: E-handeln i Sverige ökar kraftigt och har så gjort de senaste åren. Allt fler företag väljer att etablera sig online, vilket har lett till hård konkurrens på marknaden och svårigheter att differentiera sig. Att skapa ett värde för kunden i traditionell fysisk butik har länge varit självklart inom modebranschen, genom exempelvis god kundservice och lojalitetsprogram. Värde är något som företagen behöver erbjuda sina kunder även i onlinemiljö, men är här mycket mer komplext att skapa, vilket har lett till ett ökat intresse för motiv- och kundbeteende online bland modeföretagen. Förståelsen för dessa aspekter förväntas vara en möjlighet att möta konsumentens behov och uppfylla dennes mål, därigenom skapa tillfredställelse, vilket främjar återkommande besök och köp.

New laws and recommendations within corporate governance during the last years have affected the way board of directors work. The board is said to have and fulfill three roles: a control role, a service role and a strategy role. These roles could be understood by three theoretical theories: the agency theory, the resource dependence theory and the stewardship theory. The purpose of this study is to investigate whether, and if so how, the board work differs between two small firms based on these roles, given that one of the firms is a publicly listed firm and the other is a privately owned firm. Using a qualitative case study as research method we find that the board work differs between the two companies when it comes to these roles.

The increased interest in relationship marketing and the potential of the Internet as a platform for relationship building activities have given rise to new ways for companies to interact with their customers, such as services based on a freemium pricing model. Based on the premise that relationships are processes consisting of interactive moments of value-creating activities, value is considered subjective, relative and dependent on the context in which the activity takes place. Value is therefore variable given its context and cannot be pre-defined without nuances being lost. Despite the Internet's given role in societal development, our understanding of what contributes to customers' intentions to build relationships with online services is yet to mature.As the music industry is well established on the Internet, alongside the change in how music is consumed, it is thus appropriate to examine activities in accordance with a freemium based service that distributes music online, since it still lacks in academic understanding.This study aims to provide insights about virtual relations and how online services that provide cultural content should relate to there users as well as contributing to the ongoing academic discussion regarding value and how it is manifested by highlighting contextual impact on relational activities. For a rapprochement of relations to online services in cultural industries, this study assumed a practice perspective.

Social capital is a relatively new concept that has received considerable attention in various community branches. The concept relates to people?s contact and relationship with each other, where their social network is seen as a resource. An extensive network of contacts and trust between people often go hand in hand. People with high social capital have high trust in their fellow human beings and vice versa.

En uppsats om hur fotodelning på facebook påverkar identitetsbyggandet både online och offline..

Syftet med denna uppsats var att skapa en djupare förståelse för hur unga tänker och handlar kring ?likes och om de gör det till en värdering där de kan mäta sig själv och andra både när det gäller online som offline. För att ta reda på detta undersökte vi om det sociala samspelet både online och offline påverkas av denna eventuella värdering. Forskning visar på att sociala medier har en påverkan på unga, dock finns det ingen forskning om just ?likesfenomenet? och hur det tar sig uttryck bland unga användare av sociala medier.

The purpose of this paper is to increase knowledge and understanding of how an identity is constructed on the internet and if it is different from the everyday identity. To analyze this, I have studied the theories of how identity is constructed in everyday life and then applied this on the empirical data that I have collected. In this study, I have chosen to pursue a qualitative approach using semi-structured interviews to gather the empirical data. In the study, six informants participated and all of them has an active social life both on and off the internet. The results that I have found in this study shows that an identity online is constructed in a similar way as it does in real life, however, some limitations that exist in everyday life do not exist online.

This thesis investigates how web agencys in Stockholm use, value and incoroprate the terms usability, user experience and interaction design in their work process. The purpose of this study is to investigate how creative professionals works with the notions of usability, user experience and interaction design with focus on the end user. Our definition of creative professionals is every employee at a web agency involved in the work process of developing digital artefacts in any capacity. We wanted to investigate how these notions are considered, consciously or unconsciously, during the workprocess. Semi-structured interviews were conducted at three different web agencys with eight different employees.

 IAS 40 allows two methods of valuation for investment properties, fair value model and cost model. The purpose of this paper is to investigate what drive property companies to disclose their investment properties at fair value. In order to understand their choice, we use accounting choice theory and the three factors this theory describes, information asymmetry, allowing opportunism and agency costs. To answer our purpose, we have from a qualitative approach performed semi-structured interviews with respondents from five of the largest listed property companies in Sweden. The results suggest that firms have chosen the method that is most effective in the valuation of investment properties.

