Social media provides a new position of power to the single individual within PR and marketing campaigns. When a company uses social media as a communication tool in their PR and marketing practice, they have to adapt themselves after the customers' needs and the new communication structure within social media. Communication in social medi is different from traditional media, which is more one-way communicative and visual in its interaction, rather than the digital media that are more two-way communicative av viral through dialogue. If a company creates PR and marketing campaigns within social media without adjusting to the new rules of communication through dialogue, and instead try to apply traditional one-way communication to their social campaigns, they put themselves and their brands in risk of public humiliation and loss of customers; the speed of the viral dialogue over social media can spread bad news fast, and with the newfound power of the single individual, the impliacations can thus be devastating for a company and its brand. If an organization does not respond and take part of the criticism that may be directed at them through the customers' comments, the negative dialogue among clients and the public within social media can quickly create a hazard enviorment for a company and its brand to be seen in. The public within these social media platforms are more independent and continuously conversing with each other on a local an global scale.

Through a discourse theoretical apparatus, this study examines Sweden's national curriculum, which is constructed for primary schools, pre-school class and leisure time classes. The study also examines the syllabus in physical education and the supplied comment material to the syllabus, the above mentioned material all valid from 1 July 2011. Using cultural researcher Marianne Winther Jørgensen's and communication researcher Louise Phillips interpretation of the political theorists Ernest Laclau and Chantal Mouffe's discourse theory, the study identifies several discourses in the new curriculums. The analysis shows that the curriculums writers construct their expectations through a rhetoric that is perceived as instructional and descriptive. The analysis identified eight discourses, woven into three "orders of discourse", the body, health and physical education.

The purpose of this thesis is to examine young people?s information needs whenthey are deciding on what upper secondary education to choose, why they usedInternet to find the information, and how they experienced their informationseeking. A qualitative study was made using interviews. The study?s respondentsconsisted of young people who are soon to be leaving elementary school, andyoung people who have just started their upper secondary education.

This paper examines how remedial teachers and subject teachers in two secondary schools talk about pupils with special education needs (SEN) both in general, and more specifically about boys and girls who need special education. The study is based on 6 interviews with teachers in two secondary schools in the Stockholm area. In the analysis of the interviews, two different theories have been used. Firstly, the teachers´ speech has been analyzed based on three perspectives; a compensatory-, a critical- and a dilemma perspective (see Nilholm, 2007). Secondly, discourse analysis has been used to examine how the teachers in the study talk about boys and girls in the special education.

Denna uppsats bygger på ett fallstudium som genomfördes hösten 2006 i Mondulkiri,Kambodja. Fallstudien är av kvalitativ art och fungerar som metodologiska ramen föruppsatsen där litteraturstudier och intervjuer ingår som instrument. Syftet med studien var attbelysa vad som motiverar vuxna bunonger till lärande samt att belysa hur de beskriver vadkunskap är för dem i deras kontext och hur de värderar den pågåendealfabetiseringsprocessen. För att uppnå studiens syfte genomfördes 15 intervjuer med vuxnabunonger bosatta i Mondulkiri samt litteraturstudier kring motivation, kunskapssyn ochalfabetisering. Intervjuerna genomfördes utifrån en kvalitativ metod.

How schools handles threat and violence among pupils could have an effect on the surrounding world, since schools reflect society at large. This study attempts to explore how this is handled within two schools, one secondary school and one upper secondary school. How do the schools work with violence and threats amongst pupils? Who is responsible for what? Is this work based on school guidelines? Why/why not? The theoretical starting-points have been Lundquists implementation-based control-model and an organizational point-of-view using theories about open and closed systems, primarily Meyer and Rowans neo-institutionalism. To gain validity, the study has been carried out by way of triangulation, i.e.

English title: Is a literary canon necessary? A comparative study based on seven senior high school teachers´ different approaches towards the place of canon in the education of Swedish. The purpose of this study is to describe and analyze how seven senior high school teachers relate to a literary canon in Swedish while teaching literature in senior high school, identifying similarities and differences among the teachers? view and opinions about an outspoken formal literary canon and a silent, informal canon.The earlier research opens the door slightly to the American debate and gives insight about the complexity of the concept of canon. The study continues with exploring possible relations to postcolonial theory and didactics.    The study reveals that the majority of the concerns against canon are that too much centrally governed education may decrease the motivation and commitment of the teacher. In addition, the dominant canon passivizes a certain variety of literature, thus various points of views. On the other hand, views on the equalizing effect of canon on the level of education and its benefits in increased knowledge of the history of the literature are salient. .

AbstractAt a time when the discussion of feminism is hot in the media, in the schools and in the cottages so I have been interested in how feminist worlds order might look like and what are the roads there. There are plenty of barriers in the community, some of them you easily could influence.This essay problematize and define the problems behind the difficulties of reaching a feminist world order, but also the factors that are important to achieve this world order. How colonization that began several hundred years ago spread and secured the patriarchal society and its influence all the way to the society of today. But even more immediate factors, on how we ourselves are involved in shaping our society in terms of where we live, how we educate ourselves, and what jobs we choose. Status symbols in society as economics, profession and political influence are all to be reckoned with when it comes to influencing society.

