The purpose of this study is to create an understanding for marketing directors? viewabout how event marketing effect the company?s brand equity in four separatebusinesses. Our question formulation the study aims to answer is:How does event marketing effect the brand equity in international companies?We have chosen to perform a qualitative study with a semi structured research interviewto find out how event marketing as a marketing method, can be applied from theperspective of a marketing director in relation to our theoretical reference frame.To create structure and increase the understanding of our thesis, we will describe thebasics in brand and sponsorship theory, which will fall in to the marketing method ofevent marketing. Further we will describe the brand equity model that we will latermodify for our purpose.

AbstractThe overall purpose of this thesis was to investigate to what extent new research findings, in neuroscience and learning, may be useful in a school improvement context. In a qualitative interview study combined with questionnaire, we have investigated the approach to school improvement that exists in a municipality. Informants have been head teachers in preschool and primary school, special education teachers in a student health team and a development manager. The outcome of the study showed that all of the study participants, all of which have a formal mandated to work for school improvement occurs. It also shows that informants, according to their professional position, express different goals when relating to school improvement.

AbstractTitle:The Mediator?s Qualities - How are the negotiating parties effected by themediator's persistence and patience?Level:Final assignment for Bachelor DegreeAuthor:Johanna Strandberg and Emma HjalmarssonSupervisor:Jens Eklinder Frick and Jonas MolinDate:May 2015Aim:Our aim is to create a greater understanding of the negotiating parties'experience of the mediator's persistence and patience.Method:We have chosen a deductive approach that we have based our empirical dataon already existing research. Theoretical material has been gathered throughliterature, theses and scientific articles. With the background to our aim, we havechosen to use a qualitative approach where we have interviewed ten people who havebeen in contact with a real estate agent the last 24 months. The empirical data wasthen analysed and discussed in our analysis and conclusion.Result & Conclusions:We have found that the mediator's persistence and patienceaffect negotiating partners in various ways.

AbstractThe dynamic environment means that organizations always faces new challenges. There are various factors which could affect the process of change thus the purpose of this investigation is to research into the key values of organizational changes. We have done an in-depth research about a planned and ongoing process of change in the organization HEM. The aim is to investigate how knowledge and learning are spread among the staff in the company before and during changes. Also further investigation has been made to study the communication between management and employees through the changes. This report includes seven individuals with different working positions within the organization.

This project has been made in cooperation with Stora Enso Research Centre Falun (Research). Thebackground of the project is that Research has customers who demand a method to measure the quantityof varnish online in offset printing. The aim with the project is to investigate if any test method correlateswith the quantity of varnish and to improve the understanding of the variables in the varnishingunit. The goal with the project is to develop a functional method. Two printing trials have beenperformed.

Previous research on Twitter use among nonprofit organizations has been centered on the US, thisessay Nonprofits on Twitter: a content analysis of Swedish nonprofits working for gender equalityseeks to expand that research to include nonprofit organizations operating in Sweden. By studying tenSwedish nonprofits all working to achieve gender equality this study can begin filling a gap in theexisting research. Focusing on both what kind of messages the organizations publish, and what kind ofmessages engage the organizations? followers. This is achieved by quantitative content analysis:categorizing messages into the categories Information, Community and Action, and measuring whichof these categories got the most shares, comments and likes.

The increased interest in relationship marketing and the potential of the Internet as a platform for relationship building activities have given rise to new ways for companies to interact with their customers, such as services based on a freemium pricing model. Based on the premise that relationships are processes consisting of interactive moments of value-creating activities, value is considered subjective, relative and dependent on the context in which the activity takes place. Value is therefore variable given its context and cannot be pre-defined without nuances being lost. Despite the Internet's given role in societal development, our understanding of what contributes to customers' intentions to build relationships with online services is yet to mature.As the music industry is well established on the Internet, alongside the change in how music is consumed, it is thus appropriate to examine activities in accordance with a freemium based service that distributes music online, since it still lacks in academic understanding.This study aims to provide insights about virtual relations and how online services that provide cultural content should relate to there users as well as contributing to the ongoing academic discussion regarding value and how it is manifested by highlighting contextual impact on relational activities. For a rapprochement of relations to online services in cultural industries, this study assumed a practice perspective.

