Title: Under the surface - Fredrik Reinfeldt and Stefan Löfven in a comparative photo studyAuthors: Jon Demred, Fanny Wijk & Olivia WikströmLevel: Bachelor of JournalismLocation: University of GothenburgLanguage: SwedishNumber of pages: 39This thesis compares how Stefan Löfven was being portrayed in Swedish media the week after the generalelection 2014 with how Fredrik Reinfeldt was portrayed in the first week after 2006?s general election.There has been made a lot of research on how politicians are portrayed in the media, but most of theresearch focus on text portrayal. This thesis focus on something different, it compares how the two ?winners? were portrayed in news photos.A semiotic approach was used to analyse news images in the newspapers Aftonbladet, Expressen, SvenskaDagbladet and Dagens Nyheter. It was important to not only look at the pictures, but also the outer context, i.e the headlines, had to be analysed to come to any conclusions.Fredrik Reinfeldt was portrayed more positive and more as a winner than Stefan Löfven was.

AbstractThe purpose of the present study was to clarify and describe what image men and women present and communicate in their profiles on an online dating site. Further has been investigated if traditional gender roles and stereotypes are as pronounced on this online platform or if it offers a space to go beyond traditional formations. The theoretical framework of this study consisted of a social psychological idea and understanding of identity as well as a gender theoretical perspective. The methodological points of departure were hermeneutic and the data consisted of ten male and ten female member profiles on match.com. The results of the study was divided into three themes, the emphasis on positive qualities, the attractive body and project manager to one?s own life.

In the pulp industry, digesters are used to disolve lignin in wood chips. The concentration of lignin is measured and is called the Kappa number. In this thesis, the question of whether an online Kappa sensor, taking samples from the mid-phase of the digester, is useful or not is analyzed. For the samples to be useful, there has to be a relationship between the measured Kappa at the mid- phase and the measured Kappa in the blowpipe at the bottom of the digester. An ARX model of the lower part of the digester has been estimated.

It has become increasingly important for businesses today to create a strong customer loyalty tie between their brand and their customers. In most markets today a lot of companies fight for market share and loyal customers. The increased uses of Internet and Internet commerce have made it possible for companies to create relationships with their customers through their websites. The Internet has also opened up new ways for customers to quickly and easily price compare products on price comparison websites. This means that customers have become more price conscious which has lead firms to fall into a price war with the competitors. The purpose of this paper is to examine brand loyalty in the consumer electronics market and go into detail on how web shop role affects the creation of loyalty to companies that are either a shop or do not have an online store. To examine this, a survey was made online and an interview was made with the President on Salesoogle Niklas Rasmusson. The questions and the interview of the questionnaire focused on confidence in online commerce and physical stores.

Denna studie presenterar en ny synvinkel inom ämnet att göra hasardspel online mer realistiska. Fjorton personer spelade i tjugo minuter två versioner av ett välkänt franskt roulettespel där utvalda variabler loggades. Den ena versionen fungerade precis som i ett skarpt läge medan den andra innehöll en implementation av kontextfaktorbaserade ljudeffekter. Utifrån loggningen av variabler, samt en kompletterande enkätundersökning, räknades det sedan ut om det förekom någon skillnad mellan versionerna och, i förlängning, spellupplevelsen.Resultatet jag fick fram redovisade förändringar i några av de variabler som hade valts ut och enkätundersökningen indikerade på att det kan ha varit ljudeffekterna som skapat denna förändring..

ABSTRACT Purpose: The purpose of the thesis is to examine and explain which consumers who choose to, or not choose to, shop for clothes via Internet. This will give businesses, and the reader, a better understanding on the views, of customers, on E-business with clothes. Procedure: A quantitative market research has been performed through a survey. Also the gathering of the material and the analysis is done with quantitative methods. The primary sources dominate the thesis.

The aim of this Master thesis was to examine news journalism covering expressions of mourning related to violent or unexpected deaths. What rituals for mourning are brought out in media and do media present guidance to how mourners should behave? The questions examined were: What characterised news events that leaded to texts on expressions of mourning? How was grief framed? Which narrative patterns were there in the texts? How was the deceased represented? How were the mourners represented? 165 texts, from Swedish daily newspapers, covering 93 different news events were analysed. The methods were mainly discourse analysis with focus on identities and relations, but also semiotic analysis with focus on staging and symbols and narrative analysis with focus on patterns for storytelling. The result showed that a news story about ordinary people expressing their feelings of grief has elements of melodrama. The news story is based on the myth of the victim, and formed as a typical story where equilibrium is disturbed when the inconceivable happens and the mourners can by their actions restore equilibrium.

