The Dark Side of the Word-of-Mouse Effect- An experimental study of how negative information in today?s social media can influence consumer perception As a result of the electronic revolution of information dissemination, social media as a phenomenon has come to play an important part, both in society at large but also when it comes to business and marketing. Nowadays, knowledge and Opinions about brands and products are spread by reputation through a wide range of social media platforms, a phenomenon which in the literature is referred to as word-of-mouse or electronic word-of-mouth (eWOM).The purpose of this paper is to investigate how people?s Opinions towards a company and its product are affected by negative information in terms of eWOM. Or more precisely, whether or not there is a difference in this effect depending on information content, concerning company values on the one hand and product attributes on the other.This was done in an experimental setting where two groups of respondents were subjected to fictitious information of different types using established social media platforms.

Aim: Team spirit is a concept often used in both managerial literature and in other contexts where the efficiency of a group is discussed. Despite the fact that team spirit is used as a selling point for courses, books and seminars, no unambiguous definition of the term is available. The purpose of this thesis is to clarify what team spirit means to individuals within companies and team sports. Method: The thesis has been carried out using studies of available literature, which has been compiled into a conceivable model of what team spirit may imply. From this model a poll has been made, and handed out to individuals within companies as well as team sports. After having compiled the 37 replies, correlating answers has been sought after within each group of respondents. Result & Conclusions: The result shows us that there are varying Opinions of what team spirit is, and generally accepted definitions of closely related ideas like cohesion and group development has to the respondents not been able to form a satisfying description of what team spirit means.

En känsla för Gud ? Komparativ teologi enligt Keith Ward och perspektiv på religionsteologi.(A feeling for God ? Comparative Theology according to Keith Ward and perspectives on Theology of Religion)We all have preconceived Opinions regarding people, cultures and especially religion and religiousness, and according to one´s own subjective formed opinion, they are surely truthful and moral. But my main concern with this essay must be thought of as a brief and personal mapping of Christian belief and it´s rational status in relation to both basic philosophy and the other great religious traditions. Furthermore, I am anxious to widen the perspectives of that which theoretically can be considered substantially real, and the existential consequences that follows on such a study. In doing so I must make sure that it´s properly anchored in history of both philosophy and religion, and of course ? with the general idea of God.

The essay?s main focus has been to investigate and analyze the political actions behind the 2015?s grade compromise; an agreement to introduce grades from the fourth year in primary school. Through a game-theory analysis, mainly based in Leif Lewin?s and Jörgen Herman's research on rationality in politics, this study examined the grade debate  during a fifteen year period. The primary task has thereby been to explain the grade compromise through game-theory.

Title: The mortgage limitation and its impact on the mortgage marketLevel: Final assignment for Bachelor Degree in Business AdministrationAuthor: Mattias Arnkvist and Magnus Vitasp PerssonSupervisor: Lars SteinerDate: 2011 ? MayAim: We have conducted this report to find out what effect the mortgage limitation has had on the mortgage market since its introduction in autumn 2010. The mortgage limitation has both before and after the introduction been a topic of discussion as it affects many and above all makes it diffucult for certain customer groups.Method: This report was written by a qualitative method. The report uses qualitative and quantitative data. The quantitative data we have in the report are printed literature in books, articles and journals as well as data taken from Internet.

Title: The mortgage limitation and its impact on the mortgage marketLevel: Final assignment for Bachelor Degree in Business AdministrationAuthor: Mattias Arnkvist and Magnus Vitasp PerssonSupervisor: Lars SteinerDate: 2011 ? MayAim: We have conducted this report to find out what effect the mortgage limitation has had on the mortgage market since its introduction in autumn 2010. The mortgage limitation has both before and after the introduction been a topic of discussion as it affects many and above all makes it diffucult for certain customer groups.Method: This report was written by a qualitative method. The report uses qualitative and quantitative data. The quantitative data we have in the report are printed literature in books, articles and journals as well as data taken from Internet.

This study focuses on the integrity of students at Uppsala University that has used the university?s network, UpUnet. We?ve studied their Opinions with the use of questionnaires that cover questions related to privacy and awareness about logging of data traffic.The results showed that more students than our hypothesis suggested were unaware of the surveillance on the network, and the majority of these also had a negative opinion towards logging of data traffic. However, we found that there were several relations between how the students responded on our questionnaire, and we?ve presented these in the analysis chapter towards the end of the essay..

Music used in exercise has been widely used since 1970. Researchers have pointed out thatfuture research about music influence on motivation should include a comparison betweengender in health club environments. This is also the aim of this paper. We have handed outsurveys, all together 120, in two different health clubs in Gothenburg, Sweden. A distinctionhas been done between gender.

The use of alcohol, narcotics, and tobacco have all long been considered health hazards, especially among children and teenagers. It is therefor not surprising to find that schools have promoted against the use of these substances in different preventative programs for many decades, and the Swedish school system is no exception. However, the use of, as well as the laws restricting alcohol, narcotics, and tobacco are, and have historically been, highly political issues. Individuals, groups, institutions, and states may all have different Opinions on how these substances should be regulated and of their place in society, which in turn may lead to conflicts of values and different approaches. One can not expect parents or guardians to share the views on alcohol, narcotics, and tobacco policy presented by schools, laws or state regulations.

Aim: The aim of this thesis is to do a research about the users? conceptions to the K-project. The K-project is a simplifying work of today?s accounting regulations performed by the Swedish Accounting Standards Board. The K-project is divided into four categories and the companies are divided into each category depending on its size.

This thesis work is the result of the company Prisjakt?s wish to develop and improve its current system of Opinions for online stores. The challenge was to develop a similar system that competitors are using but better. The collection of information is based on purchases and are collected from Web-shops. The purchases can then be monitored in a control panel.

The Social Democratic Party and the Moderate Party are two parties with different ideological background. The parties have different Opinions in issues of public and private matters. The Social Democratic Party profiles it self, through the local and national party programs, as a party for solidarity and security. The Moderate Party, on the other hand, profiles it self through their programmes as a party with a possibility for the individual to shape his or her own life. Through a survey on members in the local government, and two key persons at national level, the view of municipal self-government has appeared.

The municipal forests of Sala cover an area of 6 000 hectares, starting in the vicinity of the city and reaching north. At the same time as residents make abundant use of the areas closest to the community for outdoor activities and recreational purposes, the forest is of great economic value and also worth protecting for environmental reasons. These conditions make forestry in periurban woods more complex than conventional forestry, why a good understanding of the needs and demands on the forest and silviculture program is required. The purpose of this study is to depict the usage of the forests owned by the municipality of Sala, to set forth the common view of the silviculture program implemented by the municipality and to chart the expectations the community has on the forests and forestry of the future in the municipality of Sala. The survey part of this paper consists of the interviews of thirteen individuals representing nine interest groups. As expected the views of these individuals varied widely but some results were expressed by more or less all of them.

AbstractIntroduction: It has during the latest years occurred several large business scandals both abroad and in Sweden where auditors have been involved. The need for stabile conditions and well functioning professional codes of ethics for companies, especially auditing firms have been growing during the latest years. FAR has seen it as their task to define the meaning of the Swedish term ?god revisorssed?. This is specified through FAR?s nine professional codes of ethics, which came out in a new edition in 2003.

Pitch Correction - is it a must? An interview inquiry about Opinions concerning pitch correction in music making today. This work intends to find out what music producers, singers and those with a great interest in music really think about the use of pitch correction programs, both in the studio and live. The thoughts concerning this came when I began to work with these programs in a studio, mostly for vocal use. I realized that the thoughts and Opinions about the use of pitch correction varies a lot.