Title Communicating identity at every level - a study of how consumers perceive the brand identity in the new media landscape.Background The new media landscape has created new opportunities for companies to interact and communicate with the market. Even if this means increased opportunities for relationship-building between companies and consumers it also arise a risk in moving into a new stadium with no real strategy. It is therefore essential to communicate the brand as great as possible in every level of channel.Purpose The purpose of this paper is to investigate whether two companies (GANT & H&M) have succeeded in their stated brand identity through the various online platforms: website and facebook page.Method The study is a qualitative study consisting of four focus groups on students at Uppsala university at Ekonomikum.Results The results show that it is possible to convey the identity at every level and on different platforms on the closing of sufficient time and effort. H & M has integrated much of the material on the facebook pages section in a stylistic way which gathers more appreciation then GANT, which according to the informants did not seem to have spend much time at all. .

Former studies have shown that a considerable part of industries? energy usage can stem from idle times in the production. This thesis, carried out at Siemens Industry sector, evaluates the potential for using the control system to automatically put machines into energy saving mode during idle times. The main part of the thesis consists of a case study performed on machine tools at a Scania production site in Södertälje. Through load measurements the potential for energy savings was determined.The results show that there is a great potential for energy savings during idle times at the site.

Concept description är en data mining-uppgift som strävar efter en begriplig beskrivning av koncept och klasser, inte exakta prediceringar. Syftet med studien är att visa hur prototypbaserad klustring kan skapa förståelse för en datamängds underliggande domän, enligt concept description. Experiment har utförts med data från pokerdomänen. Datamängden samlades in från ett low-limit, shorthanded bord, hos en av de stora Internetsiterna för online pokerspel. De två experimenten utfördes med samma datamängd, men där uppsättningen attribut skiljde sig åt.

Communication between people who already know eachother, and who use a social online platform to do so, have been thouroghly studied for years. Thus, the majority of the people we connect with on a day to day basis are friends and acquaintances. As children we were taught not to talk to strangers, and as we grew older we learned to avoid people who act suspiciously. These and many other factors are part of the reason we avoid strangers, but are we doing so wrongfully? Studies have shown that there are many benefits in everyday interaction with strangers, some of which are an estimated increase in happiness and letting people seemingly forget about previous grievances.

I takt med att Internet blir mer och mer tillgängligt och att informationsmängden på Internetkonstant ökar, har ett behov för rekommendationssystem uppkommit. Ett problem på internet äratt veta vem och vad man kan lita på. Ett sätt att komma runt det här tillitsproblemet är attanvända sig av social media. Samtidigt har sociala medier ständigt ökat i populäritet de senasteåren. Syftet med den här uppsatsen är att undersöka hur rekommendationssystem och socialamedier kan dra nytta av varandra samtidigt som ett praktiskt problem om att fårekommendationer från sina (online) vänner löses.

The thesis analyzes two different approaches towards responsive web design, Mobile-first and Desktop-first. Responsive web design is a concept for websites whose design is customised based on the screen size. The analysis is performed by collecting views on the methods and also analyzing the usage of mobile and desktop internet to create a prototype of a responsive website where both methods are beeing used.The main difference between the methods is the foundation, where one is designed for mobile and the other for desktop. The thesis indicates that Mobilef-irst gives a better result for the mobile, which unlike the computer has poor performance, smaller screen and poor internet connection, therefore an advantage for the device that needs more focus to maintain a fast response. Desktop-first does not take this opportunity, but focus instead on the computer where the performance is better, which leads to a unnoticeable difference in response time.

So?kmotoroptimering eller SEO (Search Engine Optimization), har blivit enmycket viktig del na?r det ga?ller att profilera sig online. Det som avses medso?kmotoroptimering a?r att go?ra fo?ra?ndringar pa? en webbsida sa? att denplaceras ho?gre upp bland resultaten hos so?kmotorerna, och pa? ett sa?dant sa?ttfa?r en sto?rre exponering. Na?r man fo?rso?ker go?ra fo?ra?ndringar pa? en sida sa?kan man dela in fo?ra?ndringar i ?pa?? och ?utanfo?r? webbsidan, on och off-site.Fo?ra?ndringar ?on-site? betyder dels att man go?r fo?ra?ndringar i html koden ochdels att man fo?rso?ker go?ra sidan sa? anva?ndarva?nlig som mo?jligt.

The park at Djäkneberget and its surroundings is a beloved area in the city of Västerås. The area is one of the most popular sites for outdoor life and recreation of all sorts and it attracts different kind of people at different times during the day. The park includes a pond-system where protected species of frog and toad live and breed. These animals have been the objects for many discussions concerning whether to explore the closeby areas or not. The prospected area is situated just next to one of the main ponds and consists of valuable foundationwalls were experts predict that the frogs and toads spend the winter. The municipality has now decided to restore this area to parkland. Because of the areas fascinating history I have chosen to do some research and give a short resume about it. For example are the existing park of Djäkneberget and its founder described together with a short description of the watersystem with the watertower that is situated in the area.

