The purpose of this master thesis is to use marketing theory on the library?s activities. The marketing theory used is the 4Ps; product, price, promotion and place, as it's presented by Philip Kotler. Because the library can be seen as a service oriented organization Christian Gronroos theory of marketing in the service industry also has been used. A case study of the public library in Broby was made to illustrate how the public libraries? activities can appear in the light of marketing theory.

This thesis is intended to respond to the extent to which South African textbooks on the subject of history is linked to the governmental policy documents and whether they are producing and reproducing national identity. The two textbooks are aimed at students in grade 10. Both books were produced in 2008 but published by different publishers.The essay is based on Norman Faircloughs critical discourse theory which has been supplemented by Michael Billings theory Banal Nationalism, which assumes that it is the national words that remind us daily of our homeland that is producing and reproducing national identity.  The survey shows that both textbooks are closely tied to the government policy document for the teaching of history. The textbooks refer to the policy, both explicitly and implicitly. The two textbooks reproduce a common national identity in South Africa based on the discussions taking place in society.

Vårt syfte med studien var att undersöka om och i så fall hur lärare arbetar medvetet med genus i litteraturen. Vi ville undersöka vilka böcker barn i två förskolor och elever i år 2 i två skolor väljer att läsa och vilka genusstrukturer dessa böcker visar upp. För att få våra frågeställningar besvarade har vi använt oss av halvstrukturerade intervjuer med fyra lärare, gjort boklistor på böcker barn i förskolorna har tillgång till och eleverna i skolorna läser, samt gjort textanalyser ur ett genusperspektiv av åtta av de mest populära barnböckerna i vårt material. Resultatet visar att de fyra intervjuade lärarna arbetar mycket med litteratur, men inte i någon större utsträckning utifrån ett genusperspektiv. De väljer eller påverkar inte heller elevernas val utifrån genus nämnvärt.

Bakgrund och problem: För att företag ska klara sig i den hårda konkurrenssituationsom råder idag krävs att de ständigt förändras. Dessa förändringar bör genomföras påett sådant sätt att de gynnar företagets prestation genom att öka medarbetarnasmotivationsnivå. Att dra nytta av företagets humankapital blir allt viktigare då det somdriver lönsamhet och tillväxt i ett företag rör sig från utnyttjandet av fysiska resurser tillatt använda sitt icke?materiella kapital optimalt. Utmaningen företagen ställs inför idagär att ständigt förbättra sin prestation för att locka kunder och klara konkurrensen.

På lång sikt är en ekonomisk tillväxt driven av teknologiska förändringar samt innovationer. Teknologin har gett oss möjligheten att bli innovativa genom helt andra vägar, där fler samarbeten sker över gränser. Open Innovation är ett fenomen som bygger på öppet samarbete mellan organisationer och externa aktörer. Mer transparens och öppenhet för externa kunskaper kan generera nya värden och bidra till den interna utvecklingen. Förekommande exempel på detta sorts samarbete är många, där syftet kan vara att tillsammans skapa nya produkter och eller utveckla nya marknadsföringsvägar.

My thesis is based on a qualitative study in which I have selected six professional teachers in a school in Greater Stockholm, and their views on the phenomenon of conflict management. My questions were the following.How teachers perceive the phenomenon of conflict in the world of school?What strategies do teachers use to resolve conflicts with students?In order to analyze my informants, I have chosen different books that deal with conflict man-agement, policy documents and books on the teaching profession meaning. Through my investigation I found that some teachers used tools and strategies through expe-rience and reflections, and resolve conflicts together or individually. My informants described that there are some teachers how choose to hide and pretend not to see the problem.

AbstraktRöntgen är ett område där man ställer frågan om processen skulle kunna automatiseras för att göra den enklare för sjuksköterskor. På så sätt ökar antalet patienter som kan röntgas eftersom det skulle gå snabbare. Med hjälp av datorseende och en servostyrd röntgenkamera kan man förverkliga delar av dessa drömmar genom att låta röntgenkameran själv justera sig efter en patient och även flyttas till en vald kroppsdel.Här undersöks och testas open-source biblioteket OpenCV. En prototyp på ett automatiskt system tas fram med syftet att testa OpenCVs funktionalitet och besvara ett antal frågor:Hur kan röntgen automatiseras genom användning av open-source programvarubibliotek med inriktning på bildbehandling?Vilka för ? och nackdelar kan användandet av ett datorseendebibliotek vara?Kan man med dagens teknik utveckla en automatisk lösning som kan göras till en kommersiell produkt?.

Media has power and impact. It is therefore important for managers to be able to handle media storms when they arise. If not, the brand can be affected negatively. It is managers who should learn to handle media storms because the managers constitute an important part of the external face of the company. Because it is managers who should learn to handle media storms it is interesting to study how media storms should be handled from a theoretical management-perspective.

The release of Maja Lundgrens Myggor och tigrar in 2007 caused a large debate that mostly focused on whether the book should be seen as a true reproduction of reality or a work of fiction and if the author had made the right choice in writing about friends, family and famous Swedish persons in her book. About one year later Lars Norén published En dramatikers dagbok in which he also shares details about other people´s lives and, by placing the book in the genre of a diary, claims that it represents reality. The critics were easier on him, and more positive over all in their judgment of En dramatikers dagbok, and many were upset about how different the two authors and their books were received. Tofind out why controversial works are apprehended as controversial I have chosen to analyze Maja Lundgrens Myggor och Tigrar and Lars Noréns En dramatikers dagbok, independent of, as well as compared to, each other. While leaning on reception theory andtheories about different ways of reading as well as the autobiography as a genre I have asked myself the following questions:Which factors have led critics as well as the public opinion to speak about Maja Lundgrens Myggor och tigrar and Lars Noréns En dramatikers dagbok as controversial?What do the two books have in common and what separates them?How does the debate differ regarding the two books and what is the cause for that difference in reception?My essay shows that when reading an autobiography or a diary most people cannot separate the book from the author and the life that the book is a reflection of.

