The trend of social media is a global hit and now both individuals, businesses, celebrities and politicianshave their own social media pages, which means that the visibility increases and focus lies on what'swritten and published by the person. Mediated communication are everywhere around us and affects theway we communicate with each other and also the way we look at ourselves and most importantly how weportray ourselves. The individual's perspective has become a relevant issue with the rapid moderndevelopment. One's cultural identity can be seen as a life-long project.The purpose of this paper is to do an in-depth text analysis to examine how Swedish politicians constituteand construct identities, with a focus on "the self" and the "mediatization self" on the micro-blog Twitter.The theoretical ground for this study is from a discourse analysis point of view that focus on ?the self? andthe ?meditization self?.

The Swedish School Board reported in 2007 that students with a foreign background to a larger extent than Swedish students leave school without grades in one or more subjects in the ninth grade. The report also reveals that during the year 2007/2008 17 percent of elementary school pupils had the right to home language instruction. Students with an other mother tongue than Swedish are considered a separate group that doesn?t perform as well in school.My study investigates how eleven Arabic-speaking ninth-graders at age 15-16 perceive the importance of their mother tongue for learning and identity development. To this purpose I have conducted semi-structured interviews ? one comprising six students in group and five individual ? in a school in one of the suburbs of Stockholms.

The internet has fundamentally changed the way people communicate. With all the information that we are sharing over the internet, and the ways which companies want to use our information, the importance of keeping our private information secure has increased. This thesis aims to discover what attitudes internet users have against privacy on the internet, and what ? if anything ? they are doing to protect their personal privacy.We distributed an online survey to internet users in the Stockholm area, and conducted three interviews with persons in our target population. The results of these studies show that people in general are very aware of privacy concerns on the internet, but that their attitudes toward how important personal privacy on the internet is, differ somewhat..

Big data och datautnyttjande blir allt mer popula?rt bland videotja?nster pa? internet. SVT Play a?r en av de Play-tja?nster som har mo?jlighet att utnyttja mer data a?n de go?r fo?r tillfa?llet. I detta arbete var ma?let att underso?ka hur SVT kan fo?rba?ttra sitt datautnyttjande och genom det utveckla SVT Play.

Bilingualism and multilingualism have always existed in Sweden. Preschool teachers must provide a stimulating pedagogical environment adapted to bilingual children.The purpose of this examination is to study the perspective of the preschool teachers and their knowledge regarding bilingual and multilingual children. Their knowledge will be examined related to their language experiences. I hope to find similarities and dissimilarities in the preschool teachers? opinions concerning teaching and learning what they actually do when they are teaching.My study is based on qualitative method, based on interviews and repeated observations.

This thesis discuss the matter of non-profit-making associations as a self regulatory technique out of a theoretical concept of power. The object for the study is the non-profit-making association Ditt Nya Hageby, which work in the neigborhood of Hageby, a suburb to Norrköping. In the study the association is placed in a contemporary postmodern social context and analyzed through semi- structured qualitative interviews, accordingly to hermeneutical method, with five active members of the association as informants. The association consists of members who lives in the neighborhood. Together with a hired organizer they realizes their own ideas in to projects which unquestionably improves the social and physical enviroment in Hageby.

Since a few years back television has been on a verge of an enormous digital change. Web-TV is now growing at an incredible rate and is said to completely change the way we consume TV. The purpose of this essay is to determine and gain an understanding of how representatives of the broadcast industry looks at the phenomenon of web-TV and especially the different kinds of online video services and how they believe this will affect the television. Methods used are qualitative interviews which we compared with previous studies on the subject and acknowledged communication theories. The respondents were people with good insight and understanding of the media and TV industry.

This essay addresses the subject social interaction in the social network named Facebook. The studied interaction took place between the Swedish clothing company H&M and the active visitors on the company page in the social network. The subject of social interaction in social media is an interesting field to study due to its vast range, the largely amount of people involved and it is of interest to see how the company and customers interact. The purpose of the essay was to study the interaction between the company and visitors. The statement of the problem is divided into four questions which is processing a deeper analysis of how the company page is used.