The development of the Internet has led to a new platform for Web pages, Web 2.0. An interactive environment where users generate content. Facebook, which is one of the most popular social media sites, has opened up new opportunities for companies to communicate directly with individuals. Facebook has encouraged this by offering the technology and the possibility by developing the feature pages.The purpose of this study was to examine how Swedish Facebook users relate to company's presence on Facebook through pages. The study also intended to find out how Swedish Facebook users think that companies should behave on their Facebook page.

This thesis investigates the overall risks of flooding over the Design Basis Flooding Level (DBFL) at the Swedish nuclear power plants (Oskarshamn, Ringhals and Forsmark), using statistical data and methods, but also considers historical events which might affect the overall risk of flooding at the specified sites.Considering the nuclear accident which happened in Fukushima in conjuction with the earthquake and tsunami which struck eastern Japan on 11 March 2011, operators and licensors of nuclear power plants all over the world conducted reviews and investigations on the overall risks posed to the plants from external events. One important such event is extreme water level.One part of the thesis includes an extreme value analysis (using Generalized Extreme Value distribution and Generalized Pareto distribution) of water level data from SMHI (Sweden's Meteorological and Hydrological Institute) measured at stations close to the Swedish nuclear power plants. The results of the statistical studies indicate that considering the return period used in the thesis (100 000 years), the water levels at the Swedish nuclear power plants are not expected to exceed DBFL.The other part of the thesis consists of a historical study of extreme weather-related events. The results of this study indicate that no historical events seem to have occured which would indicate a higher risk of flooding than the one suggested by the statistical study. .

This thesis examines the effects of proximity operators and query expansion with synonyms on retrieval performance. The queries were expanded with synonyms and structured with proximity operators where the permitted distance between terms varied from 1 to 3. The expansion terms were selected from the online lexical reference system WordNet. Initial query terms were selected from 28 topics that contained compound words and were chosen on the basis of their expandibility. The English morphological analyser ENGTWOL was used for normalization of query terms.

På Facebook är man författare till sin egen digitala självbiografi. Sociala medier och socialanätverk har gjort det möjligt för användare att kunna forma den bild av sig själv man vill visaomvärlden. Vi har gjort en studie om vilka strategier man använder sig av för att dela bilderoch vad dessa bilder säger om användarens identitet. Med hjälp av tidigare forskning samtvår egen studie bestående av intervjuer och enkäter har vi kommit fram till att man ofta delarbilder för att ta kontakt och känna gemenskap med andra människor/användare. Användarnavi undersökte vill visa den bästa bilden av sig själva samtidigt som användarna vill visa en såverklighetstrogen bild som möjligt.

Detta kandidatarbete syftar till att undersöka vilka träd som kan vara aktuella vid en eventuell ersättning av hästkastanjerna vid Östra Ågatan i Uppsala. Arbetet syftar också till att förklara vilka komplikationer träd möter i dagens städer, såsom vattenbrist och markkompaktering. Delen rörande trädens förhållanden utfördes med hjälp av litteraturen Trees for tough urban sites av Henrik Sjöman och med hjälp av Tom Ericsson som specialiserar sig på botanik och ekologi. Jag besökte Östra Ågatan för att bekräfta vilka begränsningar träd i dagens städer har. För artval användes boken Stadsträd från A till Z av Rune Bengtsson, på grund av dess fokus på träd och stora artrikedom. Kriterier på storlek och tålighet som sattes upp hjälpte i urvalsprocessen och allvarliga trädsjukdomar togs i beaktande och därefter betygsattes trädens lämplighet. Jag erhöll resultaten att städer är ganska ogästvänliga platser för träd men att Östra Ågatan ändå är fullt acceptabel som växtplats.

Is social media becoming a new form of interview? This is a quantitative study about the use of quotations from social media in Swedish newspapers. We chose the online editions of two of Sweden?s biggest newspapers for this, namely aftonbladet.se and dn.se.Although we noticed a big difference between the more serious dn.se and the more scandal-oriented aftonbladet.se both newspaper still frequently used quotations from social media.The thing that we found most troublesome about this phenomenon was the fact that we found that journalists very rarely contacted the person whose quotations they used. That meant that the interviewee had a very slim chance of correcting any misunderstandings.It also opened up the opportunity for certain people to use the media to spread their own agendas without getting questioned.We used the social institutionalizing theory and the social responsibility theory to verify our findings.

The purpose of this Master?s thesis is to examine the function of public libraries on the social web, focusing on reading promotion and reading stimulation. For an understanding of the larger context regarding public libraries on the social web, we conducted online interviews via email with people in the Swedish library profession, together with a content analysis of various texts on the subject found in library journals and on the Internet. Furthermore to identify the public library's practice on reading promotion and reading stimulation on the social web, we did interviews with librarians at a public library on their use of a blog for this purpose, together with a questionnaire handed out to the library's users on their use and conceptions of the blog.The conceptual framework of this study consists of four key aspects in the theoretical and empirical definition of Library 2.0 presented by Holmberg, Huvila and Widén-Wulff. The results showed that the public library can create a substantial value through its use of the social web, but it?s necessary to have a clear vision of the desired outcome.