Bokakademin i Östergötland AB möter framtiden ? En studie av studenters köpbeteende vad gäller kurslitteratur och ett förslag på marknadsföringsstrategi för Bokakademin (Bokakademin i Östergötland AB meets the future ? A study of students? purchasing behaviour regarding textbooks and a proposal for a marketing strategy for Bokakademin)Authors: Fabian Hamnqvist and Emma SvenssonBachelor?s thesis in business administration Linköping University, Department of Management and Engineering, 2013 Supervisor: Mehran NoghabaiAbstractThis paper examines the competition arising from online textbook retailers met by physical college bookstores. The paper examines the implications of college students' purchasing behaviour when buying textbooks, how a specific corporate clientele is composed and the purchasing habits of these customers to the specific company in question. The company used as a practical example is a bookstore located on a university campus of Linköping University in Sweden. Data have been collected using a paper and pen survey of 200 students from Linköping University as well as conducting interviews with eight students and the Managing Director of the company in question.

Syftet med denna uppsats har varit att ta reda på hur unga människor framställer sin online identitet genom Facebook. Samt vilken betydelse informationen, som individerna delar med sig av på Facebook, har för själva identitetsskapandet. De frågeställningar som jag har utgått ifrån är: ?Hur framställer unga människor sin online identitet genom Facebook?? och ?Vilken betydelse får informationen som individerna delar med sig av på Facebook för deras identitetsskapande?? För att bäst kunna besvara dessa frågeställningar valde jag personlig semi­strukturerad intervju som huvudmetod samt att genomföra en onlineobservation för att få inspiration och skapa mig en uppfattning om informanterna. De utvalda teorier som jag har kopplat ihop med den insamlade empirin återfinns i litteraturen Mediekultur, mediesamhälle av Jostein Gripsrud, Jaget och maskerna av Ervin Goffman, Modernitet och självidentitet av Anthony Giddens samt A networked self av Zizi Papacharissi.

Reading old handwritten documents can be a real challenge for genealogists, especially as some documents in Sweden are written in the old German alphabet that is not used today. Much research has been done on how to enable computers to read old handwritten documents, but computers have so far not reached the level of reading that expert humans have. The focus seems to be on the computers reading the document with or without the help of human experts, with the aim of making the documents available in easily read form. I have, however, not found any research on how computers can help non-expert humans trying to read handwritten documents. In this project I have focused especially on beginning genealogists as reading gets easier with practice, and you need the help more in the beginning. By conducting interviews and observations with genealogists I established that reading is an issue and that there are many factors involved that make it difficult to read.

SyfteUppsatsens syfte är att genom en analys av dagens digitala marknadsföring av artister i Sverige få fram olika strategier som kan leda till differentiering online, samt få vidare förståelse om hur artister aktivt kan arbeta med strategierna online för att förstärka helhetsupplevelsen av varumärket och hur fansen upplever det digitala arbetet.MetodDenna uppsats är genomförd utifrån en kombination av kvalitativ och kvantitativ metod och har en abduktiv ansats. Vi har samlat in det empiriska materialet via kvalitativa intervjuer med utvalda personer från olika delar av musikbranschen för att få olika synvinklar. Samt gjort en enkätundersökning för att få in konsumenternas aspekt, som vi i uppsatsen benämner som fans. Dessa tillvägagångssätt har kompletterats med primär- och sekundärkällor inom branding, sensory branding och digital marknadsföring. SlutsatserVi har genom vår analys och slutdiskussion kommit fram till följande: genom att tillämpa de fyra strategier som vi har valt att kalla; branding-strategi, sensory branding-strategi, digital marknadsförings-strategi och storytelling-strategi, är artisten på god väg att utmärka sig för både fans och musikbransch. Fansen anser att man ska ha en bra story kombinerad med en röd tråd och ett helhetskoncept.

Purpose/aim: The purpose is to get increased knowledge about how the communication had developed from the first contact online to the first meeting in real life and even after when it had turned into a real relationship. I also wanted to know why the eight women I interviewed experienced that the Internet is a good venue to meet and develop a real relationship at and if there existed any differences between those four women who were a bit older and those four women who were young.Material/method: When the purpose with this survey stood clear I decided to use interviews as the method to find out more about my subject. I decided to do eight interviews and I contacted eight women who all found their partners online that were willing to help me and answer my interview questions. I did six of the total eight interviews through MSN Messenger and the other two through the telephone.Main results: I found out that three of the older women had used e-mail and telephone and sometimes SMS communication to find out more about their soon to be partner and after that decided to meet the other person in real life. One of the older women and all four of the younger ones had used a Community and Instant Messenger to communicate with their soon to be partner, they also used the telephone and SMS to communicate with each other but Instant Messenger was the medium that dominated in their wish to communicate.

The aim of this master thesis is to investigate how the OPACs Online Public Access Catalogue used by public libraries have adapted the features and possibilities offered by online catalogues, for the purpose of searching for fiction. This is done by comparing five OPACs to Amazon.com, an online bookstore. The questions investigated are: Have the OPACs developed from the principles of the card catalogue and adapted to the features and possibilities offered by online catalogues, when searching for fiction? Can the library catalogue provide the same features as Amazon.com, when searching for fiction? How do the OPACs use the resources that online catalogues provide when searching for fiction, compared with Amazon.com? The thesis is based on two qualitative studies. The first study presents five OPACs from different library systems and examines which features they have in common with Amazon.com.

