A challenge faced by marketers is to make their products stand out in today's cluttered marketplace. Recently, a new approach to attract attention has been observed - brands communicating their products by making fun of other brands. This way of parodying a competitor, or even an unrelated brand, is a risky but potentially effective way to increase attention. Brand parodies walk a fine line between being humorous and clever, or coming off as offensive. Furthermore, parodying another trademark poses legal considerations.

This thesis lays the foundation of the future routines of effective error repotring fortraffic devices in the raiway sector.If a device, for example a timetable display, stops working it is vital that the device isfixed as fast as possible so that the travelers dont miss any important information.The methods that are used today are old and not very effective. It can take time forthe repairmen to find the right device or locating the broken component. At the sametime he is supposed to maintain telephone contact with central control throughoutthe whole session.The need for a new, more effective, system is vital to make the whole repair pfocessmore effective and let the repairmen work without having to contact the centralcontrol by phone.I started this work by examining the possibilities of assigning every object with aunique identifier (ID tag) that could be accessed by a manual scan device. The ideawas that the ID tag could holw information about the object and be obtained byscanning the ID and get the information presented on a mobile device.The work also included building a internet application that enabled the reader to seeand change the information on the ID tag.The result was a database that stored information of different objects which could beobtained by scanning the ID tag and presented by a internet application..

The aim of this paper is to highlight issues and potential problems regarding conservation inan exhibition situation. The thesis presents a case study from the Röhsska museum, inGothenburg, where an interior of painted tapestries was currently being conserved andrestored. The study includes general history about the painted tapestries, conservation historyand information about the current treatments.The painted tapestries originates from a former manor [sv: säteri] in Gothenburg calledHökälla and were donated to the Röhsska museum in 1916. The tapestries were a part of themuseum?s permanent exhibition until 1996, when it was dismounted and put in storage.

This thesis aims to examine why women are prevented from attaining high positions in organizations. By executing a case study through qualitative interviews with employees from the Human Resource Department at the agency for Swedish Armed Forces, this study presents eight general and specific explanatory factors that hinder women from making a vertical career. The general factors include that women are discriminated against, women are perceived as less competent, men have created organizations and it is easier to recruit men. The specific factors include that a hierarchical organizational structure is correlated to inequality, that both the agency for Swedish Armed Forces and leadership are associated with masculinity and that women with civil competence face double misfortune. The division between general and specific factors indicate that the explanatory factors vary between organizations, which among other things implies that equality work should be tailored for the specific organization.

When gender-related refugee claims was ratified in the Swedish asylum law the 31 of March this year (2006) it opened the door for women with this specific refugee status to receive asylum in Sweden. The aim of this thesis has been to investigate how these specific female refugees are represented and described in the asylum process. The focus has been the construction of identity concerning these women in the Officials discourse at the Immigration department. The theoretical framework has been a critical discourse analysis regarding the exercise of power and dominance connected to the construction of identity.An understanding of the women with gender-related refugee claims as the Others has been perceived through the Officials discourse. Female refugees which have been exposed to persecution that occur in our part of the world (rape, wife abuse, etc.) are treated differently and much more restrictive, compared to women exposed to so called culture specific oppression (e.g.

Large areas have been ditched in Sweden during the past 100 years to improve the forest production. Ditching and also maintenance of old ditches are operations having mainly negative effects on water quality, flora and fauna and changing characteristics of soil. The purpose of this study was to suggest a method for inventory of the need for ditching maintenance in old forest ditches that takes biodiversity, water protection and forest production into consideration. Inventory methods from five Swedish and Finnish forest companies, agencies and organisations were compared. Their employees were interviewed about their handling with ditches, forest production and nature conservation.

The study is based on the pragmatic question whether one can apply the theoretical perspectives priming, experience space and relationship marketing in a practical context. The authors visualize how these concepts appear practical and what advantages and disadvantages can be discerned in the particular case of HV71. The method used is a hypothetico-deductive approach, which is not entirely conventional in the humanistic and social scientific context. Consequently, it has been proven to be particularly suitable as it could expose the theoretical perspectives for a difficult scientific test.The result of the study demonstrated that a marketer could benefit from using the theoretical perspectives when exercising the profession. It also showed that the object of study applied these perspectives.

