Under det senaste decenniet har en utveckling skett i den virtuella världen, då Internet har kommit att bli en försäljningskanal där konsumenter numera kan handla produkter online. I takt med denna utveckling har även företags förutsättningar för att skapa förtroende förändrats. Idag ses förtroendeskapande som det viktigaste elementet vid försäljning på webben, då ett förtroende kan reducera den osäkerhet en konsument många gånger upplever inför ett köp på webben. Denna osäkerhet härrör avsaknaden av den fysiska tillgången till såväl produkt som butik. Med bakgrund av detta utgör en hemsidas produktinformation en central faktor för förtroendeskapande vid försäljning i webbutik.

Purpose ? The purpose of this study is to identify and describe how consumer perceptions regarding information quality, sender credibility and effect of eWOM-communication differ between Facebook and Prisjakt.Approach ? Based on previous research an analytical model was designed. The parts in the model were the aspects of the problem which the present study aimed to examine. An experimental design was applied in which ten students at Örebro University were exposed to a scenario where they took part of eWOM-communication concerning a specific product on Facebook and Prisjakt and then had to answer questions in an interview. The analytical model formed the base of the interview guide used in the interview and the specific product was chosen with help from a focus group.Implication ? The study illustrates that consumers may perceive the quality higher on Prisjakt while the sender credibility can be perceived higher on Facebook.

Sedan tidigt 90-tal har internet utvecklats och fått ett större inflytande på marknaden. Web 2.0 har varit en del i den utvecklingen och definieras som en teknologisk infrastruktur som har aktiverat det sociala fenomenet på webben. Web 2.0 har där igenom gett konsumenter en möjlighet att kommunicera med företag via sociala medier. I och med utvecklingen av Web 2.0 kan företag interagera med sina kunder genom nya kommunikationskanaler såsom Facebook, Twitter och Youtube med flera. Sociala medier har en ekonomisk fördel då marknadsföring kan genomföras till en lägre kostnad.

A peripherally inserted central catheter (PICC line) is a catheter that is inserted through a peripheral vein in the arm and then on to a central vein in the chest. It is used to give injections and infusions and to take blood samples of patients who need treatment for longer periods.The aim of this study was to investigate nurses' perceived knowledge of the care and use of PICC line in wards where PICC line does not occur daily. The aim was also to investigate if the nurses expressed a need and wished for more knowledge to be able to use PICC line, and if PICC line is not used investigate the cause of that.The study was of a descriptive design with quantitative approach. An online survey was answered by 40 nurses from five wards at a university hospital in central Sweden.A large number of the nurses who responded to the survey reported that they lacked knowledge of the care and use of PICC line. Despite this, three-quarters of the nurses usually use PICC line at the infusion / injection / blood tests on patients with PICC line, if they are cared for in their ward.

Today there are many technical solutionsfor the e-commerce industry, incombination with a change in behavior ofthe end user. The consumer of todaydemands more availability andconvenience.This Master?s thesis has examined thecritical aspects of e-commercecompanies, as well as how they candevelop their e-commerce to create valuefor the end user. The aim has been toidentify the more and less importantfactors of the e-commerce business, andto investigate the extent to which thesefactors are used in the e-commerceindustry. To answer these questions, aninteractive, online questionnairecustomized for e-commerce companies wasdeveloped.

The aim of this thesis is to examine one part of Amazon.coms recommender systems: Similar Items. The purpose is also to show the difficulties with subject access, i. e. to find a similar book to the one you just read; problems with traditional systems versus the usefulness with recommender systems like Amazon.coms Similar Items. Similar Items presents a set, a cluster of related items to a given item based on customers co-purchase.

This is a two years master?s thesis in Archive, Library and Museum studies, which purpose is to find out what ideas there are about school libraries and to get an idea of how informants interpret the new Education Act, which requires all students to have access to school libraries. Another intention of this paper is to highlight the potential rural-related attitudes of the responents. The study includes the sparsely populated municipality of Krokom and is based on interviews with librarians, the school director, principals and politicians who work there. The theoretical basis for this paper is Loertscher?s model för school libraries and a centerperiphery perspective.

The ever-evolving information technology gives users more opportunities, but also put higher demands on them. The digital agenda of the state and society clarifies the objectives and effects academic libraries? development. E-books influence the development of organizational, economic, legal and political perspectives. At the University Library in Gävle work is ongoing. The process is controlled by the acquisition policy which makes it clear that e-books should be purchased if possible.

The private forest owners play a key role in the supply of round wood to the Swedish forest industry. Today it is a keen competition between forest companies about the wood from private forest owners. In order to get access to the wood from the private forestry you need to be an attractive collaboration partner, who can offer long-term collaboration, service at top-level, and acting for good prices to the forest owners. This work aims at analysing the situation on the market today. It gives Sveaskog purchase department a good view of the forest owners? opinion in general about the existing purchase activities. Forestry service level and timber prices are determining factors for a successful relationship between forest company and forest owner.