The purpose of this study is to examine the situation of the school for boys 15-21 years of age lacking compulsory school attendance and is being located at five residential care units from the pedagogues? point of view. The study was conducted by interviewing four pedagogical leaders and two teachers. The results demonstrate that the boys can choose the subjects they study as well as the amount of time they spend on studying each week. The teachers include non-learning activities during their lessons.

This study investigates whether teachers working with children ages 6 ? 9 are including an LGBTQ perspective in their teaching methods. The purpose is to critically examine sexuality and gender as part of the teaching methods in Swedish schools; whether teachers are working with LGBTQ questions in their classes, and if so, how. The following research questions are answered: Are the teachers incorporating an LGBTQ perspective in their classes, and if so, in what sense?Are LGBTQ questions relevant and of interest in the education?Do teachers feel like they have gained the right tools in their pedagogical education and/or in their workplace to work with LGBTQ questions in their class room? And if so, in what way? The method used is qualitative research in the form of interviews and observations.

The purpose of this paper has been to shed light on the ways the history represented at the City Museum of Stockholm can be used in education at the Gymnasia level. I have made use of the following set of questions to attain this purpose: 1) How is the City Museum's activity vis-á-vis the gymnasia organized and what is the purpose of this activity? 2) What positive results do the interviewees see in the collaboration between the schools and the Museum? 3) Why did the teachers represented in this paper choose to make use of the Museum in their education? The bulk of the study is based upon three interviews with the First Curator at the City Museum of Stockholm and two teachers, from Viola Gymnasiet and Skogsgårds Gymnasiet respectively. My method is qualitative and interpretative with hermeneutic features.In my interpretation of the source material I have made use of historian Klas-Göran Karlsson's classifications regarding the needs for various forms of history, use of history, users and functions of results. In this way I have been able to establish how the Museum and the teachers represented in the study make use of the history that is represented at the Museum.

This article elucidates the professional dialogue between student teacher and supervisor and it´s conditions as a supervising method in professional academic education. The aim of the study is to discuss how students articulate the conditions of the professional dialogue and the positioning of themselves and supervisors are made. The student taped discussions were analysed. Inspired by positioning theory we analysed the students discussions in order to interpret and elevate patterns showing the conditions concerning the professional dialogues for the students teacher education. The main findings are the students positioning themselves as listener and the supervisor is positioned as communicator of rights, obligations and oughtness.

Swedish school has for the last decades been using quality management as a method for improvement. Quality management is an enormous work and the whole school staff needs to be involved. The management consists of several parts like planning, surveys and interviews, analysis of the replies and setting up new goals. Parents, children and teachers are nowadays accustomed with quality surveys. The last few years these quality surveys have been computerized, but they still look almost the same, using little interaction with the respondent.I have had the opportunity to work with the company KMF Ventures, which has a vision that entails a more interactive web survey.

I dagens samhälle så används internet mer och mer för att få fram information, så är även fallet förkartor. I denna uppsats, som gjorts på uppdrag av Tieto Sweden Healthcare & Welfare för att kunnaanvändas i systemet Laps Care, kommer det tas upp lösningar för att hämta geografisk data viakarttjänster med hjälp av Web Map Service (WMS) tjänster i en .NET applikation.Detta examensarbete kommer att ta upp, på en grundläggande nivå, hur WMS-standarden kananvändas av en klient för att visa digitala kartor från en WMS-tjänst samt lite kort om andraalternativ till WMS så som Web Map Service Tile Cache (WMS-C) och Tile Map Service (TMS)tjänster. Det ges olika förslag på open source komponenter som kan användas för att hantera sådanatjänster med fokus på SharpMap som valdes att användas i prototypen som gjordes för att visa huren sådan klient kan se ut.Uppsatsen kommer också behandla kartografi där det kortfattat förklaras om vilka riktlinjer somborde tas för en karta.I andra stycket tas kortfattat upp hur webbtjänster fungerar och även vad det finns för för- ochnackdelar att använda sig av sådana tjänster.Det kommer också förklaras vad Geografiska informationssystem (GIS) är och hur det användsidag.Sammanfattningsvis så utvecklades en fungerande prototyp med hjälp av open source komponentenSharpMap som kan visa kartor från WMS, WMS-C och TMS tjänster och om en ERSI Shapefilmed vägdata finns tillgänglig så går det att söka efter gator..

I den aktuella kommun där studien genomförts har stora satsningar gjorts på att fortbilda vårdpersonal i demensvård under många år. Trots detta har det visat sig att det finns svårigheter för vårdarna att omsätta kunskaperna i det vardagliga arbetet. Under 2005-2008 pågår Kompetensstegen, en stor nationell satsning för att förbättra vården och omsorgens inre kvalitet i äldreomsorgen. Jag ville därför med mitt examensarbete undersöka effekterna av en så stor utbildningssatsning. Syftet var att undersöka vårdpersonalens uppfattningar av lärandet och de nya kunskaper som de fått genom Kompetensstegens demensutbildningar och vilka möjligheter eller hinder som finns för ett fortsatt lärande efter utbildningen.