This essay is an investigation of the level- and importance of interactivity on YouTube for the active user. YouTube is a great example of a user-friendly Internet environment which enables the users to take part in a virtual community where they can create the content and, with the various functions the site has to offer, interact with each other. With Uses and Gratifications as a tool for this research we look at the motivations and needs of the user and how they come into play on the most popular video distribution site in the world today. Qualitative interviews on Swedish respondents give us insight in how the YouTube-users with their own words perceive this relatively new highly interactive era. We focus on a narrow group of the most popular age-group of YouTube-users to go deeper - not to expand.

We examined why file sharing is such a widespread phenomenon and what drives the persons that using file sharing, and what consequences it has on their consuming and ownership. We reached our goal by interviewing ten people who download files, using a qualitative method. We present the internet community where sharing files, copyright and the IPRED law are important ingredients for how the new generation consumer?s patterns look like. Today you can travel all over the world with a push on a button in just a few seconds.

Our digital society encompasses nowadays different channels, which includes social media where many users consider it as a platform where they can fetch news or exchange news and information. This leads to a large spread of news exchange in a very fast speed, which involves the global users within social media to be a part of this social interaction. This study is focused on how Twitter affects the usage of the user?s news consumption. By reaching out to our specific target audience, which includes Twitter users in Sweden, we made a web based survey with a content of relevant questions.

The aim for this thesis is to illuminate expectations and conceptions of senior housing from an individual perspective of seniors and how senior housing is put in relation to the process of ageing. Safety, community and accessibility are main notions for the seniors and therefore also in this essay. The method used for writing, analysing and interviewing is Grounded theory, with basis from social constructionism. Theoretical background comes from theories developed in social gerontology and gerotranscendence. These theories helps to give perspective to the analysis of the interviews.

This research outlines studies about the relationship between social integration process of Japanese immigrants in Sweden and how social media assists in this process. The purpose of this research includes: To find out the reasons of migration to Sweden for six Japanese immigrants, any difficulties that they faced at the beginning of their immigration process and/or any positive qualities that they found in living in Sweden, whether they have accessed social media since they have moved in, if they do so, how the social media has been used and also, whether the social media has had a role to play in contributing to help their social integration process. In addition, it has been considered whether the participants have plans to return to Japan. In Sweden, there is relatively small Japanese migrant population. This social science research paper is the first in Sweden which explores the immigration process of Japanese migrants into Sweden.

To work with environments outdoors for people, animals and plants is the main topic for the landscapearchitect. On several occasions the work is about public places that is to be in relation with other parts of the town. It is about the activities and the life that take place. The physical environment and the interpretation of it gives possibilities or obstructions for people who moves around or spend time in it.Since public places, parks and places for movement are used in daily life they strongly effect the people who use the places. The concequences of this effect can be positive or negative experiences.A positive example is a passage over a brook on the way to school while a negative one is to be afraid while passing a tunnel when it is dark outside. Other examples of concequences are stress effect from traffic noice or calming environments with twitter of birds. The physical environment is also a part of the total interpretation of a town.

The aim of this qualitative study is to examine the experience of participation among first line managers within community home care. The study is based on eight interviews with first line managers operating in a metropolitan area in Sweden. A majority of the interviewees worked in private companies.We have used two theories to interpret our empiri: Lean Production and Human Resource Management. The analysis resulted in seven themes: economy, leadership, participation, view on the organization, first line manager, private or municipally operated organization and expectations on the manager. Our results showed that all the interviewees experienced that they were participant in the organization.

Företag har sedan länge varit intresserade av mobil marknadsföring och då speciellt medplatsbaserade tjänster (Location Based Services ? LBS) som fokus. Ett stort hinder för denna nyamarknadföringskanal har då varit att hantera kundens acceptans till reklam i mobilen. Vårt syfteär att identifiera faktorer som visat sig vara kritiska och idag hanterbara för att uppnå en lyckadmobil marknadsföring. Den utförda empiriska studien pekar på att en stor del av befolkningenäger tillräckligt avancerade mobiler för att hantera en mer anpassad mobil marknadsföring.

With increasing wine consumption and a growing assortment at available to Swedish consumers, there is an interest in understanding the decision making process of Swedish wine consumers. In this thesis the expert phenomenon is studied with respect to wine through wine critic reliability: grading objectivity, understanding the process of wine criticism and possible critic influence on consumer behavior. Two studies were performed; a qualitative in-depth session of interviews with industry connoisseurs and a quantitative analysis of 589 online wine reviews. Our results indicate that wine reviews are highly subjective and defy prediction through analysis of external variables. Critics are likely to judge differently based on what information they have at hand, suggesting that expectations affect grading.

Flashspel är en väldigt populär form av ledigt spelande, men det finns fortfarande spelformer som är outforskade. Vi bestämde oss för att göra det ingen utvecklare hittills lyckats med, det vill säga att skapa ett så kallat ?Massively Multiplayer Online Flash Game?. Ett spel som konstant är uppkopplat till internet och lever vidare genom spelarna. Problemet ligger i plattformen.

The purpose of this Master?s thesis is to describe how Swedish public libraries use Web 2.0-tools and their experiences of using the tools. Focus of the study lies in the contact between public libraries and their patrons on the Web 2.0-tools. For the purposes of the study, the use of weblogs and MySpace were chosen for examination. The methodology used for this study was qualitative interviews.

This paper investigates the relations between the fantasy genre and the phenomena of escapism. It also delves into the factors which motivates consumption of various fantasy mediums. This is done through interviews with six different fantasy-consumers, along with two observations; of which one is performed at a science fiction convention and the other at a table-top role playing game. The study resulted in a basic understanding of escapism ? it is not limited to the fantasy genre, and fantasy consumers do not deny that fantasy is a form of escapism.

A constantly increasing number of magazines are using the Internet as a business channel. One of these is Allt om Mat (All about Food). Together with expressen.se, Allt om Mat developed a food website, alltommat.se, which was introduced at the beginning of 2008. In this essay we investigate how alltommat.se developed its service concept. Further, we look at how this development has influenced and been influenced by relations among the three actors and the users.

Real options analysis is a method for assigning value to flexibility in decisions, coming from uncertainty in future outcomes. This thesis ascertains to what degree this method is superior to traditional net present value analysis, with regards to ease of implementation in relation to the benefits from being able to measure the total value. Real options analysis is evaluated with a case study of the Swedish online gambling market, and conducted with the binomial framework of Copeland and Antikarov (2003). The authors find the sensible use of real options dependant on the specific situation to which it is applied, i.e. a certain degree of future uncertainty and managerial flexibility is necessary for justification of the increased workload.

During the 19th century the Elementary school and its teachers emerge in the city of Halmstad and in the parish of Veinge as well as in Sweden overall. The aim of the essay is to enthrone these teachers? conditions and a comparison is done between the teachers in these two places. The mate-rial that is used is for example minutes from the board of education in Veinge and the city council of Halmstad, collected works about the elementary school of Halmstad as well as litera-ture regarding the subject. The essay starts with a short background history about the Elementary school and its teachers.