Launching and marketing a health food product is associated with larger problems than a launch of a traditional food product. There are several sales channels that can be used for a health food product, for example the product can be sold as a traditional food product, natural health food product or as a prescription drug. A smaller company can however experience problems while launching its product as a prescription drug because of the large costs associated with this particular sales channel. There is often no other alternative than to launch the product as a traditional food product, this can however create other problems because of the existing regulations on what can and cannot be mentioned in the marketing of a health food product. The limited amount of information about the product that can be enclosed together with it makes it hard for a company to differentiate and position it on the market.

Introduction: Sleep disorders are an increasingly growing public health problem. InSweden, the last decade's increase in sleep problems was greatest among younger agegroups. Studies show association between the use of communication media and sleepinghabits. Objective: The aim is to map sleep habits and use of communication mediumamong adolescents and to study associations between them. Method: The study isbased on a previously collected survey data among high school students (18-21 years)from a coastal town in southern Sweden.

Every now and then, in media research studies and in various newspaper articles, schoolboys´ issues reading habits are discussed. Much of what is written concerns boys decreasing marks in the field of literature, in the Swedish language and also their negative attitude towards reading books. Some scholars claim that boys do not read because they consider reading books as a women´s duty. Other people believe that underlying causes for boys negative attitude towards reading is biological, that it´s genetic and consequently physical, and that male and female brains are functionally different. Another theory of today is that boys actually reads, but not that kind of texts and literature that they are exposed to in school.Based on a selection of these opinions and theories, and my own experience and interest for questions concerning school and gender, the aim of this studie was to examine boys worlds of reading.

Title: Eurythmics, and building boats -A study in tacit knowledge.The education of eurhythmics at Malmö Academy of Music, is a program where a major part of the tutoring is oral; very little written information about the method is used. This essay will examine the forms in which the current knowledge base exists, as well as the methods in which this information is transmitted from teacher to student, and in which form the knowledge about the method of eurhythmics is existing. The tools for analysis are the theories on tacit knowledge. Interviews and written surveys are used as qualitative research methods. The content of these interviews and surveys are presented in the results chapter.

Outdoor recreation habits in metropolis and rural areasThis study aims to examine the perception of nature and outdoor recreation habits from an urban-rural prospective. The urbanization process continues in Sweden and the populations of the cities are growing continuously. Trends to build more compact and ?climate smart? reigns and with this a risk that green areas and areas where outdoor recreation can be practiced are situated further and further away from the urban population. Analyzing the responses from a survey made by the research program Friluftsliv i förändring 2007 we have examined if and which differences exists between urban and rural areas regarding their perception of nature, outdoor recreation habits and factors influencing the practice of outdoor recreation.

Kriget är ett återkommande ämne och ständigt produceras ny litteratur och andra dokumentationer i ämnet. På många platser runt om i världen finns det även fortfarande spår från krigsåren, detta inte minst i Finland. Under denna tidsperiod deltog Finland i två krig: vinterkriget 1938 och fortsättningskriget 1941-44. Om dessa krigsrelaterade händelser har det skrivits i mängder, både skönlitterärt och historiskt, även på individnivå där hågkomstmaterial samlats in. Det här är ingen uppsats om kriget i sig, utan om hur man berättar om det samt vad dessa berättelser säger om just individ och kollektiv.

A study around some fourteen and fifteen year old boys, who are interested in reading. It is about their reading and library habits, what has created their interest and where they acquire access to literature. A certain amount deals with the habits of the boys? school-friends in this subject. The result compares with earlier made reports.

Parodontit är en kronisk inflammatorisk sjukdom, som orsakas av patogena bakterier som fäster på tändernas ytor, där de bildar plack. Sjukdomen kan förebyggas genom god munhygien. Syftet med studien var att beskriva och jämföra parodontit relateradkunskap och dess relation till munhygiensvanor hos patienter före och 1-år efter icke kirurgisk parodontal behandling utförd av tandhygienist samt jämföra om det föreligger någon skillnad i kunskap efter behandling mellan två olika munhälsoundervisningsprogram. Ett ytterligare syfte var att beskriva om det föreligger någon skillnad i kunskap om parodontit med avseende på ålder, kön och utbildningsnivå. Studien var en beskrivande, jämförande studie med kvantitativ ansats och en del av en experimentell tvågruppsstudie.Urvalet bestod av 113 individer, 60 kvinnor och 53 män, i åldern 20-65 år som var remitteras till en specialistklinik i parodontologi.

Introduction: In Skaraborg, a standardized dialogue is being held since 2005 about dietand physical activity, during the 1,5- and 3-years health control at the Child Health Carecentre (CHCC). The aim of the dialogue is to prevent overweight and obesity amongchildren. Aim: The aim of this study is to examine the parents? experience of thisdialogue, and what they perceive that the dialogue has contributed with after sixmonths. Methods: Qualitative collection of data through 11 interviews heldimmediately after the dialogue, in addition to five telephone interviews conducted six toeight months after the dialogue.

