FYROM has a long tradition of producing wine. Wine production in FYROM is one of the greatest contributors of the agricultural share of their GDP. The aim of the thesis is to see if the wine production in FYROM has a comparative advantage compared to other countries that produce wine and if FYROM is able to sustain the advantage in the future. The countries chosen for comparison are Bulgaria, Croatia, France and Italy. The methods used in the thesis are the Balassa Index and Porter?s Diamond of National Advantage.

With increasing wine consumption and a growing assortment at available to Swedish consumers, there is an interest in understanding the decision making process of Swedish wine consumers. In this thesis the expert phenomenon is studied with respect to wine through wine critic reliability: grading objectivity, understanding the process of wine criticism and possible critic influence on consumer behavior. Two studies were performed; a qualitative in-depth session of interviews with industry connoisseurs and a quantitative analysis of 589 online wine reviews. Our results indicate that wine reviews are highly subjective and defy prediction through analysis of external variables. Critics are likely to judge differently based on what information they have at hand, suggesting that expectations affect grading.

This paper examines the texts written on shards from wine-jars found at El-Amarna, Tutankhamuns tomb (KV 62) and Deir el-Medina. Information concerning the administration of wine and its production, found in these texts, is examined. Wine was an important element in Egyptian society and a common iconographic motif in tombs at Thebes during New Kingdom.A survey on previous research on the subject is presented. This is followed by analysis of the different reoccurring elements found in the texts. A definition of the standard formulation of the wine jar label texts is given and the minimal level of information needed for the administration of wine production and distribution is identified. The chapter of the analysis deals with the various types of information given in the label texts, such as date, wine classification, and function.

The aim of the study is twofold, to generate a sensory profile of Swedish wine today and to investigate the opinion of both wine producers and wine experts on viticulture in Sweden and wine from grapes grown in Sweden, achieved through a contextual analysis comprising a literature study and interviews with wine producers in Sweden and Denmark and wine experts from Sweden and Germany, and a sensory analysis at the company Ipsos. ?Mixed methods? was the chosen research strategy as the semi-structured interviews gave qualitative results and the sensory analysis would give quantitative results displayed as spider charts. There is a lack of studies investigating how the Swedish wine is perceived by consumers and consumers might be unaware that the Swedish wine, established through ?trial and error?, is increasing in quality every season, creating a need to display the sensory profile of Swedish wine to strengthening the perception of Swedish white wine. This study shows that the Swedish white wine today is a wine with a fresh, citrusy and flowery aroma and a fresh, citrusy and green apple taste, however, a sensory analysis cannot show if the attributes are those that are desired by the customer, a consumer test is necessary to conclude that. Trends point towards locally produced products, one reason why Swedish wine has great potential, yet the future needs to be secured through job opportunities and education. Creating an approval system for Swedish wine is suggested as a future improvement, it is a common procedure in most wine regions.

A part of the Swedish TV-show Levande livet that aired between 1983 and 1984 was devoted to wine. This was the first time a wine tasting was being broadcasted in Sweden. Terms as ?sweaty horse? and ?moulded pile of leaves? ? that the wine connoisseurs Carl Jan Granqvist and Knut-Christian Gröntoft used to describe the wines ? became objects of both appreciation and ridicule. Their way of talking about wine reminds of Robert Parker?s wine language, which grew of importance from the 1970s and onwards.                      The purpose of this thesis is to try to write a history of taste.

De tillverkar våra favoritviner. Mer mat på bordet och makt att bestämma över sina egna liv. Det önskar arbetare som gör Sveriges mest sålda viner. För första gången inför Systembolaget en uppförandekod bland sina leverantörer men den missar det viktigaste: kräva en lön som arbetarna kan leva på..

The interest for organic food has grown a lot over the last 15 years. Even so, only 3.5 % ofthe share of wallet in Sweden goes to organic food. The purpose of this study is to examine and describe how retailers can get consumers to buy more organic fruits and vegetables. The study was carried out by visiting six Coop Konsum-stores, of which three performed poorly and three performed well in organic sales. We conducted interviews with the department managers, customer surveys and in-store observations.

How the Eucharist?s motive of communion in combination with Lögstrup?s ethics could motivate a non-alcoholic sacramental wine in the Church of Sweden.The purpose of this essay is to illuminate the meeting between the person who gives out bread and wine in the Eucharist and the person who receives the wine, from tree perspectives: the communion in the Eucharist, the ethical demand of K.E. Lögstrup, and today?s knowledge of alcohol and it?s negative effects on the human being. I want to study how these three perspectives can affect the interpersonal meeting in the Eucharist when it comes to giving out alcoholic wine, and to investigate if Lögstrups ethical demand could be used by the Church of Sweden when to decide about a sacramental wine with or without alcohol.I have started to study K.E Lögstrup and his theory about the ethical demand, and then researched the Eucharist in the Church of Sweden and the results of recent sociological and medical research of alcohol?s effect on the individual and on society.

