In relation to the paradigm shift that took place between the marketing mix and relationship marketing, and the emergence of information technology in the 90:s, the Customer Relationship Management (CRM) has become a frequently used concept in marketing. Most definitions and approaches have been generated from previous studies, but the concept is still criticized for the number of failed implementation attempts. Along a discussion of the area has an elaborate theoretical foundation remained as the foundation for the study development and utilized in all the sections of the study. The study, with help from Gartner's eight building blocks of CRM, focus on how Swedish medium and large companies work with CRM, and if this is an indicator of the number of failed implementation attempts. The survey consists of two approaches, qualitative and quantitative, to provide both depth and generalizability of the study.

This thesis aims to examine and critically revise the language in two of Sweden ?s major newspapers Dagens Nyheter (DN) and Svenska Dagbladet (SvD), regarding the reporting of the police department of Skånes registration of the Swedish Romani minority. The research method used is qualitative text analysis based on Teun Van Dijks model for critical discourse analysis of news discourse. The material examined contains of four articles published the last week of September 2013. This thesis has a critical perspective based on the notion that the media influence the public?s opinion about certain themes, and strives to contribute to the field of research about how the Romani minority is being portrayed in the Swedish press.Previous research of the representation of ethnic minorities in the media has shown that ethnic minorities usually are represented in contexts of criminality or social problems.

The background to this study is the government’s investment in design and the increase of design education around the country. As a future design teacher (industrialdesign) at high school/college, it is of great interest for me to look closer at student’s attitude towards design and design educations at high school.Questions that have been investigated are student´s attitude towards design; design as a concept but also as a phenomenon. How does the student counselor inform the students of the differentchoices before choosing high school?Does the students view on design correspond to what the student counselor say?What opinion does the student counselor have to the concept design as well as design in highschool? Is design just a craze or here to stay?To get answers I have made interviews with student counselors at two different schools, I have also been in contact with a student counselor on the internet. Their thoughts will clarify thesituation that the students might be in.

Syftet med denna uppsats är att ta reda på hur lokala kommunikationskonsulter i Falun/Borlänge-regionen ser på opinionsbildning via professionella konsulter. De centrala begrepp som avhandlas är PR, opinionsbildning och lobbying.Den teoretiska ram som omger undersökningen består av de teoribyggen som skapats av Jürgen Habermas, James E. Grunig och Larsåke Larsson. Habermas ställer sig tveksam till den demokratiska nyttan av professionell opinionsbildning, Grunig är mer positiv och Larsson ser både för- och nackdelar med PR-verksamheten. Larssons undersökning av opinionskonsulter från 2005 refereras också.Undersökningen bygger på intervjuer med ett antal kommunikationskonsulter verksamma i Falun och Borlänge.

The incineration of waste is steadily increasing in Sweden and so is the production ofashes. The bottom ash has for many years been used as construction material inlandfills. Now many of the nation's landfills are closed and there is a great need to findanother beneficial use for the ash. Bottom ash is a gravel-like material and with itsmaterial properties it can replace natural gravel in parts of roads and surfaceconstructions. Today this use is only approved within landfill areas where leachate iscollected and checked.

ABSTRACT Our main objective with this essay is to provide a description of old people?s stories about aging. The essay is based on the empirical source of four qualitative interviews with older people over the age of eighty years young. The main goal is to inquire answers about; their time in the workforce; retirements; healthissues; media/advertisements; adolescence/youthfulness and attitudes. The following main questions have been dealt with: What do the elderly emphasize when they describe ageing? Are healthissues the prime subjects the elderly talk about? Do the elderly experience positive or negative attitudes towards ageing? What is their point of view of younger generations? In what way do they describe their years as workers? In what way do they describe aspects about their retirement? We reserved to consider the opinion of their own, to be the most valuable source in our study.

Abstract Title: How Shops Influence the Customer to Purchase Authors: Lisa Hegestrand, Jonna Olandersson and Anna Sjödahl Advisor: Leif Rytting Course: Marketing C, 61 ? 90 ECTS Purpose Our purpose is to analyze and clarify how a number of shops work to influence their customers? in-store buying behaviour. We would also like to analyze and reflect on how and to what extent these shops use the customer?s senses when trying to influence buying behaviour. Method We have combined a deductive and inductive approach.