The purpose of this study was to examine the experience of organizational culture among salespeople at a specific workplace. The purpose was also to investigate what motivates these salespeople in their work and the impact culture has on their motivation. We have used a qualitative research method to collect the empirical material. With the help of seven interviews, including six salespeople from one of Sweden?s biggest electronic retailer and also one information interview with a sales consultant, we attempted to find the answer to how they perceive the organizational culture and how it affects their work motivation. The following questions are used to fulfill this purpose: ? How do the salespeople experience the organizational culture? ? What motivates the salespeople in their daily work? ? What effects does the organizational culture have on the salespersons motivation? As analytical tools we have used are the concept of organizational culture, Schein's description of the three components of culture and Herzberg Motivation-Hygiene theory. The results of the study indicate that the salespeople experience a positive organizational culture and that this culture promotes fellowship and unity between colleagues, which in turn contributes to an enhanced motivation.

The aim of this Master?s thesis is to investigate the library habits of young people, age 15 to 24. Our empirical data are gathered in a survey distributed to 104 young men and women at three different public libraries. The questions are about how young people use the public library, what media and services they use and whether or not they are content with what the public library can offer them. In our analysis we have compared our results to previous research and used a model by Marianne Andersson and Dorte Skot-Hansen to determine how they use the library.

Sahlgrenska Academyat University of GothenburgDepartment of Internal Medicine and Clinical NutritionAbstractTitle: Oral intake of green tea and its effect on the appearance of UV-induced erythema, erythema solare ? A systematic literature reviewAuthors: Ernita Antoni Mulliqi and Pernilla GustafssonSupervisor: Sofia KlingbergExaminer: Ingrid LarssonProgramme: Dietetics programme, 180/240 ECTSType of paper: Examination paper, 15 hpDate: April 10, 2013Background: UV irradiation of the skin can cause erythema, clinically called erythema solare. The condition can exert pain as well as discomfort and may in the long term lead to negative effects including skin cancer. Green tea contains catechins which are substances with anti-inflammatory effect that may have positive effects on the skin. The intake of green tea is believed to have a protective effect against UV irradiation, since green tea extracts in lotions in previous studies have shown to increase the skin tolerance level against UV irradiation.Objective: To examine the scientific basis and determine whether an oral intake of green tea has a protective effect against UV-induced erythema.Search strategy: Searches in the scientific databases PubMed and Scopus were made to find suitable articles.

In the school subject of the natural sciences it is imperative that the students are given opportunities to ?talk science?, since the dialogues that occur in the classroom have a significant importance for the students? abilities to engage in meaning-making in their learning process. Hence, the student and teacher interaction in the classroom and the feedback given there play a significant role in the students? learning process. The aim of this study is to contribute to the development of formative assessment tools that can mediate the students? meaning-making in natural sciences subjects in upper-secondary school.

MedView-projektet, som startades 1995, är en av många organisationer som söker webbasera sin information. Projektet är ett tvärvetenskapligt samarbete mellan disciplinerna oral medicin och datavetenskap och inom projektet har en samling av applikationer tagits fram som kan lagra samt presentera data. Den insamlade informationen sparas i en filbaserad kunskapsbas.Tanken är nu, vilket angavs i projektets anslagsansökan till Vinnova 2003, att webbasera denna kunskapsbas så att kliniker inom oral medicin samt andra intresserade inom området skall ha tillgång till informationen. Detta arbete behandlar framtagandet av en central webbplats med ett tillhörande behörighetssystem.I detta arbete visas att UNIX behörighetsmodell kan användas som utgångspunkt för att skapa ett webbaserat behörighetssystem samt att de krav som identifierats kan implementeras tillsammans med behörighetssystemet i en central webbplats för MedView.

Bakgrund: Astma är en kronisk inflammatorisk luftvägssjukdom som är vanligt förekommande i alla åldersgrupper. Över 300 miljoner människor världen över beräknas ha sjukdomen.Syfte: Syftet med litteraturstudien var att undersöka om den orala hälsan hos barn med astma skiljer sig från den orala hälsan hos barn utan astma.Metod: Metoden som användes var en allmän litteraturstudie och litteratursökningarna gjordes i den medicinska databasen PubMed. Resultatet baseras utifrån en sammanställning av 13 vetenskapliga artiklar. Artiklarna var kliniska studier och 11 av dessa hade en kontrollgrupp där barn med och utan astma jämfördes. Övriga två artiklar studerade antingen hur den orala hälsan påverkades av kombinationsbehandling med specifika läkemedel eller jämförde den orala hälsan hos barn med olika duration och medicinering mot astma.Resultat: Några av de inkluderade studierna fann att barn med astma hade en ökad kariesförekomst jämfört med barn utan astma, medan andra studier visade att det inte fanns någon skillnad mellan grupperna.