Since a few years back television has been on a verge of an enormous digital change. Web-TV is now growing at an incredible rate and is said to completely change the way we consume TV. The purpose of this essay is to determine and gain an understanding of how representatives of the broadcast industry looks at the phenomenon of web-TV and especially the different kinds of online video services and how they believe this will affect the television. Methods used are qualitative interviews which we compared with previous studies on the subject and acknowledged communication theories. The respondents were people with good insight and understanding of the media and TV industry.

Information och reklam finns överallt, på TV, radio, tidningar, och nu senast stripade på tunnelbanevagnar, vilket gör att reklamen får det svårare att tränga igenom det allt tätare mediebruset. Med detta som bakgrund kan man se en trend till det ökade användandet av Event Marketing, vilket är en kommunikationsform som genom evenemang ska stärka varumärket eller skapa ett mervärde. Event Marketing utformas beroende på målen och syftet med evenemanget, vilket vanligtvis är att skapa ett intresse för produkten eller tjänsten och att öka försäljningen, men hur skapas detta genom ett evenemang? Detta tar oss in på syftet med studien, där vi vill belysa och klargöra vad Event Marketing är för något och hur det används i syftet att skapa relationer och öka försäljningen hos företag. Event Marketing är ett outforskat område, informationen, fick vi från de intervjuer som gjordes på två eventbyråer och en mediaförmedlare för att skapa en djupare förståelse.

The digitalization of the media industry has involved great changes for the Swedish daily press. Instead of subscribing on a daily newspaper, more people tend to read newspaper's free edition online.  The recent recession has contributed to strike hard against the newspaper's economy. This is the problem our research is based upon. How will the newspaper develop and which measures have to be done to get a well functioning business model that is suited for future conditions?We have made qualitative interviews with Swedish newspapers: Göteborgs-Posten, Norrköpingstidningen, Sydsvenskan and with the danish newspaper Politiken.

The thesis work focuses on marketing and its point of departure centers on mapping the utilization of social media as a form of marketing. The choice of this thesis subject has been deemed by the authors as one of particular interest due to the current popularity of social media in the Internet connected society and their use as marketing tools. Specifically, this thesis sets out to explore how companies exploit social media tools in marketing and how their use affects retail operations and customer relations in an effective and creative way.The report concentrates on qualitative data collection, the interview answers of four respondents, of which, two are considered experts within the field of social media. The choice of suitable respondents was strategic with the goal of covering as large a portion of the social media field as possible; one social media educator that works with companies and one who assists companies with social media applications. The remaining two respondents work in marketing and communications and employ, as part of their job, social media tools such as Facebook and Twitter.

The gambling industry goes from a national matter towards an international market. Since more and more members of EU does liberalise the gambling reforms and introduces a license system more participants will get an EU license for online gambling. With an EU license it is difficult for members of the EU to refuse a company to offer a gambling supply on the Internet if they don?t have an open license system. This paper tries to acknowledge the problem regarding the monopoly Sweden has today and calculate the effect if Sweden would move to a license system regarding online gambling by doing a cost benefit analysis.

This paper is based on a quantitative survey. The study aims to answer the questionwhich media young people rather use to take part of the news. The results showthat young people today in Kalmar preferably and often read newspapers on theInternet and mobile phone.The questions asked was about which media they usually use, the level ofconfidence they had in various media, how interest was in different newscategories, willingness to pay for online news and background issues relatedsubjects. The survey was aimed at high school students in Kalmar and weredistributed and collected on-site at the schools. What was remarkable among theresponses was that young people largely had access to a morning newspaper athome and said that they would consider subscribing to one in the future.

For the success of universities, it is very important that the personnel are well motivated through internal marketing. The purpose of this report was to identify which activities universities uses to motivate their teaching and researching personnel and how the activities are valued by this group of employees. The study was conducted in the form of a case study. One interview with the chief administrator at Luleå University of Technology was conducted, and a questionnaire was sent to all the teaching and researching personnel at the same university. The result indicates that Luleå University of Technology uses many internal marketing activities to motivate their employees.

Marknader har i alla tider varit en viktig mötesplats, där folk bland annat skött hushållens inköp. Under 1900-talet suddades marknadens ursprungsroll ut, eftersom flera substitut uppkom, främst snabbköpen. Syftet med studien var att undersöka vilken roll en marknad spelar i dagens samhälle och om man kan se på marknader som Event marketing. Syftet var också att öka förståelsen för vad Noramarken betyder för Nora kommuns varumärke. I uppsatsen används en kvalitativ undersökningsmetod och problem frågorna har angripits genom ett deduktivt angreppssätt.

