Metaphors and their use as a rethorical vehicle are examined. Two texts, one in Chinese and one in Swedish, are compared and analyzed to determine the extent to which the associations they create successfully capture the author's intent. Seecondarily, a shift from the assumptions that rhetorical analyses often assume (read: antiquity and Aristotles) to a more abstract internal human platform is suggested. Neurological and cognitive research is cited in support of this shift.The essay examines the question: How can metaphoric contribute to conveying the communicator's intention? By comparing metaphorics used by an historical Chinese rhetor with those used by a contemporary Swedish rhetor.

Densification is one of the urban visions for sustainable development - a vision that has become a part of the solution to the unsustainable sake dilemma. With the dense city land will be saved, energy consumption reduced and social cohesion improved. The dense city is considered to be ecologically, economically and socially sustainable. Applying an urban design concept has thus proven to be problematic. Density has been found to be a complex concept which is far more complicated than measuring how much built surface that needs to be covered. It is also not disputed what different degrees of densification mean and whether densification in itself is sustainable.

Because of new emission and on board diagnostics legislations, heavy truck manufacturers are facing new challenges when it comes to improving the engines and the control software. Accurate and real time executable engine models are essential in this work. One successful way of lowering the NOx emissions is to use Exhaust Gas Recirculation (EGR). The objective of this thesis is to create a mean value model for Scania's next generation EGR system consisting of a poppet valve and a two stage cooler. The model will be used to extend an existing mean value engine model.

Anne Charlotte Leffler, Victoria Benedictsson and Frida Stéenhoff were all part of the Modern Breakthrough in Swedish literature. By utilizing Jürgen Habermas theoretical works on communicative action, and Nancy Fraser?s supplementary reading of his theory, this essay makes clear that the authors? struggle for an understanding and a rethinking of social norms in their plays Skådespelerskan (1873), Romeos Julia (1888) and Lejonets unge (1896) can be read as a contribution to the public debate. Dialogue has a key function for female authors during the Modern Breakthrough. Women and mens? possibilities to take part in conversation and argument as equals, requires the professional woman?s transgression and access to the privileges of both public (State) administration ? ?system?, and world of everyday life ? ?lifeworld?.

Vår studie är gjord för att se om det finns någon skillnad i mellanstadieelevers beteenden i klassrum respektive idrottshall. Våra frågeställningar är: Finns det skillnader i beteendena hos mellanstadieelever i idrottshallen respektive i klassrummet? Finns det några skillnader mellan pojkars och flickors beteenden? Hur yttrar sig eventuella skillnader och vad beror de på? För att komma fram till detta har vi använt oss av observationer som metod och observerat årskurs fem-klasser på två olika skolor. I arbetet har vi kopplat vår empiri till Connells teori om hegemonisk maskulinitet och Goffmans beteendeteori Front-stage och backstage. Vi har också använt oss av behaviorismens grundläggande tankar om hur en miljö kan påverka ett beteende.

The purpose of this study is to examine a brand?s green marketing and its consumers? perception of it in order to compare these views. The idea is to find a potential gap and what effect it may have on the brand. A case study has therefore been made with the grocery market brand Coop with focus on organic food. The material used consists of texts from Coop?s website to represent their brand.

According to law all Swedish authorities must express themselves using correct, plain and comprehensible language whenever they communicate with the citizens in order to make it easy to understand what needs to be known to participate in the Swedish democratic society. I would like to explore if there are more tools than the language that could be used to make their communication easier to comprehend, in this case images and stories. In this essay I will investigate the relationship between the written words and the visual components ? images and illustrations ? in brochures from Swedish authorities. I will also try to identify possible narratives in the brochures, and examine the functions of these narratives.

One aim of this thesis has been to trace the driving forces among active members of the Swedish Pensioners? Interest Party (SPI), but also to render how party values and ideas are connected to the concepts of is-sue space, distrust, and New Party Politics (mainly populism). Since there are several pensioners? parties in other countries, my second aim has been to investigate whether the party is a result of a diffusion proc-ess of copying a successful equivalent party; in other words to find out whether a master frame has inspired the forming of a Swedish pension-ers? party. Through interviews and document analysis, I have found seven issue dimensions explaining the motives behind my respondents? engagement in the party.

