The essay concerns corporation?s usage and consumer?s attitude towards the phenomenon Big Data. The aim is to analyse whether corporation-management and future ambitions concerning consumer data coincide with attitudes and opinions of today's consumer, and how these opinions reflect consumer behaviour online. The essay is limited to focus on how companies use consumer data in order to better understand and improve the efficiency of their marketing. A self-composed analyse-model was created using previous studies concerning Internet-usage in Sweden, previous management analysis of corporations use of Big Data combined with theory of Cognitive Dissonance. A questionnaire was then created with the analyse model as foundation.

The aim of this study is to, from a child?s family relations, describe the usage of terms relating to factors of risk and safety in science and in investigations concerning children in need of protection. It is also of importance in what way the terms are used when the Social Services suggest that measures should be taken, and in which way the children have been heard in the investigations.The issues raised in this study are: (a) How is the current life situation and life quality of the children discussed? (b) The value of factors concerning risks and protection. (c) How is the children?s own descriptions taken in to consideration? (d) Is gender issues considered? (e) How is Lagerberg?s model (Lagerberg, 1998) useful in investigations?The method of analysis is mainly qualitative however it is combined with analysis of literature relevant to the study.

Technological developments have affected many different areas. Something that has undergone major changes in this respect is gambling. Because of technology, the accessibility to games has never been greater. Using smartphones, tablets and online casinos makes it possible to play virtually any time of day no matter where you are. This development has caused that more people, got stuck in a gambling addiction which have become an increasing problem in the last decade.

AbstractTitel: Self-presentation at online dating ? through a gender perspective and an age perspective.Number of pages: 44Author: Karin WestlundTutor: Amelie HössjerCourse: Media and Communication Studies CPeriod: Autumn term 2009-12-21University: Division of Media and Communications, Informatics and Media, Uppsala UniversityPurpose/Aim: The aim of this essay is to examine the phenomenon Internet dating through a gender perspective and to some extent through an age perspective. What do the members? presentations look like? Do men and women select different ways to present themselves, and how does it look between the different age groups?Material/Method: Qualitative method with 42 presentation texts, half men, and half women in three different age groups collected from a Swedish dating site.Main results: The study shows that men and women choose to highlight their good points at self presentation in the student forum. The differences between the various age groups proved not to be significantly large.

This report is a market research for the company 4 Body and Mind, a start-up company that works with personal training online. They wanted to know if the market for elderly care could be interesting for them to enter. This report is hence a research of the market for health and welfare technology in elderly care within the public sector in Sweden. A general fact is that the world's population is getting older. This combined with rapid growth of individuals in the age 65+ changes the demands on the elderly care in Sweden?s municipalities.

Swedish municipals schools have been given an assignment to convey basic values to pupils. The assignment is to bring up the pupils through transmitting and developing a heritage such as values, traditions, language and knowledge. Together along with the lasting knowledge which constitutes the community frame of reference everybody needs. There by is the purpose of this study through a qualitative method to investigate how the schools assignment to create a community national identity of the pupils is interpreted by the teachers in introduction classes. Even how the teachers in this study response to ?Swedish? culture by presenting and educate the pupils in this.

Studien har som syfte att undersöka hur unga tjejer (13-15 år) kommunicerar i samband med publicering av personliga fotografier på Facebook. Interaktionen har under en och en halv månads tid observerats nät-etnografiskt och jämförs med Fanny Ambjörnssons (2004) etnografiska observationer av gymnasietjejers kommunikation kring utseende offline. Materialet analyseras med stöd i teorier kring mänskliga samspel och ?sociala ansikten?, samt genom internets förändrade möjligheter till själviscensättning. Resultatet visar att en uppskattande, tillmötesgående och exemplarisk social jargong är ett mycket vanligt beteende i samband med uppladdning av personliga fotografier hos unga tjejer, vilket kan härledas till Facebooks potential att upprätthålla sociala ansikten samt pröva och handla med sociala värden.

SammanfattningTitel: Sociala Interaktioner hos utövare av World of WarcraftFörfattare: Lars Rydberg & Johan HanssonHandledare: Malin NilssonExaminator: Ulf PetäjäTyp av rapport: C-UppsatsUtbildning: Media- och kommunikationsvetenskapSyfte: Arbetet är gjort med syftet att undersöka sociala interaktioner hos de som spelar World of Warcraft och hur de själva menar sig socialt agera i spelet.Problem: Onlinespel överlag, men speciellt spelare av World of Warcraft har media bedrivit en häxjakt mot. De menar att deras sociala erfarenheter hämmas på grund av att de spelar spelet för mycket.Metod: Kvalitativa intervjuer med 8 personer som spelar World of Warcraft har utförts och sammanställts. Video- och ljudupptagning användes för att samla maximal mängd data.Resultat: Resultatet av vår undersökning visar hur den sociala interaktionen ser ut hos våra informanter som spelar World of Warcraft. Interaktionen i den virtuella världen strävar efter att efterlikna den verkliga. Detta har lett till att många utövare använder denna form av interaktion som ett komplement till deras sociala liv i verkligheten..

