On the behalf of the European commission suggestions were made on how to increase the usage of public transportation in cities in Europe. A suggestion on how to make public transportation more popular was to use more emotions when marketing public transportation. However, according to theory emotional marketing is best suited for products that have a more hedonic character which public transportation does not usually have. The aim of this report was to investigate if emotional marketing could have a more positive effect on the attitude toward public transportation than less emotional marketing. Ads for the metro in Stockholm were made and it was tested to what degree they conveyed positive emotions.

Sweden is a multi cultural country, where almost twenty percent of the population come from another cultural background. This study examines to what extent people with a foreign origin appear in two local, Swedish newspapers, Barometern and Östra Småland, and what role they are given. Do they appear as foreigners or immigrants or do they figure as any Swede, irrespective of their origin background?We have made a review by studying pictures of people with a foreign origin, based on name and appearance. During the time period, March 1st ? April 30 th 2010, there were 2206 articles with pictures of people where 189 of them did show people with a foreign origin.

Nearly nine percent of the population in Sweden are 75 years or older. Still they consume more than a quarter of all medicines. This increased use, is specially noticeable in nursing home residents, where the elderly is using a average of 8-10 preparations per day. According to the National Board of Health and Welfare in Sweden, the number of drugs and specially psychotropic drugs, has proved to be a risk factor for drug-related problems among the elderly, such as drug interaction and side effects. Routines for regular and systematic follow-up of drug prescription and utilisation reviews were not extensively implemented.

The purpose of this essay is to examine and compare how womanliness and manliness reveal themselves in different children?s books, mainly focusing on the concept of gender, in both text and images aspects. The questions I have chosen to interrogate are the following:How is the male and female role represented in children's books from a gender perspective, in both images and texts? What gender is generally the main character in children's books? What clothes are the characters wearing in children's books? What kind of occupations do the characters practice in children's books? What kind of qualities or attributes do the characters possess in children's books?When it comes to the selection of the method, I have chosen the use a qualitative method, where I use both a text and image analysis. The essay is based on Hirdman's and Hardning's gender theories and alsow on Nikolajeva's theorie about male and female.

Aim: The aim of the current study was to investigate nurses? experiences of caring for palliative patients in palliative home care, and to examine the coping strategies they use.Method: The study was empirical descriptive with qualitative approach. The data was collected by nine semi-structured interviews and analyzed by using manifest content analysis.Result: By analysing data three categories: Positive experiences of palliative home care, Stressful experiences of palliative home care and Problem-focused coping strategies, and 15 subcategories, were distinguished.Conclusion: Experiences of palliative home care were both of positive and challenging characters. Stressful situations were managed by problem-focused coping strategies. Nurses are in need of the work situation at home to become more ergonomic and designed to protect the nurse?s physical wellbeing.

SammanfattningFunktionshinder och arbete bildar tillsammans ett aktuellt ämne som ses behöva ökadekunskaper för att nå Sveriges målsättning om ?Ett arbetsliv för alla?. Inom området diskuterashur och vad som kan genomföras i syfte att minska det utanförskap och fördomar som kanfinnas.Idag finns möjligheten för individer med funktionshinder att arbeta i en anpassadarbetssituation. För att uppmärksamma individens egen upplevelse av ovanstående valdeförfattarna att genomföra en kvalitativ studie med syfte att beskriva individens upplevelse avatt arbeta i en anpassad arbetssituation. Författarna använde målinriktat urval och genomfördedärefter ostrukturerade intervjuer med tio informanter som arbetar i en anpassadarbetssituation, vilka berättade och delgav sina upplevelser.

Psykiska besvär har de senaste åren framträtt som en av de ledande orsakerna till sjukfrånvaro för personal inom vård och omsorg, och det finns en tydlig koppling till den psykosociala arbetsmiljön. Känsla av sammanhang (KASAM) och self-efficacy har i tidigare forskning haft ett samband den psykosociala arbetsmiljön och syftet med nuvarande studie är att undersöka om sambandet återfinns även för anställda inom vård och omsorg. I undersökningen användes en enkät bestående av work related sense of coherence (WSOC), Occupational Self-Efficacy Scale (OSES) samt för psykosocial arbetsmiljö Karasek och Theorells krav, kontroll och stöd baserat på items från QPSNordic -34. Enkäten administrerades till 155 anställda inom vård och omsorg och 54 besvarades. Resultatet visade signifikanta positiva korrelationer mellan KASAM, self-efficacy och kontroll samt stöd.

Buller är ett stort arbetsmiljöproblem, som kan leda till ohälsa. Det är viktigt att personal som i sitt arbete löper risk för hörselskador använder hörselskydd. Studiens syfte var att beskriva och jämföra användning av hörselskydd bland personal som arbetar i bullrig arbetsmiljö inom verkstadsindustrin. Studien var en tvärsnittsstudie med en deskriptiv och komparativ design. Data samlades in med hjälp av en enkät.