This study has researched different motivations for user participation in brand related activities on social media. The study used three types of participation to evaluate motivations for user participation. These types were the following: consuming content, contributing to existing content and creating new content. An online questionnaire was distributed on brand Facebook pages and was used as a foundation for two focus group interviews that were then held. The goal of the study was to see what motivates user participation, in order to aid companies and organizations in understanding users.

Andelen svenskar som handlar online växer vilket skapar en stor potential för företag att öka sina intäkter på internet. Konkurrensen är dock hård vilket innebär att webbutiker måste arbeta med att få konsumenter att handla från just sin butik. Syftet med denna studie är att förklara vad kunder i Sverige efterfrågar för att de ska bli lojala gentemot webbutiker. Studien utgår från ett konsumentperspektiv och en enkätstudie har använts för att tillfråga konsumenter med varierande bakgrunder. För att besvara syftet har olika faktorer inom de fyra lojalitetsattributen, e-upplevt värde, e-kvalitet, e-tillfredsställelse samt e-förtroende använts.

Det senaste inom mobilteknologin är de så kallade Smartphones. Med en vanlig webbläsare, som påminner om dem som finns på våra datorer, kan människan nu utföra saker via mobilen som den tidigare inte kunnat göra. I en artikel som IDG har skrivit kan ungefär var femte internetanvändare tänka sig att köpa varor via sin mobiltelefon, enligt Postens E-handelsbarometer Q4 2008. Samma undersökning visar att anledningen till att så få handlar via sina mobiler grundar sig i att mobilens skärm är för liten (35 %), uppkopplingshastigheten är för låg (29 %) och/eller att säkerheten upplevs som dålig (23 %). För att utvecklingen gällande e-handel via mobiler ska komma igång behöver vi ta reda på varför så få människor idag handlar via sina mobiler.

During the years 1950-75 was the construction of building apartments in high speed. A rapidly growing reconstruction requirement is the consequence of the rapid construction speed in these years. The technical lifetime of the different parts of the buildings is about to end and the needs for reconstruction is huge. One of Sweden's national environmental objectives is to reduce the urge of energy in buildings. This calls for radical measures to implement energy efficiency of existing assistance particularly in the assistance that is now facing reconstruction.

Syfte: Studiens syfte är att presentera en struktur för online-baserade modeföretags visuellakommunikation. Utgångspunkten är den fysiska butikens visual merchandise-strategier, sommodifieras för att skapa en modell anpassad till online-perspektiv.Metod: För att besvara vårt syfte undersöktes hur webbshoppar arbetar med sin visuellakommunikation genom en kvalitativ observationsstudie. Fyra webbshoppar observeradesunder en period på två veckor, vid tre olika tillfällen. Observationen utgick från studiens egenmodell där visual merchandise-strategier från den fysiska butiken kodats till ett onlinesammanhang.Ett observations-schema med öppna frågor arbetades fram för att praktisktkunna genomföra observationen på ett strukturerat sätt. Arbetet med observationen skeddeparallellt med analysen som kunde anpassas och påverka varandra.

Difficult calvings and stillbirths are problems in Swedish dairy production that result in large expenses for the farmers and welfare issues concerning the animals. A common opinion is that the live weight of SRB and SLB is increasing, and whether increased weights have caused the increase in calving problems has been discussed. The aim of this study was to investigate the relationship between the relative birth weight (calf/cow) and calving difficulty and stillbirth, respectively. The importance of breed and parity for the relative weight has been investigated, and comparisons with previous studies have been made to evaluate whether the relative weight has changed over the last decades or not. The study was based on 807 calvings, registered during the period 1993-2003 in the experimental dairy herd of the Swedish University of Agricultural Sciences (Jälla).

Through the birth and arise of the Internet people has been given great opportunities to make selective selfpresentations online, which in the long run has resulted in an easier retaining of the self- esteem than in the offline world. Simultaneously, the self- esteem has been viewed as a cause for both success and failure since it plays a vital role regarding our attitudes, emotional reactions and behavior. On this basis I wanted to study the relation between self- esteem and self-presentations closer. The purpose of the study is to describe and analyze how some users who publish training photos of themselves on Instagram experience how they present themselves within this forum and how these presentations affect/ are affected by their perceived self-esteem in their everyday life. The study is based on theories regarding self- esteem through Maslows? hierarchy of needs, the inner and outer self-esteem, and social comparisons.

The purpose of this paper is to examine how the portrayal of the Disney princesses have changed over time, we looked at eleven movies with a total of twelve different princesses. We wanted to see if there were any stereotypical roles of women in Disney movies and we wanted to see when the most obvious change occured in the portrayal of the princesses. This paper has used the method of qualitative content analysis using a semiotic and narrative analysis with the help of the actant model. We have selected different characteristics and categories that we looked for in the movies. These features and categories include various stereotypical roles of characters and what chores the princesses perform in their homes.

The main purpose of this thesis is to contribute to the understanding of information needs of eight vocational studies teachers at the Handicraft Programme at a senior high school. I have analyzed the teachers? needs of information and the empirical material has been collected through interviews with eight vocational studies teachers. To analyze the interviews I have used Lars Höglund and Olle Persson?s model for information needs and a model for information sources.