På Facebook är man författare till sin egen digitala självbiografi. Sociala medier och socialanätverk har gjort det möjligt för användare att kunna forma den bild av sig själv man vill visaomvärlden. Vi har gjort en studie om vilka strategier man använder sig av för att dela bilderoch vad dessa bilder säger om användarens identitet. Med hjälp av tidigare forskning samtvår egen studie bestående av intervjuer och enkäter har vi kommit fram till att man ofta delarbilder för att ta kontakt och känna gemenskap med andra människor/användare. Användarnavi undersökte vill visa den bästa bilden av sig själva samtidigt som användarna vill visa en såverklighetstrogen bild som möjligt.

Is social media becoming a new form of interview? This is a quantitative study about the use of quotations from social media in Swedish newspapers. We chose the online editions of two of Sweden?s biggest newspapers for this, namely aftonbladet.se and dn.se.Although we noticed a big difference between the more serious dn.se and the more scandal-oriented aftonbladet.se both newspaper still frequently used quotations from social media.The thing that we found most troublesome about this phenomenon was the fact that we found that journalists very rarely contacted the person whose quotations they used. That meant that the interviewee had a very slim chance of correcting any misunderstandings.It also opened up the opportunity for certain people to use the media to spread their own agendas without getting questioned.We used the social institutionalizing theory and the social responsibility theory to verify our findings.

The purpose of this Master?s thesis is to examine the function of public libraries on the social web, focusing on reading promotion and reading stimulation. For an understanding of the larger context regarding public libraries on the social web, we conducted online interviews via email with people in the Swedish library profession, together with a content analysis of various texts on the subject found in library journals and on the Internet. Furthermore to identify the public library's practice on reading promotion and reading stimulation on the social web, we did interviews with librarians at a public library on their use of a blog for this purpose, together with a questionnaire handed out to the library's users on their use and conceptions of the blog.The conceptual framework of this study consists of four key aspects in the theoretical and empirical definition of Library 2.0 presented by Holmberg, Huvila and Widén-Wulff. The results showed that the public library can create a substantial value through its use of the social web, but it?s necessary to have a clear vision of the desired outcome.

Relationship Marketing - will banks be able to handle higher consumer mobility in the private market?The purpose of this paper is to gain an understanding of the factors that affect customer loyalty to the bank. Consumer mobility will probably increase as a result of political changes and pressures on the private banking market to become more competitive. This study was carried out using semi-structured interviews and were transcribed and analyzed with the help of models and theories centered on relationship marketing. The theories describe loyalty, the customer lifecycle and relationships between customers and organizations.

This work applies intersectionality to five Somali women self-narratives and focuses on their identities and positions in Swedish society, but also their relation to Somali society. Since people constructs in relation to the environment, this work studies the impact of environmental confirmations of their own self. Intersectionality is brought into the social work with an operational attempt, and shows how critics of power and interplay between theories and empirics can provide new knowledge. Intersectionality also demands some alterations of the social constructionists? idea of the ego.

The e-commerce in Sweden has increased each year for the past several years, but still just over half of all the consumers feels worry about payment security. This could be the reason why over half of the consumers just shopped about one time on the Internet during the whole year of 2009. Another reason could be that the many consumers have a lack of trust to the different payment methods that are available during payment on the Internet, because they might don't possess enough knowledge regarding the payment methods and their security. If the consumers were to gain more knowledge about the payment methods and their security, it may lead to that the they would feel more comfortable when shopping online, and do it more frequently. It is this that will be investigated in this paper.The purpose of the paper  is to research if consumers believed knowledge concerning the different payment methods available on the web and their security influence the consumers trust in the payment methods.

This report is a market research for the company 4 Body and Mind, a start-upcompany that works with personal training online. They wanted to know if themarket for elderly care could be interesting for them to enter. This report is hence aresearch of the market for health and welfare technology in elderly care within thepublic sector in Sweden. A general fact is that the world's population is getting older.This combined with rapid growth of individuals in the age 65+ changes the demandson the elderly care in Sweden?s municipalities.

Most of the information online is difficult for people with cognitive disabilities to understand and assimilate. In this project I have had the expectation that this is possible to change. In cooperation with FUB, a Swedish organization working for people with cognitive disabilities, I have studied how to adapt content, pictures and writing to persons with the levels of mild to moderate cognitive disabilities. I have also taken the perspective ?design for all?, which means that you adapt a design for the weakest persons in the society to make it work for everyone.The purpose of my work is to study how to create a web text where content, writing and pictures are incorporated.To examine how to do this I have conducted qualitative interviews in which I have let the informants look at and read four different texts.