As we travel more and more by train it becomes increasingly important that the time we spend traveling, is of great quality. This has been the foundation of this master thesis and has shaped the outcome of it. The traveling experience, that is, the experience of the landscape that flashes by outside the train window, is an important aspect in railway planning and an aspect that should be taken into greater consideration. The purpose of this master thesis has been to examine how to compose or improve the travel experience for an already planned high speed railway and how the travel experience can be combined with other aspects, which have claims on the landscape. This thesis is based on a literature study and a case study of Ostlänken. The work describes Ostlänken, a planned high speed railway in Sweden between Järna and Linköping, with top speeds at 300-320 kilometers per hour.

The purpose of this study is to examine how immigrants are portrayed in the Swedish daily newspapers online reporting. The essay investigates in what context immigrants, as individuals, are made visible and how they and their origins are reproduced. The study focuses on the roles victim and aggressor, and is also investigating potential differences between morning and evening newspapers.Present theories are discursive discrimination, critical discourse analysis, cultural racism, stereotypes and structural discrimination. Adopted methods are qualitative and quantitative content analysis, based on the Global Media Monitoring Project-tool.The results show that immigrants are not individually stereotyped or depicted negatively, but that their immigrant origins often have a central part of the story, that they are mentioned mainly in connection with negative news and that negatively charged words occur frequently. .

This essay is how companies are using Facebook to appear. The two companies in this study, Fritz Olsson AB Kalix and Promentum AB shows how Like, share and comment-contest communicates via Facebook. The purpose of this essay is to examine how Facebook users attitude and perception is to Like, share and comment- contest.The thesis was conducted in two parts, first a qualitative interview with the two companies that stand as examples in the paper and a quantitative online survey. The online survey was sent out to the 256 Media and Communication students at Umea? University, who read or has read the program from 2010 to 2016, via Facebook.

The study was a quantitative cross-sectional study which aimed at investigating college students? eating habits in relation to the Swedish food agency dietary recommendations. The likely factors associated with eating habits and attitudes towards dietary recommendations were also investigated. Non probability sampling method was used giving rise to convinient study sample of 51 individuals (41 women and 11 men) ages 19 to 37. The participants were part of four different types of educations, Care and health, Economy, Engineering, computering and societal planning and Culture and media.

Följande arbete är en designstudie som har, utifrån information som tagits fram från litteratur, tidigare undersökningar, intervjuer och personas, utvecklat ett designförslag för en online rådgivningstjänst, som är anpassad efter de olika användarrollerna, frågeställare och rådgivare, utefter den kunskap som användarna har kring ämnet men också av att använda webbtjänsten. Syftet med studien var att ta reda på hur gränssnitten kan utformas för att uppfylla de mål som respektive användarroll har med att använda tjänsten. Designförslaget har tagits fram som en del av ett större projekt där cancerpatienter har möjlighet att låna hem en iPad som ska fungera som en tillgång till information och vara ett kommunikationsmedel, framförallt vid den vänteperiod som inträffar efter patienten har fått besked om behandling, fram tills behandlingen börjar, då det inte förekommer några regelbundna läkarbesök. Den del som arbetet har involverats i handlar framförallt om en webbtjänst där cancerpatienter möjlighet till att titta på färdiginspelade informationsfilmer som förklarar hur behandlingen går till, och därefter kunna samtala med en sjuksköterska om det har dykt upp några eventuella frågor. Användarna har möjlighet, som kommunikationsmedel, att använda ett videoverktyg som har varit i centrum av designen eftersom det kan användas för att underlätta kommunikationen mellan användarna, där videoinformationen, som bifogas från de befintliga videoklippen, kan förtydliga användarens meddelande.

This essay shows how administrators in two different organizations are experiencing freedom of action in their work situation. The essay is made based on a qualitative method and interviews were used to implement the study. People chosen for this study are four administrators at a governmentagency - the Social Insurance agency, and four municipal officers from different Social service offices in southern Sweden. The theoretical framework consists of Weber's theory of bureaucracy, and his discussion of the legal authority. The analysis is designed as adiscussion of the parts that were especially prominent during the interviews.