The Oresund Region, consisting of the Swedish county of Scania and the Danish islands of Sealand, Lolland, Falster and Bornholm, is widely recognised as a successful example of European cross-border co-operation. The purpose of this region building project is to form a cross-border fully integrated functional region in order to accomplish a high level of economic growth and employment.This thesis argues, by the means of discourse analysis, that the project can be viewed as a kind of post-politics, defined as a politics that under a neoliberal hegemonic consensus strives to manipulate citizens (and to redefine them as consumers and investors) into better economic performance.This manipulation is carried out by extensive discourse production aimed at convincing people that the Oresund Region exists, that it is a successful region, and that the people who inhabit it are also successful. The deliberate vagueness and contradictory character of the Oresund discourse is investigated and explained as a discursive strategy to incorporate as many views and desires as possible..

The purpose of this paper was to study how the death is described in some books for children and how the books may affect the readers. I chose five books where the leading character was a child who lost a close relative like a parent or a sibling. I asked the book questions like you would do at an interwiew.The main questions were:· What do the children think about the death?· How does the child react when it finds out that a parent or a sibling is dead?· What does the child think about seeing the dead person and how does it react at the funeral?· From what or whom do they find the strength to move on?· What support does the child have from people in the surroundings?· How may the books affect the readers?The results showed that the books give you an image close to the reality. The children had different ways to mourn.

In recent decades, mental illness has increased in Sweden, and in parallel to this there has been an increase in unemployment. This implies that it is harder for people who have been away from employment for long periods due to ill health to return to work. The purpose of this study was to examine the work situation of people with mental illness who had undergone prevocational training, and to identify psychosocial factors relevant to their current work ability. The aim was also to describe how those who had undergone prevocational training perceived that it had affected their work ability. The study involved 19 participants who were interviewed and assessed with the Worker Role Interview, and an open question was asked about how they perceived that the prevocational training had affected their current work ability.

The aims of the present study were to implement and evaluate a three-session Acceptance and Commitment Therapy (ACT) stress management intervention in a non-clinical group of university students (N = 25) and to investigate the importance of practice in an ACT-intervention. A design with pre-test and double post-test was chosen. A comparison was made between a nine-hour ACT-intervention containing practice for the participants, a two-hour lecture on ACT and stress management containing no practice for the participants and a control group. Psychological flexibility was assessed with Acceptance and Action Questionnaire-2 and mindfulness was measured with Kentucky Inventory of Mindfulness Skills. Perceived stress level was measured with Perceived Stress Scale.

The aim of this paper is to analyse how subject, gender and sexuality is constructed in the book Dårfinkar & dönickar (1984), by Ulf Stark. In relation to this I have also analysed how the main character, Simone, develops from being a child into becoming a teenager.Queertheory is the theoretical basis of this paper. Queer theory questions heteronormativity and aims to dissolve conceptions and notions that function in an excluding and limiting way. Queer theory also questions conceptions that seem obvious and/or natural, for example ?woman?/?man? and ?homo-/heterosexuality?.I have chosen to focus the analysis on a number key events in the book and they are categorised according to Tiina Rosenberg`s three dramaturgic concepts: transformation, unveiling and restoration.

At this point seamen have a lot of tasks of administrative character, beyond the traditional tasks aboard a ship. Due to the new conventions that are formed by IMO, more requirements are added which often lead to time consuming administrative tasks and documentation that should be spent on activities which are contributing to the ships safety. The issue has been observed by IMO that has through BIMCO done a study with the aim to identify and reduce administrative burdens at sea.The primary aim of this study is to find out if safety officers aboard Swedish ferries consider that SOLAS Chapter III, 8.3 och 19.5 regulations are administrative burdens, restricted to muster lists and documentation of training aboard the ship.The secondary questions to the study are if it is possible to remove, combine or change the documents and how much time can be saved by doing this. The question about timesaving could not be answered, because the values were scattered and could not be used for further investigation. The observed values were accumulated by a survey and the result indicated that safety officers did not experience the two regulations as administrative burdens.

At this point seamen have a lot of tasks of administrative character, beyond the traditional tasks aboard a ship. Due to the new conventions that are formed by IMO, more requirements are added which often lead to time consuming administrative tasks and documentation that should be spent on activities which are contributing to the ships safety. The issue has been observed by IMO that has through BIMCO done a study with the aim to identify and reduce administrative burdens at sea.The primary aim of this study is to find out if safety officers aboard Swedish ferries consider that SOLAS Chapter III, 8.3 och 19.5 regulations are administrative burdens, restricted to muster lists and documentation of training aboard the ship.The secondary questions to the study are if it is possible to remove, combine or change the documents and how much time can be saved by doing this. The question about timesaving could not be answered, because the values were scattered and could not be used for further investigation. The observed values were accumulated by a survey and the result indicated that safety officers did not experience the two regulations as administrative burdens.