Title: Market Communication in transformation Authors: Gabriella Holm and Christoffer LarssonPurpose/Aim: The purpose of this paper is to examine how market communication at PR-firms in Sweden has changed over the first decade of the 21-century. In 2007 social media expanded on the Swedish market. This had implications for the way we are looking at communication and therefore also the PR business and how they are operating. The aim with this paper is to see how social media have affected marketing communication at PR-firms.Methodology: This paper is based on case studies from Swedish PR-firms. We used five cases from 2003-2005 and five from 2010-2012.

This research analyzed differences in measurements of magnetic field strength and frequency response in five audio induction loops installed in rooms of wooden construction materials and five audio inductive loops installed in rooms of steel reinforced concrete constructions. The inductive loops were installed at floor level and the measurements were made at the listening height of 1.2m. Measurements of background noise, field strength and frequency response were made at fifteen different measurement points across the room. The research measurements showed that there are differences in field strength and frequency response between these two conditions, whether the audio induction loop is installed in a wooden construction or the audio induction loop is installed in a reinforced concrete construction. The results had a significance level of p=0,05..

The purpose of this thesis has been to develop a tool for modelling and simulating the nuclear plant Ringhals 3. The model should be used to improve the knowledge on the dynamics of the plant. Ringhals 3 is being upgraded to produce more power and a tool for analyzing the new operating conditions is needed.The work in this thesis has consisted of improving and developing an existing model of Ringhals 3 made with the modelling tool Dymola. The model has been validated by comparing the results of a simulated house load transient with data from the actual plant. Validation shows good agreement with data from the real plant.

The purpose of this thesis has been to develop a tool for modelling and simulating the nuclear plant Ringhals 3. The model should be used to improve the knowledge on the dynamics of the plant. Ringhals 3 is being upgraded to produce more power and a tool for analyzing the new operating conditions is needed.The work in this thesis has consisted of improving and developing an existing model of Ringhals 3 made with the modelling tool Dymola. The model has been validated by comparing the results of a simulated house load transient with data from the actual plant. Validation shows good agreement with data from the real plant.

This report is a bachelor thesis presented at the department of Computer Science andEngineering at Chalmers University of Technology. The aim for the project is to find a simplemethod to measure and display physical quantities in a three dimensional room.The report describes a method to construct a system for measuring differentphysical quantities via sensors. The system must be built in a modular and expandable way tobe adaptable to different tasks.The system explained in the report consists of two parts;A physical scanner with moveable probes for carrying sensors and a microcontroller forcontrolling the probes and communicating with the next part.An application written in Java for storing the measured values and presenting them in a lucidperspective.It is possible to construct the scanner with different designs and circuitry, with multiplexers andflip-flops, to ensure that an unspecified number of probes can be added to the system and thatthey can be operated simultaneously.The Java application is written in a modular way, using a design pattern that separates eachindividual part of the application. It contains exceptions and interfaces that ensure a safe andexpandable application..

The purpose of this study was to create a picture of Södra´s round wood transporters usage, and positive or negative experiences of the KOLA-system. The KOLA-system, owned and managed by SDC, is a program for handling timber orders and displaying their locations on digital maps. The study was conducted as a twenty-three question internet-based survey. Of those asked to complete the survey, 57 percent chose to answer the questions. The results of the study indicated that several of the transporters found the system quite good and used it to a large extent. The system also had many deficiencies however, and there was clear potential for further increasing the usage of the system.

Universal Design is a well established methodology with the fundamental purpose of designing products to be usable for as wide audience as possible, without the need of special adjustment to suit the individual. In this essay, Universal Design has had a clear influence in both the process and the result. The choice to use Universal Design as methodology in this usability evaluation, has essentiallv to do with the target audience.As a part of the design process of MyTobii C8 has Tobii Technology ask for a usability evaluation. MyTobii C8 is an 8" touch screen computer with a windows based operating system which will initiate the software MyTobii C-Series Control. MyTobii C-Series Control is the control panel for MyTobii C8, whose interfaces constitute the platform for various modificarion of the unit.

First during early 1960s fathers got access to the labor room in Sweden. Theirparticipation are a relative new trend and it`s not thoroughly described in theliterature. Midwives? responsibility is to give a good and medical safe care, and tocreate a positive childbirth experience for the woman and her partner. No previousstudies have paid attention to midwives' experiences of fathers' presence duringchildbirth.

The purpose of this study is to determine who visits the V Frölunda Library, Gothenbug,what magazines they read and why. The data presented in this thesis are collectedusing four methods: general observation and counting numbers of visitors, interviewswith 202 magazine readers, the completion of 1308 questiomaires regarding approximately350 maghes and interviews with more than 100 library visitors.The data indicates that men are significantly overrepresented among magazine readersas compared to the female visitors. These men are primarily from the white collar sectorof the community. This leads to a pronounced underrepresentation of the blue coIlarworkers. Young people visit the magazine room in the library at a rate about twice thatexpected from the population distribution.Women are primarily interested in magazines dealing with the home whereas men aremore interested in business, cars, boats and sports.

First time labelling occurred was when animal owners marked their cattle in order to distinguish the differences. The need for labelling was added when the trade had expanded during Roman times in order for the customers to know who manufactured their craft. Trademarks are characterized as a way to distinguish one's own product or service from someone else. The marketing purpose is to create an identity. The brand has an important role as an effective competitive tool for businesses.A brand can have many different functions, which will simplify a customer's decision making process in selecting a service or product.

This master?s thesis deals with the development of the Swedish library catalogue. The thesis primarily has two purposes. Firstly, it describes how the Swedish library catalogue has developed from its first appearance until today. As the Swedish library sector is very extensive the authors have chosen a few catalogues which they have studied more thoroughly.

The aim of this thesis is to examine how mirrors were hung and used in decorating a room during the gustavian period (1770-1810) and the functionalistic period (1930-1939) in Sweden. I have compared the two styles and the way of decorating with mirrors. Based on the comparison I deduced the differences and similarities. The material which the thesis is based on are three drawings and one painting depicting four gustavian rooms containing mirrors. To illustrate the functionalistic period I used four photos from the catalogue from the Stockholm exhibition in 1930.

This paper seeks to explore how victims of crime and defendants are portrayed in sexual assault cases. Lately, more and more voices have been raised in appal against values demonstrated in court decisions and we?ve seen the implementation of a new sexual assault legislation in attempt to increase people?s sexual integrity. Yet, at the same time, there is still a tremendously low amount of reported sexual assaults that go to trial and even fewer result in conviction. This paper is not an attempt to scrutinize the legal system, but to draw attention to what values are portrayed in sexual assault cases.

Background: There have been doping usage as far back as as ancient Greece and around the early 1900s started the doping we have today. In 2008 it was 22,000 men aged 15-54 years old who had any kind of experience with doping in Sweden. The problem of doping use are all over the world and to overcome this problem, we need to work across borders.Objectives: The purpose of this study is to investigate whether there is any connection between the use of supplements and attitude to doping. The study is based on the questions: is there any connection between the use of supplements and positive attitude to doping? is there any connection between the use of supplements/doping substances and high training frequency? and is there different use of supplement/doping substances between girls and boys?Method: A survey in form of a cross-sectional study and a waiting room survey was conducted with 63 respondents of whom 57,1% were women.

This thesis is about a part of the marquetrytechnique, scorching. Scorching is made by heating up something, put a veneer into the heated substance and make a controlled burning. This technique is old but still used today and have according to me great potential for development. In my work I wanted to give the scorching greater room then I earlier have seen. I wanted the scorching to be the dominant ingredient for a decorative element in a piece of furniture or an interior.