The main purpose of this study has been to explore and determine how the journalistic work was used by internet users to start and keep a discussion on the internet going.We started in the aftermath of a local arson in a town of Sweden, where a discussion on the internet forum Flashback and the local newspapers commentary fields was raised.We have used these discussions to study what part the journalistic work play in these events. To do that we used a critical discourse analysis and a rhetoric analysis to investigate how these discussions use news articles to make their point. We divided the comments into four different categories, which are comments about understandings of the event, comments that talked about the matters of fact, criticism pointed at the newspaper and comments that identify the offenders.The result of the analysis shows that both forums use journalistic work as facts in their discussions. Both also use earlier articles that were written before the arson, to make their point in the discussion..

På grund av vårt stora och gemensamma intresse för konståkning valde vi att sätta upp en isshow i samarbete med Lunds konståkningsklubb. Rapporten behandlar hur det är att försöka leda ett projekt i en ideell förening samt tar upp vikten av kommunikation och ledarskap för att ett projekt ska lyckas. Den tar upp problem som uppstått under projektets gång och hurdana lösningar vi funnit till dessa problem. Vi har också undersökt hur man ljussätter en isyta och hur man går tillväga när föreställningen som ska ljussättas inte står färdig förrän dagen före premiär..

A reading campaign, Läsrörelsen The Reading Movement took place in Sweden 2000 until 2002. It was started by some adult educationists, and was supported by over 120 organizations. The aim of my study was to examine which messages the campaign wanted to mediate. As the campaign meant that reading was important for democracy, I wanted to study if there was any public debate about reading around 1900 when the democracy process had just started in Sweden. I have also studied if reading is regarded in the same way by the rulers of Sweden as it was by the campaign.

Through a discourse theoretical apparatus, this study examines Sweden's national curriculum, which is constructed for primary schools, pre-school class and leisure time classes. The study also examines the syllabus in physical education and the supplied comment material to the syllabus, the above mentioned material all valid from 1 July 2011. Using cultural researcher Marianne Winther Jørgensen's and communication researcher Louise Phillips interpretation of the political theorists Ernest Laclau and Chantal Mouffe's discourse theory, the study identifies several discourses in the new curriculums. The analysis shows that the curriculums writers construct their expectations through a rhetoric that is perceived as instructional and descriptive. The analysis identified eight discourses, woven into three "orders of discourse", the body, health and physical education.

Weekly lifestyle magazines constitute an important role for many young people these days. Their purpose is to inform and entertain a broad public within subjects such as fashion, friends, relationships, men and beauty. Frida and Veckorevyn are two big magazines that have a big influence on young women. One subject that frequently occurs is articles about men, written by women. This study focus on how (with which qualities and weaknesses) these women choose to subscribe men.

Med grund i retorikens återkomst i ämnesplanen för svenskämnet på gymnasiet är uppsatsens syfte att genomlysa retorikens plats i undervisningen, att undersöka lärares förhållningssätt till och genomförande av undervisning i muntliga framställningar. Syftet har konkretiseras genom de två frågeställningarna: Vilket förhållningssätt uppvisar svensklärare på gymnasiet till muntliga framställningar, med avseende på betydelse för elevers betyg och kompetens samt dess relevans i förhållande till andra moment i kursen? Hur ser svensklärare på organisationen av muntliga framställningar i svenskämnet? För att leva upp till syftet och besvara frågeställningarna har tre halvstrukturerade djupintervjuer genomförts, och dessutom har två informanter lämnat in listor på de begrepp som används i undervisningen kring muntliga framställningar. Både tidigare forskning och uppsatsens undersökning visar på skilda förhållningssätt gällande muntliga framställningar i svenskämnet och dessutom framkommer varierande organisation av undervisningen. Inget enhetligt resultat uppnås, istället påvisar uppsatsen en bristande konsensus i frågan..

This thesis investigates the possibilities offered to a working landscape architect by anincreased and altered use of digital 3D environments. A basic assumption is that increased useof digital three-dimensional environments promotes the creative processes and presentationoptions of landscape architects.The thesis is based on literature studies and communication with working landscapearchitects, and includes an investigation of the visualization methods available in the Blender3D modelling software. The thesis provides a thorough survey of what it means to model inthree dimensions, as well as of what modelling methods are feasible for a landscape architectto use. As landscape architects, we work with human and unique processes, and thus it isdifficult to develop standardized and automatic software for our profession. One possiblesolution is to turn to open source development, where software and models are shared andanyone can contribute.