 40 percent among these, show signs of depression. To be aware of the signs of depression, and how an authorized nurse can support the patient is therefore of great value. The introduction to this study describes the symptoms of depression and how depression in elders is expressed. It also describes treatment possibilities and nursing aspects of concern.
Man måste brinna för att tända glöd i andra. : Kvinnliga ledare i arbetslivet.
Society is facing rapid and continuous change. In order to participate in the development, organizations need to take advantage of all the knowledge and skills available in the labor market. Women leaders in top positions are still in the minority but do as good a job as their male colleagues. She brings different dynamics and a new dimension in the work culture but is nevertheless excluded from the mightiest rooms. The purpose of this study is to elucidate the organizational factors that determine and facilitate for women to take on leadership positions.
IT för att bygga nätverk : Att komplettera personliga relationer med IT
Globalization has lead to evolvement of teamwork between companies and their customers. One reason for this change is the growth of the IT community and the propagation of the Internet. This in turn has lead to faster communication within business networks and also a higher degree of integration between companies.The purpose of this thesis is to describe IT can be used to develop and support networks formed around IT corporations. IT also aim at describing what impact usage of IT within personal networks has on usage of IT within business networks. The thesis is limited to IT-companies using IT artifacts, not only for communication within its organization, but also communicating with its customers and other IT-companies.
Våga Vara Annorlunda?: En uppsats om hur produktengagemang och motivation påverkar inkongruent marknadskommunikation
To be seen is essential. Presently, the marketing of different well-known brands within the same product category is done with little variation. To marketing professionals, this creates an opportunity to market products in an unexpected way. The use of incongruent market communication and by creating a discrepancy between a well-known brand?s advertisement and brand scheme, which is already established in customers? minds, is one way to be different.
Beteende, det är kommunikation det!
When being in preschool, I have come across children who I have had difficulties to really meet, and I have felt that the communication between me and the child has been deficient. Since I believe that the meeting of child and pedagogue is essential to learning and development, I find this an important subject of further study.The purpose of my study is to investigate if, and how, teachers regard a possible connection between language capability and behaviour. Furthermore I investigate how they work with language acquisition and communication, and what argument the pedagogues have for this work.To answer these questions I have interviewed two pedagogues who have great knowledge and experience of this subject, and also have special interest in children?s language and communication.In my literary review I give an account of how language acquisition is described in literature, and then compare it with how language impairment reveals. I also describe earlier research on how to work with language development, and what the national curriculum for preschools (Lpfö 98) say on this topic.The result shows that my informants divide in their view of how to connect language capability to behaviour.
Sjuksköterskans möjligheter att upptäcka och stödja den äldre deprimerade patienten
ABSTRACT The persons whom the authorized nurse encounters in hospital wards and nursing homes are in great extent elderly persons. According to Wasserman (2000), about 30 to 40 percent among these, show signs of depression. To be aware of the signs of depression, and how an authorized nurse can support the patient is therefore of great value. The introduction to this study describes the symptoms of depression and how depression in elders is expressed. It also describes treatment possibilities and nursing aspects of concern.
Därtill är jag nödd och tvungen : En fokusgruppsstudie om distriktssköterskans erfarenhet av läkemedelsdelegering i hemsjukvård
AbstractBackground. The need for drugs delegation is increasing as more and more sick people are cared for at home and too few nurses working in home health care. Because of this, the number of delegations per nurse is often unacceptably high.Aim. The aim of this study was to describe the public health nurses´ experience in drugs delegation to home care staff in home care.Method. In this study a qualitative method with an inductive approach was used.
Byte av kommunikationsstrategi när nationsobligatoriet faller : En fallstudie av hur nationerna i Uppsala bör agera om nationsobligatoriet faller
AbstractTitle: Change of communication strategy when the compulsory nation membership falls (Byte av kommunikationsstrategi när nationsobligatoriet faller)Number of pages: 51 (58 including enclosures)Author: Elin RantakokkoTutor: Peder Hård af SegerstadCourse: Media and Communication Studies 30 hpPeriod: Spring of 2008University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: This essay will result in some guidelines how the nations in Uppsala can act if the law according the compulsory membership in the student union and the student nations change. This essay focuses on how the nations can communicate to keep their members.Material/method: I have done seven interviews with persons that work in three different nations and the head of the Curators convent (the collaboration center between the nations), I have read articles from the largest newspapers and web pages. I have also read the Commission of Inquiry's recommendation according abolishing the law regarding the compulsory nation and student union membership. I have created two scenarios based on the material, according to Peter Schwartz advises.Main results: These scenarios show that the student nations have to become better at communicating with their new members and their already existing members.Keywords: Scenario planning, marketing, communication, student union, student nation, market segmentation, strategic communication, profile, organizations change..
De nya politiska kommunikationskanalerna : en studie i sociala mediers betydelse inför riksdagsvalet 2010
Aim: To investigate how three of the biggest political parties in Sweden made use of socialmedia in the election campaign in 2010, and to get a picture of how the parties perceive therole of social media in political communication today and in the future.Method: The research is conducted through personal interviews and qualitative textualanalysis.Theory: The theory that the study is based on is Habermas theory of the public sphereMain results: Social media is today an excellent channel for communication and informationbetween politicians and voters, and they will probably become increasingly important inpolitical communication in the future. So far, they are only an addition to the traditional mediaand are in no way substituted for them. Internet and some social media is an excellent forumfor political debate and opinion-former..
"...support must also sometimes include control!" A qualitative study regarding social service workers view of the secondary housing market
The aim of this study was to examine the view of social service workers on the secondary housing market based upon their work with social investigations regarding people with a difficult substance abuse. The foundation of this study rests upon a phenomenon, which according to other scholars, occurs in the secondary housing market in Sweden. The secondary housing market consists of a multitude of housing projects that social services provide for people who are homeless. The phenomenon is that the secondary housing market contains a number of demands aimed at the clients who live in these housing projects. If a client fails to live up to the demands it can sometimes lead to negative consequences which results in an exclusion from the housing projects.
"När kommunen ska träda in" : En kvalitativ studie om biståndshandläggares implementering av anhörigstödet i socialpsykiatrin
The purpose of this study is to understand how street-level bureaucrats, working with clients with mental illness, are implementing their statutory obligation of support for family carers who are caring for or supporting relatives with mental illness. The study are based on vignettes and qualitative interviews with social workers in three different municipalities in southern Sweden. The questions of this study are:? How do the social workers communicate their statutory obligation of support to family carers?? How do the social workers distinguish the family carers?? How do the social workers distinguish the family carers who are in need of support? Metod: Vignettes and qualitative interviews has been used as methods to gather empirical data.Theory: Theories of street-level bureaucracy has been used as theory in the analyses of the empirical material.Results: The result of this study concludes that the social workers, in lack of policy introduction, communicate their obligation to support family carers within their discretion. The result shows that the majority of the municipalities do not have formalized support for family carers supporting relatives with mental illness. The study also concludes that the social workers have different understandings of which family carer who is a carer in need of support.
Den gröna jakten : En studie av en målgruppens relation till ett varumärke utifrånkommunikationen av CSR
It gets more and more important for companies to get involved in Corporate Social Responsibility, CSR, when stakeholders now are more aware of the responsibility companies should take. Through their communication companies show how they take responsibility. Reflected by their goals by which they want to achieve acceptance and understanding through an open dialogue. The paper examines this issue. CSR is an abbreviation for Corporate Social Responsibility which is engagement in responsibility for companies and organisations.