Arbetsförmedlingen is the Swedish national authority responsible for the work politics, and its main purpose is to create and build a solid and sustainable job market.Economic crises together with changes in the society and in the organization over the past few years mean that the unemployed individuals that come in contact with Arbetsförmedlingen are no longer a homogenous group. A lot of effort is put into helping those who may find it difficult to enter the work environment, such as youths (19 ? 26 years old), people who have been unemployed or on sick leave for a long period of time, people with disabilities or immigrants who are newly arrived in Sweden.A harder social and economic climate can lead to frustration among the unemployed which mean that security measures at the offices has had to become adjusted. Local offices now have a public area where they have meetings with their clients and a locked open plan office space to which the public have no access. Working within an open plan office environment can cause health problems, mostly due to the constant background noise that comes from people having conversations on the phone, or with each other.

The purpose of this essay is to investigate the construction of sexuality in Swedish school libraries through the lens of Foucault?s concept of power/knowledge. Five libraries were investigated, using two kinds of method: discourse analysis of titles, classification codes and subject headings of sex education materials, and qualitative interviews with librarians working at each of the libraries. Most sex education materials were classified within the medicine section, illustrating the continued authority of medical discourse in matters concerning sexuality. Books for younger audiences were often written for either boys or girls, reproducing a binary understanding of gender.

The name of the thesis is?Istheprintedbook?sdeaththeauthorsbread??Astudyinhowthepublishinghouses?andtheauthors?relationshipschangeduetotheintroductionofthee--?book?Thee--?book,whichisadigitalcopyoftheprintedbook,hasbeenonthemarketforovertwodecades.However,itisnotuntilnowthatchangesarehappeningwithintheindustry,whichaffectsthedifferentactors.Amazonhasforexamplelaunchedane--?readerbythenameKindleonthemarketandApplehaslaunchedasurfpadbythenameiPad,bothwhichyouareabletoreade--?bookson.Thetechnologicalchangesthatarehappeningaffecttheactorswithinthebookindustryaswellasthestructureoftheindustry.Theresearchquestionofthisthesisis?owdothepublishinghouses?andtheauthors?relationshipswithinthebookindustrychangeduetotheintroductionofthee--?book??Actor--?networktheoryisusedtoinvestigatethis.Thetheoryincludesbothhumanandnon--?humanactors,whichtogethercancreateanetwork.Theactorswithinthenetworkconnectthemselvestoeachotherandtherebyformthenetwork.Thepurposeofthisthesisistocreateanunderstandingforhowactorsandtheirrelationshipswithinanestablishedindustrystructureareaffectedbydigitalisation.Toachievethis,semi--?structuredinterviewswereconductedwithpublishinghousesandauthors.Theboomofthee--?bookinlargepartdependsuponthetechnicaldevelopmentthathasoccurredandwhichhasintroducedsmartphones,e--?readers,surfpadsetceteraonthemarket.Moreactorswillariseinthebookindustryduetothedigitalisation,whichinturnwillaffecttheexistingrelationshipsofthepublishinghousesandtheauthors.Thepublishinghouseswillkeeptheirroleinthenetworksasakeyplayer,butcomeintocontactwithmoreactors.Theauthorsaregiventhechancetoself--?publishtheirbooksase--?books,whichmakethemcomeintocontactwithmoreactorsaswell.Asmoreactorsarise,thestructurewithintheindustrybecomesrelaxed.Hence,thepublishinghousesneedtoenrolthenewactorsinorderforthemtokeeptheirpositioninthenetwork..

This is a thesis about 9-12-year old girls and their leisure reading. The purpose of this study is to examine their reading experiences. The method we use is a combination of qualitative interviews and studies of literature. The thesis shows that there seem to be four basic needs in girls that can be satisfied by leisure reading; the need to develop language skills; the need to be entertained; the need to gain knowledge of the world and the need to get help to resolve personal issues. The interviews with nine girls show that they primarily read for fun and that the knowledge and insights that are conveyed in literature come in second place.

The purpose was to examine how the pre-schools used the public libraries in two Swedishtowns. We also examined if and how the pre-schools and the public libraries were coopera­ting.Literature showed that it is possible to stimulate children's language development and this is a duty for pre-schools and public libraries. We sent an inquiry to all pre-schools divisions in both towns. We interviewed two librarians. Our results showed that the pre-schools did use the libraries to a great extent but they didn't cooperate with the libraries in the sense that they had elaborated agreements.

The purpose of this master thesis is to examine if booktalk is a good method for stimulating reading based on interviews and observations with two classes of pupils in the intermediate level of the Swedish nine-year compulsory school. Our aim is also to study the reading environment regarding of Aidan Chambers' factors about what is indispensable for a good environment for the children. The factors are: Time for reading, time for reading aloud, the stock of books and conversations about books. The study is based on interviews with 38 pupils, two booktalkers and two teachers in two different cities. It also contains two observations of booktalk.