Huvudsyftet med detta examensarbete är att för vår uppdragsgivare ÅF:s räkning, analysera huruvida det är möjligt att, rent tidsmässigt, hämta lagrad information från en av företagets kunders databaser online samt presentera detta grafiskt, som statistisk information. Hänsyn måste tas till server- och nätverksbelastning. Vid analysen optimerade vi SQL-frågor, vilket resulterade i en minskning av den totala exekveringstiden på serversidan med 24 sekunder.Den databasoberoende applikationen QlikView med sina inbyggda funktioner visade sig vara ett mycket användbart rapporteringsverktyg. Genom att utveckla ett grafiskt gränssnitt, tydliggjorde vi olika fråge- och svarsalternativ, vilka fungerar som underlag för sammanställning av produktionsdata..

AbstractTitle: A gaze says more than a 1000 words ? a study of the portrayal of female celebrities in the photographic material on the online portals of Aftonbladet and Expressen En blick säger mer än 1000 ord - en studie av porträtteringen av kvinnliga kändisar i Aftonbladetsoch Expressens bildmaterial på InternetNumber of pages: 58 (59 including enclosures)Author: Sofie BackmanTutor: Amelie HössjerCourse: Media and Communication Studies DPeriod: Spring 2008University: Division of Media and Communication, Department of Information Science, Uppsala University, SwedenAim: The aim of this essay is to study in what ways female celebrities are portrayed in the photographic material of the Swedish tabloid press. In which situations does she appear? What function does she seem to behold in the pictures? Further the thesis explores whetherthe portrayal of the female celebrity shows signs of stereotyping.Method/Material: The study combines a quantitative and a qualitative method. A picture analysis of photographic material from the online versions of the Swedish tabloids Aftonbladet and Expressen has been conducted.

This qualitative study examines news values in local journalism. The study is based on the results of five personal interviews with journalists and editors at the newspaper Nerikes Allehanda. The purpose of this paper is to examine how news values is made in the editorial process. The essay also intends to compare possible differences and similarities between news for web and printed news, the focus will consistently be locally.This will be explored through qualitative interviews with local journalists and editors. All working for the newspaper Nerikes Allehanda in Örebro..

Traditionally, the majority of Swedish public libraries have carried out most of their acquisitions through Bibliotekstjänst's binding booklets. In recent years, however, many libraries have complemented the binding booklets and other services from Bibliotekstjänst by other ways of acquiring books, such as Internet bookshops, while other libraries have stopped using the binding booklets altogether. There are various reasons for this development, such as Information Technology making it possible for librarians to compare prizes and services from different retailers. Another important reason is the need for public libraries to meet new needs from their patrons, while remaining on a restrained budget, which often causes a need for reorganization of staff and resources.As a way of meeting the new needs for libraries, Bibliotekstjänst has created Profile Services (profiltjänster), a service in which a library outsources its acquisitions to Bibliotekstjänst. The staff of the library, in dialogue with Bibliotekstjänst, design a profile for the acquisitions for the library in question, in order to determinate which types and genres of literature the library and its patrons are requesting.

The goal with this project was to develop a graphic template for a new magazine about running, STARK Löpning. Besides the looks of the graphic elements, sections in the magazine would be developed. Finally, a discussion is made about how the magazine can be remade into an electronic format.Content analyses has been made regarding magazines with both a main and a specific orientation, to review the graphic relationship between them. A content  analysis regarding a competing magazine about running was also made.An unstructured interview was done with Art Director Petrus Iggström, to find out his way of working when he creates new graphic templates for magazines.The discussion concerning the electronic format was done based on previous research in the subject.The graphic relationship between main and specific magazines turned out to not be significant, they had few similarities. It was often showed that elements regarding the magazine s?identity had been changed, for example text fonts.

The purpose of this essay is to examine how public libraries work with children's books, in other languages thanSwedish, regarding acquisitions. The purpose is also to describe what the libraries assignments are in regard tochildren with non-Swedish backgrounds. This is then put in a relation to the libraries democratic assignment.The main questions are: What are the libraries' assignments, as described in the libraries regulations? How do thelibraries work to fulfil their assignments?To answer these questions a survey in two parts has been carried out. The first is a study of the libraries'regulations, and various handbooks that serve as an inspiration for librarians.

This thesis examines the extent to which segmentation and categorization in the context of direct marketing is an efficient way for a company to enhance its marketing effectiveness. The thesis is built on social identity and categorization theory, and tested by using statistical analysis. The conclusion is that segmentation and categorization is indeed an effective way of conducting marketing campaigns..