AbstractPurposeThe purpose of this thesis is to examine the Swedish students? habits regarding videos on Youtube and create an understanding towards what makes them viral. The purpose is also to state how companies should make use of visble and hidden viral marketing to get their message out to the customers.MethodThe thesis uses both a qualitative and a quantitative method. At first there was a qualitative focus group with 6 Swedish students. The focus group generated valuable information which later was used to create surveys.

Inspectera AB är ett företag som erbjuder tjänster i flera olika områden. Ett av dessa områden är utbildning som ges på webben. De erbjuder i nuläget webbutbildningar gjorda i Flash men söker andra alternativ där de kan redigera utbildningar samt integrera webbutbildningarna i deras webbtjänst Inspectera Online.Den här rapporten handlar om skapandet av en prototyp för en webbutbildningsmodul som implementerats på Inspectera Online. Fokus ligger främst på presentationsverktyget i modulen och en jämförelse med liknande verktyg som finns tillgängliga på internet. I resultatet presenteras för- och nackdelar för respektive presentationsverktyg med avseende på funktionalitet och vilka möjligheter till integration som finns..

Purpose  The purpose of this paper is from a consumer perspective analysis whether or not blogs are affecting a customer?s purchase behaviour to a larger extent compared to traditional marketing methods through TV commercials. Additionally, within the scope of this try to identify the type of consumers that are more influenced to a purchase decision by blog contents compared to others.Methods Through a quantitative approach this study will examine the effectiveness of advertising in blogs. A survey was used in order to collect data where the respondents corresponded to the population in Sweden in the ages 15-79. Initially the size of the blog audience was estimated and thereafter it was examined how many of these that were affected towards a purchase decision by blogs.

Abstract: According to previous research, it is not unusual for online poker players to create profiles which indicate they are members of the opposite sex. This phenomenon, known as 'Gender Swapping', is partly being utilized in a strategic fashion. The purpose of this thesis is to evaluate whether or not the gender of an opponent has an impact on decision-making in an online poker environment. An experiment was constructed where subjects made 15 poker-related decisions against seven randomly generated opponents, consisting of three male, three female and one genderless opponent. The results indicate no significant differences in decisions against male and female opponents.

The purpose of this thesis is to examine the performance of queries that is expanded before translation in comparison with only translation of the queries using a bilingual dictionary, and also to see if the number of terms that was used to expand the queries was of any importance i. e. if many terms from a thesaurus helped or destroyed a query. To answer these questions i used two online thesauri, Rogets thesaurus and Merriam-Webster Online and one printed bilingual dictionary, Norstedts English-Swedish dictionary. Even though the number of examined queries is too small to draw any definite conclusions, the results suggest that expanding using a general thesaurus may have a negative effect on the queries.

The purpose of this bachelor thesis is to examine reviewswritten by users in library online catalogs, online bookstoresand on the web community LibraryThing, in order todetermine whether there are any differences in the way usersreview books, and whether these differences might explainwhy libraries experience difficulties in getting their users toreview books. At the core of web 2.0 and library 2.0concepts lies the thought of user participation, and largerlibraries have sought to implement systems for reviewingand tagging items in the catalog in ways similar to onlinebookstores and other websites.By analyzing the contents of user reviews, however, thisthesis shows that users express themselves differentlydepending on what kinds of literature they review, and inwhat context. Most notably, user reviews of ?the Classics? orcanonized literature recognizes the high status of suchliterature, while users reviewing popular fiction expressthemselves in a way that admits that the reviewed titles areconsidered less valuable. There are also signs that booksreviewed at online bookstores are seen as products ormerchandise, while the reviews at the library to a greaterdegree treat the books as works of literature.The conclusion reached in this thesis suggests that there maybe a relation between the image of the library as a defenderof high culture and the perceived status of literary works,causing users to become hesitant to review books, feelingthat they do not have the knowledge to describe or reviewthem ?correctly?..

This paper is based on a quantitative survey. The study aims to answer the questionwhich media young people rather use to take part of the news. The results showthat young people today in Kalmar preferably and often read newspapers on theInternet and mobile phone.The questions asked was about which media they usually use, the level ofconfidence they had in various media, how interest was in different newscategories, willingness to pay for online news and background issues relatedsubjects. The survey was aimed at high school students in Kalmar and weredistributed and collected on-site at the schools. What was remarkable among theresponses was that young people largely had access to a morning newspaper athome and said that they would consider subscribing to one in the future.