I dagens samhälle handlar det om att vara så effektiv som möjligt för att vinna tid. Som Benjamin Franklin en gång sa att ?Tid är pengar?, är något som vi människor allt mer tagit fasta på då vi ställer höga krav på utvecklingen och dess teniska förmågor. Idag har de flesta människor tillgång till en dator med internetuppkoppling som vi dagligen utför sysslor vid. Det kan vara allt ifrån jobbrelaterade aktiviteter, hålla kontakten med nära och kära, söka information om vad som händer i världen och i vår omgivning, till mer nöjesinriktade delar såsom online spel och shopping.

The aim of this study is to examine the language, used in parts of The day care report of 1968 (?1968 års Barnstugeutredning?). The day care report of 1968 was a public investigation appointed by the cabinet intended to prepare new policies on the part of the Swedish state.  I focus on the change, which can be assumed to have occurred, when replacing the names ?day care? (?dagis/daghem?) and ?kindergarten? (?lekskola?) with the name ?preschool? (?förskola?).

This thesis examines how online fashion retailers utilize blogs and other social media in their marketing process. The study is focused on internet retailer Nelly and how they make use of fashion blogger Kenza in their marketing. Drawing on Kawamura?s fashion-ology theory, the study emphasizes the new role of the fashion bloggers in the fashion system, and illustrates their consumption power vis-a-vis the retailers, the consumers, each other and the whole industry as such.    .

Suicidology deals a lot with taking into consideration significant symptoms, risk factors and establishing causal relationships which inevitably are very important for suicide prevention. But do we understand the suicide attempters better thereby? The aim with the study is to elucidate the meaning of the lived suicidal experience that is expressed by participants on an Internet forum. Ten participants' texts which concerned own suicidality were chosen out from this Internet forum and were analyzed and interpreted on the basis of a phenomenological hermeneutical method inspired by Ricoeur (1976). The result established twelve themes that with the aid of Heidegger (1993) and Derrida (1978, 1991) led to that the following conclusions could be drawn about the meaning of the suicidal lifeworld: suicidal concern and care in itself reduces the sense of identity, practical suicidal doing in itself reduces the world, sense of identity is more affected by the future than the present and the past, the death is escaped from through a calculating determination to have the death at one's disposal, inability to turn away from the death increases oscillating between states of emotions, the surrounding world's requirement to avoiding death becomes to a compulsion to isolate one self; and finally: to both feel anxiety in front of one self's own death and dread when escaping from it..

This is a qualitative study made to find out individuals experience of life in the residential Kronoparken in Karlstad. The study is a part of a municipality supported project aiming to find points of improvement and work for the area's development. This study is a first step to hear in what way the residents themselves describe their neighborhood and their lives. A total of thirteen people participated in focus groups with semi-structured interviews as data collection and the study was based on an availability sample which in this case meant that citizens of the residential Kronoparken were asked to participate. Data were analyzed through thematic analysis and in the analysis three themes appeared that summed up what the participants talk about and emphasized most: a divided area, anticipation and valuation as well as a comfortable and healthy every day living.

The purpose with this essay is to find out the role of mythology in history in Swedish elementary schools to day. The questions I used to fulfill the purpose in my essay are these: How is the relationship between the school subject history and northern mythology, (what is myth, what is history) how does history and myth being linked together? And How is the practical use of northern mythology shaped in to days school, How does the teacher form the education in northern mythology and what controls it? The method I used was an interview, a case study and a literature study, based on the didactical questions how, why and what.The mythology is motivated by the guidelines and goals, set up by the Swedish government, and is supposed to give the student history knowledge and thereby help the student to build up their identity. It is also supposed to give knowledge about the Swedish and Nordic cultural heritage. The role the mythology has is to support the history education.According to the interview in this essay the northern mythology is given a central place in the education in the Swedish elementary school today.

Purpose: The purpose of this study is mainly based on teachers and students attitudes towards multiethnic youth language in primary school. The study will answer two questions; what are teachers and students attitudes towards multiethnic youth language used among young people? And what significance does the multiethnic language have for its identity? This study will also research whether the slang shows signs of group membership.Method: In order to investigate this, five structured qualitative interviews were made with fifteen teachers and pupils from primary schools. The study is based on the participated teachers and students attitudes views of the multiethnic youth language. This study cannot give an overall view of the teachers and students answers of the languages that are spoken among young people.Result and conclusions: The result of this study showed that multiethnic youth language is used mostly among children and teenagers growing up in multilingual urban neighborhoods in south of Stockholm.