This is a qualitative essay that has its starting point in the deindustrialized community in the county of Kalmar. At the time deindustrialization started, the globalization and the technical development took form, this resulted in increasing traveling in the world. The communities that had lost their industries had to find new ways of surviving. The politicians used the increasing travelling and tourism and saw a new industry in the tourism, therefore they made cultural heritage visible. Main focus lies in the will from politicians to visualize cultural heritage for economic gain and the administration of cultural heritage that in essence had to accept a new use of the cultural heritage.

This study examines the scholarly communication activities in two scientific fields, chemistry and economics, in a Polish context. The dissertation aims at investigating what characterises the publishing choices of researchers and what supplementary forms for the dissemination of research output are used by scholars. In addition, the paper is looking into what are the views and awareness of open access and institutional repositories within this scientific community. This thesis gives the results of semi-structured interviews and an online survey at two academic faculties at a Polish technical university. As its theoretical framework, the study uses Whitley?s theory of the intellectual and social organisation of academic fields and Latour and Woolgar?s study regarding various motivations for publishing.

Denna studie har bedrivits, för att synliggöra hur bloggare framställer sin identitet relaterat till kost och träning. Vi har valt att rikta in oss på bloggar, eftersom bloggen kan ses som en plats där individen har stor frihet för uttryck. Tidigare forskning skildrar hur skiljelinjen mellan en offline-identitet och en online-identitet är svårdragen, men synliggör hur de båda identiteterna liknar varandra. Det synliggörs även att individen ser bloggen som en säker plats för uttryck, vilket ofta resulterar i att bloggen antar en dagboksliknande form, eller att den generellt rör vardagliga händelser och är rik av personlig information i relation till bloggaren. Samtidigt synliggör tidigare forskning att sociala medier har kommit att bli en central punkt för marknadsföring, och dessa forum har på grund av detta blivit mål för placering av annonser, hyperlänkar etcetera. Vår studie har visat att bloggare framställer sig själva som individer som utesluter livsmedel i sin kost, och detta för att de uttrycker att det är fördelaktigt att vara nyttig, samt att de ser sin träning som resultatfokuserad, och använder en PT som hjälpmedel för att frambringa största möjliga resultat..

Internets framkomst medför nya utmaningar för företags kommunikation ochvarumärkesbyggande på grund av den höga informationstillgängligheten. Transparensen påinternet innebär att företag inte har i samma kontroll av sin kommunikation, utankonsumenterna har större makt och således påverkar hur ett företags varumärke uppfattas avkonsumenter. Digitaliseringen medför dock även möjligheter för små modevarumärken medbegränsade resurser att aktivt arbeta med sin marknadskommunikation och att bygga sinavarumärken genom sina hemsidor och facebook. Studien syftar till att ge förståelse för hurunga och små modevarumärken använder sig av internet för att bygga upp sitt varumärke ochvilka möjligheter internet förser för företagen i sitt varumärkesbyggande. Studien har enkvalitativ approach där en semistrukturerad observationsstudie genomförts på tremodeföretag, därtill har två semistrukturerade intervjuer gjorts med 2 av företagen.

The aim of this thesis is to answer whether a group of databases dedicated to selling books or a group of databases dedicated to lending books is more efficient. The measurements used to determine the efficiency of the two kinds of databases are Cumulated Gain and precision in modified versions. The inquiry has been conducted thus that the same 18 queries have been put forth to six databases and these results have consequently been judged according to relevance on a 4-graded scale by five respondents. The rankinglevels have then been merged to one average value per respondent and ranking. These values have then been used to determine CG/iCG/nCG and P@n per query, rank 1-10, per database and per group (the groups being STORE (BUTIK) and LIBRARY (BIBLIOTEK).

Traditionally and historically certain jobs have been recognized as male or female professions leading to the assumption that the barrier crossing men and women working in these gender atypical jobs are being less masculine and less feminine. The aim of this study is to examine similarities and differences among male social workers and female police officers in the experience of being a gender minority in their workplace and how it effects the construction of their gender identity. Working with a qualitative approach and using semi-constructed interviews the study was conducted by interviewing a total of five social workers and four female police officers, in six different communities, about their personal experiences of being a gender minority in a gender atypical job. The result shows both differences and similarities between the genders and their occupation; on a personal level neither of the respondents seemed to have a problem working in a gender atypical job although admitting that working in a ?female? and ?male? profession  had effects on their personality but not on how they viewed themselves as men or women.

Printed newspapers are on the decline, while digital versions are in rapid growth. Consequently the industry must draw up new business models around the digital format - models that can produce revenue streams equivalent to those that the print format used to produce. However, after a decade of 'free' online news, consumers now hesitate to pay. In their struggle for survival, strategic pricing is a central issue for newspapers. This study aims at describing how Swedish newspapers price their digital content, by analyzing their pricing processes and five factors that may influence the choice of paywall and price levels.