In this thesis we focus on the issue of master suppression techniques and how they take form on Facebook. The research in area of master suppression techniques online is limited and therefore the purpose of this thesis is to create a greater understanding of the online environment of Facebook. We have used a method of netnographic observation studies and content analysis to create a triangular perspective of the subject. Based on the result of our observation studies we draw the conclusion that you can see signs of some of the master suppression techniques on Facebook. We also argue why others don?t show up.

The majority of free content on the internet is financed by online advertising. A requirement for thismodel to work is that the visitors see the ads. The emergence of ad-blocking software has shifted thepower from the advertiser?s choice of publishing ads to the consumer?s choice of viewing ads. Weexamine the consumers? opinions regarding the use of ad-blocking software and compare them to theopinions of companies using online advertisement.

Our aim with this paper is to study the debate concerning the refusal of entry of the two Egyptians and the involvement of USA, to see if the Swedish sovereignty has been compromised. We have chosen two theories, realism and radicalism, to read if opinions can be identified of supporting one of them. The empiricism we selected are from debate articles in the big news papers Dagens Nyheter, Svenska Dagbladet and Expressen. We also studied the debate in the Riksdag . The method we used was qualitative and is called analysis of content.The result we could conclude was that most of the debaters are disappointed with how the government handled the whole situation, but still believes that it made the decision on itself.

Immersion is a construct that measures how deeply engrossed a user is with any mediated situation. In the field of game design, immersion is a significant aspect of what makes a game enticing, and as such it is of pivotal importance to create and maintain it to keep the player's mind off the real world while inside the confines of a game framework. According to the GameFlow theory, it is one of seven key tenets of evaluating and implementing a successful game design. Yet, certain multiplayer online games are designed in a fashion that in some cases seem to break immersion, where the player is frequently put out of action, sometimes for minutes on end. In this study, using online questionnaires, we discover that players, despite claims otherwise, seem to be in several ways affected negatively by this breaking of immersion.

Vårt sätt att kommunicera med varandra är i hög grad situationsberoende. Ett tillfälle när samtalets form kan ha stor betydelse är i kontakten mellan läkare och patient och då speciellt när läkaren behöver förmedla tråkiga nyheter till patienten. I denna studie undersöktes faktorer som påverkar hur läkaren upplever sin förmåga att genomföra samtal med ?bad news? för patienten. Nio läkare på två sjukhus i Mellansverige intervjuades.

This study investigates whether creative online product exposure within the clothing industry has a positive effect on the behaviour and attitude of today's consumers. Product exposure is the most important stimulus in the online marketing universe, yet few studies exist on this topic. Thus, this study pioneers in this specific research field. Through empirical analysis this study reveals that product exposure has a significant and direct effect on the perceived corporate ability and consumer involvement. Moreover creative product exposure indirectly increases the perceived product quality, intention to buy and the overall attitude towards the brand.

According to earlier studies, men dominates the sports pages in Swedish newspapers. The gender balance is far from equal and the purpose of this thesis is therefore to look into how Swedish local and regional newspapers covered gender in their sports pages during the year of 2013. The study also examines the news values of men?s and women?s sports, whether there are any differences compared to previous studies and whether there are any differences across the country. The study uses a quantitative content analysis and the result is based on editorial material from six randomly selected newspapers in 18 randomly selected days.

The purpose of this essay is to study the two cases ?The hijacking of a bus in Årdal? & ?The double murder in Ljungsbro? from media ethics aspects.  The aim for this study is to clear up if the the Swedish newspapers have reported according to the mediaethic rules and to see if there is any differences between the newspapers reporting. The following theories has been used to reach the objective: the journalism task, news values, the liberty of press and speach, media ethical rules and discursive discrimination. The study has used a critical discourse method formed by Teun a. van Dijk to analyse the material, mainly through macro- and microstructures.