I en alltmer globaliserad värld där utbudet av produkter ökar är det svårt att skapa ett starkt och hållbart varumärke på marknaden. Då det idag finns få verktyg och koncept inom intern varumärksuppbyggnad har jag valt att undersöka hur varumärket kan stärkas inifrån och ut. I studien har jag tittat närmare på begreppet Brand citizenship behaviour, ett område som är relativt nytt och bygger på den anställdes inverkan på varumärket. En explorativ fallstudie har genomförts för att undersöka vilka berättelser som återges i ämnet. Detta genom att ha intervjuat sju anställda på företaget Saltå kvarn.

This essay aims to examine how theories within childhood sociology have evolved. The main questions are: Who are the central scientists within the field, what are their objects of study and who are the intended recipients of their work? How can the origin of the theories be described? Which elements are central in the theories and have they changed over time? How can the theories be evaluated based on criteria of valid theories?The study was based on a qualitative literature review. Six scientists' publications were examined, ranging from the time of the theories establishment to present time. In the analysis hermeneutics and theories of scientific development were used to seek explanations.The main results show that the central elements in the theories describe childhood as a social phenomenon and a structural category.

Title: The Swedish Business School at Örebro University ? A case-study of the relationship between teachers and studentsDate of seminar: 2009-06-04Course: Bachelor thesis in Business and Administration within Organization, 15 ECTSAuthors: Malin Blomqvist, Lisa Skoglund, Charlotte WallinAdvisor: Gabriella WennblomPurpose: The purpose of this thesis is to enhance the understanding about the relationship between teachers and students at the Swedish Business School at Örebro University. The purpose is also to describe the relationship with organizational theory.Research methodology: This thesis is based on a qualitative method. Semi structured interviews have been implemented with both teachers and students. Literature in the organizational area has been searched through to give a base for the study.Theoretical framework: This thesis uses the theory of stakeholders and the theory of resource dependence.Conclusions: Teachers and students are different stakeholders towards the Swedish Business School at Örebro University, where teachers is an intern stakeholder and students an extern stakeholder.

The aim of this thesis is to explore the relationship between the surrounding world and the library with respect to the library?s need to provide a Library 2.0 web site. We also explore the relationship between the physical and the virtual library. Our research objects are the public libraries of Stockholm and the Umeå region, that maintain the web sites Biblioteket.se and minabibliotek.se respectively. By applying Dorte Skot-Hansen's theory of rationales we found that the Stockholm public library is acting in accordance with the experience rationale, whereas the libraries of Umeå are influenced by the instrumental rationale.

Since the late 1900s, the consultancy has taken a firm grip on the labor market. The consultants' work profile has been secured through agreements such as guaranteed wages. The collective has been shattered as well as higher demands are required of the employee. This results in higher work demands, workload, a reduced staffing resource and hopeless wages which can lead to health problems and depressions. Previous research shows that consultants find it stressful to be associated with two companies and some clients can also point out consultant through different attributes.

In today's society there is tougher climate both financially and time wise. Accountants working under tight deadlines leading to the compromise between quality and quantity in the audit process and them therefor are being guilty of so-called reduced audit quality, RAQ. Reduced audit quality involves intentional actions designed to somehow reduce the evidence contained in the audit. We examine in this study the impact of time budget pressure (TBP), underreporting of time (URT), ethical organizational culture and charismatic leadership has on the frequency of RAQ.Previous research has already shown that there are clear links between TBP and RAQ, between URT and RAQ and between ethical culture in organizations and audit quality available. Five hypotheses were designed to the study.

Byggproduktionen är, på grund av sina invecklade arbetsmoment och dynamiska arbetsplatser, drabbad av svåra informations- och kommunikationsproblem. Veidekke Sverige AB använder sig av virtuellt byggandet (VDC) för att lösa dessa hinder i utförandet av sina projekt. VDC tillämpar flera olika informations- och kommunikationstekniker (ICT) och har visat sig vara lönsamt vid projektering. Under projektering med VDC samlas alla beslutsbehöriga parter i ett interaktivt rum där information förmedlas snabbt och effektiv med hjälp av olika visualiseringstekniker. Då VDC saknar liknande arbetsmetoder som kan tillämpas i produktionen, används fortfarande traditionella informations- och kommunikationsprinciper.Genom ett samarbete med Veidekke implementerades ett ICT-program i ett bostadsprojekt för att undersöka hur dess funktioner påverkade de rådande informations- och kommunikations-problem.

