The popularity of video games has been boosted by the rise of user-generated live streaming platforms, and the biggest of them all is Twitch. The popularity depends on Twitch alignment of live streamed video games. The stream is created by a player who broadcast and streams the video game online. The video game can then be watched by a viewer that is interested in the video game. In every stream there is an implemented live chat that allows the viewer to interact with the streamer while the stream is online.

The purpose of this study is to find out how Swedish Muslim girls use Facebook and its functions in constructing their Muslim identity on the platform. The study is based on a qualitative method which consists of nine interviews with Swedish Muslim girls between the ages 17-23 and who use Facebook daily.The study is based on the view of Facebook as a scene where individuals can perform for an audience. I have used Erving Coffman?s dramaturgical perspective that explains why individuals appear in an appropriate manner to achieve confirmation from their audience. I also used theories about identity construction, community and the theory about how individuals create a social presence online.

In the fragmented network economy of toady remote work for creative designers becomes mor eand more prevalent. This is good for a number of reasons. Mainly, creative designers can find work inside and outside of their region irrespective of where they choose to live. However, competing for jobs in a global market is harder, and the online presence of the creatives becomes their main shopping window. We have conducted a study, interviewing digital creatives in Västerbotten.

Title: Share anything Swedish ? a study of CommunityOfSweden.com (Share anything Swedish ? en studie av CommunityOfSweden.com).Number of pages: 57 (64 including attachments).Author: Daniela Brandel.Tutor: Else Nygren.Course: Media and Communication Studies C.Period: Fall 2008.University: Division of Media and Communication, Department of Information Science, Uppsala University.Purposes/Aims: To learn what happens when the public-private tourism organisation VisitSweden starts an online community, where anyone is free to post stories and photos about a Swedish experience, and to understand how a participatory culture can help an organisation develop relevant material and thereby reach a wider audience.Material/Method: The study is an analysis of VisitSweden's community CommunityOfSweden, its structures as well as VisitSweden's use of the information posted by the readers on the community. Hence the material consists mainly of content from the community www.communityofsweden.com and the webpage www.visitsweden.com. In addition, the study is also based on an interview with VisitSwedens communitydriver Tommy Sollén.Main results: Members of CommunityOfSweden help VisitSweden to promote Sweden. This is possible because the community posting format and the participatory culture within the community are well designed and planned by VisitSweden, even though the organisation was not completely sure about the outcome.

Many? luxury? companies? within? the? fashion? industry? today? choose? to? extend? their? brands downwards? in? order? to? reach? new? customer? segments? and? hence? increase? their? profitability.? A? brand? extension? strategy? that? leverages? the? core? values? of? the? luxury? brand? is? a ?new ?possibility ?for ?luxury ?brands ?to ?position ?themselves ?towards ?a ?broader ?customer ?base.?? Meanwhile? there? is? a? risk? that? the? extension? dilutes? the? image? of? the? luxury? brand? and? has? a? negative? effect? on? the? company? in? the? long? term.? Thus? a? tradeoff? exists? between? becoming? more? accessible? and? maintaining? the? exclusivity? of? the? luxury? brand.? The? objective? of? this? thesis ?is ?to ?investigate ?how ?luxury ?brands ?that ?perform? downward ?brand ?extensions ?to? reach? new? markets? can? succeed? with? this? strategy? without? diluting? the? brand? image.? This? is? achieved? by? studying? the? perceptions? of? the? new? target? segment? towards? the? extension? of? luxury? brands.? The? results? of? the? study? show? that? the? risk? of? brand? dilution? is? minimized when? the? core? values? of? the? luxury? brand? are? transferred? to? the? brand? extension? while? the extension ?at ?the ?same ?time ?is ?successfully ?targeted ?towards ?the ?specific ?customer? segment..

The purpose with this thesis is to investigate how Swedish clothing companies create and communicate a personality for their brand. Case studies were conducted with three companies: Nudie Jeans, Koppartrans and J.Lindeberg. These firms can be considered as established clothing brands nationally as well as internationally. The study found that individualism, logotype and moral standpoints play an important role in the creation and the communication of a brand?s personality.

