The purpose of this study is to examine how immigrants are portrayed in the Swedish daily newspapers online reporting. The essay investigates in what context immigrants, as individuals, are made visible and how they and their origins are reproduced. The study focuses on the roles victim and aggressor, and is also investigating potential differences between morning and evening newspapers.Present theories are discursive discrimination, critical discourse analysis, cultural racism, stereotypes and structural discrimination. Adopted methods are qualitative and quantitative content analysis, based on the Global Media Monitoring Project-tool.The results show that immigrants are not individually stereotyped or depicted negatively, but that their immigrant origins often have a central part of the story, that they are mentioned mainly in connection with negative news and that negatively charged words occur frequently. .

Title: Brand evolving in identity shaping TV commercial ? a quantitative study of Gevalias commercial movies over time. (Varumärkesutveckling i identitetsskapande tv-reklam ? en kvantitativ studie av Gevalias reklamfilmer över tid) Number of pages: 35 Author: Julia Garellick Lindborg Tutor: Anne-Marie Morhed Course: Media and Communications studies C Period: Autumn of 2010 University: Division of Media and Communication, Department of Information Science, Uppsala University Purpose: The purpose of the study has been to investigate in what ways the concept of success is constructed in Gevalia?s TV commercials with the theme ?unexpected visit?. Eight identity evolving variables have been chosen to measure variations in the pattern of the unexpected visit in order to understand the essence of time.

This essay is how companies are using Facebook to appear. The two companies in this study, Fritz Olsson AB Kalix and Promentum AB shows how Like, share and comment-contest communicates via Facebook. The purpose of this essay is to examine how Facebook users attitude and perception is to Like, share and comment- contest.The thesis was conducted in two parts, first a qualitative interview with the two companies that stand as examples in the paper and a quantitative online survey. The online survey was sent out to the 256 Media and Communication students at Umea? University, who read or has read the program from 2010 to 2016, via Facebook.

Följande arbete är en designstudie som har, utifrån information som tagits fram från litteratur, tidigare undersökningar, intervjuer och personas, utvecklat ett designförslag för en online rådgivningstjänst, som är anpassad efter de olika användarrollerna, frågeställare och rådgivare, utefter den kunskap som användarna har kring ämnet men också av att använda webbtjänsten. Syftet med studien var att ta reda på hur gränssnitten kan utformas för att uppfylla de mål som respektive användarroll har med att använda tjänsten. Designförslaget har tagits fram som en del av ett större projekt där cancerpatienter har möjlighet att låna hem en iPad som ska fungera som en tillgång till information och vara ett kommunikationsmedel, framförallt vid den vänteperiod som inträffar efter patienten har fått besked om behandling, fram tills behandlingen börjar, då det inte förekommer några regelbundna läkarbesök. Den del som arbetet har involverats i handlar framförallt om en webbtjänst där cancerpatienter möjlighet till att titta på färdiginspelade informationsfilmer som förklarar hur behandlingen går till, och därefter kunna samtala med en sjuksköterska om det har dykt upp några eventuella frågor. Användarna har möjlighet, som kommunikationsmedel, att använda ett videoverktyg som har varit i centrum av designen eftersom det kan användas för att underlätta kommunikationen mellan användarna, där videoinformationen, som bifogas från de befintliga videoklippen, kan förtydliga användarens meddelande.

The purpose of the essay was to investigate the way four different educators, at a pre-school with a bilingual profile, work towards strengthening the children?s bilingualism as well as their identity. The research questions concern which guidelines are being used, the educators perceptions concerning children?s bi- and multilingualism and in what way they believe that their pre-school distinguishes itself from others.Qualitative individual interviews and observations were conducted and the empirical data was analyzed using a theoretical framework, constructed of theories concerning language development, ethnicity and identity.The result presented in the study shows that the pre-school not only follows the national curriculum but also their own guideline. The guideline states that there should be both Spanish- and Swedish speaking personnel and that they are ?responsible? for the education in their own language.

The aim of this essay is to study the religious education which the Jewish Community of Göteborg offers to members between six and fourteen years of age. The main question of the essay is ?what function does the religious afternoon education serve for the Jewish Community of Göteborg??To answer this question I have interviewed four people who in various ways are engaged in the religious education. To analyse the result I have used Danièle Herviue-Léger?s theory ?religion as a chain of memory?.

This is a qualitative social psychology study, which aims to describe how mothers with 1-2 year old children develop their identities, seen from Symbolic Interactionistic perspective. Five young mothers have been interviewed, through qualitative interviews and self reports. Through this data I have attempted to establish how these women develop their identities when they have been mothers for 1 or 2 years. The conclusions I have drawn is that the identities change radically with becoming a mother and all respondents take different decisions outfrom their identities as mother. There seems to exist a need of more knowledge about how to bring the identity of a woman and a mother together and create a new entity.