Denna rapport ämnar beskriva framtagningen av en applikation för Android riktad mot aktiva inom ridsporten. Under många tävlingar inom ridsporten har tävlande och åskådare svårt att snabbt få tillgång till resultaten på plats. Projektet ämnar öka tillgängligheten till resultat och startlistor, vilket resulterade i en prototypapplikation för Android.Rapporten beskriver hur det i början av projektet genomfördes en förstudie där projektgruppen tittade närmare på Equipe AB:s webbtjänster samt skapade en öppen marknadsundersökning som låg till grund för utvecklingen av applikationen. Rapporten tar även upp projektets utvecklingsprocess, Scrum. Efter färdigställande av en prototyp av applikationen genomfördes användartester för att utvärdera de olika delarna och samla data inför vidare utveckling.I rapporten beskrivs prototypen, där basfunktionerna är presentation av start och resultatlistor, onlinelistor, bevakning av en start och lista alla aktuella tävlingar med respektive tidschema.

The aim of this thesis is to examine how different kinds of information seekers are evaluating information quality in the information flow online. To address the problem stated, qualitative interviews were carried out with a librarian as a reference person and a group consisting of journalists and scientists. The result of the study implies that the reference person is well aware of the strategies employed by her in the search process. However, the respondents are not aware of the strategies they are actually using. An explanation is the respondents lack of education in information seeking.

This essay covers computer gaming as seen from a perspective of gender theory. The main purpose of the essay is to examine women?s relationship to computer games, and more specifically women?s attitudes to the games they play. The theoretical basis for this essay is sprung from a hermeneutic perspective. The empirical basis for analysis consists of two in depth interviews and game analysis of the two computer games Counter Strike and Final Fantasy XI.

Problem Discussion: Today the banks manage three central products: mutual funds, mortgages and bank accounts. Banks have authority and credibility, the services and the products they offer and sell can sometimes be difficult to understand. Customers are offered a large number of investment options with varying risk profiles. These developments have created an increasing need for knowledge and information among customers. The financial advice that the financial firms provides, remains a very important activity from a customer view.

Den nya undervisningsmetoden Flippat Klassrum är ett alternativ till den traditionella undervisningsmetod som för närvarande dominerar matematikundervisningen. I Flippat Klassrum ser eleverna på en förberedd föreläsning online redan innan de kommer till lektionen så att arbetet där går direkt på förståelse av det förelästa, sakdiskussioner och hjälp med problemlösning.Syftet med litteraturstudien är att undersöka huruvida den alternativa undervisningsmetoden Flippat Klassrum kan förbättra den svenska gymnasieskolans matematikundervisning. De två frågeställningar som lades till grund för studien är: 1. Vilka argument finns för och emot att använda undervisningsmetoden Flippat Klassrum i matematikundervisning? 2.

Diskriminering, trakasserier och våld är något som homo, bi- och transsexuella får utstå i stora delar av världen. Hbt-personer löper stor risk att försättas i fattigdom och ställas utanför samhället på grund av deras sexuella läggning. Fram tills nu har hbt-frågor varit i stort sett osynliga i internationellt utvecklingssamarbete, även då vissa positiva framsteg kan skönjas. Till exempel  upprättade år 2011 FN en resolution som enkelt uttryckt innebär att alla människor ska ha lika värde och rättigheter oavsett sexuell läggning eller könsidentitet. Föreliggande uppsats har som syfte att undersöka hur hbt-perspektivet inkluderas i det svenska utvecklingssamarbetet. Inom det svenska utvecklingssamarbetet finns sedan 2006 en policy och en handlingsplan över hur hbt-personers rättigheter ska inkluderas inom alla arbetsområden.

För att dagens företag ska kunna vara konkurrenskraftiga så är det av största vikt att de tar till sig den nya Internettekniken. På så sätt kan information om kunderna utvinnas samtidigt som relationer stärks. Syftet med detta arbete har varit att med stöd av information om kunderna samt befintliga teorier utreda hur företagets hemsida kan utvecklas i syfte att bygga relationer med slutanvändarna genom att skapa mervärde. Arbetet har visat att Internet erbjuder stora möjligheter att stärka relationen med slutanvändarna, något som gynnar både företaget och kunden. Först och främst bör företaget säkerställa att slutanvändaren hittar till hemsidan.