Because social media is personal and reaches users directly, it has become an important means of communication for companies trying to reach out to their audience (Nygren & Wadbring, 2013). Especially the possibility of interactivity has been discussed as social media's big advantage. But how much two-way communication is actually possible on social media? This is a quantitative study that focuses on how Swedish Facebook users in the ages of 16-25 interact with companies on the social network. The aim was to contribute with increased information and knowledge about how the users mentioned above interact with the companies as well as how the users perceive the companies communication and presence on Facebook.

Denna uppsats undersöker vad spelare vill uppleva i sitt karaktärsskapande iolika spel. Syftet med arbetet har varit att få bättre förståelse för vad enanvändare vill ha ut av sin karaktär och sitt karaktärskapande.Frågeställningen i arbetet löd: ?Vad är för en designer viktigast att tänka pånär man designar en karaktärsskapande del i ett spel?? Förhoppningen varatt få en djupare förståelse för karaktärsskapandets karaktär för att bättrekunna designa den karaktärsskapande delen i ett spel. Undersökningengenomfördes med en kvalitativ metod för att belysa frågorna djupare. Förstskapades en kvalitativ intervju, och efter intervjuerna skapades tre nyafrågor som lades ut på två internetforum med inriktning mot MMORPGs.De spelare som verkade vara mest intresserade av karaktärsskapande ochprocessen kring karaktärsskapandet, var de spelare som ibland ägnade sig åtrollspelande.

AbstractThe purpose of this essay is to study how undocumented migrants situation is constructed inSwedish massmedia discourse. The purpose has also been to study how the compromisedhuman rights of undocumented migrants in Sweden are legitimated in massmedia discourseand how resistance is constructed. The following main questions have been processed in this essay:- How are undocumented migrants and their situation constructed in Swedish massmediadiscourse?- How is society?s part in the situation constructed?Following questions are related to the main questions:- How is the situation that undocumented migrants face in Sweden legitimated in discourse?-What social consequences do the constructions have for undocumented migrants and for theSwedish society?The questions have been answered through a discourse analysis on empirical materialconsisting of ten news clips from Swedish public service television SVT and ten articles fromthe online editions of the main national newspapers Dagens Nyheter, Svenska Dagbladet, Aftonbladet and Expressen. The analysis was done with analytic methods from discursivepsychology and with the sociological theories at hand in this essay.The conclusions drawn from the analysis are that the situation is constructed according todifferent interpretative repertoires drawing on humanitarian discourses and economicdiscourses, which lead to separate social consequences and ideological categorisations of ?usand them?.

SammanfattningVia Internet kan vem som helst idag komma i kontakt med i princip vilket lands kultur somhelst. Många är de människor som har intresserat sig, och fastnat, för sydkoreanska artister ochidoler. Ett av många fan-forum online dedikerade till den sydkoreanska tjejgruppen So NyuhShi Dae är Soshified.com. Genom att sammanställa och analysera svaren från en enkät, samtstudera befintliga diskussionstrådar på forumet tar jag reda på hur fansen förhåller sig till sigsjälva, sin omgivning, andra fans, idolgruppen och Sydkorea.Resultatet blir en salig blandning av identitetsskapande processer, massmediepåverkan,självbild, sexualitetsbestämmande konsumtion, musikens roll i människors liv och, sist menabsolut inte minst, fanskap. Genom sitt fanskap har idolgruppens fans möjlighet att skapa sigden identitet och vardag de önskar.

I samband med teknologins snabba utveckling har internetanvändningen ökat drastiskt sedan början av 1990-talet. Under detta decenniums snabba IT-utveckling, då internet blivit mer tillgängligt för de flesta individer, uppkom onlinespel på internet. Många nya företag försöker slå sig in på marknaden vilket har bidragit till en mycket hård konkurrentsatt marknad. De små och nystartade spelbolagen konkurreras dock ut medan de stora spelbolagen bara blir större. Forskarna har under uppsatsens gång forskat fram vilka faktorer som är viktiga för att små onlineföretag skall kunna överleva i denna hårt konkurrensutsatta bransch med hjälp utav ett kundperspektiv.

The aim of this thesis was to look to the organization of people through social media and the Internet. Our study was conducted with a current event in focus. We began our study by examine the protests that had arisen as a result of that the American proposed law called "Stop Online Piracy Act" (SOPA)was presented. With our main focus on SOPA we began to investigate those discussions and debates that during a limited period of time were conducted on a large social news site, Reddit.com, which is a form of social media. We focused on the way that people expressed themselves over social mediawhen it comes to political issues and also whether or not Internet activism can have an effect in the society.