This text aims to examine how teaching in literature can contribute to the schools work with creating an antidiscriminating environment. When it comes to the Swedish schools antidiscrimination plans, this essay focuses especially on those sections that concerns pupils and student right to their own gender identity and expression.The main theories in this examination are Judith Butler?s theory on gender and performativity, queer theory defined by Fanny Ambjörnsson and theories concerning adolescent psychology with focus on the adolescent identity and it?s forming. Together with Mikhail Bakhtin?s carnival theory the text examines how Jessica Schiefauer?s novel Pojkarna (The Boys; 2012) describes a young adolescent girl?s journey to finding and forming her own gender and sexual identity.

The purpose of this paper is to examine how six students who attend a high school relate to their multilingualism and emphasize how their multilingualism has affected their views of themselves and their identity. The fundamental questions were:How do six students who attend a secondary school relate to their multilingualism?How has students' multilingualism affected their views of themselves and their identity?I did use a qualitative research method in terms of interviews to receive answers for my inquiries.Carla Jonsson (2010) speaks inter alia about ?the third space? which concerns adolescents creating a ?third room?. Almqvist (2006) believes that adolescents that are exposed to discrimination and prejudices can lead to them turning their backs on society in disappointment. Boyd (1985) has, in his thesis, found that multilingual students communicate with the majority language and with their mother tongue with their parents.

Most major companies today have a visual identity. It answers questions like: which font do I use? and when can I use the logo or not? Westinghouse Nuclear Fuel in Västerås have a visual identity but no guidelines for the employees to follow. Further-more, rollups and rollup handouts produced by Westinghouse are not mentioned in the visual identity. ?erefore the external information from Westinghouse is someti-mes, both by employees and customers, perceived as not uniform.

This is a qualitative study which purpose is to examine the experiences of the recovery process after a treatment for eating disorders.                                                         The questions we have decided to examine are; how did the women adapt to a healthier life after treatment, what are the women's perceived experiences of the aspects related to identity and identity work, and what external social influence was seen as important for their adjustment process to a healthier life?Methods: We have used computer-supported and semi-structured interviews. There were a total of nine women who took part in the study.                                                                                                                    Results: Majority of these women have been recovered from their eating disorders, but some still have major or minor problems. They found it rather difficult to adjust their life's without an eating disorder.Conclusions: Increased self-awarness led to greater control over the eating disorder. The women could begin to confer the new features that they identified with.

The purpose of this thesis was to study the functions that music have in relation to the formation of identity, and research how this fits into the music subject in the school environment in Sweden. My questions were; (1) what role does music has in the formation of identity? (2) how does gender stereotyped musical identities take form? (3) what is the problems or risks with music education in relation to formation of identity? (4) how does the curriculum for the Swedish school relate to the functions that music have in relation to the formation of identity? I have done an analysis on three writers who focuses on theories about music in relation to the development of identity, to give perspective to the individual?s music reality. The first one is the Swedish musicology professor Börje Stålhammar, the second one is the Norwegian music therapist and professor Even Ruud, and the third one is the Brittish music senior master Nicola Dibben. I have compare their thoughts and found a great unanimity in many aspects.

This work is an essay on language, multilingualism, and identity. My purpose in this work was to try and explore how today's young people views in their native language, identity and language development in a multicultural society. I was also interested in how young people find a balance between two very different cultures. Since my work will be based on interviews, I have chosen a qualitative approach. My choice of the qualitative method is primarily related to my purpose.

Bokakademin i Östergötland AB möter framtiden ? En studie av studenters köpbeteende vad gäller kurslitteratur och ett förslag på marknadsföringsstrategi för Bokakademin (Bokakademin i Östergötland AB meets the future ? A study of students? purchasing behaviour regarding textbooks and a proposal for a marketing strategy for Bokakademin)Authors: Fabian Hamnqvist and Emma SvenssonBachelor?s thesis in business administration Linköping University, Department of Management and Engineering, 2013 Supervisor: Mehran NoghabaiAbstractThis paper examines the competition arising from online textbook retailers met by physical college bookstores. The paper examines the implications of college students' purchasing behaviour when buying textbooks, how a specific corporate clientele is composed and the purchasing habits of these customers to the specific company in question. The company used as a practical example is a bookstore located on a university campus of Linköping University in Sweden. Data have been collected using a paper and pen survey of 200 students from Linköping University as well as conducting interviews with eight students and the Managing Director of the company in question.

Syftet med denna uppsats har varit att ta reda på hur unga människor framställer sin online identitet genom Facebook. Samt vilken betydelse informationen, som individerna delar med sig av på Facebook, har för själva identitetsskapandet. De frågeställningar som jag har utgått ifrån är: ?Hur framställer unga människor sin online identitet genom Facebook?? och ?Vilken betydelse får informationen som individerna delar med sig av på Facebook för deras identitetsskapande?? För att bäst kunna besvara dessa frågeställningar valde jag personlig semi­strukturerad intervju som huvudmetod samt att genomföra en onlineobservation för att få inspiration och skapa mig en uppfattning om informanterna. De utvalda teorier som jag har kopplat ihop med den insamlade empirin återfinns i litteraturen Mediekultur, mediesamhälle av Jostein Gripsrud, Jaget och maskerna av Ervin Goffman, Modernitet och självidentitet av Anthony Giddens samt A networked self av Zizi Papacharissi.