Purpose: The purpose of this study is to do a brand survey of Metro in Karlstad. The study will originate from the terms ?brand identity? and ?brand associations?, where the brand identity is the organization?s desired view of the brand, and the brand associations define the associations held by the consumers.Issues: What is Metro?s brand identity? What are the brand associsations of Metro in Karlstad? How well do the brand identity and the brand associations correspond?Theoretical framework: The study is done from the perspective of media and communication studies, where the theoretical terms are defined from literature regarding brands.Method: The study is carried out using a qualitative document analysis, interviews, and a quantitative survey. The document analysis was made on Metro?s own documents regarding values and target audience.

Abstrakt Titel: Affärsmodellen kring ett Community Författare: Gezim Pirku & Kreshnik Goga Handledare: Gunnar Ågren Institution: Managementhögskolan, Blekinge Tekniska Högskola Kurs: Kandidatarbete i företagsekonomi, 10 poäng Syfte: Syftet med vårt arbete är först och främst att undersöka vad aktuell teori säger om affärsmodeller för traditionella respektive Community företag. Sedan skall vi bestämma om teorier av ett Community företag stämmer med ett verkligt Community. Metod: Kvalitativ datainsamling för den teoretiska delen och frågeformulär för den empiriska undersökningen. Slutsats: Vi fann att skillnaderna i vad teorierna säger om Communitys och ett riktigt Community inte är stora utan man tar till sig de strategier som teorierna beskriver.

Ragnarök Online en plats på nätet, ett online-spel, där människor från hela världen möts och samverkar. Det är i detta möte personer emellan som den virtuella miljön Ragnarök Online skapas. Målet med denna uppsats är att visa på hur människor interagerar i, och skapar denna plats på nätet. Varför spenderar folk tid i virtuella miljöer? Är det annorlunda att agera i en virtuell miljö? Dessa är några av de frågor vi kommer att möta i texten.

With the technological development of the last decades, an increasing number of genealogists are carrying out their research online. The purpose of this master?s thesis is to examine how and why genealogists' information behavior has been influenced by the use of online services for genealogy. Using a conceptual model of genealogists' information behavior as theoretical basis for the study, I examine how the use of online services affect genealogists? search process, what information they are looking for and what information resources they use.

The thesis provides with the broad overview about the consumer awareness of the gender dimension within brand personalities. The research contributes to branding theory and gender studies and demonstrates that consumer gender influences does not influence the perceived brand personality gender. However, it also shows that consumers prefer brands with a clear gender, but not necessarily the same gendered brands..

With this essay we want to enlighten the problems to match the brand image an enterprise has with their determination of prices. The purpose with this study is to examine how customers apprehend when cloth enterprises extend their brand in the same category. Further we want do identify how this kind of brand extension can affect the position on the market the enterprise has. Thereby we want from incumbent relevant theories develop factors which enterprises ought to take into consideration at the time of a brand extension in the same category..

This study examines how the local rescue services relate to the brand of the rescue service and the concept of brand management. To understand the attitudes against the brand and brand management, empirical data, theoretical modelling of brand and current laws have been discussed together in a try to get an overview how the rescue services practically works with the brand. The study results are based on a questionnaire survey and qualitative semi-structured interviews. The survey was sent to employees working with the communication of the rescue service. The interviews were held with two employees working with the communication of the rescue service and two fire chiefs.

Background: Brand strategy tends to become an important management issue. It is therefore interesting to reach a greater understanding about how companies work to make their existing brands stronger. The purpose of a brand is to influence the customers? view of the brand image. The literature is insufficient concerning how leaders handle the process of repositioning a brand, in order to change the brand image.

Uppsatsens undersökning bygger på en studie av den officiella Scientologikyrkans hemsida: www.scientologi.se. Den frågeställning varpå uppsatsen främst baseras på är: På vilket sätt förmedlar Scientologikyrkan sitt budskap via www.scientologi.se? Tidigare forskning kring ämnet är väldigt knapphändig vilket motiverar valet av uppsatsämne. Uppsatsens teoretiska utgångspunkt baseras på Christopher Hellands begrepp religion online och online religion. Studien lägger därför stor vikt på huruvida Scientologikyrkans svenska hemsida är en religion online eller en online religion.