I denna studie undersöks det hur begreppet integrerad kommunikation definieras i teorin i jämförelse medhur de praktiker som säger sig arbeta med termen definierar och använder den. Vidare lyfter studien framde barriärer som står framför en praktisk implementering av begreppet, samt möjligheterna till kommaförbi dessa. Syftet är att öka förståelsen för begreppets innebörd samt för hur det kan utnyttjas till sin fullapotential.Konsulter vid Stockholms ledande PR-byråer intervjuades i detta syfte och till grund för diskussionenligger även en omfattande presentation av teorin bakom integrerad kommunikation. Resultaten visar attintegrerad kommunikation i praktiken används på en abstrakt snarare än en konkret nivå, och att barriärernaför en konkretisering kan sammanfattas inom fyra områden: revirtänkande, ekonomiskt system,mätbarhet och nya medier. Samtidigt visar studien på hur dessa barriärer kan vändas till möjligheter i syftetatt förbättra den integrerade kommunikationen.Slutsatsen blir att för att anpassa teorin till verklighetens förutsättningar, och på så sätt möjliggöra praktiskapplicering av teorin, bör man börjar tala om integrerat varumärke istället för integrerad kommunikation.Begreppsväxlingen förenklar arbetet med att förankra integrationssynsättet på ledningsnivå och sedanimplementera arbetet ute i organisationen.Nyckelord: Kommunikation, Public Relations, marknadskommunikation, konvergensmodellen, integreradkommunikation, synergi, identitet, organisationskultur, varumärke, varumärkesplan, Return ofInvestement, Return on Communications, integrerat varumärke..

This thesis aims to explore the use of costumed interpreters at museums. Firstly the thesis examines how extensivethe use of historical costumes is in Sweden, along with some international comparisons. Later on the differentways that the clothes are used is examined, and the costume as a resource for learning is discussed. In the lastpart of the thesis the ?function? of the costume is examined.

The unemployment rate in Sweden is increasing even though there are more and more municipal activation policies established. The activation policies aim is to decrease the unemployment but that is not yet happening. This problem has led us to go through with this study.The aim of this study was, from an organizational perspective, to examine and describe how the interaction works between the Municipal Employment Services, Employment Office and Social Services in a Swedish medium sized municipality. Special focus was upon the legitimacy of the Municipal Employment Services.  This study was based on nine semi-structured interviews with managers and employers within the organizations in this study.

This master?s thesis will try to describe the beginning and development towards a modern public library of the town library in Karlskrona between 1906 and 1959. The specific years refers to the year the library was established and the year it moved to the new library building in the centre of Karlskrona. The aim of the thesis has been to do this historical description and to look at the course from the perspective of the national policies and development for the Swedish modern public library. The thesis is based mainly on reports of the proceedings of the public library and other biographical documents and literature, which has been found in two local archives.

The purpose of this study is to examine how the editorial staff from the Swedish radio program Morgonpasset i P3 and the Norwegian radio program P3morgen uses Facebook and Twitter and how they can use social media as a tool in the production. The purpose is also to examine how active both of the editorial staff are on Facebook and Twitter and which kind of language they use on Facebook and Twitter. The radio programs both work under a lot of similar conditions and are both controlled by public service in both countries. To conduct the study qualitative interviews was performed with the web editor Christoffer Malm from Morgonpasset i P3 and the radio presenter Silje Nordnes from P3morgen in combination with a quantitative content analysis. The study was conducted over a limited period of the autumn of 2013.

Due to political decisions regarding the Swedish school, public and independent schools booth face the need topromote themselves in the quest for new pupils. This study aims to, from a communications perspective, examine how four selected upper secondary schools address their target audience; the pupils?to?be, on their homepages. Additionally, I intend to investigate whether, and if so, how, said addressing can be connected to the different target groups applying to the schools in question.The questions asked in this study regard the way in which the selected schools describe themselves on their homepage; how do they use the textual and visual content to address their audience, and can there be disagreement between the meaning of the text and that of the image? To answer these questions, I use a theoretical base made out of visual communication and semiotic as well as rhetorical analyses.The methodological procedure is a qualitative approach on the matter, allowing me to understand the ?what? of the content on the homepages, as well as the ?how? it?s being communicated.

The interest for food and cooking has probably never engaged the people of Sweden as much as it does today. Especially cookbooks are selling better than ever which has been a quite constant trend since the mid 90's. This study explores the connection between visual communication in Swedish cookbooks and the post-modern values which have influenced the market climate and the visual culture. I have used a theoretical framework as reference consisting of theories of semiotics, visual rhetoric, marketing communications and postmodernism. I have been studying six cookbooks, three from the late 00's and three from the early 90's, from the two separate angles of their graphic design and photographic material.