Every year 67000 tons of food is wasted by Swedish retail stores. The waste implies financial losses for the retailer and it has a huge impact on the global environment. Reducing in-store food waste is thus a win-win situation for both retailers and society. The most effective way to reduce waste is primarily by optimizing the logistics of supply, but customers expect a store with a wide range of products and stuffed shelves. Thus there will always be products about to expire.

During the 1960s and 1970s an increased interest in Native Americans can be seen in Sweden, e.g. through the establishment of organizations such as the Indian Club of Sweden. The aim of this thesis is to study the portrayal of Native Americans and its role through Albin Widén, a Swedish author, ethnologist and member of the Indian Club, and his non-fictional works on the Swedish migration to America, Swedish-America and Swedish contacts with Native Americans. The study is divided into four parts. The first part looks at the portrayal of the Native Americans in Widén?s writings, in comparison with Euro-Americans? and Europeans? traditional stereotypic images of a good and a bad Indian.

The purpose of this thesis was to illuminate how festivals are building their brand. We aimed to investigate how festivals build their brand equity and how they use their web site as a brand-building tool. In order to understand the brand-building process within festivals, a case study was conducted based on interviews with three respondents from three different festivals. The study has shown that festivals are aware that the brand constitutes an important competitive advantage. They use both online and offline marketing tools in their brand building process.

SammanfattningTitel: Hur pa?verkar Gerillamarknadsfo?ring Generation Y? A?mne/Kurs:  Fo?retagsekonomi - KandidatuppsatsHandledare:  Lars HaglundNyckelord: Marknadsfo?ring, Gerillamarknadsfo?ring, Generation Y, Annonsering, Word-of-mouth, Buzz- marknadsfo?ring, varuma?rkesattityd, varuma?rkesengagemang, engagemang online, kommunikation.Bakgrund: Marknadsfo?ring handlar om att skapa och utveckla lo?nsamma kundrelationer. I dagens samha?lle sa? sker marknadsfo?ring runtom omkring oss hela tiden. Pa? grund av detta har Generation Y utvecklat strategier som automatiskt sorterar bort o?verflo?dig och ono?dig information.

The aim of this study is to examine the language, used in parts of The day care report of 1968 (?1968 års Barnstugeutredning?). The day care report of 1968 was a public investigation appointed by the cabinet intended to prepare new policies on the part of the Swedish state.  I focus on the change, which can be assumed to have occurred, when replacing the names ?day care? (?dagis/daghem?) and ?kindergarten? (?lekskola?) with the name ?preschool? (?förskola?).

Denna uppsats är allmän och offentlig handling.Författaren har upphovsrätten och uppsatsen får intebegagnas annat än för enskilt bruk utan författarens tillstånd..

Sätten att titta på TV-serier har utökats de senaste åren i och med Internets allt mer centrala rolli vår mediekonsumtion. Sverige har gått ifrån att vara ett land med en enda public service-kanaltill ett med ett stort utbud av kommersiella TV-kanaler med syfte att locka tittare och annonsörer.I vår studie har vi undersökt aspekter av TV-serier som ligger utanför själva texten. GerardGenette (1997) var den som myntade uttrycket paratext som består av de två delarna peritextoch epitext. Dock är det Jonathan Gray (2010) som pratar om paratexter i relation till TV-serier,medan Genette (1997) endast beskriver paratexter i samband med litteratur. Eftersom det finnsså många olika TV-serier och TV-kanaler är det viktigt för en ny TV-serie att sticka ut blandmängden, samt att skapa en bild av vilken typ av TV-serie den är innan den faktiskt börjat sändas.Vi har använt oss av tre olika metoder för att kunna besvara våra två frågeställningar som rörvilka epitexter TV-kanaler använder sig av och hurvida det finns ett intresse hos tittare att kunnaengagera sig vidare i en TV-serie.

Pica is a behavior that can be seen in several animal groups. In cats, it means that they are eating, chewing or licking on material that is non-food. In this study the data was collected through an online survey. In total 522 responses, of which 26% of the cats were exhibiting pica. It was found that 28% of the housecats and 26% of purebred cats exhibited pica.