Purpose: The purpose of this thesis is to clarify and evaluate the concept of scenario planning.Methodology: Our research methodology has a qualitative approach and uses deductive reasoning. The theoretical field of strategy formulation has been reviewed and in specific the concept scenario planning was unravelled and mapped. Thereafter, our model was tested in a case study where the empirical data was collected through personal interviews. Theoretical field: Literature and articles from the strategic management field have been reviewed with a focus on strategy formulation, scenario planning and Williamson?s theory for the creation of a portfolio for strategic options.Empirical base: Personal interviews and secondary sources such as financial reports, articles mainly from industry media and articles found in the databases ELIN and Affärsdata.Analysis: The analysis work constitutes the testing of our model for scenario planning, integrated into Williamson?s portfolio of strategic options for the future.Result: The work has resulted in a clarified model of scenario planning with links to strategic management schools.

Today we have more game species than ever before in our landscape, both regarding number of species and number of individuals. The increasing number of wild species is an increase in game recourse for the countryside. The increase of game species, however, has negative effects on forests and agriculture land. The negative effects for forestry are damages on economic important trees, due to losses in production and quality. However there are ways to decrease the damage on valuable and important trees.

Soil organic carbon (SOC) stocks and fluxes in forest ecosystems are influenced by natural and human disturbances. In the tropical regions the highest impacts on disturbance in forest C cycles are related to human activities such as conversion of natural lands to cropland and pasture areas and to forest plantations. The disturbances in the forest C cycles will release CO2 emissions to the atmosphere triggering global warming. In this study the focus was set in subtropical soils in Brazil, south extreme region of Bahia. The aim of the study was to investigate whether reforestation of Eucalyptus plantations under former pasture areas will help mitigate climate change through carbon sequestration.

This is a Minor field study addressing the current situation in Vientiane, Laos where focus lies on the green structures past, present and future. The city of Vientiane is growing rapidly and as a result of this there is a increasing development. The once peaceful capital known for it?s lush and green environment is standing in a crossroad where important decision must be made to preserve valuable areas. During 8 weeks inventories and observations where made resulting into a proposal for future development. The proposal is divided into three parts. The urban fringe and surrounding landscape are still quite undeveloped and have a great potential of green wedges etc. The city of Vientiane and the green network linking important recreational, commercial and cultural places. Detailed proposal over certain green objects such as parks and squares..

This master thesis deals with computer game classics and a possible computer game canon. It looks closer at four computer game genres - adventure, RPG, action and strategy - in order to discern which games are considered classics and what characterizes them. To answer the first question a quantitative research method was used. 675 computer game reviews from 5 Internetsites were examined in order to see which games are mentioned most often in this context and therefore might be considered classics. To answer the second question a qualitative research method was used.

The aim of this Master?s thesis is to examine values expressed towards the Swedish literary award Augustpriset in a selection of articles from Swedish newspapers published between the years 2000-2007. The questions posed in the study are: What types of values concerning Augustpriset are expressed in a selection of cultural journalistic articles? How is the relationship between intellectual culture and commercial culture reflected in the articles? How are positive and negative standpoints justified? How can Augustpriset and the journalists be understood as parts of intraconversion on the literary field? The study?s qualitative textual analysis is theoretically based on Pierre Bourdieu?s theory of the literary field. The method used for analysing the articles is idea analysis using dimensions constructed from Bourdieu?s description of two polarities, the intellectual and the commercial, of the literary field.

This essay is about how Östergötland County Museum and Gotland museum use the social network Facebook to connect and communicate with their visitors/followers. It is also about the followers and the experience they get. Two interviews were made with staff from the museums to answer why and how the museums use Facebook. There were also two questionnaires sent to the museums' Facebook followers. The Facebook followers have given answers about why they follow the museums but it also sheds light on age and gender of the followers.

AbstractTitle: Communicative leadership ? a leadership for modern organizationsQualitative research attempting to define the concept.(Kommunikativt ledarskap ? ett ledarskap för moderna organisationerKvalitativ studie med ansats att definiera begreppet.)Author: Jenny AxällAim: The aim of this essay is to try to find the essence of and a definition of the communicative leadership. Questions asked are: How can communicative leadership be described? How can it be practiced? What does it demand of those who practice it? What organizational conditions are required? And what results and performances can this leadership lead to?Method: Qualitative explorative research method. The study contains an academic lit-erature review of the science of leadership and communication in general and the more specific communicative leadership.