Organizations today face changes continuously as the society, the surroundings and the technology change. The information technology used in organizations has become essential, where intranets are a big part of it. Many organizations embrace social intranets, and these kind of changes has an impact on the members in the way they work, handle information and communicate. As many organizations and the members in it face new kinds of changes, they also face new kinds of challenges. This paper presents an interview study at Smurfit Kappa Kraftliner in Piteå, whom are about to go through a change process unlike any other change they have ever gone through before.

This study addresses the issue of mergers between consulting firms. Previous research has shown that there are specific factors that determine the outcome of a merger and that success is more likely if companies are more similar. The purpose of the study is therefore to define relevant factors and understand when resemblance matter and under what conditions disparity may cause problems. Furthermore, the aim of the study is to find a pattern of which factors are more important in a successful merger. The problem of the study is addressed through a qualitative research approach and is conducted on six different mergers.

Having an intranet as a source for information and communication is common in most contemporary organizations. Research shows that the intranet in itself does not have an explicit area of use, and that leaves every organization to make decisions of the associated functionality on their own. At the same time the strategic opportunities that the intranet could bring get lost somewhere along the way. This means that problems regarding the strategic use of an intranet becomes apparent and may result in loss of investments for the organization. The purpose of this thesis is to identify central choices that can be used as points of discussion and help organizations to work with their intranets on a more strategic level.

The aim of the thesis was to explore the attitudes toward social documentation held by care personnel, as well as factors that could have an impact on the process of social documentation. The study is based on a survey encompassing 100 respondents working as care personnel at six different eldercare units at Kungsholmen in Stockholm. The data was analyzed by quantitative methods, using a statistical software package (SPSS). The main questions in the study are whether the respondents know how, what and why they should document, what obstacles they experience and what they would need in order to document more or better, as well as whether there are factors that influence their attitudes and knowledge regarding documentation. The key results show that more time is the most common need, and lack of time the most common obstacle to social documentation reported by the respondents. Furthermore, the results show that those who report that they are satisfied with their working conditions are most likely to also report that they know how and why social documentation should be conducted. These results suggest that it is urgent for organizations to create good working conditions in order to increase motivation for social documentation. The results are analyzed using organizational theories.

Ledarskapsforskning utifrån ett inlärningsteoretiskt perspektivfokuserar på de observerbara beteenden som ledare uppvisar, i arbetetmed att vägleda medarbetare.  Att tillämpa beteendeanalys iorganisationer, kallas Organizational Behavior Management (OBM).Observationsstudier har visat att feedback och monitorering ärbeteenden som karakteriserar framgångsrika ledare. Experimentellastudier har visat samband mellan monitorering och ökad prestation,samt mellan feedback och ökat effektivitet i organisationer. Syftetmed studien var att undersöka hur en OBM-utbildning påverkadeledares feedback- och monitoreringsbeteenden, samt hur förtroendetför deras ledarskapsförmåga påverkades. Inga signifikantaförändringar av beteende uppmättes under utbildningens första tremånader. Förtroendet för ledarnas förmåga förändrades inte hellersignifikant, dock finns en förbättring vid jämförelser medreferensvärden.

The aim of this study is to investigate how employees in consulting companies develop their competence in order to perform their daily work. The focus is on informal competence development. The theoretical framework consists of theories concerning learning and competence development in working life, theories on organizational change and evaluation, a well as professional reflection. The methods applied are narrative research and interviews based on the assumption that knowledge about reality is only obtainable through language and communication.The main results show that competence is developed through experience, social interaction, communication and dialog with co-workers and customers. The post-modern conceptions of the rapid (technical) development and need to be up-to-date has a strong hold on the informants apprehension of working life, as does the notion of not having enough time for all the competence development they would like.

Background: Around the world, markets deregulates, which leads to increased competition. Meetings between the consumer and the employees of a company determine how the customer perceives the company and / or its brand. This has result in that many companies have realized the importance of internal using the same marketing skills that are used externally. In 2009, pharmacy market went from being a monopoly market to be a regulated competitive market.Problem: Is there any internal conditions for a private company, whose culture and structure was formed under a state monopoly, to create a strong corporate brand?Purpose: The purpose of this paper is to, through a case study, analyze and evaluate the internal marketing in a company which has undergone a change of ownership and retained the same staff.Method: Through interviews with key personnel and staff , data was gathered for the case study, which means that the method is qualitative.

Syftet med studien var att undersöka samband mellan global arbetstillfredsställelse, personlighetsegenskaper, psykosociala arbetsmiljöaspekter och arbetsattityder på arbetstagare i en verkstadsindustri. Dessutom var syftet att få ökad kunskap om vad det är som bidrar till global arbetstillfredsställelse. 74 deltagare besvarade frågeformuläret innehållande 53 påståenden rörande global arbetstillfredsställelse, personlighet, arbetsattityder och psykosociala arbetsmiljöaspekter. Resultatet visade samband mellan global arbetstillfredsställelse, upplevelsen av den psykosociala arbetsmiljön och arbetsattityderna job involvement, organizational commitment och arbetsengagemang. Det fanns inget samband mellan personlighetsegenskaperna och global arbetstillfredsställelse.