Background: Relationships are really important for companies in order to becompetitive today and in these relationships is it important to feel trust to the other companies. There is therefore necessary to find out how companies work to create trust between themselves and their customers.Purpose: The purpose of this report is to examine and explain how staffing companies work to build trust in their relationships with B2B clients through examination of the conceptual model, creating a theoretical contribution.Research question: How do recruiters at staffing companies work to create trust between themselves and the customer?Methodology: The study adopted a quality research method with a deductive approach where the focus wasg on describing and analyzing. The data was collected primarily through semi-­?structured interviews.Research findings: Through the study?s interviews and their results is it possible to see that staffing companies in Växjö is working with trust.

The aim of the study was to show whether or not there exists, and if so, to understand, a common creativity, vision and imagination of the members of Småland?s Entrepreneurial Academy?s organisation.The method used for this research is the fictive narrative collage , which consists of the collection of fictive stories. The author has also made her own additions to the method. A composer composes songs to the narratives, two artists illustrate the narratives. The research is carried out on the total population within Småland?s Entrepreneurial Academy which consists of 10 permanent members of the organisation.The theory focuses on different areas, such as creativity, vision and imagination as well as on the entrepreneur and the organisation.

Bright Chest of DrawersThis project derives from a fascination of spaces which withonly light and shadow withhold a narrative value, which createsemotions and experiences with a minimum of objects. Iwanted to invesitigate light and lighting, and create a productthat can change the mood and experience of a spatial enviromentwith light. Questions I asked myself was: How do I relateto the spatial limitations that arise? How can I, with light asmy tool, give form to an immaterial value or state of mind?Will the object that illuminates be the most important factorof communication and meaning when I want to tell a story, oris it the light itself?The result became a chest of drawers that is lighted up frominside when you open the drawers. It serves a function as a unitfor storage of objects, but also makes us reflect of the importanceof objects, of how we define a spatial enviroment, andwhat we consider as private spaces in our home..

Self-compacting concrete has soon been around for a decade. Recently the prefabrication industry has started to use this fairly new concrete type in larger scales, mainly because of its distinctive properties.  There are still certain areas that need to be thoroughly examined, such as bond capacity. There have been very few studies regarding shear capacity due to the fact that the procedure is complicated.This report will highlight a method to examine the shear capacity of different surfaces that have been prewetted as well as non-prewetted surfaces. The surface areas follow BBK 04?s and Eurocode 2?s demand for surface roughness.  A smooth surface will be completed in order to confirm if the different shapes influence the bond strength by shear stress or not.                       The purpose of this essay is to measure the bond strength within the shear capacity as well as examine the impact it has on surface roughness and treatment for shear bond.The method used to identify the shear capacity is called L-shaped Push-Off Test.

This thesis examines the concept of righteousness in the Gospel of Matthew. The research explores the literal meanings and theological functions of the noun ?righteousness? and the adjective ?righteous? through a descriptiveand comparative study of all the pericopes which include these words. The research also includes relevant information about the historical context of the text as well as the central theological themes which relate to the subject.In the research on the literal meanings, it seems that both words primarily occur in ethical teaching and that the concept of righteousness in Matthew is closely related to humanconduct (e.g. Matt 5:20; 6:1).

The purpose of this study is to understand how codes of conduct function within the context of supply chain of electronic industry. This is a qualitative research and a case study is the research approach. Conclusions are that the codes of conducts could be perceived differently within different contexts. Therefore, cultural and legal issues should be considered while formulating, implementing codes of conduct or assessing the compliance..

Sweden is facing a shift in generation where the people born in the 1940s are starting to retire which results in consequences. Before the year of 2013 more than 180 000 companies will have to change owner. A study indicates that the majority of all Swedes in the age of 18-70 can consider becoming company owners.Only ten percent of the companies for sale will reach the company broker and another 15 percent will be mediated by legal experts and accountants. This means that 75 percent of the companies for sale will not be available for the public market. As a potential buyer this is a problem.

The evaluation and assessment of a pupil?s knowledge is today an important part of a teachers work. The function of the evaluations for younger pupils (grades 1-3) has assumed a more prominent role in the school system due to the introduction of written assessments as well as national testing in grade 3. One of the purposes of this research has been to find out the teacher?s opinions of the written assessment in grade 3.