The purpose of this essay is to closely study different studies and texts within the subjects ofanimals and nature in order to, from different themes, analyze and determine whether or not animalsis a useful tool to apply in school as well as preschool. Above all else, this study serves to answerwhat animals and nature can bring children, and when you as an educationalist can benefit from it inyour classes within school and preschool. This study also serves to point out what you should keepin mind when using animals as a tool in your classes, since there are a few obstacles to consider.The method used to analyze the different themes is discourse analysis, which is a sort of textanalysis.About one hundred years ago when our society was industrialized, different theories and theimportance of preserving and to sojourn into nature began to grow among some theorists, biologistsand educators. The value of spending time outdoors was realized, which we today have a greatunderstanding of. Our interest for the impact of animals on us is also starting to grow, and there is alot of research that is of the opinion that animals are good for children in many different ways, andfor many different reasons.

Ten years ago the public computers with Internet access were introduced in the public libraries. The purpose of the public computers was to give the possibility of searching information. Along with the Internet came also communication media like chat and e-mail. This type of communication was a new function for the libraries and the reactions among the librarians were mixed. It has been a source of big frustration and attempts to block it has not succeeded.

In most software engineering project, users are only involved in the beginning of the project as a help to design the requirements specification but users can be involved after this phase too, but is it effective to do so? With this report we would like to investigate how effective it is to involve users after the requirements specification has been written and approved. To find out how effective it is to involve the users we try some fast and simple involvement techniques on a quite far gone project. These techniques include ethnographic studies, prototypes and surveys. We also interviewed a couple of people who work with usability and finally delivered a report with our results to them to find out if they found our result relevant. By also documenting how much time we spent involving users we will show to which degree user involvement is effective. We found out that a couple of fast techniques could get very much result in the form of usability enhancing suggestions to the developers.

Context: Congruent ambient scents are not used extensively in marketing and there is only some research in this area within the Swedish retail. Moreover, there are not many studies that show how ambient scents influence customer behavior in a Swedish clothing store.Purpose: Examine and analyze which of the ambient scent vanilla and white orchid that suite and can provide a signature fragrance to the clothing store Kompaniet in Kalmar. The purpose of this study is therefore to compare how these scents affect the customers? behavior in the servicescape.Method: A deductive research strategy with an experimental design. The experiment was performed in Kompaniet in Kalmar.Theory: Our theoretical framework consists of sensory marketing, male and female shopping behavior, the sense of smell and ambient scent in the servicescape atmospherics.Results: Here we present a presentation of Kompaniets servicescape.

The purpose of this essay is to look at how museums design their activities as tourist destinations through the dissemination of history. In order to research this problem we have posed the following questions: How do museums act in order to animate and interpret history? What does the future hold for the museums? In order to find the answers to these questions we have made a deep-going analysis of the activities of four museums, Nordiska Museet, Etnografiska Museet, Historiska Museet and Naturhistoriska Museet. These museums have been analyzed by means of interviews, observations and the study of documents. Our theoretical perspective is informed by a hermeneutic perspective as well as Foucault´s definition of museums as institutions, and the concept of storytelling.

To United Minds, large-scale surveys are an important offering to clients, not least the public opinion poll Va?ljarbarometern. A risk associated with surveys is satisficing ? sub-optimal response behaviour impairing the possibility of correctly describing the sampled population through its results. The purpose of this study is to ? through the use of multivariate outlier detection methods - identify those observations assumed to be non-representative of the population.

The purpose of this research is to study the new curriculum in the topic of modern languages in the upper secondary school, and compare the curriculum from year 2011 with the one from year 2000 and thus try to find differences in the content and wordng. The research also aims to investigate teachers' interpretations and understanding of the new curriculum. The study is divided into two sub?studies and those are based on the two methods of text analysis and interview. Text analysis of policy documents is made parallell with some aspects found in the background materials of the upper secondaryschool reform, which can be summarized as precision and globalization.

Pupils learn in different ways. It?s up to the teachers´ to give pupils the knowledge they need to live and work in society. The teacher should be aware of the ways of children learn in the classroom and should teach accordingly. Pupils work individually but should even be offered some kind of group work regularly.