Att marknadsföra sig på internet via sökmotorer har ökat explosionsartat under det senaste decenniet men är ännu ett relativt nytt och outforskat område inom marknadsföringslitteratur. Trenden pekar på fortsätt ökning i framtiden men exakt vad annonsörer uppskattar mest med denna typ av marknadsföring har ej varit kartlagt. Syftet med denna uppsats var således att identifiera vilka fördelar och nackdelar existerande och potentiella annonsörer till Google i Sverige finner i sökordsmarknadsföring, samt att analysera och rangordna vilka av fördelarna de anser viktigast. Bisyftet var att kartlägga vilka av dessa egenskaper Google kommunicerar om annonseringsprogrammet Google AdWords för att kunna analysera förhållandet mellan vad som kommuniceras och vad som efterfrågas.Teorier kring internetannonsering, marknadsföring online samt fördelar och nackdelar med sökordsmarknadsföring låg till grund för utformning av fyra fördelsdimensioner, nämligen: Målgrupp, Mätbarhet, Kostnadskontroll samt Tid & Flexibilitet. Kvalitativa intervjuer med tre Google-anställda och en representant från mediamarknaden, samt en webbenkät med 224 AdWords-användare blev utgångspunkten för det empiriska materialet.Vid studien framkom att det råder en övergripande överensstämmelse mellan vad som framställs som fördelar med sökordsmarknadsföring i teori och praktik.

Det här är till för att skapa ett system där andra webbutvecklare kunde skapa sina hemsidor online. Det webbutvecklaren inte behöver tänka på är att ha en egen webbserver, vilket kan vara ett problem för många om dom sitter vid datorer med begränsade rättigheter så att dom inte kan ladda ner och installera en webbserver. En annan bra fördel är att webbutvecklaren kan logga in vart som helst, när som helst och redigera koden till en hemsida. Skulle webbutvecklaren vilja ha sitt projekt på en egen webbserver, går det enkelt att ladda ner projektet..

Abstract -                     Much better sauce! - A study of brand loyalty for Lohmanders Date:                             5th June 2013Level:                           Bachelor thesis in marketing, 15 ECTSInstitution:                   School of Economy, Society and Technology, EST                                      Mälardalen University Authors:                       Sara Meijer                               Julia Åberg                                      20th February 1990                   26th April 1990Title:                             Much better sauce! ? A study of brand loyalty for LohmandersTutor:                           Finn Wiedersheim-PaulKeywords:                   Brand, loyalty, consumer behaviorResearch questions:    Which significance has the brand for the consumer when buying fresh sauce?                                       How loyal are the consumers to the brand Lohmanders?                                      How does brand loyalty arise among Lohmanders customers?Purpose:                            The purpose with this thesis is to research consumer?s brand loyalty to fresh sauce and to analyze how brand loyalty arises regarding the brand Lohmanders.Method:                       The theoretical framework used in the study is based on theories of consumer behavior, brands and loyalty. The quantitative study consists of a poll. To complement the study a focus group interview and a company interview have been held.  Conclusion:                        The study showed that the brand has significance for the consumer to a certain extent. The brand can though have an unconscious effect on the consumers since most of the purchases are made by habit.

The aim of the thesis is to study young peoples, defined as boys and girls between 14 and 16 years old, attitudes to library in two municipalities. Notwithstanding the fact that young people, and children, often is given priority in library work, the reality often seems to be another. Attitudes are founded primarily in childhood and therefore it is of great importance to examine how young people regard libraries. Besides studying former research about young people and libraries that has been performed on library and information science, we also have been using concepts and theories from social science. We give a brief outline of youth research and its development and look at official records and legislation to see if and in what context young people are mentioned.

Tiggare/tiggeri är fenomen som blivit allt vanligare i vårt svenska samhälle. Samtidigt som företeelsen av tiggare/tiggeri blivit mer synlig har även röster som kräver ett förbud av tiggeri höjts. Märkbart är hur det via social media sprids budskap med starka argument som belyserden problematik många människor upplever med tiggeriet. Via social media skapas uppslutningar med olika mål, som växer och frodas i nätets öppna rum. Syftet med vår studie är att få en förståelse för vad en sammanslutning av människor, i detta fall ett Facebook evenemang, kan generera i form av kommunikativ praktik samt vilken inverkan social media kan ha i frågan om dess förmåga att sprida ett budskap.

This qualitative study examines how users of boardgamegeek.com chooses which analogue game to buy. The purpose of the study is to find out which factors constitutes the choice of games and how the information of these factors reach the consumer. The investigation is executed by users of boardgamegeek.com explaining their latest game purchase in a questionnaire survey online. The results show that many of the respondents research the games they are interrested in beforehand and based on this information make their choice. Despite of this we can see that many game developers and distributors does not make this information available for the consumers, but leaves this task to the public..