This master thesis focuses mainly on the concept of quality and how the librarians responsible for phonogram purchase use it. The main object is to investigate how the librarians responsible for the purchasing of phonogram works when in the process of selecting the phonograms and how they speak about the concept of quality. Based on this main object four problems has been addressed. The empirical material is interviews made with the seven librarians responsible for phonogram purchase at seven Swedish libraries. The result of this investigation is analyzed based on a theoretical framework created by Sanna Talja, which focuses on what a phonogram collection should contain.

Social enterprises make up one of the groups of participants that provide welfare services financed by public funding. The object of this study is to describe and analyze from a theoretical point of view which conditions, in what fields, by which division of responsibility and finally through what decisions these social enterprises are allocated a place in the market for social welfare services. The company that has been the object of study offers services in the field of social welfare and in employment. In the study a triangulation of qualitative methods has been used: studies of literature on the subject, recurrent interviews and observations and also reviews of documents. The results have been analyzed from theories on the space available on the market for social services, on social economy and on social capital in the form of strong, weak and bridging bonds.

This master thesis is a part of the DySCAS project at ENEA. The purpose of this thesisproject is to add support for streaming media and USB support to the DySCAS demonstratorplatform.To achieve this, some of the widely used middlewares available today were studied. The onethat proved to be of most interest is CORBA. Although CORBA?s solution to streamingmedia couldn?t be used due to their use of object programming, the CORBA solution didprovide some interesting thoughts regarding how the USB devices should be handled, in thiscase their ?resource inspector? and ?trading service?.Ethernet was the chosen network to support streaming media.

How can the object based art help us, as viewers and as makers, to access a supplanted emotional state?One way of positioning yourself within the corpus-field is to step outside the traditional borders of the field and aim for other values within the objects, such as a visible working process, a storytelling or an emotional relationship to the object.  It is a way of taking a step from the traditional silversmithing towards some kind of free undefined corpus-art.  To reach for suppressed feelings is one way to find an importance within the artistic work, to give it a purpose.By investigating the concept of the sublime and the surrealist movement I try to find examples on how you, both as a viewer and as a maker, can put yourself in an emotional/intuitive state.  Through interviews with Jewellery and corpus artists I get a maker?s perspective which I compare with my own reactions to their work.Works of art can be used as a catalyst to reach, and maybe also to process, unattended feelings. This creates a strong emotional connection to the work.  As a maker you can, for example, do this by working with it as a theme, or by using an intuitive working method.

The object of this two years master's thesis has been to study a specific genre of personal archives by examiningthe archives of nine parents who have lost one or several infants. Using internet-based methods, (e-mail, Skypeand digital photographs), I have conducted qualitative research using a general interview guide technique. Usingresearch from archival theory as well as other fields, my material has been arranged and analysed according tothemes and recurring thoughts picked up from my informants during the interviews.My main theoretical aid has been that the role of parent who has lost a child is the starting point for the creationof the personal archives. Another important theory is my definition of the term ?document? as not dependent onmedium and format, but on usage: if an object has been used as a part of an archive, it is a document.

The aim of this project is to investigate the meeting between the city and the sea and tolook into how that could be developed and made use of. I want to find out how you can increase the availability of a specific place and make it more welcoming, I also want to bring life to an already existing space and create a central meeting place in the city. The purpose is to give form to an esplanade along a dock in the central parts of Kalmar. Starting with an analysis of this public place, I want to create a concept that is close to the existing context and communicates the contrasts or associations between for example: city and nature, artificial and natural and indoor and outdoor. The primary object of the project is to add a welcoming, public place to the city where you on an accessible way canfamiliarize yourself with the meeting between the city and the sea.

Abstract? ?there is no reason?to assume that prehistorians cannot study ancient symbolism and beliefs. The question remains, however, how best to study symbolism within the material confines of archaeological research?(Fogelin 2007:63)With my essay I would like to bring up the meaning of the soapstonelamp for the Thule culture in Greenland. Humans in the arctic area, from the same in the north of Scandinavia to the inuites in Greenland, have a common way of viewing the world that stems from anemismen.

Research where personality in animals is studied is becoming more and more common. In this area there are different concepts like behavioural syndrome and animal personality and they usually talk about consistency in behaviour over time and situations. This consistent individual behaviour can be used as an indicator of how individuals can handle and adjust to new situations in the environment. Because of this, personality studies in animals are very important in animal welfare. In this study personality in dairy cattle in lose housing were studied.