Brand loyalty plays a significant role in the success of a business through maintaining and retaining relationships with consumers. Despite companies' extensive use of influencer marketing in order to promote and create brand exposure within Generation Z, there is a lack of sufficient research on influencer marketing?s effect on brand loyalty. Therefore the purpose of this research is to investigate how influencer marketing affects brand loyalty within Generation Z. A quantitative research method was conducted by using a survey, whereby 193 respondents within the age of 18-29 participated.

The purpose of this study has been to find out how service companies work to increase the value of their trademark. A case study with personal interviews was chosen as data collection method and as case study object a service company was chosen. The result of the study shows that service companies strategically work with increasing the value of their trademark. To achieve this, agreement between the company product and the image of the trademark is required..

This research shows and analyses how pupils in ninth grade in the nine-year compulsory school look at being multilingual, at the Swedish language and at Swedish as a second language. I also want to know if language and culture knowledge are taken care of in school as it says in official documents for the Swedish school and as it also is desired in an intercultural education. For my research I do eight interviews in a suburb school south of Stockholm.My work includes a limited account for the current research about being multilingual, Swedish as a second language and about the close relationship between language and culture. The applied theory is a social constructivist theory which in short can be explained like that we construct social structures that have consequences on the individual as well as on the society.I show in my research how the view of the world around the pupils influences their view on their languages, their school and their neighbourhood. I also draw conclusions from my interviews that language knowledge is little appreciated in school and that Swedish as a second language has a low status..

Women today feel that their urban surroundings are unsafe, and because of that they use different strategies to reduce the risk of being exposed to criminal acts towards them. The focus of this study is to develop an understanding of the insecure feeling that women feel and what that feeling might originate from. By using previous research and theories we have been able to incorporate a gender perspective on the study this because the gender role is central to understand women?s feelings of insecurity. The purpose of the study was to develop a deeper understanding of women?s sense of safety and insecurity.The central questions of the study are1.

Requirements engineering is a widespread topic in the research field of informatics. However, there is little research regarding lack of requirements documentation and how it is perceived. The same applies for how requirements engineering in retrospect can be implemented. This is a debated issue on blogs and forums but it has not been reflected in the research area.Therefore, this study concerns research questions regarding how the developers, testers and requirements analyst experience the lack of requirements documentation and how requirements engineering in retrospect can be implemented.To answer these questions, data collection has been conducted through qualitative interviews with individuals affected by this problem in their everyday work.This study has provided an explanation of how the problem is perceived and what the consequences are, both direct and indirect. The impacts are divided into three categories and are presented as, emotional consequences, system implications and consequences regarding re source consumption.

This paper aims to study the Armenakis´ theory of readiness, "are they ready?", which consists of five key components affecting the outcome of an organizational change. In this case study, the intention is to investigate if any component is important; alternatively if it is possible to discern a pattern between components, i.e. how they correspond to each other. During the past 30 years have a research group lead by Armenakis has studied organizational change and how resistance to change can be avoided by preparing employees in the introductory phase of change. The main object for Armenakis is the question "what determines whether the employees (change recipients) adopt and support, or reject and resist a change".

The purpose of this thesis has been to investigaste the phenomenon of self-harm. To investigate this phenomenon, I interviewed three experts in Malmö and then compared the result with previous research on self-harm behaviour.The questions I wanted to answer were the following: How common is self-harm behaviour and how does it, according to experts, manifest itself among young men in Malmö? What can we learn from previous research about the causes of self-harm? Are there any correlations between the statements made by experts and previous research?My conclusion is that self-harm behaviour first and foremost is a mean of expression, a way of dealing with feelings that the self- harmer cannot deal with in any other way. People who suffer from self-harm behaviour often seem to have difficulties both in expressing and understanding their own feelings. Furthermore, they have often experienced abuse, abandonment, or other childhood traumas.

The purpose of this study is to gauge the current state of Swedish library and information science research. LIS is generally defined as a cross- or multidisciplinary subject, according to some coupled with heterogenity or dichotomy within the subject. In light of Jack Meadows?s description of the scientific community growth and scientific communication, the following two research questions are formulated as basis for the study: 1. What are the current themes, what range of theories and methods are used in our research material? 2.

This report is the result of an investigation of the possibility to use RFID-technology in a producing company. The investigation is focused on a flow between the company?s producing subsidiary company in Lithuania and its main facility in Sweden.RFID is the abbreviation for radiofrequency identification. The RFID-technology forms the base of a system with wireless information transmission between an object to which a transponder, also called tag, has been attached and a reader. The information is transmitted by radio waves and the system is equipped with software that can digitalise the radio waves.

The aim of this essay is to analyse young peoples view and thoughts about women. I have studied how young people ?create women? in an opinion poll about love relations and relationships.The survey has been answered by high school student in a suburb in Stockholm. My main question is: What conceptions of the women are presented in love relationships and relationships in general?To analyse the data, I have used a qualitative method which means that I have tried to understand and interpret their answers.

The purpose of this thesis is to provide a better understanding of how dairies use colour, picture and shape in order to influence customers? buying decisions of fruit yoghurt. In order to reach this purpose the research was conducted through case studies of three dairies. In this research three research questions were created with focus on the visual elements colour, picture and shape. The method of data collection was performed through interviews with dairies as well as documentations.

Utifrån tidigare forskning om och utvärderingar av musikämnets ställning i lärarutbildningen är syftet med förestående uppsats att ytterligare belysa musikämnets situation i den svenska lärarutbildningen såsom den manifesterar sig i kursplanerna på högskolor och universitet. Föremål för analys är samtliga lärarutbildningars kursplaner i det allmänna utbildningsområdet (AUO), som tillsammans med den nationella kursplanen i musik (Kp2000) utgör underlag för besvarandet av forskningsfrågan ?På vilket sätt förbereds lärarstudenter för musikundervisning enligt Kp2000??. Ur ett hermeneutiskt perspektiv genomförs analysen baserad på fyra sökord; ?Musik?, ?Estetik?, ?Musisk? samt ?Konstnärlig?, ord hämtade ur den presenterade kontexten kring analysobjekten.

With an increasing production of biogas follows an increased amount of digestate. This could potentially be a valuable source of fertiliser with the destruction of weed seeds as a possible advantage. However, there have been some concerns regarding the product still containing viable seeds of weed. In this Bsc thesis the results of previous research on the fate of weed seeds in biogas production is summarized. It is also a comparison of research on the effect of similar processes such as silage, compost or animal passage on seeds. The purpose of this is to evaluate risks of spreading viable seeds, potentially problematic species and perhaps to find out how to eliminate the risks. The literature review revealed that previous research mainly indicates low risks regarding many of the tested weed species, but not all studies show the same result, therefore extended research on the subject is desirable.

This paper aims to study the Armenakis´ theory of readiness, "are they ready?", which consists of five key components affecting the outcome of an organizational change. In this case study, the intention is to investigate if any component is important; alternatively if it is possible to discern a pattern between components, i.e. how they correspond to each other. During the past 30 years have a research group lead by Armenakis has studied organizational change and how resistance to change can be avoided by preparing employees in the introductory phase of change. The main object for Armenakis is the question "what determines whether the employees (change recipients) adopt and support, or reject and resist a change".

This paper reports from a study looking at teacher?s and student?s apprehensions regarding rubrics. The idea to research this specific subject stems from our interest in this phenomenon due to our education and curiosity about how rubrics are apprehended and not about how they are used or described. To explore this area we have used empirical material compiled through interviews. The analysis is done by creating categories containing various apprehensions expressed in the material through different characterizations of the phenomenon called rubrics.