AbstractThe customer demand for ecological products has increased in recent years, within the garden industry this mainly concerns herbs and other edible plants. The organic trend is increasing and more people are aware of the environment and want to take responsibility for it through their purchases for their garden as well.In this essay the aim is to investigate customer demand and the possibility of selling organicperennial plants in eight garden centres on the Åland islands and in Gävle/Sandviken. I include two garden centres with an organic profile to get a wider point of view. I investigate the global market for organic perennials and look further into existing certification standards on the Swedish market today.The methods I have been using are interviews and a literature study.The study shows that the experienced demand for organic perennials is small in both of myinvestigated groups. The biggest motivation for starting to sell organic perennials would be to find a supplier of these plants and that more customer would ask for them.

According to the EEG-councils regulation nr 2092/91, all seed used in organic production must have organic origin. All seed which is offered for sale must be controlled by KRAV, and also comply with the rules of the seedlegislation. The seedlegislation contains demands respecting origin, quality, growingconditions and freedom from deseases. In this piece of work I will investigate the profitability of organic potatoseedproduction, and also what it takes to produce potatoseed. The workmethod has been to, with help from counsellors and growers, make some compareable calculations for foodpotatoes and seedpotatoes, and also with help from a literaturestudy investigate which requires an organic seedcultivation must fulfil. In this piece of work I found out that the organic potatoseedproduction still is to insecure to be profitable. The attack of potatoleafmould, which is out of control, cause unequal yields and this will bring that the new EU-rules, concerning organic seed, not seems defendable yet..

Concerns for the environment and our impact on it are becoming more prevalant; however, we rarely act accordingly. Consumers mainly choose products based on perceived personal benefits despite the environmental motives that increasingly affect them. The purpose of this thesis is to identify the major drivers behind the purchase of ecological wine. A quantitative study was conducted, using Theory of Planned Behavior (TPB) as an initial starting point. The subsequent model was then completed with three variables: environmental concern, feelings and word-of-mouth.

The objective of this study was to make an inventory and a potential analysis of the organic beef production in the region of Gävleborg, Sweden. A survey was conducted, where a questionaire was sent to all farmers in the region who had environmental subsidies concerning organic cropping systems in 2001. In total, there were 701 farmers, of which 46 % participated in the study. Three slaughter houses were interviewed to get their pictures of the development of organic beef production. The study shows that there are potentials and interests in the region to increase the production of organic beef.

Background: Pesticides in conventional food may be related to morbidity and mortality. Furthermore pesticides have a negative impact on the whole ecosystem. Organic food can presume better health as they contain less chemicals and toxins and contribute to sustainable development efforts.Objective: The aim was to examine what attitudes consumers have regarding to purchase organic fruit, vegetables and root vegetables.Methods: The association between consumers? views on conventional food and organic food was investigated using questionnaire given to a population sample of men and women aged by 23-65 (N=60) in grocery stores and in a fitness center. The study was based on a cross-sectional study in a municipality in central Sweden.Results: Consumers were interested to buy organic food.

There are many eco-brands on food products. It can be confusing for the consumer to know which one to trust or choose and since July 2012, there is an EU law and a mandatory EU organic label that must be displayed on all food products marketed as organic, eco or bio.Organic brands from a consumer perspective have previously been studied in England. This is a similar study in the form of focus groups, to explore and examine how consumers perceive and trust organic brand or labels in Sweden. It also explores which knowledge consumers have regarding why a product has an organic brand and what it means.The study shows that consumers perceive organic brands by brand recognition rather than knowledge regarding what each label means. It also shows that the consumer is confused by and skeptical to the wide range of markings and symbols on organic food products.

The purpose of this study was to examine how food managers of Östergötland County disucss around their possibilities of reaching the government´s orientation towards 25 per cent of the food - procured, prepared and cooked in the school meal - coming from certified organic production. The study was a cross-sectional study in wich a qualitative approach was used. The sample consisted six food managers in Östergötland. Data processing was done through a semantic content analysis.  The result showed that involvment and intrest were significant factors for the introduction of organic food in the school meal. The three municipalities with the highest percentage of organic food used the SMART - concept.