Utvecklingen inom förmedling av bostäder har gått snabbt sedan internet blev en del av vårvardag. Idag vänder vi oss online för att hitta vår nya bostad och detta ger möjligheten attfölja bostadsmarknaden på ett helt nytt sätt. Denna uppsats undersöker relationen mellanSveriges bostadsköpares sökbeteende på Sveriges utan tvekan största bostadssöksajt Hemnetoch Riksbankens räntebesked.Genom att analysera det totala antalet sökningar gjorda på bostadsrätter, hus och fritidshus vidav Riksbanken rapporterade räntehöjningar, räntesänkningar samt en lämnad oförändradreporänta försöker författarna se om sökbeteendet ändras. Sökbeteendet fyller funktionen aven ny möjlig indikator för efterfrågan på den Svenska bostadsmarknaden. Den statistik somundersöks sträcker sig från tidsperioden april 2011 till april 2013.Resultatet av studien visar att Riksbankens räntebeslut, oavsett karaktär, inte ger någon effektpå antalet sökningar.

De senaste åren har mobiltelefoner fått en helt ny era, och möjligheterna med tekniken har exploderat. Nu kan man göra allt möjligt tänkbart med bara en telefon som verktyg, och detta fascinerar oss varje dag. De nya telefonerna i dagens samhälle har kommit att kallas ?smartphones?. Alla dessa plattformer kommer också med förinstallerade applikationsaffärer, en plats för att köpa mjukvara för mobilen såsom spel och verktyg.Dessutom har utvecklingen för dessa tjänster i flera fall expanderats till att även finnas på andra bärbara enheter, exempelvis företaget Apples App Store som även finns till Apples läsplatta iPad.

AbstractPurpose/Aim: In my essay I study the use of Internet with information overload as my perspective. I compare two age groups in order to find out whether there is a difference between generations in how they use the Internet and experience the vast amount of information that is found on the net.Material/Method: I gather information from six frequent World Wide Web users to find out whether they are experiencing information overload when using the Internet in their spare time and how they structure and make sense of the vast amount of information that is found on the net. I use semi-structured interviews to gather qualitative, not quantitative, material for my study. I have also used literature and websites on information overload, the Internet, and connected themes in order to get a broader picture of the subject and help me analyse the material.Main results: The main results of my study are that frequent Internet users do not feel that they suffer from the vast amount of information found on the World Wide Web. They rather enjoy it and if they have heard the term information overload they assume that it does not apply to their use of the Internet.

Bitcoin is a digital currency that is used by people all around the world. The goal of this paper is to give an idea about how much trust there is in bitcoin among its users. This paper has used an online survey aimed at bitcoinusers and a content analysis to collect data about this trust.The conclusions show that there seems to be some trust in bitcoin as a technology and this is based on that the users have a good understanding about how bitcoin works. They also share their knowledge about bitcoin to people around them. The trust between people in the bitcoin network on the contrary doesn?t seem as high because certain technological properties hurt this trust.

This report describes the background, approach, and the final results for the presentation tool PresenteraMera.PresenteraMera is an online-based, interactive presentation tool that is created to improve the quality of sales presentations and simplify the creation of presentations. The client for this project is Dempsey, a digital advertising agency and production company with headquarters in Stockholm. PresenteraMera consists of several features that make it easier for businesses to create, edit and display their presentations. The tool also allows the user to always be sure that the presentations created with PresenteraMera follows a specific design, based on their graphic manual for example..

The aim of this essay is to analyse young peoples view and thoughts about women. I have studied how young people ?create women? in an opinion poll about love relations and relationships.The survey has been answered by high school student in a suburb in Stockholm. My main question is: What conceptions of the women are presented in love relationships and relationships in general?To analyse the data, I have used a qualitative method which means that I have tried to understand and interpret their answers.

The main purpose of this study has been to survey the pupils? general comprehension of the content and aim of Swedish as a subject in upper secondary school and their attitude towards the subject. Furthermore the study aims at discerning whether there is a distinguishable difference between programmes with vocational and academic character.The study is based on the results of 101 answers from students in an opinion poll handed out at a Western Swedish upper secondary school. Throughout the analysis the results of the two programme groups have been weighed against each other. The result of the survey shows that:? The understanding of the aim and content of Swedish at upper secondary school is acceptable as a whole.

The aim of this master?s thesis is to examine the virtual reference service Ask the Library [Bibblan svarar] from a postmodern perspective. Ask the Library is a Swedish online reference service that is run by the country?s public libraries. The postmodern theories of Jean-François Lyotard are used to study how information is managed and transmitted within the service.

Purpose: In order to curb the prevalence of undeclared work and to improve competi-tion within the building and construction business, reversed charge audit will from July 1, 2007 onwards be applied within the building sector. The new rules entail a consider-able amount of delimiting problems as regards both businesses and services.The aim of this essay is to study the rules as well as direct the light upon various consequen-tial delimiting problems. Furthermore, we will investigate what the effects are on the busi-nesses, as well as their view regarding this. Apart from this, we will also investigate who will benefit and who will be disfavourably affected, respectively, by the new lawMethod: The investigation has been conducted with a combination of qualitative and quantitative methods. Firstly, an opinion poll was carried out, directed towards Swedish construction companies, and this was then deepened using three interviews.Result & Conclusions: The essay demonstrates that the new rules have entailed more work to a varying degree for the companies.